Internet World 2011 & Oxfordshire Social Media Seminar Social Media Strategy ...BOTTLE PR
There is a lot of discussion around the ROI of social media marketing and how to measure it. This presentation, made at Internet World on 11 May 2011 and the Oxfordshire Social Media Seminar on 12 May 2011, looks at an evolving model for measuring social communications in terms of how it impacts human behaviour and the decision making process.
The second class for Social Media Analytics I at NYU on establishing the right objectives/goals and pairing them with the right metrics for each of your social media campaigns.
Building trust and safety in p2p market places - Beriln Startup Camp 2013Daan Loening
Kinderfee is a community market place for babysitters and nannies. This presentation contains some insight on how we tackle trust and safety on our platform. http://www.kinderfee.de
The presentation was held at hte Berlin Startup Campp 2013- Just for the avoidance of doubt, this is a high level overview.
Contrary to popular belief, you can use social media to drive your bottom line. Strategic focus and call to action will convert social media hits into sales and conversions for your business.
Building brands through social e commerce eTailing India
Social e-commerce is a new, expanding strategy for e-commerce sites. However, it is important to be able to differentiate the two kinds of social e-commerce: One occurs on the e-commerce site itself, usually on a platform managed by the company. Whereas the other, offsite social e-commerce, occurs on social media sites and blogs, often outside of the control of the e-commerce company concerned.
Internet World 2011 & Oxfordshire Social Media Seminar Social Media Strategy ...BOTTLE PR
There is a lot of discussion around the ROI of social media marketing and how to measure it. This presentation, made at Internet World on 11 May 2011 and the Oxfordshire Social Media Seminar on 12 May 2011, looks at an evolving model for measuring social communications in terms of how it impacts human behaviour and the decision making process.
The second class for Social Media Analytics I at NYU on establishing the right objectives/goals and pairing them with the right metrics for each of your social media campaigns.
Building trust and safety in p2p market places - Beriln Startup Camp 2013Daan Loening
Kinderfee is a community market place for babysitters and nannies. This presentation contains some insight on how we tackle trust and safety on our platform. http://www.kinderfee.de
The presentation was held at hte Berlin Startup Campp 2013- Just for the avoidance of doubt, this is a high level overview.
Contrary to popular belief, you can use social media to drive your bottom line. Strategic focus and call to action will convert social media hits into sales and conversions for your business.
Building brands through social e commerce eTailing India
Social e-commerce is a new, expanding strategy for e-commerce sites. However, it is important to be able to differentiate the two kinds of social e-commerce: One occurs on the e-commerce site itself, usually on a platform managed by the company. Whereas the other, offsite social e-commerce, occurs on social media sites and blogs, often outside of the control of the e-commerce company concerned.
How to Turn User Generated Content into Revenue with Ratings and ReviewsFlutterbyBarb
How to Turn User Generated Content into Revenue with Ratings and Reviews via Gigya
This white paper examines three ways brands can start effectively harnessing ratings and reviews to stimulate both new and repeat conversions: 1. Boosting brand awareness and referral traffic 2. Improving long-tail SEO 3. Building a transparent, brand-loyal community
You've Created a Social Media Campaign - Now What? Measuring the success of ...Webbed Marketing
Webbed Marketing PRSA Presentation from the July luncheon event. Amy Marshall and Bill Balderaz from Webbed Marketing present on how to measure the success of a social media campaign. http://www.webbedmarketing.com
Social ROI: What are Tour Operators doing?Catherine Heeg
Explore social marketing ROI of tour operators. Discover what results they experienced as well as correlations between investment and return. Recommendations are provided based on research results.
Based on research conducted by students at George Washington University, NTA Tour Operators provide insight into the return on investment and successes of social media marketing. This study was made possible by NTA, Customized Management Solutions and Courier Magazine.
AMC13 - Marketing Effectiveness by Julie Roberts at TMWNeil Cooper
How do we measure our true success? How do we know if we are being effective? And how can we improve? Investing in ‘big data’ is pointless without a concrete effectiveness strategy. Julie looked at, with the increasing amounts of data available, how we should plan, do, check and (importantly) act in 2013.
