Brand advocates are a unique breed of social media users who actively share information about products they use. They are motivated to help others and like being recognized for their insights. They prefer sharing on social networks and learning from sites like Amazon and discussion boards. Marketers should engage advocates by communicating with them on their preferred channels, celebrating their contributions, and measuring the sales impact of their recommendations.
Contrary to popular belief, you can use social media to drive your bottom line. Strategic focus and call to action will convert social media hits into sales and conversions for your business.
TC Media - Insights from the 2013 Shopper Journey StudyIAB Canada
At IAB Canada's X-Series: Metrics event on December 4, 2013, TC Media presented an in-depth look at the shopper landscape in Canada. Rich data points can be found within this presentation.
This document discusses the opportunity for a mobile app called Shoppy to connect businesses with potential customers. It notes that over 680 million Facebook users worldwide use their smartphones and over 70% could potentially use Shoppy. The problem is that there are no existing solutions that allow companies to directly engage with customers' friends. Shoppy aims to solve this by allowing customers to recommend products and services to friends through photos and earn rewards, thereby creating a mutually beneficial relationship between customers and businesses.
This document discusses how social media is changing consumer buying habits and the importance of social media for internet retailing. It provides examples of how social media platforms like Facebook, Twitter, and YouTube can be leveraged to increase sales, generate leads, and build brand awareness. Some key points covered include how 47% of Twitter users access via mobile, 57% of online shoppers have spent over £65 on social commerce sites, and consumers are 3x more likely to trust recommendations over online ads. The document also provides tips for a social media strategy including setting goals, selecting appropriate channels, integration across marketing activities, and tracking and measuring results.
E-Commerce and Social Business - What a business owner should know about SEO,...Elizabeth Quintanilla, MBA
E-commerce and social media are important tools for businesses. A successful online presence requires establishing a website, social media profiles, and engaging customers through relevant content and conversations. It is important to develop advocates and ambassadors through empowering customers, focusing on their passions rather than just products, and showing appreciation for customer feedback and recommendations.
Social Commerce - new trends, integration and changing consumer behaviorViosk International
The document discusses how social commerce is shaping the social buying experience through technology and integration. It covers the current state and future of social commerce, who the leaders are, and how brands can integrate social tactics like ratings and reviews, microblogs, social recommendations, company blogs, and client-generated content to engage customers and drive sales. The key message is that social media is enabling new forms of social commerce by allowing people to share purchasing decisions and influence each other.
Effect of Social Media on e-Commerce in IndiaHarish Kotra
Any commercial transaction conducted electronically on the internet is called e-Commerce. Weird right? For us e-Commerce is Flipkart, Amazon, Snapdeal, Myntra and others. Not just these websites but a BookMyShow, Uber, Ola, MeraEvents, Explara, Insider are all e-Commerce websites.
E-Commerce and Social Media started more or less during the same time. Social media platforms like Facebook, Twitter started to gain traction as Facebook launched its own advertising platform while e-Commerce was beginning to gain more attention with Flipkart growing in India. E-Commerce took to Social Media as a fish to water.
Brand advocates are a unique breed of social media users who actively share information about products they use. They are motivated to help others and like being recognized for their insights. They prefer sharing on social networks and learning from sites like Amazon and discussion boards. Marketers should engage advocates by communicating with them on their preferred channels, celebrating their contributions, and measuring the sales impact of their recommendations.
Contrary to popular belief, you can use social media to drive your bottom line. Strategic focus and call to action will convert social media hits into sales and conversions for your business.
TC Media - Insights from the 2013 Shopper Journey StudyIAB Canada
At IAB Canada's X-Series: Metrics event on December 4, 2013, TC Media presented an in-depth look at the shopper landscape in Canada. Rich data points can be found within this presentation.
This document discusses the opportunity for a mobile app called Shoppy to connect businesses with potential customers. It notes that over 680 million Facebook users worldwide use their smartphones and over 70% could potentially use Shoppy. The problem is that there are no existing solutions that allow companies to directly engage with customers' friends. Shoppy aims to solve this by allowing customers to recommend products and services to friends through photos and earn rewards, thereby creating a mutually beneficial relationship between customers and businesses.
