Helping brands better understand consumers by looking at the psychology of the social customer, and the new revenue streams for brands to help sell more products.
Introducing ADCENTRAL's Social Life concept. Everything you can get from social networks, to get direct business benefits, and more.
www.adcentral.com.ar
Social Media and Advertising: Ad Club 10/07Eric Weaver
AUDIENCE: Advertising agencies
OVERVIEW: How is Social Media changing the advertising industry? How is consumer dialogue impacting outbound marketing? This presentation, co-written by Laura Porto Stockwell of Publicis in the West, and Eric Weaver of Brand Dialogue, covers these massive shifts in commerce, culture, media and advertising.
How to create an effective social media workflow and save timeReal-Time OutSource
Social media marketing has been a powerful means of reaching a broad range of audiences with targeted, unique content. In fact, there are currently more than 100 social media networks for marketers to choose from – and that number is constantly growing.
Introducing ADCENTRAL's Social Life concept. Everything you can get from social networks, to get direct business benefits, and more.
www.adcentral.com.ar
Social Media and Advertising: Ad Club 10/07Eric Weaver
AUDIENCE: Advertising agencies
OVERVIEW: How is Social Media changing the advertising industry? How is consumer dialogue impacting outbound marketing? This presentation, co-written by Laura Porto Stockwell of Publicis in the West, and Eric Weaver of Brand Dialogue, covers these massive shifts in commerce, culture, media and advertising.
How to create an effective social media workflow and save timeReal-Time OutSource
Social media marketing has been a powerful means of reaching a broad range of audiences with targeted, unique content. In fact, there are currently more than 100 social media networks for marketers to choose from – and that number is constantly growing.
Social Media Advertising is here for the long run, in other words it's here to stay. In this presentation I go through the ABC of social media advertising and provide a quick how-to overview on how to embrace Social Media Advertising and make it work for your brand.
This presentation is part of a panel of speeches given at the Fremantle chapter of #HospoBiz, a new Hospitality only networking organization.
For more information on #HospoBiz please visit https://www.facebook.com/hospobiz
To enquire as a speaker, please contact Federica at
federica@mjsocial.com.au
This is my presentation to the meetup.com Online Marketing Sydney group on 28 May, 2015.
You can read the blog post that accompanies the presentation here: http://mikehickinbotham.com/organic-and-paid-social-media-marketing-strategy/
This quick and to the point presentation highlights 10 recent studies and findings in the influencer marketing world. Complete with takeaways to add to your outreach marketing strategy.
Search Wars & Social Media Optimization 2015Dion Stephens
Social media giants Facebook and Twitter update search algorithm leaving brands and marketing agencies in a tight spot, Google algorithm update also left devastation in its wake. What does the future hold for online marketing and brands?
This is a presentation from a webinar delivered to small to medium size companies.
These are the 6 biggest reason why consumers will stop following your business
Organic social impressions Vs paid social impressions by KRDS IndiaKRDS
In the era of Social Dominance how Paid and Organic Impressions makes an impact on your brands. Understand the dynamics and outcome of the Organic and Paid Social impressions for your brand’s Social Reach. Learn what parameters top measure in Paid and Organic Data/Media. How, Where and Why to spend?
For Organic Social Impressions vs Paid Social Impressions:
1) Opportunities with Paid Media on Social on different platforms
2) Opportunities to increase brand asset engagement without Media spends
3) How and Where to spend and why?
4) Building your Social Strategy with Media and Without Media
5) What Parameters to Focus on on Social – Organic VS Paid Media
6) Impact of Paid Media Impressions to brands
7) Use of Organic Data for analysis
8) Different channels – Different devices – Various Module of Paid vs Organic Media.
How to measure and improve your social media roiJeraldine Phneah
Organic reach has decreased drastically over the past few years on Facebook. As a result, Marketers invest more time, money and effort to create good content to get higher engagement and boosting their content.
This leads the management or client often questioning: Is my investment in social media really paying off?