Julie works across the spectrum of TMW clients to provide insights into their marketing strategies, showing them how effective their strategies are and how they could be improved. The role involves monitoring, evaluating and reporting on client's marketing activity, with the results being used to feed into the planning process for future projects. Some of the division's key outputs include benchmarking, budget optimisation and campaign evaluation.
Social Media Reporting & Data Visualization Best PracticesBrian Honigman
For my fourth class on Social Media Analytics taught at NYU, the focus was learning how to better develop and present your success on social media with accurate reporting using Socialbakers, Google Analytics, Simply Measured, Sprout Social and other tools.
How to Turn User Generated Content into Revenue with Ratings and ReviewsFlutterbyBarb
How to Turn User Generated Content into Revenue with Ratings and Reviews via Gigya
This white paper examines three ways brands can start effectively harnessing ratings and reviews to stimulate both new and repeat conversions: 1. Boosting brand awareness and referral traffic 2. Improving long-tail SEO 3. Building a transparent, brand-loyal community
You've Created a Social Media Campaign - Now What? Measuring the success of ...Webbed Marketing
Webbed Marketing PRSA Presentation from the July luncheon event. Amy Marshall and Bill Balderaz from Webbed Marketing present on how to measure the success of a social media campaign. http://www.webbedmarketing.com
Social ROI: What are Tour Operators doing?Catherine Heeg
Explore social marketing ROI of tour operators. Discover what results they experienced as well as correlations between investment and return. Recommendations are provided based on research results.
Based on research conducted by students at George Washington University, NTA Tour Operators provide insight into the return on investment and successes of social media marketing. This study was made possible by NTA, Customized Management Solutions and Courier Magazine.
AMC13 - Marketing Effectiveness by Julie Roberts at TMWNeil Cooper
How do we measure our true success? How do we know if we are being effective? And how can we improve? Investing in ‘big data’ is pointless without a concrete effectiveness strategy. Julie looked at, with the increasing amounts of data available, how we should plan, do, check and (importantly) act in 2013.
Julie works across the spectrum of TMW clients to provide insights into their marketing strategies, showing them how effective their strategies are and how they could be improved. The role involves monitoring, evaluating and reporting on client's marketing activity, with the results being used to feed into the planning process for future projects. Some of the division's key outputs include benchmarking, budget optimisation and campaign evaluation.
Social Media Reporting & Data Visualization Best PracticesBrian Honigman
For my fourth class on Social Media Analytics taught at NYU, the focus was learning how to better develop and present your success on social media with accurate reporting using Socialbakers, Google Analytics, Simply Measured, Sprout Social and other tools.
Digitally empowered, price-conscious consumers have rocked retailers’ worlds. High profile announcements by mega-retailers to drive sales and combat “showrooming” have been showcased in the media and at conferences around the world.
RSR’s fifth annual benchmark study on retailers’ pricing capabilities moves beyond the hype to the truth.
Pardgroup means unconventional Field Marketing. Premium Retail Services anywhere you need, anytime you want.
Our mission is to connect Brands, Trades and Industries. To do this we have 6 dedicated Business Units and over 100 direct employees, who are our strength and allow us to excel at the entire range of services we offer.
We manage and coordinate the entire process of in-store activities: Shopfitting, Shop-In-Shop and fixtures installations, merchandising activities, design and construction of exhibition facilities and P.O.P materials. We also look after the planning of events and exhibitions, promoting services, sales and much more. We offer all these services in Italy and most countries in Europe.
This presentation will share with you the latest tools to help you find your target audience and define your LEAD Strategy
PS Scan me to connect with me in Social Media
Helping brands better understand consumers by looking at the psychology of the social customer, and the new revenue streams for brands to help sell more products.
Your business is important and connecting with your customers is vital.
While marketing makes your audience aware, being social makes them buy.
They buy into your brand, buy into your idea, buy your products.