This document discusses how social media is changing consumer buying habits and the importance of social media for internet retailing. It provides examples of how social media platforms like Facebook, Twitter, and YouTube can be leveraged to increase sales, generate leads, and build brand awareness. Some key points covered include how 47% of Twitter users access via mobile, 57% of online shoppers have spent over £65 on social commerce sites, and consumers are 3x more likely to trust recommendations over online ads. The document also provides tips for a social media strategy including setting goals, selecting appropriate channels, integration across marketing activities, and tracking and measuring results.
E-Commerce and Social Business - What a business owner should know about SEO,...Elizabeth Quintanilla, MBA
E-commerce and social media are important tools for businesses. A successful online presence requires establishing a website, social media profiles, and engaging customers through relevant content and conversations. It is important to develop advocates and ambassadors through empowering customers, focusing on their passions rather than just products, and showing appreciation for customer feedback and recommendations.
Social Commerce - new trends, integration and changing consumer behaviorViosk International
The document discusses how social commerce is shaping the social buying experience through technology and integration. It covers the current state and future of social commerce, who the leaders are, and how brands can integrate social tactics like ratings and reviews, microblogs, social recommendations, company blogs, and client-generated content to engage customers and drive sales. The key message is that social media is enabling new forms of social commerce by allowing people to share purchasing decisions and influence each other.
Effect of Social Media on e-Commerce in IndiaHarish Kotra
Any commercial transaction conducted electronically on the internet is called e-Commerce. Weird right? For us e-Commerce is Flipkart, Amazon, Snapdeal, Myntra and others. Not just these websites but a BookMyShow, Uber, Ola, MeraEvents, Explara, Insider are all e-Commerce websites.
E-Commerce and Social Media started more or less during the same time. Social media platforms like Facebook, Twitter started to gain traction as Facebook launched its own advertising platform while e-Commerce was beginning to gain more attention with Flipkart growing in India. E-Commerce took to Social Media as a fish to water.
Five key e-commerce marketing trends will dominate in 2015 according to the document:
1. Content marketing will gain prominence through businesses creating original, unique content to rank higher on search engines.
2. SEO and social media signaling will start to merge from discount sales to customer loyalty and content.
3. Social media marketing will diversify as friends directly influence over 80% of buying decisions.
4. Mobile marketing ad spending will increase significantly to over $28 billion.
5. Remarketing ads through platforms like Facebook will continue growing.
Consumers will do much of their 2016 holiday shopping across desktop, mobile, and in-store channels. Retailers need to provide seamless experiences across all channels and use customer data to personalize promotions and recommendations. Amazon remains a top destination for many shoppers due to its convenience. To compete, other retailers must focus on customer experience through services like buy online pickup in store, free shipping, and easy returns.
Social commerce utilizes social media and user contributions to facilitate online buying and selling. It started with social networking sites and f-commerce on Facebook. Retailers recognize the large audiences on sites like Facebook and Twitter and are creating virtual marketplaces and social shopping websites. Benefits for shoppers include informed purchases from reviews and recommendations. Benefits for retailers include targeting large audiences, gaining consumer insights, and increasing sales and profits through word-of-mouth referrals. Some challenges include privacy issues, building customer relationships, and effectively analyzing social media data.
eMarketer moderates a special presentation with Danielle King Sherman, vice president at Kelton Research and Bill Schneider, vice president of product marketing at SheerID. Watch as they uncover findings from their latest consumer study which surveyed 1,000 shoppers on what factors motivate them to try a new brand, make a first purchase and shop more frequently.
Social commerce refers to customers interacting with one another to make better buying decisions. There has been an explosion of user-generated content and social media that influences purchase decisions. A survey found that over half of online sellers consider user-generated content important to their strategy. Ratings and reviews have become important for both consumers and retailers, with studies showing they can increase conversion rates and lower the ratio of people who visit a site versus make a purchase. A case study on lingerie retailer Figleaves.com found that products with reviews had a 35% higher conversion rate compared to products without reviews.
Social Media & E-commerce. What works, what doesn't and why. A smartphoto caseYannick de Bièvre
This is a presentation created for the Social Media Day about Social Commerce on 12 may 2015 in Ghent.
