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ppt. social media.pptx

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ppt. social media.pptx

  1. 1. The Importance of Social Media November 6, 2022
  2. 2. Agenda Slide ESTABLISH BRAND AWARENESS BUILD RELATIONSHIPS PROMOTE AND RUN ADS ENGAGE WITH CONSUMERS CUSTOMER FEEDBACK CONCLUSION
  3. 3. Introduction Slide Did you know that there are 3.2 billion people using social media? Social media is extremely useful for helping an organization improve sales.
  4. 4. Establish Brand Awareness • Social media platforms play a crucial role in. • Organizations can use these platforms to create brand awareness by creating ads, using infographics, addressing trends. • More people are using social media platforms in the current generation therefore this is an effective way of informing them about the company and its products.
  5. 5. Build Relations • Through social media, organizations can develop relations with other businesses and the society around them. • Organizations are able to learn more about their markets and relate with their competitors and the society. • They can build a brand voice for themselves where • they share information about themselves so that people • Can get to know them better.
  6. 6. Promote and Run Ads • Using ads is one of the best ways to advertise using digital marketing strategies. • They increase brand exposure and helps companies build customer bases and grow their sales. • By creating awareness using ads, mopre people learn about the company and they can advertise their new products. • Ads increase company tarrifs and improve companies’ image. • It is a competing strategy that helps businesses stay ahead in the game during competition with others.
  7. 7. Customer Engagements • Social media provides platforms where businesses can interact with their customers and bond with them. • Customers can share their feedback and reviews of products with the organizations and this information can be used to improve services and products • This relation with customers established trust and loyalty towards the brand which helps in growing the company.
  8. 8. Humanize Brand • Through social media, an organization is able to humanize their brand through direct interactions with customers, influencers, and investors. • A company can emphasize their humanity and values which boosts their brand affinity and develops loyalty. • Creating real human connections is a benefit of social media which increases sales and shows authenticity which builds trust.
  9. 9. Customer Feedback • Customer feedback is crucial for any organization because it provides insights on things they should work on to grow their company. • It is a way for organizations to learn more about their customers and their preferences. • It helps them improve products and services to increase customer satisfaction. • It boosts loyalty and helps companies to gains more customers.
  10. 10. Social Media Marketing • Social media is an important marketing tool because it creates and increases exposure for the organization and brand. • Platforms like Facebook, Instagram, and twitter have been used to promote and sell products and services to people. • It ensures more people are reached at once and new markets entered.
  11. 11. Market Analysis • Using social media, organizations can analyze markets which includes checking on the performance of their products and keeping an eye on their competition. • It is important to know what their competitors are up to to identify new market ideas and know what is trending. • Knowing how products are performing could pave way for strategizing and retargeting to achieve better results.
  12. 12. Conclusion • Social media is essential for any organization to do well in the current century because people are more invested in technology and social media platforms. • It enhances conveniency and efficient operations that benefit customers and organizations because they all get what they want.
  13. 13. References • https://www.google.com/url?sa=i&url=https%3A%2F%2Fheidicohen.com%2Fsocial-media- marketing- benefits%2F&psig=AOvVaw1i9YEQWJJNjDF5_FLtPlGI&ust=1668591784769000&source=images& cd=vfe&ved=0CBAQjRxqFwoTCJiDuPnyr_sCFQAAAAAdAAAAABAT • https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.wordstream.com%2Fsocial- media- marketing&psig=AOvVaw1olo3zbY7DnWaOqLflHjXo&ust=1668590464341000&source=images&c d=vfe&ved=0CBAQjRxqFwoTCLD4rc30r_sCFQAAAAAdAAAAABAD • https://encrypted- tbn0.gstatic.com/images?q=tbn:ANd9GcQptOOtNtuittmtSnOszC7SJAm5qYXoGW3tKA&usqp=C AU • Tajudeen, F. P., Jaafar, N. I., & Ainin, S. (2018). Understanding the impact of social media usage among organizations. Information & Management, 55(3), 308-321. • https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.diversitycan.com%2Fweb%2FArti cle.aspx%3Fid%3DDeveloig-Authetic-Busiess-Stakeholder-Relatioshis-Through-Social-Media- 2811&psig=AOvVaw0US9q- ae3SFf8r0ZIZSe69&ust=1668589185885000&source=images&cd=vfe&ved=0CBAQjRxqFwoTCKC2 67T1r_sCFQAAAAAdAAAAABAD

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