Because social media is the single largest digital platform for business development, it's important that you make your mark. #sayitwithink
With the proper strategy, Social Media marketing online and offline creates limitless opportunities to engage customers in the moment.
Create the conversation, live the experience...#sayitwithink
WSI Social Media Marketing - Learn How To Use Social Media Marketing to Grow ...Towsley Associates
http://www.WSIQualitySolutions.com WSI Quality Solutions explains how the largest social media marketing campaign in the world won with Social Media Marketing. This presentation is a breakdown of how small business can use WSI Social Media Marketing to gain exposure, generate leads, and drive sales. Learn Social Media Marketing for Small Business from this presentation. Visit www.WSIQualitySolutions.com
This is a presentation from a webinar delivered to small to medium size companies.
These are the 6 biggest reason why consumers will stop following your business
'Tis the Season: Leveraging Social Media Ad Campaigns for the HolidaysMediaMath
This deck was presented in a joint webinar by MediaMath and Upcast Social. Josh Wallin, Sales Director, Upcast Social, and Mike Neiss, Director, PSO, MediaMath outlined best practices to leverage social advertising during the holiday season.
Aside from a few highly publicized success stories, brands are still figuring out how to maximize their recent investments in Social Media. Learn how merging your social campaigns with established best practice direct marketing strategies can create the winning formula.
Pinterest Vs. Facebook? Are You Ready To Sell On Social? Jirafe
Jirafe conducted a study with more than 80,000 brands over a five-month period to determine which channel drove the most revenue across our merchant base. In this presentation, we will present the results, and share best practices learned across our merchant base on how you can optimize your social media strategy!
A Few Things We Cover:
- How social advertising and buy buttons will replace traditional ad strategies.
- Which social channel led traffic and revenue for 80,000 merchants during the first five-months of 2015.
- 5 tips on how your brand can turn followers into buyers.
- 4 data-driven insights to help you determine which merchandise to sell on social.
Presentation by Tammy Katz, CEO Katz Marketing Solutions, to Mid-America Food Processors Association. How small and mid-sized food manufacturers can use interactive marketing and social media to grow their brands and businesses
How to Create your Personal Brand, get Noticed and get PaidThink Digital First
Over 90 minutes you will understand the building blocks for developing your expert based business. Whether you want to become a keynote speaker, author or an authority in your field... we will provide you with ideas on how to get started and what the component parts to a thought leaders business look like.
Get clear on your IDENTITY, where you add value and understand your why.
You will understand the different BUSINESS MODELS available to you which hold more promising commercial opportunities.
You will start to develop a STRATEGY to take your thought leadership business to market.
We will look at the CONTENT possibilities open to you which position you as the go-to person in your field.
You will leave the webinar with a focus on DELIVERY... and the mindset to constantly improve.
Teach you how to rid your diary of all those freebies and low paying “exposure” keynotes, and
Give you a CRYSTAL-CLEAR PLAN for sustainable commercial speaking success.
WHO IS THIS EVENT FOR?
This webinar is for anyone who has ideas or knowledge to share, and wants to understand the process of creating their personal brand, building their business proposition and taking it to market.
Consultants who already have expertise but would like to be more recognised for it.
Authors who would like to create more opportunities to capitalise on their work.
Business owners who want to raise their profile and share their expertise.
Existing speakers who want to up their game and get booked more often.
Knowledge professionals who want to elevate their business.
Coaches who want to develop their own methodology and be 'known' for it.
WHAT YOU’LL GET ON THIS WEBINAR
The focus of this PRACTICAL webinar is to give you a clear understanding of how to develop your own personal brand, develop your thought leadership and create opportunities.
Gain clarity and focus for your whole business. Understand EXACTLY what you need to be concentrating on and leave behind the confusion of what to do first. Feel the
How to Build your Personal Brand, get Noticed and get PaidThink Digital First
WHAT IS IT?
An intensive one month (virtual) accelerator designed to transform your knowledge into a successful thought leadership business. This is not a spectator sport... Our accelerator requires participation and more importantly action.
At the end of four weeks you will be;
Clear on your IDENTITY, where you add value and understand your why.
