Discovering the impact that growing social media has on modern businesses.

1. SOCIAL MEDIA’S
IMPACT ON BUSINESS
Bailey Spearman

2. What is Social Media?
■ Websites and applications
■ Allow people to share content quickly, efficiently, in real time
■ A tool of communication that began with computers

3. Social Media and Marketing
■ Facebook,Twitter and Instagram have thousands of sponsored ads
■ Must be active on social media to effectively market your product
■ Provide content relative to the customer

4. Is Social Media Beneficial for Businesses?
■ Way for businesses to reach wider audience
– Reach many prospects and customer
■ Create and share content on social media networks
– Achieve marketing and branding goals
■ Can increase brand awareness, build conversations, increase website traffic

5. How Social Media Provides Benefits
■ Maintain consistent brand image
– Allows your business to project brand image across multiple platforms
■ Content Promotion
– Share ideas and products on blogs
– Build a large following to promote your product/content
■ Track competitors
– Consider using social media techniques that are successful for your competitors
– Monitor how they market their product

6. Choosing the Best Social Media Platform
■ Facebook for Social Media Marketing
– Casual, friendly environment
– Requires an active social media marketing strategy
■ Google+
– Allows you to group followers into smaller groups
– Share information with some followers, barring others
■ Twitter
– Broadcast updates across the web
– Revolves around dialogue and communication – interaction important!
■ LinkedIn
– Professional social media marketing site
– Professional dialogue with people of similar industries
– Share content with like minded individuals

7. Social Media’s Effects on Sales
■ 17% of the world’s population makes online purchases
– Or pays their bills online
■ Strong economies have the highest e-commerce presence
■ People of ages 18-34 are most likely to make a purchase with social
media influence
– This age group is the highest percentage of users

8. Social Media’s Recent Growth
■ Number of social-media using adults gone from 7% in 2005 – 69% in 2015
■ Social media use on mobile devices sees 30% growth every year
■ 2 million business use Facebook advertising for promotion of product and services

9. Digital Advertising Advantages
■ Lower ad costs
– Cheaper to advertise than traditionally withTV, print media, radio
– Allowed to engage on various social media channels for free
– Free to grow on your own, at your own pace
■ Reach your target audience
– Social media ads allow you to reach out to targeted prospects
■ Real-time performance analysis
– Social media ads allow you to keep track of how well ads perform
– Able to edit your ad to improve results

10. Social Media’s Expected Changes
■ Drastic increase in video content
– Implementing new functions for video creators
– Facilitate exposure and discovery of brands
■ Retargeting
– Brands need to create more effective strategies in social networks
– Necessary to achieve better results in the client’s “journey”
– Allow companies to display their messages at the right time & in correct order
■ More authenticity?
– Strengths of brands will lie in abilities to create real communities & genuine trust
– Material must reach the heart of the public
– Successful social channels must put focus on content that users see rather than ads

11. The Future of Social Media’s Impact on
Business
■ Increase in online engagements
– Changes to social media encourages meaningful interactions
– Content with genuine conversations more favored
– Content must be high engaged
■ Groups on the Rise
– Live videos, story updates, participation as a business page
– Groups the favored means to connect with audience
■ More transparency
– Brands must become more transparent on social media
– Admit mistakes, give honest responses, gain the consumer’s trust
– Share changes made to product, give behind the scene look of your company