Contrary to popular belief, you can use social media to drive your bottom line. Strategic focus and call to action will convert social media hits into sales and conversions for your business.

1. How to Drive Sales
for Your Business
Using Social Media
Marketing
September 2012
Measurable, Cost-Effective Marketing

2. Social Network
noun
1a network of social interactions and personal relationships.
2a dedicated website or other application which enables users to communicate with each other
by posting information, comments, messages, images, etc.

4. Purchase Intent & Advocacy

5. 94%
Still Have a Positive Opinion
of the Product
91%
Still Likely to Recommend the
Product
88%
Still Continue to Buy
the Product

6. E-Commerce Sales (direct link)

7. Cost: $ 329.40 $21.00
Impressions: 36,711 6,066
CPM: $8.75 $3.46

8. Cost: $ 329.40 $21.00
Impressions: 36,711 6,066
CPM: $8.75 $3.46

10. "If one of your friends is a fan of
Starbucks, you’re more likely to be
exposed to a Starbucks message on
Facebook. And if you’re exposed to
a Starbucks message on Facebook,
you’re 38% more likely to
make a purchase in the next
four weeks.“
ComScore, The Power of Like 2: How Social
Marketing Works, June 2012.

11. +24% more direct
sales than non-fans
Sources: Digital Competitive Intelligence Report, June 2012

12. *Sources: bit.ly, May 2012; Play.com

13. Case Study:
Measurable, Cost-Effective Marketing

14. Merchandise:
HQ photos
3 x daily
Sports, seasonal
Results:
Revenue +300%
4 x Visitors

17. Hashtag
Noun
A tag embedded in a message
posted on the Twitter
microblogging service, consisting
of a word within the message
prefixed with a hash sign.

19. • Trends/hashtags – Specific, Consistent, Simple, #FF
• Tweet on Monday between 1-3pm EST
• Special Offers - @delloutlet $3M in sales
• Ordering - Coffee Groundz +20-30% sales
• Direct Sales – Roger Smith Hotel +$15-$20K rev.
Source: Twitter Use 2012, Pew Internet and American Life Project; bit.ly, May 2012

20. Case Study:
Measurable, Cost-Effective Marketing

21. Boutique decal designer
One Direction
+269% views of Etsy store
+350% sales April to May

23. 100
million
users

24. • Same principle as Facebook
• SEO boost
– UrbanRider.com
– 16th to 6th place
• More sharing per user

25. Case Study:
Measurable, Cost-Effective Marketing

26. SaaS for videogamers
Copying blog posts – free!
Include URL back to site
Increase rankings

27. Summary
Merchandise your products & services
Capitalize and comment on trends
Engage with fans to increase loyalty
Include call to action

28. Other Social Media
15M users, proven business application
97% female, 3.6% referral rate
10% more likely to make a purchase
Blogging platform
+50M users
Free!

29. Thank You
Clive Gorman Consulting
www.clivegorman.com
+ 1 250 574 2685
Measurable, Cost-Effective Marketing