The document discusses social customer relationship management (CRM) and how analyzing social data through a platform like InfiniGraph can help transform CRM. It explains how InfiniGraph can provide insights into customers' social connections, interests and behaviors to help target relevant audiences. This social targeting is presented as a way to increase engagement with brands and move important metrics. The value of an ongoing, real-time social analysis of high-value customer segments is emphasized for developing an effective social CRM strategy.