Your business is important and connecting with your customers is vital.
While marketing makes your audience aware, being social makes them buy.
They buy into your brand, buy into your idea, buy your products.
Because social media is the single largest digital platform for business development, it's important that you make your mark. #sayitwithink
With the proper strategy, Social Media marketing online and offline creates limitless opportunities to engage customers in the moment.
Create the conversation, live the experience...#sayitwithink
Mastering Web 2.0: How You Can Integrate New Media to Bring in Money & Promot...Ignitus
With Facebook, blogs, Twitter, email, and YouTube, how do you determine which new media will work for your organization? Kimberly will show how Ignitus Strategies has used new media to help nonprofit and for-profit clients to grow email lists, build brands, and bring in more money. She will walk through case studies demonstrating how organizations can integrate new media with traditional marketing to reach current and future customers and increase sales. Kimberly will explain how, through a 6-week new media campaign, an environmental organization raised $80,000, grew its email list by 15,000, and spread its brand to 20,000 new supporters. She will also cover:
> Advantages and disadvantages of various forms of new media
> Expectations of online customers
> Key metrics to monitor and benchmarks
A presentation about social media given at Comms Week Cal State Fullerton CA to PR students. Information on social media and why PR students need to learn social media as part of their PR course.
Mastering Web 2.0: How You Can Integrate New Media to Bring in Money & Promot...Ignitus
With Facebook, blogs, Twitter, email, and YouTube, how do you determine which new media will work for your organization? Kimberly will show how Ignitus Strategies has used new media to help nonprofit and for-profit clients to grow email lists, build brands, and bring in more money. She will walk through case studies demonstrating how organizations can integrate new media with traditional marketing to reach current and future customers and increase sales. Kimberly will explain how, through a 6-week new media campaign, an environmental organization raised $80,000, grew its email list by 15,000, and spread its brand to 20,000 new supporters. She will also cover:
> Advantages and disadvantages of various forms of new media
> Expectations of online customers
> Key metrics to monitor and benchmarks
A presentation about social media given at Comms Week Cal State Fullerton CA to PR students. Information on social media and why PR students need to learn social media as part of their PR course.
Establishing a clear social media policy is important for providing direction to employees who engage on behalf of a brand in social media and for protecting the corporate reputation. Here are a few tips on how to effectively set up and implement your policy.
With the internet turning into a participatory forum where user-generated content gets more eyeballs and more credibility than advertising messages, CMO’s are spending more time and resources in building their organizational presence on it.
Attend our webinar, where our marketing practitioner will explain if earning attention through social media is more important than investing in adwords campaign or vice versa.
Now that social media is becoming a mainstream marketing and PR component we need move beyond experimenting and testing. It's time to figure out how to get social media right. Learn about using Facebook, Twitter and YouTube.
How Prepared Are We for Customer 2.0?
By Juliann Grant, Telesian Technology
Customer 2.0 is calling! We have become so enamored with and caught up in the technology of Web 2.0, our PDA's, gadgets, and widgets that keep us connected and alive 24 hours a day to those around the world, that we forget at the core of it all, it must still be all about the customer.
We must not only use the timeliness and power of social media to broadcast our message to customers, but we need to use it to listen in order to learn what our customers are saying to each other and about us. The web have given customers immediate and almost limitless access to information on companies, products, and people, and realize it or not, we may not even be in the conversation! This is truly moving the "traditional" marketing and sales function towards irrelevance. We must realize that Customer 2.0 is embracing the "buying cycle" on their terms and no longer needs to wait on the "sales cycle".
The typical buyer is savvy, knowledgeable, and smart. Customer 2.0 demands that their web experience be fun, interactive, and social. They value professionalism over glitz. They want substance, not flash. They look to their peers to see what they are buying and want to do the same because they trust their experience. They talk to each other and in real time. Your misstep today is not only tomorrow's news, it is today's news as well.
How do we do this in the Automation and Engineering industry? We’re going to find out through with survey to uncover how well we are engaging with Customer 2.0. Do we speak their language? Are we connecting with them on their terms?
In this presentation, we will show how social media and the power of the web can be used to embrace Customer 2.0 in a meaningful, beneficial dialog that will help drive sales. A combination of case studies, customer interviews, surveys, and real social media encounters will be used to illustrate the power of the "new media" in marketing to Customer 2.0.