More info: http://www.socialmediaday.be/conference/smdaybe-social-commerce/
The presentation has a lot of animation and video inside, which won't be visible through slideshare. Feel free to contact me for the full presentation.
Twitter: @yannickdebievre
parago’s third annual shopper study, “Let’s Make a Deal,” reveals that deal seeking has grown significantly in the past year. It is now a behavior consistently seen in shoppers from all demographics. Deal seeking is no longer just trendy or born completely out of necessity. Shoppers continue to seek out the very best prices and are willing to go out of their way to save even a little bit.
parago creates engaging solutions that inspire actions & impact results
As the most comprehensive single-source provider of incentives and engagement,
we deliver $2 billion in rewards to 50 million people worldwide each year using our
advanced technology. Our relentless focus on innovation drives better results,
making us the smart choice.
• consumer rebates & promotions
• employee rewards & recognition
• sales & channel management
• energy efficiency incentives
Are consumers making different purchases because they use their tablets, phones, PCs and the Internet or are they making the same decisions? They’re just coming to the same conclusion using different pre-purchase information gathering and decision-making pathways?
Amazon Strategies January 2019 | Stella RisingDigiday
The document discusses research from Stella Rising on consumer beauty shopping behavior, particularly on Amazon. It finds that Amazon is the top starting point for many consumers' digital shopping searches. The majority of beauty discovery now happens online, especially on Amazon, Instagram, and YouTube. Convenience is the top reason consumers choose Amazon, citing fast shipping and the ability to shop anytime. When researching products on Amazon, consumers primarily search by brand or category name. Reviews, descriptions, and images are most important for influencing purchase decisions.
The document discusses how brands must embrace social media and actively manage their online reputation, as consumers now extensively research brands online through reviews and social networks before making purchase decisions. It emphasizes the importance of listening to customers, promptly responding to any issues, and encouraging positive feedback to control the brand narrative and protect from negative impacts of online commentary. Brands are advised to have a social media strategy and response plan in place to engage with customers and grow their reputation.
Using case studies you can relate to, you'll be armed with actionable strategies and tactics you can use to drive traffic, improve customer loyalty, conversions and ROI. Topics will include segmentation, database management, deliverability, design, A/B testing, dynamic content, behavioral triggers, personalization and more.
The document discusses measuring the value of social media and its impact on business performance. It notes that traditional metrics only measure single channels, while consumers use multiple channels. It recommends quantifying social media value by measuring influence on visits and purchases across channels. The document also stresses the importance of measuring success through customer satisfaction and behaviors like return visits and recommendations, not just organization metrics. It introduces ForeSee Results, a company that applies scientific measurement of customer satisfaction across industries to provide actionable insights into performance.
How does digital marketing influence the consumers buying or purchasing decisionBOXFinity pvt ltd
Customers buying or purchasing decisions are the main pillar to any conversion. Understanding this behaviour is tough through traditional marketing and when it comes to digital marketing, it helps brands get the right insights and analytics about consumer behaviour.
The document provides an overview of consumer buying behavior in stores. It discusses the consumer buying process and different types of consumers. It also examines factors that influence buyer behavior such as cultural, personal, psychological, and social factors. Additionally, it outlines various marketing tactics, psychological tactics, social media tactics, and trends related to consumer purchasing.
Consumer buying behavior is the process by which consumers buy products or services to satisfy their needs and wants. In this first section there's information about: facts, statistics, buying process, consumer types, and level of involvement by the consumer.
How the consumer shift to online media channels is changing the marketing mix.
(All research is cited. Special shout out to Hubspot and Aberdeen Group, both great resources on the subject matter).