Through this guide you will learn:
1. How to measure your social media ROI
2. How you can optimize your adspend through top quality content and better targeting
Information regarding social media marketing. this type of presentation will help you understand the following:-
What is SMM?
Why is it important, nowadays?
Pillars of SMM, and benefits of it.
This is a presentation I gave yesterday to the Calgary Marketing Meetup Group.
I'm not sure how to make these videos active on Slideshare, if anyone has advice, I'd appreciate it.
Jak uwieść odbiorcę? Twoja komunikacja z włoskim temperamentem, czyli flirtuj i nie przynudzaj! Content marketing jest jak rozmowa. Jeszcze lepiej jeśli ta rozmowa jest jak uwodzenie konsumenta!
Featured in this presentation by Jonathan.Petersen@comcast.net are 500 Social Media marketing applications (and links to their websites) that can be leveraged to achieve successful Integrated Marketing Communications.
We like to keep a razor-sharp focus on the digital and
social trends, conversations and people that matter to
our audiences. Our social round-up curates the most
essential news that brands need to be aware of.
Social Media Advertising is here for the long run, in other words it's here to stay. In this presentation I go through the ABC of social media advertising and provide a quick how-to overview on how to embrace Social Media Advertising and make it work for your brand.
This presentation is part of a panel of speeches given at the Fremantle chapter of #HospoBiz, a new Hospitality only networking organization.
For more information on #HospoBiz please visit https://www.facebook.com/hospobiz
To enquire as a speaker, please contact Federica at
federica@mjsocial.com.au
This is my presentation to the meetup.com Online Marketing Sydney group on 28 May, 2015.
You can read the blog post that accompanies the presentation here: http://mikehickinbotham.com/organic-and-paid-social-media-marketing-strategy/
This quick and to the point presentation highlights 10 recent studies and findings in the influencer marketing world. Complete with takeaways to add to your outreach marketing strategy.
Search Wars & Social Media Optimization 2015Dion Stephens
Social media giants Facebook and Twitter update search algorithm leaving brands and marketing agencies in a tight spot, Google algorithm update also left devastation in its wake. What does the future hold for online marketing and brands?
This is a presentation from a webinar delivered to small to medium size companies.
These are the 6 biggest reason why consumers will stop following your business
Organic social impressions Vs paid social impressions by KRDS IndiaKRDS
In the era of Social Dominance how Paid and Organic Impressions makes an impact on your brands. Understand the dynamics and outcome of the Organic and Paid Social impressions for your brand’s Social Reach. Learn what parameters top measure in Paid and Organic Data/Media. How, Where and Why to spend?
For Organic Social Impressions vs Paid Social Impressions:
1) Opportunities with Paid Media on Social on different platforms
2) Opportunities to increase brand asset engagement without Media spends
3) How and Where to spend and why?
4) Building your Social Strategy with Media and Without Media
5) What Parameters to Focus on on Social – Organic VS Paid Media
6) Impact of Paid Media Impressions to brands
7) Use of Organic Data for analysis
8) Different channels – Different devices – Various Module of Paid vs Organic Media.
How to measure and improve your social media roiJeraldine Phneah
Organic reach has decreased drastically over the past few years on Facebook. As a result, Marketers invest more time, money and effort to create good content to get higher engagement and boosting their content.
This leads the management or client often questioning: Is my investment in social media really paying off?
Through this guide you will learn:
1. How to measure your social media ROI
2. How you can optimize your adspend through top quality content and better targeting
Information regarding social media marketing. this type of presentation will help you understand the following:-
What is SMM?
Why is it important, nowadays?
Pillars of SMM, and benefits of it.
This is a presentation I gave yesterday to the Calgary Marketing Meetup Group.
I'm not sure how to make these videos active on Slideshare, if anyone has advice, I'd appreciate it.
Jak uwieść odbiorcę? Twoja komunikacja z włoskim temperamentem, czyli flirtuj i nie przynudzaj! Content marketing jest jak rozmowa. Jeszcze lepiej jeśli ta rozmowa jest jak uwodzenie konsumenta!