Social Networks: Stats, Challenges and Success Stories - Dannielle KawamotoSFIMA
Social Networks: Stats, Challenges and Success Stories
Dannielle Kawamoto, Business Development Manager, eMarketer
Marketers are increasingly convinced of the benefits of engaging with their customers on social media platforms. And users of all ages and races are rising to the occasion, interacting with brands in record numbers. But while measuring followers and Facebook “likes” provides marketers with hard numbers, no one yet knows how those numbers translate into a quantifiable return for brands. This keynote will answer the following questions:
1. How are the demographics of social network users evolving?
2. What are projected social network ad revenues through 2014?
3. How do privacy concerns impact the way Facebook interacts with its members?
4. How are marketers measuring the return on social media advertising?
5. What are some best practices that marketers should keep in mind when implementing a social media campaign?
Social Media and Content Marketing Strategy - An IntroductionThomas Webster
An introduction to Content Marketing Strategy and Social Media, the things that you need to take into account and some basic process steps to help you get started.
Bloggers, Vloggers & More: How Influencers Matter for Beauty and Fashion Brandsfairfieldista
Influencer marketing has become an essential strategy for beauty and fashion brands. In our webinar, we look at the growth of influencer marketing, the challenges of identifying bloggers and vloggers, and best practices for working with influencers.
New Age Advertising: How to Succeed In The World of Paid Content Scripted.com
Brands are more invested today than ever before on curating and distributing paid, owned and earned content. This rise in popularity of paid content advertising is a result of a consumer’s need for authentic, original and valuable information. We were thrilled to team up with leaders in this space — Vibrant media and Interactive Advertising Bureau (IAB) — to talk more about this changing landscape and the integral role original content plays in it.
For many brands, collecting likes and fostering engagement by any means necessary is a sign of a successful social media program. But if you dig deeper into these metrics, what do they actually mean? What is driving the actions? Are they taken by true brand advocates? Are the engagements contributing to the business’s bottom line?
A recent study conducted in partnership with SurveyMonkey has uncovered valuable insights into how to cultivate advocacy. With over 5,000 respondents from 11 countries, the results map how to build relevance and trust and drive forward a brand, business, and reputation around the globe.
The Social Consumer, study explores the factors that inform, impact and shape trust, loyalty and preferences of the digitally connected consumer.
In this study, we tested the belief that brands which can tap into emotions about and awareness of their values (human/social) are most likely to inspire positive action and loyalty from consumers.
Our view is that the super-connectedness of global communications has challenged how companies interact, engage and maintain relevance and trust with their key audiences and the public-at-large. As such, the reputation of a company is no longer defined by what they “report” or what they “say” they stand for. Instead, they are increasingly defined by the shared opinions and experiences of socially-connected consumers.
The findings reflect a number of surprising and validating insights, informed by surveys completed by 927 respondents mostly from the U.S. with about 10 percent from rest-of-world with great distribution and balance across age and gender.
Introduction into Social Media and Social Media AnalyticsDr Matt McDougall
An introduction to social media and the measurement platforms of social media analytics. Some interesting examples of social media gone wrong and some other examples of companies doing social media.
Establishing a clear social media policy is important for providing direction to employees who engage on behalf of a brand in social media and for protecting the corporate reputation. Here are a few tips on how to effectively set up and implement your policy.
With the internet turning into a participatory forum where user-generated content gets more eyeballs and more credibility than advertising messages, CMO’s are spending more time and resources in building their organizational presence on it.
Attend our webinar, where our marketing practitioner will explain if earning attention through social media is more important than investing in adwords campaign or vice versa.
Now that social media is becoming a mainstream marketing and PR component we need move beyond experimenting and testing. It's time to figure out how to get social media right. Learn about using Facebook, Twitter and YouTube.
How Prepared Are We for Customer 2.0?
By Juliann Grant, Telesian Technology
Customer 2.0 is calling! We have become so enamored with and caught up in the technology of Web 2.0, our PDA's, gadgets, and widgets that keep us connected and alive 24 hours a day to those around the world, that we forget at the core of it all, it must still be all about the customer.