You will understand the different BUSINESS MODELS available to you which hold more promising commercial opportunities.
You will have developed a STRATEGY to take your thought leadership business to market.
You will know how to develop CONTENT which positions you as the go-to person in your field.
You will be focussed on DELIVERY... and have a mindset to constantly improve.
WHAT'S INCLUDED ON THE ACCELERATOR?
8 x 'Hands-On' half-day sessions (2 per week)
8 Assignments (2 per week)
4 x One to one coaching sessions (1 per week)
24 Hours of live content
Private mastermind mastery group
Online resource centre
https://thoughtleadersblueprint.com/
Warren's presentation on the future of our Digital Customer and how each aspect of our online presence is important to the user journey.
Here's what John the event booker had to say about Warren and working with Management Events:
"Warren has been speaking at our invitation only events here at Management Events across our different countries. Through this process I have worked closely with Warren and I have found him to be a top professional.
The feedback from our guests on Warren's presentation skills has all been very positive.
As a person Warren is simply a great guy and I would highly recommend him to any organization that is looking for an accomplished keynote speaker."
This is what Tea the event organiser had to say about Warren
"Inspiring. Entertaining. Dedicated. Passionate.
With these words I would describe Warren. A true professional who is very passionate about AI and leadership and inspires people to begin their AI journey.
Warren's presentation is entertaining and energetic. He is very dedicated and wants that every presentation is unique and fits perfectly to the certain target group to which he is holding the presentation for. Cooperation with Warren is very smooth and pleasant.
Thank you Warren. It has been a true pleasure working together with you!"
Warren is a Professional Speaker, Trainer, Top 100 Global Influencer, Digital Transformation (DX) Strategist, award-winning technology entrepreneur, blogger and author of Think #Digital First with over 10 years experience online.
Warren specialises in taking companies through a strategic digital transformation to impact on sales, in particular using A.I., marketing automation, digital marketing and social media to build brand awareness and open new routes to market. His areas of expertise include corporate communication, digital marketing, and using disruptive technology in sales and marketing.
Warren’s vision is to help 100,000 global businesses successfully sell more products and services by having the right mindset, people, and technology by 2020.
WEBSITES:
https://warren-knight.com
SOCIAL NETWORKS:
Twitter - @WarrenKnight
LinkedIn - https://www.linkedin.com/in/warrenknight
Instagram - @WVRKnight
To book Warren for your next event, please email us at hello@thinkdigitalfirst.com
Warren Knight will be delivering the opening keynote presentation at European Business AI And Robotics in Helsinki on October 24th 2018. He will be delivering a keynote on his astute perceptions about how businesses can affect digital marketing on a global scale by embracing AI and machine learning.
The conference aims to provide delegates with deeper insights into the multi-facets of Artificial Intelligence and how the technology is evolving across different industries. Attendees should be prepared to take their business to the front-end of AI-powered customer experience revolution.
Warren will be joined during his keynote by SophiA, the humanoid. Sophie is the world’s first humanoid citizen and is focused on saving the planet, she also has plans to conquer Mt Everest!
Read Warren’s article on the event here
The Social Media landscape has changed dramatically in the last 12 months and this webinar will help you be Successful in your Social Media Marketing.
Register now and learn the trends, tactics, and strategies that will position your organisation for success in 2017 and beyond.
WHAT YOU WILL LEARN:
• Understand the ‘Digital mindset’ to leverage social media successfully
• Why you MUST harness the power of social media in 2017
• What social communities expect from you
• The MAGIC formula to achieve social media impact
IS THIS YOU?
• Your STRUGGLING to get traffic to your website that converts into sales
• You don't know what Social Network has YOUR demographic
• You are NOT MARKETING your business to the right customer
• SALES have not grown and you don't know why
• Don’t have a Social Media Strategy that gets you a ROE (Return on Engagement)
In just 4 weeks, Warren Knight generated 953 NEW, targeted leads in niche markets and made a profit of FIVE FIGURES by implementing a simple, and easy-to-follow Social Media strategy.