Metails.com Social Networking Fundraising Deck Pre Facebook LaunchJared Morgenstern
This was the deck used by Jared Morgenstern, Eddie Lim, and Eoin Matthews when communicating with investors and potential acquirers in 2004. This deck was created before Facebook.com launched in February 2004 and Facebook is absent from the list of competitors. In 2004, Jared Morgenstern, a recent Harvard computer science graduate, met Mark Zuckerberg and they discussed many of the commerce and word of mouth advertising concepts in this deck at Finagle Bagel in Harvard Square and a potential partnership (that never closed) with Metails signing up local businesses to be part of the nascent TheFacebook.com network. After Metails.com was acquired by Buy.com, Jared Morgenstern ended up becoming Facebook's 3rd designer in 2006, and launched many of the companies monetization, engagement, and growth products, including Virtual Gifts, Facebook Marketplace, the Friend Finder, Social Ads (EMU), and the Like Button. Eddie Lim and Eoin Matthews co-founded the home equity platform Point in 2014.
This document discusses online marketing and how it compares to traditional marketing. Online marketing uses the internet and digital media to reach customers, reducing costs and allowing for more interactivity and targeted campaigns. It describes common online marketing strategies like affiliate marketing, email marketing, viral marketing, search engine marketing, and referral marketing. The document also notes benefits of online marketing like cost savings, global reach, and always being available, as well as potential limitations like requiring new technology and an inability to physically see products before buying.
El documento habla sobre los factores de riesgo que predisponen a las personas a sufrir un accidente cerebrovascular (ACV). Algunos de los factores mencionados son la hipertensión arterial, el tabaquismo, la diabetes, el colesterol alto, la obesidad, el sedentarismo y el consumo excesivo de alcohol. Controlar estos factores de riesgo es clave para prevenir los ACV.
Kanykej Almazbekova organized a project called "Pleasure of children: Children's home of invalids in Tash-Bulake" to help children with limited abilities. The project aims to collect donations of toys, clothes, books and sweets from other students to distribute to the children on April 16th. Almazbekova will ask friends and teachers to help collect donations and resources to entertain the children with games during their visit, hoping to make them happy and show they are cared for.
Five key e-commerce marketing trends will dominate in 2015 according to the document:
1. Content marketing will gain prominence through businesses creating original, unique content to rank higher on search engines.
2. SEO and social media signaling will start to merge from discount sales to customer loyalty and content.
3. Social media marketing will diversify as friends directly influence over 80% of buying decisions.
4. Mobile marketing ad spending will increase significantly to over $28 billion.
5. Remarketing ads through platforms like Facebook will continue growing.
Consumers will do much of their 2016 holiday shopping across desktop, mobile, and in-store channels. Retailers need to provide seamless experiences across all channels and use customer data to personalize promotions and recommendations. Amazon remains a top destination for many shoppers due to its convenience. To compete, other retailers must focus on customer experience through services like buy online pickup in store, free shipping, and easy returns.
Social commerce utilizes social media and user contributions to facilitate online buying and selling. It started with social networking sites and f-commerce on Facebook. Retailers recognize the large audiences on sites like Facebook and Twitter and are creating virtual marketplaces and social shopping websites. Benefits for shoppers include informed purchases from reviews and recommendations. Benefits for retailers include targeting large audiences, gaining consumer insights, and increasing sales and profits through word-of-mouth referrals. Some challenges include privacy issues, building customer relationships, and effectively analyzing social media data.
eMarketer moderates a special presentation with Danielle King Sherman, vice president at Kelton Research and Bill Schneider, vice president of product marketing at SheerID. Watch as they uncover findings from their latest consumer study which surveyed 1,000 shoppers on what factors motivate them to try a new brand, make a first purchase and shop more frequently.
Social commerce refers to customers interacting with one another to make better buying decisions. There has been an explosion of user-generated content and social media that influences purchase decisions. A survey found that over half of online sellers consider user-generated content important to their strategy. Ratings and reviews have become important for both consumers and retailers, with studies showing they can increase conversion rates and lower the ratio of people who visit a site versus make a purchase. A case study on lingerie retailer Figleaves.com found that products with reviews had a 35% higher conversion rate compared to products without reviews.
Social Media & E-commerce. What works, what doesn't and why. A smartphoto caseYannick de Bièvre
This is a presentation created for the Social Media Day about Social Commerce on 12 may 2015 in Ghent.
More info: http://www.socialmediaday.be/conference/smdaybe-social-commerce/
The presentation has a lot of animation and video inside, which won't be visible through slideshare. Feel free to contact me for the full presentation.