We must not only use the timeliness and power of social media to broadcast our message to customers, but we need to use it to listen in order to learn what our customers are saying to each other and about us. The web have given customers immediate and almost limitless access to information on companies, products, and people, and realize it or not, we may not even be in the conversation! This is truly moving the "traditional" marketing and sales function towards irrelevance. We must realize that Customer 2.0 is embracing the "buying cycle" on their terms and no longer needs to wait on the "sales cycle".
The typical buyer is savvy, knowledgeable, and smart. Customer 2.0 demands that their web experience be fun, interactive, and social. They value professionalism over glitz. They want substance, not flash. They look to their peers to see what they are buying and want to do the same because they trust their experience. They talk to each other and in real time. Your misstep today is not only tomorrow's news, it is today's news as well.
How do we do this in the Automation and Engineering industry? We’re going to find out through with survey to uncover how well we are engaging with Customer 2.0. Do we speak their language? Are we connecting with them on their terms?
In this presentation, we will show how social media and the power of the web can be used to embrace Customer 2.0 in a meaningful, beneficial dialog that will help drive sales. A combination of case studies, customer interviews, surveys, and real social media encounters will be used to illustrate the power of the "new media" in marketing to Customer 2.0.
Social Networks: Stats, Challenges and Success Stories - Dannielle KawamotoSFIMA
Social Networks: Stats, Challenges and Success Stories
Dannielle Kawamoto, Business Development Manager, eMarketer
Marketers are increasingly convinced of the benefits of engaging with their customers on social media platforms. And users of all ages and races are rising to the occasion, interacting with brands in record numbers. But while measuring followers and Facebook “likes” provides marketers with hard numbers, no one yet knows how those numbers translate into a quantifiable return for brands. This keynote will answer the following questions:
1. How are the demographics of social network users evolving?
2. What are projected social network ad revenues through 2014?
3. How do privacy concerns impact the way Facebook interacts with its members?
4. How are marketers measuring the return on social media advertising?
5. What are some best practices that marketers should keep in mind when implementing a social media campaign?
Social Media and Content Marketing Strategy - An IntroductionThomas Webster
An introduction to Content Marketing Strategy and Social Media, the things that you need to take into account and some basic process steps to help you get started.
Bloggers, Vloggers & More: How Influencers Matter for Beauty and Fashion Brandsfairfieldista
Influencer marketing has become an essential strategy for beauty and fashion brands. In our webinar, we look at the growth of influencer marketing, the challenges of identifying bloggers and vloggers, and best practices for working with influencers.
New Age Advertising: How to Succeed In The World of Paid Content Scripted.com
Brands are more invested today than ever before on curating and distributing paid, owned and earned content. This rise in popularity of paid content advertising is a result of a consumer’s need for authentic, original and valuable information. We were thrilled to team up with leaders in this space — Vibrant media and Interactive Advertising Bureau (IAB) — to talk more about this changing landscape and the integral role original content plays in it.
For many brands, collecting likes and fostering engagement by any means necessary is a sign of a successful social media program. But if you dig deeper into these metrics, what do they actually mean? What is driving the actions? Are they taken by true brand advocates? Are the engagements contributing to the business’s bottom line?
A recent study conducted in partnership with SurveyMonkey has uncovered valuable insights into how to cultivate advocacy. With over 5,000 respondents from 11 countries, the results map how to build relevance and trust and drive forward a brand, business, and reputation around the globe.
The Social Consumer, study explores the factors that inform, impact and shape trust, loyalty and preferences of the digitally connected consumer.
In this study, we tested the belief that brands which can tap into emotions about and awareness of their values (human/social) are most likely to inspire positive action and loyalty from consumers.
Our view is that the super-connectedness of global communications has challenged how companies interact, engage and maintain relevance and trust with their key audiences and the public-at-large. As such, the reputation of a company is no longer defined by what they “report” or what they “say” they stand for. Instead, they are increasingly defined by the shared opinions and experiences of socially-connected consumers.
The findings reflect a number of surprising and validating insights, informed by surveys completed by 927 respondents mostly from the U.S. with about 10 percent from rest-of-world with great distribution and balance across age and gender.
Introduction into Social Media and Social Media AnalyticsDr Matt McDougall
An introduction to social media and the measurement platforms of social media analytics. Some interesting examples of social media gone wrong and some other examples of companies doing social media.