THIS WEBINAR WILL HELP YOU TO:
• Write content your AUDIENCE will LOVE
• Understand why being “NICHE” market-focused wins business
• Give you the foundations to generate 100’S OF TARGETED LEADS
• What 67% of your potential customers are thinking about
• How ONE action can increase lead generation by 200%
• Successfully integrate your marketing strategy across all social networks
• Stay ahead of the COMPETITION and gain new customers
• Measure and evaluate YOUR online activity
Warren is CPD Certified: THINK DIGITAL FIRST, Provider No. 50048. If you require a certificate, please let us know.
ABOUT THE PRESENTER
Warren Knight, founder of Think Digital First is a Digital Marketing Strategist, author and one of the UK’s leading professional speakers in Technology, Sales and Digital Marketing.
This live 1 hour webinar you will learn How to Build a Social Media Plan for Success, that’s been designed for business owners, marketing managers and entrepreneurs who need help with defining their business for their audience, creating shareable content, structuring their social media and executing a social media plan.
WHAT WE ARE GOING TO COVER
Define Your Business Online
Learn how to create a story that builds trust, gets engagement and drives targeted traffic to your website, by defining your business goals and objectives on all social networks and your website.
Creating Perfect Content
Offer valuable information that gives your audience the content and visuals they crave. Share targeted and relevant information from your industry that engages with your online audience and learn how to design your own content that reflects your brand.
Social Media Planning for Success
Build a framework for success with proven templates that will help you define your online marketing over next 90 days and then get you focused on targeted content to share and automate for the next 7 days, driving engagement and traffic.
Actioning Your Social Media Plan
Show you how to action your “launch plan” by sharing your content to your audience, grow your following, keep customers by building engagement, track and analyse for ongoing success.
About the Presenter
Warren Knight, author of Think #Digital First is a keynote speaker, 1 of the UK`s most dynamic and sought-after inspirational Technology, Sales and Marketing experts. As an award-winning coach and entrepreneur, he delivers training masterclasses to SME’s helping build a digital footprint, doubling conversion rate and increasing sales.
Watch the webinar here: http://www.warrenknight.co.uk/resource/how-to-build-a-social-media-plan-for-success/
In this live 1 hour live webinar, Warren Knight; Author of Think #Digital First, the Modern Day Entrepreneur’s “workbook” to Business Growth, will be sharing how YOU can grow your online presence, generate leads and acquire new customers.
In this engaging and informative webinar, Warren will be sharing the following to help you understand and implement Hashtags into your business strategy:
What is a #Hashtag
How to curate content and write fun and engaging blogs title and social media posts using Hashtags
Define your Hashtag goals and strategy
Focus on using the right Hashtag tool for your online sales & marketing strategy
Here are just three benefits of using hashtags. You will have a much better understanding of this after the webinar;
1. Gain Followers
Using the right hashtags when trying to build engagement can increase your following extensively over just a few days.
2. Improve Reputation
If you show expertise when using a hashtag to start a conversation, people will see you as an influencer and follow you because of your reputation.
3. Get Information
Searching the right hashtags will allow you to find vital information on any subject matter.
Warren will also be sharing how to use Hashtags on all the major social networks including Twitter, Facebook, Instagram, Pinterest and Google.
NEW: The biggest player GOOGLE SEARCH (since June 2015)
To watch the full webinar, click here: http://openr.co/5R6
In this thought provoking presentation, Warren will be sharing with you how every business, entrepreneur, sales and marketing manager can use technology to help their business grow. Warren will share how building brand awareness, marketing to your niche target audience, decreasing the length of time in the sales cycle and building customer retention by using the latest technology is crucial for moving your business forward.
Warren Knight, author of Think #Digital First is an international keynote speaker and is one of the UK`s most dynamic and sought-after inspirational Technology, Sales and Marketing experts. As an award-winning coach and entrepreneur, he delivers training masterclass helping thousands of startups and SMEs build their digital footprint, doubling conversion rate and increasing sales by up to 500% and grow their business through social media, digital marketing and ecommerce.