Twitter: @yannickdebievre
parago’s third annual shopper study, “Let’s Make a Deal,” reveals that deal seeking has grown significantly in the past year. It is now a behavior consistently seen in shoppers from all demographics. Deal seeking is no longer just trendy or born completely out of necessity. Shoppers continue to seek out the very best prices and are willing to go out of their way to save even a little bit.
parago creates engaging solutions that inspire actions & impact results
As the most comprehensive single-source provider of incentives and engagement,
we deliver $2 billion in rewards to 50 million people worldwide each year using our
advanced technology. Our relentless focus on innovation drives better results,
making us the smart choice.
• consumer rebates & promotions
• employee rewards & recognition
• sales & channel management
• energy efficiency incentives
Are consumers making different purchases because they use their tablets, phones, PCs and the Internet or are they making the same decisions? They’re just coming to the same conclusion using different pre-purchase information gathering and decision-making pathways?
Amazon Strategies January 2019 | Stella RisingDigiday
The document discusses research from Stella Rising on consumer beauty shopping behavior, particularly on Amazon. It finds that Amazon is the top starting point for many consumers' digital shopping searches. The majority of beauty discovery now happens online, especially on Amazon, Instagram, and YouTube. Convenience is the top reason consumers choose Amazon, citing fast shipping and the ability to shop anytime. When researching products on Amazon, consumers primarily search by brand or category name. Reviews, descriptions, and images are most important for influencing purchase decisions.
The document discusses how brands must embrace social media and actively manage their online reputation, as consumers now extensively research brands online through reviews and social networks before making purchase decisions. It emphasizes the importance of listening to customers, promptly responding to any issues, and encouraging positive feedback to control the brand narrative and protect from negative impacts of online commentary. Brands are advised to have a social media strategy and response plan in place to engage with customers and grow their reputation.
Using case studies you can relate to, you'll be armed with actionable strategies and tactics you can use to drive traffic, improve customer loyalty, conversions and ROI. Topics will include segmentation, database management, deliverability, design, A/B testing, dynamic content, behavioral triggers, personalization and more.
The document discusses measuring the value of social media and its impact on business performance. It notes that traditional metrics only measure single channels, while consumers use multiple channels. It recommends quantifying social media value by measuring influence on visits and purchases across channels. The document also stresses the importance of measuring success through customer satisfaction and behaviors like return visits and recommendations, not just organization metrics. It introduces ForeSee Results, a company that applies scientific measurement of customer satisfaction across industries to provide actionable insights into performance.
How does digital marketing influence the consumers buying or purchasing decisionBOXFinity pvt ltd
Customers buying or purchasing decisions are the main pillar to any conversion. Understanding this behaviour is tough through traditional marketing and when it comes to digital marketing, it helps brands get the right insights and analytics about consumer behaviour.
The document provides an overview of consumer buying behavior in stores. It discusses the consumer buying process and different types of consumers. It also examines factors that influence buyer behavior such as cultural, personal, psychological, and social factors. Additionally, it outlines various marketing tactics, psychological tactics, social media tactics, and trends related to consumer purchasing.
Consumer buying behavior is the process by which consumers buy products or services to satisfy their needs and wants. In this first section there's information about: facts, statistics, buying process, consumer types, and level of involvement by the consumer.
How the consumer shift to online media channels is changing the marketing mix.
(All research is cited. Special shout out to Hubspot and Aberdeen Group, both great resources on the subject matter).
Metails.com Social Networking Fundraising Deck Pre Facebook LaunchJared Morgenstern
This was the deck used by Jared Morgenstern, Eddie Lim, and Eoin Matthews when communicating with investors and potential acquirers in 2004. This deck was created before Facebook.com launched in February 2004 and Facebook is absent from the list of competitors. In 2004, Jared Morgenstern, a recent Harvard computer science graduate, met Mark Zuckerberg and they discussed many of the commerce and word of mouth advertising concepts in this deck at Finagle Bagel in Harvard Square and a potential partnership (that never closed) with Metails signing up local businesses to be part of the nascent TheFacebook.com network. After Metails.com was acquired by Buy.com, Jared Morgenstern ended up becoming Facebook's 3rd designer in 2006, and launched many of the companies monetization, engagement, and growth products, including Virtual Gifts, Facebook Marketplace, the Friend Finder, Social Ads (EMU), and the Like Button. Eddie Lim and Eoin Matthews co-founded the home equity platform Point in 2014.