WSI Social Media Marketing - Learn How To Use Social Media Marketing to Grow ...Towsley Associates
http://www.WSIQualitySolutions.com WSI Quality Solutions explains how the largest social media marketing campaign in the world won with Social Media Marketing. This presentation is a breakdown of how small business can use WSI Social Media Marketing to gain exposure, generate leads, and drive sales. Learn Social Media Marketing for Small Business from this presentation. Visit www.WSIQualitySolutions.com
Title: Brand Matters
In this 60 minute intro session, you will learn a general overview of how to create, launch and maintain your brand and why your brand awareness affects how much capital you will get.
- Why your brand matters and how it impacts your success
- Creating & defining your brand
- Launching your brand publicly
- How to build your brand on social networks such as Twitter, Facebook, & Linkedin
In following sessions we will dive deeper into each social network and discuss how to make the most of each social platform.
Advanced Integrated New Media Strategies: Building Great Brands in the Age of...Erica Campbell Byrum
The social web is your brand's "mirror." How's your reflection?
The social web is a place of constant activity, with postings, uploads and a myriad of comments about your brand.
Today, consumers play a large role in your brand image, using Twitter and other microblogs, as well as Facebook, Foursquare, LinkedIn and other social networking sites to post opinions for the entire world to see.
Successful marketers should be at every touchpoint in order to connect with consumers. Companies must be a part of the consumer dialogue.
This advanced session will be led by social media expert Erica Campbell. Campbell is Senior Manager of New Media Marketing at For Rent Media Solutions, a division of Dominion Enterprises. Campbell has spoken about new media strategies across the country at various events and for numerous organizations.
Campbell will discuss marketing strategies and tactics in this upcoming dynamic session. Attendees will:
•Learn how top brands are using new media to gain insight and take actions.
•Gain ideas on developing, executing and measuring integrated strategies that build deeper connections with consumers, partners and prospects.
• Learn advanced social media marketing and new media marketing techniques that increase traffic and retention.
•Leave with tips on how to form credibility with consumers and establish their company as the definitive source in their industry.
Join the Hampton Roads American Marketing Association's next event to gain powerful insights into leveraging various medium such as print, Internet, mobile, social media, video and location-based advertising to create customer engagement that is critical to your brand's image and ultimately, its long-term success.
This presentation was given by Erica Campbell, Director of Marketing with For Rent Media Solutions at the Corporate Housing Providers Association 2011 Annual Conference in Houston, TX on March 23, 2011.
The social web is constantly posting, uploading, sharing and ranting-about your brand. By these actions, consumers post and update their needs, desires and complaints across forums, microblogs like Twitter and social networking sites such as Facebook, Foursquare and LinkedIn, for all to view.
Consumers are finally in control, and they have become the programmers, shaping their own experiences by interacting with our brands when they want, where they want, and how they want. Successful marketers need be at every touch point to connect with them. Maintaining an on-going positive relationship with your consumers, partners and prospects is critical to any brands long term success. Today, companies must be a part of the consumer dialogue. This session will discuss sideways marketing tactics that revolve around removing friction, noise in a crowded space and uncertainty for consumers. Find out how to create a customer engagement and brand management strategy by leveraging media such as print, Internet, mobile, social, video, and location-based advertising.
This is a presentation from a webinar delivered to small to medium size companies.
These are the 6 biggest reason why consumers will stop following your business
http://www.spiral16.com Social media ROI is tough to calculate because its a financial metric, and social media's value is not inherently financial. But the challenge isn't new -- finding ROI is difficult in other programs and campaigns as well. This presentation gives you 6 steps you can follow to measure an effective social media program.
This presentation was given at the Kukutana networking group in London at the JWT cafe on the 21st June 2010. Its objective is to explain what listing using social media is all about and why it is important for marketers
Presentation by Tammy Katz, CEO Katz Marketing Solutions, to Mid-America Food Processors Association. How small and mid-sized food manufacturers can use interactive marketing and social media to grow their brands and businesses
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
1. B Y : D E R R I C K W A L K E R
F O R : S O C I A L I N K !
