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Social Media Reporting
& Data Visualization
Best Practices
Class 4: New York University
Social Media Analytics I
@BrianHonigman
Social Media
Reporting Fundamentals
@BrianHonigman
1. Choose Your Key
Metrics to Report on a
Goal or Set of Goals.
@BrianHonigman
Steps to Reporting
Success on Social Media
@BrianHonigman
Social Web Traffic Metrics
Conversions Time on Site Sales
Pages Per Visits
Goal
Completion
Pageviews Users
Interaction with
Social Plugins
Bounce Rate
2. What’s the time frame
you’re reporting on?
@BrianHonigman
Steps to Reporting
Success on Social Media
@BrianHonigman
Typical Reporting Timeframes
•Weekly
•Monthly
•Quarterly
•Annually
•Campaign Related
3. Who is the report for
at your organization?
@BrianHonigman
Steps to Reporting
Success on Social Media
@BrianHonigman
Reports Will Differ
Based on Reviewer
•Just you.
•Informal meeting with colleague.
•Report progress to supervisor.
•Present findings at meeting.
4. What tools will you use
for timely, visual &
accurate reporting?
@BrianHonigman
Steps to Reporting
Success on Social Media
@BrianHonigman
Measurement Tools with
Basic Reporting Features
•Facebook Insights
•Twitter Analytics
•LinkedIn Company Page Analytics
•YouTube Analytics
Basic Excel Report
Exported from FB Insights
@BrianHonigman
Measurement Tools with
Robust Reporting
•Google Analytics
•Socialbakers
•Sprout Social
•Brandwatch
•Simply Measured
5. What’s the best way to
visualize the results of
your social media success?
@BrianHonigman
Steps to Reporting
Success on Social Media
@BrianHonigman
Effective Visual Reporting:
•Goals and Segments
•Proper Context
•Highlights KPI’s
•Include Insights
•Power of Simplicity
•Forever Evolving
@BrianHonigman
Effective Visual Reporting:
Goals & Segments
@BrianHonigman
Effective Visual Reporting:
Proper Context
@BrianHonigman
Effective Visual Reporting:
Highlights KPI’s
@BrianHonigman
Effective Visual Reporting:
Includes Insights
@BrianHonigman
Effective Visual Reporting:
Power of Simplicity
@BrianHonigman
Effective Visual Reporting:
Forever Evolving
@BrianHonigman
Google Analytics
@BrianHonigman
Socialbakers
@BrianHonigman
Sprout
Social
@BrianHonigman
Sumall
@BrianHonigman
Simply Measured
@BrianHonigman
Simply Measured
@BrianHonigman
Simply Measured
Questions!?
@BrianHonigman

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Social Media Reporting & Data Visualization Best Practices