This document discusses online marketing and how it compares to traditional marketing. Online marketing uses the internet and digital media to reach customers, reducing costs and allowing for more interactivity and targeted campaigns. It describes common online marketing strategies like affiliate marketing, email marketing, viral marketing, search engine marketing, and referral marketing. The document also notes benefits of online marketing like cost savings, global reach, and always being available, as well as potential limitations like requiring new technology and an inability to physically see products before buying.
El documento habla sobre los factores de riesgo que predisponen a las personas a sufrir un accidente cerebrovascular (ACV). Algunos de los factores mencionados son la hipertensión arterial, el tabaquismo, la diabetes, el colesterol alto, la obesidad, el sedentarismo y el consumo excesivo de alcohol. Controlar estos factores de riesgo es clave para prevenir los ACV.
Kanykej Almazbekova organized a project called "Pleasure of children: Children's home of invalids in Tash-Bulake" to help children with limited abilities. The project aims to collect donations of toys, clothes, books and sweets from other students to distribute to the children on April 16th. Almazbekova will ask friends and teachers to help collect donations and resources to entertain the children with games during their visit, hoping to make them happy and show they are cared for.
Genocide involves violent crimes committed against a group with the intent to destroy that group. It includes killing, harming, preventing births, and forcibly transferring children. While institutions like early warning centers and programs for conflict transformation could help prevent genocide, currently there is no coordinated international effort. Establishing international bodies focused on early warning, non-violent intervention, rapid response forces, and criminal punishment may help reduce genocide in the future. However, preventing genocide ultimately requires political will from global leaders.
Genocide is defined as violent crimes committed against a group with the intent to destroy that group. It includes killing, harming, preventing births, and forcibly transferring children of that group. While institutions like early warning centers and international courts have helped, more can be done to prevent genocide. Establishing programs for conflict transformation and standing forces for rapid intervention could help stop genocides from occurring. However, preventing genocide requires political will from world leaders and support for international initiatives.
El horario escolar del Colegio San Carlos para el segundo año en 2011 incluye las asignaturas de Lengua, Historia e Informatica los días de Lunes. También incluye las clases de Música e Inglés.
Este documento contém o horário de aulas semanal de uma escola. O horário lista as matérias lecionadas de segunda a sexta, com os horários de cada período entre 7h30 e 13h05. O documento também contém caracteres e palavras aleatórias sem significado aparente.
Este documento contém o horário de aulas semanal de uma escola. O horário lista as matérias lecionadas de segunda a sexta, com os horários de cada período entre 7:30 e 12:30. O documento também contém caracteres e palavras aleatórias sem significado aparente.
The study examined the use of social networking, specifically Facebook interest groups, among higher education students in Cyprus. A survey found that most students used Facebook daily and saw educational value in special interest groups for keeping up with topics, exchanging information, and meeting others with similar interests. Interviews revealed that educational interest groups allowed students to collaborate on assignments, find solutions to problems, and stay connected with lecturers and classmates.
This document proposes a marketing strategy for Red Bull Energy Drink to target university students during exam and sports periods using free product giveaways. The strategy involves using social media to collect applications from universities, randomly selecting 10-50 universities to receive 100 cans of Red Bull each for free delivery at stadiums or libraries. The budget estimates $3,000-$15,000 for the product plus additional costs for promotional materials. Effectiveness would be evaluated based on social media engagement and online surveys.
Foro 1:
1) ¿Qué es y para qué sirve la Economía Popular y Solidaria?
2) ¿Cuáles son los Principios de la Economía Popular y Solidaria?
3) Diferencias entre Economía Social - Economía Popular y Solidaria?