Creating a Social Media Plan
2. Overview
Social Media Channels
6 Steps to Creating a Social Media Plan
Budgeting for Social Media
Getting Started
Questions
3. What is Social Media
Social media is media designed to be disseminated
through social interaction, created using highly
accessible and scalable publishing techniques.
- wikipedia.org
4. What is Social Media?
An ongoing conversation that’s happening RIGHT
NOW
A promotional channel for content distribution
A long-term return on investment
A steady stream of information for:
Research
Feedback
Building Relationships with customers, clients, contacts
5. Current Statistics
Over 50% of people in the US have at least 1 social
media account
Social media makes up over 17% of all online usage
Overtaken email as #1 activity on the web
93% of Americans believe companies should have a
social media presence
85% believe those companies should be interacting with
customers
6. Social Media Facts- Facebook
1.5 Billion active users worldwide
819 Million on mobile devices
Mobile users are twice as active as non-mobile users
53% female, 46% male
300 Million Photo uploads per day
Thursdays and Fridays, engagement is 18% higher
Average time spent on Facebook is 20 minutes
4.75 Billion pieces of content shared daily
Largest segment is 25-34 years old
7. Social Media Facts- Twitter
1 Billion registered users
500 million tweets sent daily
100 Million active users daily
170 minute spent per user on Twitter Monthly
Peak days to tweet are Tuesday & Wednesday
Millennials and Teens are most active segment
8. Social Media Facts- Instagram
1oo million active users
40 million photos posted daily
8500 likes per second
1000 comments are made per second
98% of Instagram photos are shared to Facebook
28% The most active ages are 30 and 49 use
9. Social Media Facts- YouTube
1 Billion unique visits each month
Over 6 billion hours of video are watched each
month on YouTube
Almost an hour for every person on Earth, and 50% more than
last year
100 hours of video are uploaded to YouTube every
minute
70% of YouTube traffic comes from outside the US
According to Nielsen, YouTube reaches more US
adults ages 18-34 than any cable network
10. Social Media Facts- Pinterest
70 Million users as of 2013
47% of US online consumers have made a purchase
based on recommendation from Pinterest
Pinterest generates 4x more revenue per click than
Twitter and 27% more than Facebook
Pinterest buyers spend more money on items than
any of the other top 5 social media sites
Conversion rates for Pinterest traffic are 50% higher
than conversions from other traffic
80% of total pinterest pins are repins
11. Social Media Facts– Google+
Over 350M Users
Google plus has great SEO benefits
Google plus links are all “dofollow”, meaning they pass
valuable link juice
Posts are crawled and indexed immediately
Bots crawl 2,500 words on a + page, vs 275 on Facebook
Google Plus for business offers more integrated
analytics on your business page
12. How is Social Media Used?
Customer Service
Product/Service Feedback
Networking and Job Searching
Lead Generation/Sales
Promotions
News
Internal communication
13. Creating a Social Media Plan
Steps:
1. Preplanning
2. Listen to the Conversation
3. Create Your Target Profiles
4. Set Specific Goals
5. Join the Conversation
6. Measure ROI
14. Step 1 - Preplanning
Questions to ask internally:
Where do our customers get their information
What influences our customers?
How does information flow in our industry?
What promotional channels are we currently using?
What is currently working the best/worst?
What is my sales funnel? How are leads qualified?
Asking questions indicates how social media can be
used to complement your business goals.
15. Step 2 – Listen to the Conversation
Secure your brand on social platforms
Usernames are often unique
Use consistent usernames across all platforms
Set up monitoring channels
Google Alerts
Tweet Reach
Tagboard
Twitter Search/Twitter Lists
Monitor: individual influencers, competitors,
blogs/comments, and industry news sources
16. Step 3 – Create Your Target Profile
Focusing on key target segments lowers marketing
costs
Example:
Target Audience is 25-35
$350 Billion in spending power
Spend 20 hours online weekly
96% of them join social networks
This information can be gathered through market
research, surveys, or previous studies
What is the perfect prospect?