Featured in this presentation by Jonathan.Petersen@comcast.net are 500 Social Media marketing applications (and links to their websites) that can be leveraged to achieve successful Integrated Marketing Communications.
We like to keep a razor-sharp focus on the digital and
social trends, conversations and people that matter to
our audiences. Our social round-up curates the most
essential news that brands need to be aware of.
Keynote: The Original Social Network Goes Mobile: Lessons Learned from Anheus...MediaPost
From being the first beer brand to work with iAd to creating Augmented Reality experiences at retail, Anheuser-Busch has worked hard to put its brands at the forefront of mobile experimentation. Hear from vice president of U.S. marketing Paul Chibe on what’s working, what’s not, and where the next mobile marketing opportunities lie.
Keynote
Paul Chibe, VP US Marketing/U.S. Chief marketing Officer, Anheuser Busch
Digital Services - Presentation by Ambarish Mitra, CEO of Blippar at the NOAH 2015 Conference in London, Old Billingsgate on the 12th of November 2015.
From Soap to Hobbits: Content Marketing Lessons for Associations from Major B...Vanguard Technology
Content marketing is exploding, and major brands like General Mills, Dove, Charbroil and many more are leading the way. What are their approaches with stories, photos, videos, and other content that are getting results and what are the lessons for association executives?
In this presentation from ASAE's Great Ideas 2014 Conference, participants were shown content examples from major brands with discussion that focused on what works in connecting the audience to a brand and how brands are effectively associating themselves with stories and concepts.
The ‘Future of Mobile’ focuses in on location based services and the opportunities mobile presents for brands at the point-of-sale.
This is part of Mindshare's ongoing Future Of... research programme which explores the development of the media and technological landscape, and assesses the likely impact on advertisers and media businesses.
R+I is a fast-growing content marketing agency that creates successful branded content campaigns for leading brands.We develop new ways to connect brands and audiences through powerful and engaging content.
Mobile Horizons Istanbul
Blippar Demo - Mikela Eskenazi
(note: this is a generic Blippar presentation, it was not given at Mobile Horizons. However, is does contain several case studies so we thought it would be of interest.)
Mobile Horizons Istanbul was a unique thought-leadership forum about the disruptive changes caused by mobile technologies: Wearable Technologies, New interfaces, Mobile Retail, Big Data, Connected Life, and more!
Featuring international mobile visionaries and Turkish business leaders Mobile Horizons Istanbul was held at an exclusive venue on the shores of the Bosphorus
For more information, please visit the website at www.mobile-horizons.com or facebook at www.facebook.com/mobilehorizons.
This presentation will share with you the latest tools to help you find your target audience and define your LEAD Strategy
PS Scan me to connect with me in Social Media
Social Media ROI Webinar Larry Weber and Crowd FactoryCrowd Factory
While Twitter, Facebook and YouTube are the current rage, most marketers are struggling with how to measure social media effectiveness and maximize ROI. Solving this challenge is the key to long-term success for not just social media - but for all of marketing.
Join Larry Weber and Alexander Mouldovan, CEO of Crowd Factory for a spirited discussion about how marketers can answer the measurement challenge.
How to Create your Personal Brand, get Noticed and get PaidThink Digital First
Over 90 minutes you will understand the building blocks for developing your expert based business. Whether you want to become a keynote speaker, author or an authority in your field... we will provide you with ideas on how to get started and what the component parts to a thought leaders business look like.
Get clear on your IDENTITY, where you add value and understand your why.
You will understand the different BUSINESS MODELS available to you which hold more promising commercial opportunities.
You will start to develop a STRATEGY to take your thought leadership business to market.
We will look at the CONTENT possibilities open to you which position you as the go-to person in your field.
You will leave the webinar with a focus on DELIVERY... and the mindset to constantly improve.
Teach you how to rid your diary of all those freebies and low paying “exposure” keynotes, and
Give you a CRYSTAL-CLEAR PLAN for sustainable commercial speaking success.
WHO IS THIS EVENT FOR?