In this live webinar, Warren Knight award-winning coach and entrepreneur, will be sharing how he built a £1M business in less than 2 years and how he over the last 12 months has helped business owners increase their online sales but upto 500% and increases turnover year-on-year by upto 40%.
If you're a business owner and you want to know how to get "cash" to get the right advice & training to grow your business in 2015, than this live webinar is for you.
Warren will be joined by Sahr Komba, business development specialist for Advantage Business Partnerships, along with;
* A successful and established Business owner who has grown his business with a £2,000 grant to get that much needed expert advice.
* Growth Manager Martin Carruthers from GrowthAccelerator, now part of Business Growth Service
Your Facilitator and author of "Think #Digital First":
Warren Knight - Entrepreneur, Coach, Speaker, Trainer
For the last seven years he's specialised in helping business owners, marketing managers and entrepreneurs sell more products and services, through the convergence of Social Media, Digital Marketing and eCommerce.
In this engaging and informative presentation, Social Media and Digital Marketing evangelist, Warren Knight will share with you the importance of THINKING #DIGITAL FIRST.
You will discover the latest tools to SAVE time, best platforms to drive TRAFFIC, HOW TO design a 7 day social media plan and 90 day marketing strategy, to Increase SALES by over 500%
Twitter, Pinterest and Instagram... are the important social media platforms to any small business and solopreneurs — and while it’s easy to get sucked into any of them for hours at a stretch, you can manage them in much less time with some planning and the right social media management tools.
He will show you how to make the most of every minute you're logged into each social network, by leveraging social channels for lead generation to increase sales for business growth, building brand advocates and achieving your business KPI's
ABOUT KEYNOTE: WARREN KNIGHT
Business Growth through Digital Leadership. For the last 7 years he's specialised in helping business owners, marketing managers and entrepreneurs sell more products and services, through the convergence of Social Media, Digital Marketing and eCommerce.
Winning various industry awards and co-founding two IT companies since 2010. The first being an eCommerce platform, getting £150,000 Seed Investment via "SEIS", valuing the business at £1M in less than two years. The second with a “Start Up Loan”, building an online social media learning platform
In this FREE 1 hour webinar, Social Media and Digital Marketing evangelist, Warren Knight will share with you "HOW YOU CAN DO SOCIAL MEDIA FOR JUST 30 MINUTES A DAY TO GROW YOUR BUSINESS"
Discover:
* The latest tools to SAVE time
* Best platforms to drive TRAFFIC
* HOW TO design a 12 month marketing plan
* Increase SALES by 500%
Is it really possible to establish and maintain a social media presence in the same amount of time it takes to mow the lawn or catch up on an episode of Game of Thrones or House of cards? Why, yes. Yes it is.
* Facebook
* Twitter
* Pinterest
* Instagram
* LinkedIn
...are the important social media platforms to any small business and solopreneurs — and while it’s easy to get sucked into any of them for hours at a stretch, you can manage them in much less time with some planning and the right social media management tools.
While we know that some people will wonder if 30 minutes a day is really giving enough attention to social media and the answer is… it absolutely depends on your business but these tips during this 1 hour webinar, will definitely help you get started!
We will show you how to make the most of every minute you're logged into each social network, by leveraging social channels for lead generation to increase sales for business growth.
* Grow your followers
* Lead generation
* Get sales
* Build brand advocates
* Define your business KPI's
About the presenter:
Warren Knight
Speaker / Trainer / Growth Coach / Entrepreneur
For the last seven years he's specialised in helping business owners, marketing managers and entrepreneurs sell more products and services, through the convergence of Social Media, Digital Marketing and eCommerce.
Winning various industry awards and co-founding two IT companies since 2010. The first being an eCommerce platform, getting £150,000 Seed Investment via "SEIS", valuing the business at £1M in less than two years. The second with a “Start Up Loan”, building an online learning platform.
What you need to know about Pinterest, Twitter and InstagramThink Digital First
For the last seven years I've specialised in Business Growth through Digital Leadership, helping business owners, sales & marketing managers and entrepreneurs sell more products and services, through the convergence of Social Media, Digital Marketing and eCommerce. Delivering dynamic and engaging webinars, workshops and seminars on Digital Marketing & eCommerce and Business Growth through Investment and funding.