17. Step 3 – Create Your Target Profile
Find key attributes from monitoring channels
Chart presence on social media
Determine Market Segmentation
Demographic
Geographic
Psychographic
Behavioralistic
Continue gathering customer data at each step of
your plan
18. Step 4 – Set Specific Social Goals
Increase brand awareness
Generate Leads
Increase traffic/Opt-ins
Develop relationships with current customers
Boost SEO/SEM results
Reduce CRM costs
Increase Revenue
19. Step 5 – Join the Conversation
3 Phases of Social Equity
Awareness
Qualify fans and followers as leads
Engagement
Increase long-term communication
Exclusive promotions will help turn advocates into customers
Social Commerce
Determine small data set to introduce products to
Gather product reviews
20. Step 5 – Join the Conversation
Establish an Editorial Calendar
Choose specific days for posting content
Be consistent – you’re a news source
Helps stay on track and organize content
Choosing specific topics each day helps find content ideas
Share calendar with everyone involved
Use video to build quality content
Doesn’t have to be professional
Include descriptions and tags for search engine optimization
Post video with content on your blog/website
21. Step 5 – Join the Conversation
Be Transparent and Authentic
Don’t be evasive
Offer your name, title, experience
Admit your interests in the topic
Define your credibility (Use LinkedIn to build your credible
profile)
Contribute quality input on topics of interest
Strive to answer questions about your authenticity
Don’t focus on selling, focus on engagement
Earn a reputation, build trust, then sell to qualified
leads
22. Step 5 – Join the Conversation
Be the expert in your industry
Write about what you know
Offer insights to those who ask for it
Share links to resources you think add to the conversation
Use topics you monitor to start conversation
Articles/blog posts
Community Forum Threads
Conversation from social media groups
When customers trust your content, they’ll trust
what you’re selling
23. Step 5 – Join the Conversation
Have rules of engagement
Know what to do with negative responses
Determine who in your organization is involved in responding
Admit to mistakes and thank those who bring it to attention
Respond Kindly
Share these rules with your team
Turn brand “detractors” into “advocates”
People remember bad experiences, but will buy again if it’s
corrected
24. Step 6 – Measure Your Returns
What is a Return?
Non-financial
Visitors, word of mouth, page views, fans, followers, referrals
Financial
Sales, Transactions, Coupons
ROI
Not all returns have to be $$ to bring value
25. Step 6 – Measure Your Returns
Qualitative
Are we part of our industry’s conversation?
How do our customers perceive us versus our competitors?
Did we build key relationships?
Are we moving from monologue to dialogue?
Quantitative
Website Analytics
Social Mentions
SEO Rankings
Linkbacks
Subscribers
26. Step 6 – Measure Your Returns
Establish before/after baseline
What did our online environment look like before social
media?
What online channels were we using?
What does it look like now?
Determine hard numbers here
5.5% conversion rate before
8.5% conversion rate now
This baseline should track at least 6 months
27. Step 6 – Measure Your Returns
Develop Activity Timeline along same baseline
Diagram exact dates in which key SM activities
occurred
8/11 blog started
8/13 Facebook page started
9/15 FB ad campaign begins
9/17 FB ad ended
Note Milestones on diagram
500/1000/10,000 fans
100 clicks back to blog link
28. Step 6 – Measure Your Returns
Look at Key Performance Indicators (KPI)
Transactions
New Customers
Sales
Revenue
Average Order Size
E-mail list size
Use Google Analytics to determine exact numbers
What are the transaction precursors?
Brand mentions
Loyalty metrics
In-Store traffic (Online/Off-Line)
Free sample offers
29. Step 6 – Measure Your Returns
Overlay all timelines and look
for patterns
SM Activities
Web Analytics
Store Metrics
Loyalty Metrics
Circle areas where increases
occur
How were specific numbers
achieved?
Facebook promotion
Product launch
Press release
Coupon offer
30. Budgeting for Social Media
Allocation vs. Addition
Do you raise new funds or borrow from existing budgets?
How to determine Allocation or Addition
What are your goals?
How much is your existing marketing budget?
Which current tactics work? Which are most expensive?
What internal resources are available?
31. Budgeting for Social Media
What to budget for:
Time
Design and Branding
Analytics Tools
Social Monitoring
Automation Applications
Social Media Advertising
Outsources/Consulting
32. How to Get Started
Start with platforms you can actively maintain
What outsourcing is needed?
Design, development, content management, market research
Plan your content flow
Will you push content through all channels?
Find tools to automate processes
Tweetdeck (now by Twitter)
Hootsuite
Sprout Social
Mailchimp
Tweetreach