Ingenex Digital Marketing is a full-service digital marketing agency located in Ann Arbor, Michigan that provides services such as copywriting, website development, search engine marketing, social media marketing, and digital strategy. The agency aims to achieve success for its clients and prove its value through client testimonials and an impressive portfolio. Ingenex utilizes various online marketing tools and technologies like social media, blogs, and search engine advertising to ensure potential clients can find the agency and spread awareness of its work. The presentation argues that using these digital marketing tactics will lead to higher reach, recognition, and perceived credibility for Ingenex's clients compared to companies not actively using new media.
This document proposes a marketing strategy for Red Bull Energy Drink to target university students during exam and sports periods using free product giveaways. The strategy involves using social media to collect applications from universities, randomly selecting 10-50 universities to receive 100 cans of Red Bull each for free delivery at stadiums or libraries. The budget estimates $3,000-$15,000 for the product plus additional costs for promotional materials. Effectiveness would be evaluated based on social media engagement and online surveys.
Engaging the Digitally Connected ConsumerVivastream
The document discusses how to engage digitally connected consumers through a mobile-first approach. It recommends mapping customer journeys, determining where customers are in those journeys, and driving cross-channel communications. It also stresses the importance of creating customer profiles using data from various sources, allowing customers to set their own preferences, and leveraging what is known about customers to provide relevant engagement across channels like email, mobile, social media, and in-store. The goal is to personalize content and messages for each customer based on their behaviors, interests and other profile information.
The document discusses consumer online shopping behavior with reference to Flipkart. It covers how consumers prefer to receive product information, the different types of buying behaviors, and factors that influence consumer decisions. Marketers play an important role in marketing programs by conducting research, designing strategies, and advertising. Measuring post-purchase behavior and ensuring positive customer experiences are also discussed. The effects of the COVID-19 pandemic on e-commerce are addressed, along with trends that will shape the future of online shopping.
This document provides an overview of how to integrate social media into a mobile marketing campaign. It discusses how people make purchasing decisions, key marketing secrets, an overview of social media and mobile usage statistics. It then explains how to combine social media and mobile marketing through approaches like location-based services, QR codes, and traditional social media platforms. The document emphasizes targeting mobile users, keeping updates short, promoting locally, optimizing mobile websites for thumbs, and providing a link to full sites. The overall goal is to help marketers understand how to develop effective social and mobile strategies.
The New Commerce Conference: The Omni-channel ImperativeCatalyst
Presentation:
The Age of Omni-Commerce & What It Means for Marketing Strategies
Welcome to the age of omni-commerce. From Google to Amazon, and from Instagram to Instacart, commerce is happening all around us. It is ubiquitous and omni-present. What does this mean for brands?
It means that omni-channel strategies are more critical than ever. Join this presentation as we size up the omni-channel opportunity and share tips for planning and activating an effective omni-channel program.
You’ll discover how to capitalize on commerce opportunities across search, social, retail media, and emerging programmatic channels like connected TV, audio, digital out-of-home, and more.
Panel:
Less Silos, More Symbiosis: Omni-Channel Strategies to Drive In-Store & Ecomm Sales
Many marketers take separate and siloed approaches to in-store and ecommerce marketing. It’s time to rethink this approach. As the digital ecosystem continues to drive purchase behavior across in-store and ecommerce, brands must identify and capitalize on synergies across online and in-store.
Join our panel discussion to learn how to get started. You’ll hear from commerce experts as they discuss their omni-channel journeys and share how they’ve broken down silos to drive better performance both online and in-store.
The document discusses brand advocates and their importance for marketing. It defines advocates as customers who recommend a company, brand or products without incentives. Advocates are highly trusted, influential and drive sales. The document provides 3 ways to identify advocates by asking them directly, listening on social media, and observing their behaviors. It also gives 4 ways to energize advocates through user generated content and rewards advocates without direct incentives. Overall, the document promotes identifying and leveraging advocates as a powerful marketing strategy.
This document discusses social media measurement and strategies for businesses. It covers the evolution of online marketing from relationship building to direct results. It recommends that companies listen to conversations, learn, react, and sell on social media. Specific tactics discussed include monitoring brand mentions, responding to leads with offers, and running contests on Facebook and Twitter to drive sales. Case studies show how Dunkin Donuts and Gap were able to generate millions in revenue through social media engagement and contests. The document emphasizes the importance of social media for businesses and measuring the results and costs of engagement.