Learn How to Develop your Social Media Strategy in 10 StepsThink Digital First
Taking the time to discover how your customers would like you to engage on social media is no longer an option. You now need to develop a social media strategy that will generate meaningful and real returns for your business. In this webinar warren will take you through The 10 steps in developing a strategic social media are:
1. Align with the business
2. Discover opportunities
3. Define goals
4. Identify KPIs
5. Assign values to KPIs
6. Decide on channels
7. Determine tactics
8. Select analytics
9. Roll out strategy
10. Measure and refine
Start by listening
Many companies view social media as “build it and they will come”. They create channels on Facebook, Twitter and YouTube and start broadcasting their message, expecting a mass of new fans and interaction. It doesn’t happen!
Participation on social media first requires you to do research, observe and listen. Conversations are already taking place about your products, brand, competitors etc. Using a combination of both social and traditional tools, discover, listen, learn, and engage directly with customers. Allow this intelligence and insight to dictate your engagement strategies.
About Warren Knight; Entrepreneur and Business Growth Consultant
I've been involved in the creative industry for 22 years and for the last seven years I've specialised as a "Business Growth" coach in helping small businesses sell more products and services, through the convergence of Social Media, Digital Marketing and eCommerce.
Winning various industry awards and co-founding two IT companies since 2010. The first being an eCommerce platform, getting £150,000 Seed Investment via "SEIS", valuing the business at £1M in less than two years. The second with a “Start Up Loan”, we've built an online learning platform, teaching people how to setup and use Social Networks for their business.
Every small business wants to grow and be profitable, but in order to expand you need a vision of what you want to achieve and a plan to get you there. Warren Knight a strategic small business growth consultant identifies seven critical steps to accelerate a scalable for long-term growth.
1. Define your target Audience
2. Know your Business
3. Review Performance
4. Set Goals
5. Develop Your Business Growth Strategy
6. Tools and resources
7. Make It Happen
Now is a time to stop strategising and start ‘doing’. It involves spending time, and possibly money, on product development, training, sales and marketing. For many small businesses this is easy to begin with, but it runs out of steam over time as business owners and staff can become side-tracked with other activities. It’s so important to ring-fence time and budget to ensure this doesn’t happen.
Don’t worry if your plan starts small: a phased growth plan is often the best, allowing for resources and demand to scale accordingly. Stable and solid growth comes from a scalable business growth model that expands to the financial capacity of the business.
About Warren Knight; Entrepreneur and Business Growth Consultant
I've been involved in the creative industry for 22 years and for the last seven years I've specialised as a "Business Growth" coach in helping small businesses sell more products and services, through the convergence of Social Media, Digital Marketing and eCommerce.
Winning various industry awards and co-founding two IT companies since 2010. The first being an eCommerce platform, getting £150,000 Seed Investment via "SEIS", valuing the business at £1M in less than two years. The second with a “Start Up Loan”, we've built an online learning platform, teaching people how to setup and use Social Networks for their business.
The biggest boost you can give your business or organisation this year is a ‘digital’ boost and the good news is that not only is this presentation developed with you in mind, run delivered by an industry evangelist.
The reality is that ‘digital’ doesn’t sleep and you need to keep up to date with all of the latest Digital Marketing opportunities and trends.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
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3. Making shopping social
GroupBuy & Flash Sale
Embedded Store
F-Commerce
Affiliate Network
Per-to-Peer
Discount Sharing
Refer A Friend
Ratings & Review
SocialHub
Facebook Connect
Mobile Platform
4.
5.
6.
7.
8. THE BIG NEWS
Influence Search Rankings
Google: YES, we do use it as a signal. It is used as a signal in our
organic and news ranking. We also use it to enhance our news
universally, by marking how many people share an article
Google: We treat links shared on Facebook FAN pages the same
way we treat tweeted links. We have NO personal wall data from
Facebook
What we TWEET matters and what
we SHARE matters
&
9. Why is Social Media Important
for Internet Retailing?