This webinar is for anyone who has ideas or knowledge to share, and wants to understand the process of creating their personal brand, building their business proposition and taking it to market.
Consultants who already have expertise but would like to be more recognised for it.
Authors who would like to create more opportunities to capitalise on their work.
Business owners who want to raise their profile and share their expertise.
Existing speakers who want to up their game and get booked more often.
Knowledge professionals who want to elevate their business.
Coaches who want to develop their own methodology and be 'known' for it.
WHAT YOU’LL GET ON THIS WEBINAR
The focus of this PRACTICAL webinar is to give you a clear understanding of how to develop your own personal brand, develop your thought leadership and create opportunities.
Gain clarity and focus for your whole business. Understand EXACTLY what you need to be concentrating on and leave behind the confusion of what to do first. Feel the
How to Build your Personal Brand, get Noticed and get PaidThink Digital First
WHAT IS IT?
An intensive one month (virtual) accelerator designed to transform your knowledge into a successful thought leadership business. This is not a spectator sport... Our accelerator requires participation and more importantly action.
At the end of four weeks you will be;
Clear on your IDENTITY, where you add value and understand your why.
You will understand the different BUSINESS MODELS available to you which hold more promising commercial opportunities.
You will have developed a STRATEGY to take your thought leadership business to market.
You will know how to develop CONTENT which positions you as the go-to person in your field.
You will be focussed on DELIVERY... and have a mindset to constantly improve.
WHAT'S INCLUDED ON THE ACCELERATOR?
8 x 'Hands-On' half-day sessions (2 per week)
8 Assignments (2 per week)
4 x One to one coaching sessions (1 per week)
24 Hours of live content
Private mastermind mastery group
Online resource centre
https://thoughtleadersblueprint.com/
Warren's presentation on the future of our Digital Customer and how each aspect of our online presence is important to the user journey.
Here's what John the event booker had to say about Warren and working with Management Events:
"Warren has been speaking at our invitation only events here at Management Events across our different countries. Through this process I have worked closely with Warren and I have found him to be a top professional.
The feedback from our guests on Warren's presentation skills has all been very positive.
As a person Warren is simply a great guy and I would highly recommend him to any organization that is looking for an accomplished keynote speaker."
This is what Tea the event organiser had to say about Warren
"Inspiring. Entertaining. Dedicated. Passionate.
With these words I would describe Warren. A true professional who is very passionate about AI and leadership and inspires people to begin their AI journey.
Warren's presentation is entertaining and energetic. He is very dedicated and wants that every presentation is unique and fits perfectly to the certain target group to which he is holding the presentation for. Cooperation with Warren is very smooth and pleasant.
Thank you Warren. It has been a true pleasure working together with you!"
Warren is a Professional Speaker, Trainer, Top 100 Global Influencer, Digital Transformation (DX) Strategist, award-winning technology entrepreneur, blogger and author of Think #Digital First with over 10 years experience online.
Warren specialises in taking companies through a strategic digital transformation to impact on sales, in particular using A.I., marketing automation, digital marketing and social media to build brand awareness and open new routes to market. His areas of expertise include corporate communication, digital marketing, and using disruptive technology in sales and marketing.
Warren’s vision is to help 100,000 global businesses successfully sell more products and services by having the right mindset, people, and technology by 2020.
WEBSITES:
https://warren-knight.com
SOCIAL NETWORKS:
Twitter - @WarrenKnight
LinkedIn - https://www.linkedin.com/in/warrenknight
Instagram - @WVRKnight
To book Warren for your next event, please email us at hello@thinkdigitalfirst.com
Warren Knight will be delivering the opening keynote presentation at European Business AI And Robotics in Helsinki on October 24th 2018. He will be delivering a keynote on his astute perceptions about how businesses can affect digital marketing on a global scale by embracing AI and machine learning.
The conference aims to provide delegates with deeper insights into the multi-facets of Artificial Intelligence and how the technology is evolving across different industries. Attendees should be prepared to take their business to the front-end of AI-powered customer experience revolution.