Social Media is about the importance of customers.
It empowers Brands and Retailers to make meaningful
change to better serve your customer and build loyalty.
You get honest feedback to build solutions that better
meet the customers needs.
Understand the wants and needs of the customer, let
them tell you.
10. Why Social Network work for Internet Retail?
47% of Twitter users access via their Smartphone
57% of online shoppers have spent more that £65 on
Social Commerce websites, like Groupon & Living Social
42% of online shoppers follow retailers on Social Networks,
with an average of 6 per consumer
More than 56% of Facebook fans and 67% of Twitters users
click to a retail website as a result of a post or tweet
Facebook Store convert at 2-3%, the same as an online store
Shoppers trust recommendations 3x more than online ads
35% of consumers, said they would buy through Facebook
12. Four Step Process
Measurement
Leads
Media mentions
Speak opportunity
Customer
Satisfaction
Time To market
Positive sentiment
Service calls
Tactics
More prospects
Media relations
Educate customer
Channel partners
Move customer
service online
Trade associations
Advertise
Four step process for Social Media Selection
Business Goals
Increase sales
Generate leads
Thought leadership
Product Launch
Test Ideas
Create Channels
Reduce Support
Counter Feedback
Tools
Blog – Content is King
Twitter
YouTube
Facebook Fan Page
LinkedIn
Community
Stumbleupon
Website
If your strategy is stand alone it will fall alone
Integration with e-commerce, Social Media,
PR and Marketing activities are KEY
13. LEAD Strategy
Listen – Set up Monitoring folders and use free
search engines like, Social Mention, Addict-O-Matic
Experiment – Use Hootsuite to send scheduled
messages to Twitter, Facebook, LinkedIn and track
using bit.ly
Apply – Be consistent with your online voice and
communication
Develop – Influencers, read, watch videos, trade
show, local events
14. 6 Steps to Successful Internet Retailing
1. PPC – Facebook & Google: engage with people who
are actually looking for your product
2. SEO – website, social media, press release, online
marketing
3. Email Marketing – CRM, SCRM
4. Social Media - blogs, Forums, Twitter, Facebook,
bookmarking
5. Digital Media – retargeting, media placements, viral
campaigns
6. Affiliates – online influencers, shopping sites
15. f-commerce
UK Retail Facebook Stores
ASOS f-store
UK e-tailer opens up a full f-store
International Delivery
Cheeky Beach f-store
SME opens up a full f-store
Integrated with CMS
Every time a user posted on their news feed that they bought a ticket from
TicketMaster, friends spent an additional $5.30.
At Eventbrite, a social site for selling tickets to lesser known events, every
link shared on Facebook generated $2.52 in ticket sales.
17. Social Media + Internet Retailing
Top Tips to Takeaway
Online + Offline Integration – DIGITAL FIRST
Incorporate Social Media into your PR, email, direct mailing & advertising
Tracking Social Media ROI
Utilise Google Analytics and tools like Hootsuite to test and track
GroupBuy & Flash Sales
Expand your brand buy utilising crowdsourcing
Social Commerce
Let consumers connect where they buy and buy where they connect
Mobile Commerce
Make sure your website is mobile compatible use HTML 5 instead of apps
SEO
Create your online voice and communication around your keywords
Video
YouTube is the second largest search engine in the English-speaking world.
18. 2 HOUR
SOCIAL MEDIA
TRAINING
• 3 MONTH STRATEGY
• TOOLS FOR ANALYTICS
• SOCIALISE YOUR BUSINESS
• GLOOPLE
COMPLIMENTARY
7 Day E-course
COMPLIMENTARY
7 Day E-course
19. Warren Knight
www.warrenknight.co.uk
Warren Knight
e: warren@warrenknight.co.uk
t: @wvrknight
Gloople – Making Shopping Social
www.gloople.co.uk
t: @gloople
Tell us
What
You
Think
Social Media + Internet Retailing
Training - Mentoring - Consultancy