Warren will be joined during his keynote by SophiA, the humanoid. Sophie is the world’s first humanoid citizen and is focused on saving the planet, she also has plans to conquer Mt Everest!
Read Warren’s article on the event here
The Social Media landscape has changed dramatically in the last 12 months and this webinar will help you be Successful in your Social Media Marketing.
Register now and learn the trends, tactics, and strategies that will position your organisation for success in 2017 and beyond.
WHAT YOU WILL LEARN:
• Understand the ‘Digital mindset’ to leverage social media successfully
• Why you MUST harness the power of social media in 2017
• What social communities expect from you
• The MAGIC formula to achieve social media impact
IS THIS YOU?
• Your STRUGGLING to get traffic to your website that converts into sales
• You don't know what Social Network has YOUR demographic
• You are NOT MARKETING your business to the right customer
• SALES have not grown and you don't know why
• Don’t have a Social Media Strategy that gets you a ROE (Return on Engagement)
In just 4 weeks, Warren Knight generated 953 NEW, targeted leads in niche markets and made a profit of FIVE FIGURES by implementing a simple, and easy-to-follow Social Media strategy.
THIS WEBINAR WILL HELP YOU TO:
• Write content your AUDIENCE will LOVE
• Understand why being “NICHE” market-focused wins business
• Give you the foundations to generate 100’S OF TARGETED LEADS
• What 67% of your potential customers are thinking about
• How ONE action can increase lead generation by 200%
• Successfully integrate your marketing strategy across all social networks
• Stay ahead of the COMPETITION and gain new customers
• Measure and evaluate YOUR online activity
Warren is CPD Certified: THINK DIGITAL FIRST, Provider No. 50048. If you require a certificate, please let us know.
ABOUT THE PRESENTER
Warren Knight, founder of Think Digital First is a Digital Marketing Strategist, author and one of the UK’s leading professional speakers in Technology, Sales and Digital Marketing.
This live 1 hour webinar you will learn How to Build a Social Media Plan for Success, that’s been designed for business owners, marketing managers and entrepreneurs who need help with defining their business for their audience, creating shareable content, structuring their social media and executing a social media plan.
WHAT WE ARE GOING TO COVER
Define Your Business Online
Learn how to create a story that builds trust, gets engagement and drives targeted traffic to your website, by defining your business goals and objectives on all social networks and your website.
Creating Perfect Content
Offer valuable information that gives your audience the content and visuals they crave. Share targeted and relevant information from your industry that engages with your online audience and learn how to design your own content that reflects your brand.
Social Media Planning for Success
Build a framework for success with proven templates that will help you define your online marketing over next 90 days and then get you focused on targeted content to share and automate for the next 7 days, driving engagement and traffic.
Actioning Your Social Media Plan
Show you how to action your “launch plan” by sharing your content to your audience, grow your following, keep customers by building engagement, track and analyse for ongoing success.
About the Presenter
Warren Knight, author of Think #Digital First is a keynote speaker, 1 of the UK`s most dynamic and sought-after inspirational Technology, Sales and Marketing experts. As an award-winning coach and entrepreneur, he delivers training masterclasses to SME’s helping build a digital footprint, doubling conversion rate and increasing sales.
Watch the webinar here: http://www.warrenknight.co.uk/resource/how-to-build-a-social-media-plan-for-success/
In this live 1 hour live webinar, Warren Knight; Author of Think #Digital First, the Modern Day Entrepreneur’s “workbook” to Business Growth, will be sharing how YOU can grow your online presence, generate leads and acquire new customers.
In this engaging and informative webinar, Warren will be sharing the following to help you understand and implement Hashtags into your business strategy:
What is a #Hashtag
How to curate content and write fun and engaging blogs title and social media posts using Hashtags
Define your Hashtag goals and strategy
Focus on using the right Hashtag tool for your online sales & marketing strategy
Here are just three benefits of using hashtags. You will have a much better understanding of this after the webinar;
1. Gain Followers
Using the right hashtags when trying to build engagement can increase your following extensively over just a few days.
2. Improve Reputation
If you show expertise when using a hashtag to start a conversation, people will see you as an influencer and follow you because of your reputation.
3. Get Information
Searching the right hashtags will allow you to find vital information on any subject matter.
Warren will also be sharing how to use Hashtags on all the major social networks including Twitter, Facebook, Instagram, Pinterest and Google.
NEW: The biggest player GOOGLE SEARCH (since June 2015)
To watch the full webinar, click here: http://openr.co/5R6
In this thought provoking presentation, Warren will be sharing with you how every business, entrepreneur, sales and marketing manager can use technology to help their business grow. Warren will share how building brand awareness, marketing to your niche target audience, decreasing the length of time in the sales cycle and building customer retention by using the latest technology is crucial for moving your business forward.
Warren Knight, author of Think #Digital First is an international keynote speaker and is one of the UK`s most dynamic and sought-after inspirational Technology, Sales and Marketing experts. As an award-winning coach and entrepreneur, he delivers training masterclass helping thousands of startups and SMEs build their digital footprint, doubling conversion rate and increasing sales by up to 500% and grow their business through social media, digital marketing and ecommerce.
In this live webinar, Warren Knight award-winning coach and entrepreneur, will be sharing how he built a £1M business in less than 2 years and how he over the last 12 months has helped business owners increase their online sales but upto 500% and increases turnover year-on-year by upto 40%.
If you're a business owner and you want to know how to get "cash" to get the right advice & training to grow your business in 2015, than this live webinar is for you.
Warren will be joined by Sahr Komba, business development specialist for Advantage Business Partnerships, along with;
* A successful and established Business owner who has grown his business with a £2,000 grant to get that much needed expert advice.
* Growth Manager Martin Carruthers from GrowthAccelerator, now part of Business Growth Service
Your Facilitator and author of "Think #Digital First":
Warren Knight - Entrepreneur, Coach, Speaker, Trainer
For the last seven years he's specialised in helping business owners, marketing managers and entrepreneurs sell more products and services, through the convergence of Social Media, Digital Marketing and eCommerce.
In this engaging and informative presentation, Social Media and Digital Marketing evangelist, Warren Knight will share with you the importance of THINKING #DIGITAL FIRST.
You will discover the latest tools to SAVE time, best platforms to drive TRAFFIC, HOW TO design a 7 day social media plan and 90 day marketing strategy, to Increase SALES by over 500%
Twitter, Pinterest and Instagram... are the important social media platforms to any small business and solopreneurs — and while it’s easy to get sucked into any of them for hours at a stretch, you can manage them in much less time with some planning and the right social media management tools.
He will show you how to make the most of every minute you're logged into each social network, by leveraging social channels for lead generation to increase sales for business growth, building brand advocates and achieving your business KPI's
ABOUT KEYNOTE: WARREN KNIGHT
Business Growth through Digital Leadership. For the last 7 years he's specialised in helping business owners, marketing managers and entrepreneurs sell more products and services, through the convergence of Social Media, Digital Marketing and eCommerce.
Winning various industry awards and co-founding two IT companies since 2010. The first being an eCommerce platform, getting £150,000 Seed Investment via "SEIS", valuing the business at £1M in less than two years. The second with a “Start Up Loan”, building an online social media learning platform
In this FREE 1 hour webinar, Social Media and Digital Marketing evangelist, Warren Knight will share with you "HOW YOU CAN DO SOCIAL MEDIA FOR JUST 30 MINUTES A DAY TO GROW YOUR BUSINESS"
Discover:
* The latest tools to SAVE time
* Best platforms to drive TRAFFIC
* HOW TO design a 12 month marketing plan
* Increase SALES by 500%
Is it really possible to establish and maintain a social media presence in the same amount of time it takes to mow the lawn or catch up on an episode of Game of Thrones or House of cards? Why, yes. Yes it is.
* Facebook
* Twitter
* Pinterest
* Instagram
* LinkedIn
...are the important social media platforms to any small business and solopreneurs — and while it’s easy to get sucked into any of them for hours at a stretch, you can manage them in much less time with some planning and the right social media management tools.
While we know that some people will wonder if 30 minutes a day is really giving enough attention to social media and the answer is… it absolutely depends on your business but these tips during this 1 hour webinar, will definitely help you get started!
We will show you how to make the most of every minute you're logged into each social network, by leveraging social channels for lead generation to increase sales for business growth.
* Grow your followers
* Lead generation
* Get sales
* Build brand advocates
* Define your business KPI's
About the presenter:
Warren Knight
Speaker / Trainer / Growth Coach / Entrepreneur
For the last seven years he's specialised in helping business owners, marketing managers and entrepreneurs sell more products and services, through the convergence of Social Media, Digital Marketing and eCommerce.
Winning various industry awards and co-founding two IT companies since 2010. The first being an eCommerce platform, getting £150,000 Seed Investment via "SEIS", valuing the business at £1M in less than two years. The second with a “Start Up Loan”, building an online learning platform.
What you need to know about Pinterest, Twitter and InstagramThink Digital First
For the last seven years I've specialised in Business Growth through Digital Leadership, helping business owners, sales & marketing managers and entrepreneurs sell more products and services, through the convergence of Social Media, Digital Marketing and eCommerce. Delivering dynamic and engaging webinars, workshops and seminars on Digital Marketing & eCommerce and Business Growth through Investment and funding.
Learn How to Develop your Social Media Strategy in 10 StepsThink Digital First
Taking the time to discover how your customers would like you to engage on social media is no longer an option. You now need to develop a social media strategy that will generate meaningful and real returns for your business. In this webinar warren will take you through The 10 steps in developing a strategic social media are:
1. Align with the business
2. Discover opportunities
3. Define goals
4. Identify KPIs
5. Assign values to KPIs
6. Decide on channels
7. Determine tactics
8. Select analytics
9. Roll out strategy
10. Measure and refine
Start by listening
Many companies view social media as “build it and they will come”. They create channels on Facebook, Twitter and YouTube and start broadcasting their message, expecting a mass of new fans and interaction. It doesn’t happen!
Participation on social media first requires you to do research, observe and listen. Conversations are already taking place about your products, brand, competitors etc. Using a combination of both social and traditional tools, discover, listen, learn, and engage directly with customers. Allow this intelligence and insight to dictate your engagement strategies.
About Warren Knight; Entrepreneur and Business Growth Consultant
I've been involved in the creative industry for 22 years and for the last seven years I've specialised as a "Business Growth" coach in helping small businesses sell more products and services, through the convergence of Social Media, Digital Marketing and eCommerce.
Winning various industry awards and co-founding two IT companies since 2010. The first being an eCommerce platform, getting £150,000 Seed Investment via "SEIS", valuing the business at £1M in less than two years. The second with a “Start Up Loan”, we've built an online learning platform, teaching people how to setup and use Social Networks for their business.
Every small business wants to grow and be profitable, but in order to expand you need a vision of what you want to achieve and a plan to get you there. Warren Knight a strategic small business growth consultant identifies seven critical steps to accelerate a scalable for long-term growth.
1. Define your target Audience
2. Know your Business
3. Review Performance
4. Set Goals
5. Develop Your Business Growth Strategy
6. Tools and resources
7. Make It Happen
Now is a time to stop strategising and start ‘doing’. It involves spending time, and possibly money, on product development, training, sales and marketing. For many small businesses this is easy to begin with, but it runs out of steam over time as business owners and staff can become side-tracked with other activities. It’s so important to ring-fence time and budget to ensure this doesn’t happen.
Don’t worry if your plan starts small: a phased growth plan is often the best, allowing for resources and demand to scale accordingly. Stable and solid growth comes from a scalable business growth model that expands to the financial capacity of the business.
About Warren Knight; Entrepreneur and Business Growth Consultant
I've been involved in the creative industry for 22 years and for the last seven years I've specialised as a "Business Growth" coach in helping small businesses sell more products and services, through the convergence of Social Media, Digital Marketing and eCommerce.
Winning various industry awards and co-founding two IT companies since 2010. The first being an eCommerce platform, getting £150,000 Seed Investment via "SEIS", valuing the business at £1M in less than two years. The second with a “Start Up Loan”, we've built an online learning platform, teaching people how to setup and use Social Networks for their business.
The biggest boost you can give your business or organisation this year is a ‘digital’ boost and the good news is that not only is this presentation developed with you in mind, run delivered by an industry evangelist.
The reality is that ‘digital’ doesn’t sleep and you need to keep up to date with all of the latest Digital Marketing opportunities and trends.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
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During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
1. The Future of the Social Customer Social Commerce “ Please feel free to Tweet @wvrknight during this session”
2. Sales Techniques for SME Warren Knight Speaker / Author / Consultant CEO, co-founder of Gloople 20 years Retail Experience 5 years Social Media International Business Social Media for Business
3. Online store Ratings & reviews Peer to peer sharing discount Embedded Facebook store GroupBuy & FlashSale Refer a friend Social integration Mobile platform Affiliate network
7. Social Success Find Social forums, blogs, social sites & groups Tune in – Listen to the conversations. Set up Google alerts, join groups and forums, use LinkedIn, follow Twitter conversations Socialise your CRM – Integrate social profiles Track social-driven sales – measure the return on your social investment Social Sales
8. Social Success Listen and monitor - Brand, Market and Competition Start dialogues – come out and meet people Identify influencers – let people inside, through blog posts, tweets Make it easy for people to share your content – social commerce trust Use tools that share best practice Social Marketing Social Sales
9. Social Success Engage with customers offer a support channel for their issue Encourage ‘one and done’ fast response to tweets & Facebook Automate social listening Maximise your knowledge make it easy for customer-facing people to access your expertise Social-enable your online support portal – rewarding users who help other users Integrate all channels Social Customer Service Social Marketing Social Sales
10. The Big News Influence Search Rankings Google : YES, we do use it as a signal. It is used as a signal in our organic and news ranking. We also use it to enhance our news universally, by marking how many people share an article Google : We treat links shared on Facebook FAN pages the same way we treat tweeted links. We have NO personal wall data from Facebook
11. The Big News What we share Matters Over 90 million people are already using Google+ Influence Search Rankings Google : YES, we do use it as a signal. It is used as a signal in our organic and news ranking. We also use it to enhance our news universally, by marking how many people share an article Google : We treat links shared on Facebook FAN pages the same way we treat tweeted links. We have NO personal wall data from Facebook
18. f-commerce Converse f-store UK Create your own trainers and buy through Facebook Cheeky Beach f-store SME opens up a full f-store Integrated with CMS
19. Converse f-store UK Create your own trainers and buy through Facebook Cheeky Beach f-store SME opens up a full f-store Integrated with CMS f-commerce – buy from your wall
21. t-commerce Mobile Integrates the social network and the ecommerce platform. Click on tweet purchase the featured items, add them to wish lists, or share the fact that they already own the items. 43% Through Mobile
24. Groupbuy – FlashSale Value $12 Billion 14m UK subscribers Active in 565 cities 4000 employees Save customers over £200 Million 27 Million visits per month 14.7 Unique visitors per month Twitter: 3 Sales in 21 minutes
28. Social Wish List Nuji 10 to 100 points - 5% off 100 to 200 points - 10% off 200 to 300 points - 15% off 300 or more points - 20% off
29. 7 Social Media Top Tips to Take-away Online + Offline Integration – DIGITAL FIRST Incorporate Social Media into PR, email, direct mailing & advertising Tracking Social Media ROI Utilise Google Analytics and tools like Hootsuite to test and track GroupBuy & FlashSale Expand your brand buy utilising crowdsourcing Social Commerce Consumers connect where they buy & buy where they connect Mobile Commerce Is your website is mobile compatible use HTML 5 not apps SEO Create your online voice & communication using your keywords Social Sharing Give your consumers the opportunity to curate
30. Consultancy / Training / Mentoring Tell us What You Think