The document provides an overview of creating an effective social media plan in 6 steps: 1) preplanning, 2) listening to conversations, 3) creating target profiles, 4) setting goals, 5) joining conversations, and 6) measuring returns. It also discusses budgeting and getting started on social media. The document is aimed at helping businesses understand social media and how to develop a strategic plan to meet their goals.
Presentation with my POV on the critical elements necessary for successful B2B marketing.
1. Know your customer journey
2. Always be helping
3. Create marketing so good people would pay for it
4. Promote the power trio
5. Simmer your leads
6. Get in bed with Sales
7. Cultivate continuous improvement culture
8. Build products that sell themselves
Extensive Social Insights on the Retail IndustryBrandwatch
This Retail Report investigates over 10 million online conversations surrounding 43 major retailers, uncovering:
- The Retail Social Index
- Brand-audience relationships
- Retailers' response rates
- Demographic analysis
- Analysis on retail pharmacies
The document discusses how the rise of social media has revolutionized marketing, sales, and customer relationships. It notes that customers now have more sources of information and influence outside of direct seller control. As a result, the sales process has shifted from educating prospects to engaging them, and from cold calls to qualified leads. The document recommends that companies adapt to this new environment through social selling - leveraging social networks to find prospects, build trust, and achieve sales goals. It provides tips on creating an online brand and engaging prospects through social media to facilitate relationships and sales.
Steps To Identify And Target The Right Customer Segments For Your Product Pow...SlideTeam
This complete deck covers various topics and highlights important concepts. It has PPT slides which cater to your business needs. This complete deck presentation emphasizes Steps To Identify And Target The Right Customer Segments For Your Product Powerpoint Presentation Slides and has templates with professional background images and relevant content. This deck consists of total of fifty eight slides. Our designers have created customizable templates, keeping your convenience in mind. You can edit the colour, text and font size with ease. Not just this, you can also add or delete the content if needed. Get access to this fully editable complete presentation by clicking the download button below. https://bit.ly/2CmEUcw
The document discusses top tactics for improving email marketing in 2016 according to Komal Helyer, Head of Marketing at Pure360. Some key points include focusing on audience segmentation, using real-time triggers and personalized content, prioritizing simplicity and creativity in delivery, optimizing for mobile, and going beyond basic click metrics to more advanced data analysis across channels. Advanced data integration and a single customer view are also highlighted as important to enabling personalized and cross-channel engagement strategies.
Loyalty Programs are going mobile. This presentation lays out some of the reasons why we're seeing a shift in Loyalty to mobile, and the best way businesses can take advantage of it.
WSI Social Media Marketing - Learn How To Use Social Media Marketing to Grow ...Towsley Associates
http://www.WSIQualitySolutions.com WSI Quality Solutions explains how the largest social media marketing campaign in the world won with Social Media Marketing. This presentation is a breakdown of how small business can use WSI Social Media Marketing to gain exposure, generate leads, and drive sales. Learn Social Media Marketing for Small Business from this presentation. Visit www.WSIQualitySolutions.com
1) The document discusses how data is the bedrock of consumer experience and how retailers can use data to personalize experiences for shoppers.
2) It notes that high performing retailers are more likely than underperformers to prioritize data in key areas like governance, agility, and security.
3) The document advocates that retailers adopt three "shopper-first mandates" - make it fresh by constantly renewing offerings, be where shoppers are through omnichannel presence, and give shopping meaning through loyalty programs and charitable initiatives.
This is a presentation that I gave at the annual Message Systems conference in San Diego on where the industry is going and consumer feedback on email, mobile and social.
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The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
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https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
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7. Best Practices – Opt-in Incentives 30% of audited retailers drive opt-ins with an incentive Discounts Promotions Contests Free Shipping 7
8. Best Practices – Opt-in Incentives 8 American Apparel 15% OFF Sweaty Betty Contest MyPaperShop Tea Collection 10% OFF
9. Best Practices – Discounts & Promotions Free Shipping Over 50% of retailers offered some form of free shipping Welcome offers 29% of retailers provided a Welcome Letter offer Flash Sales 16% of retailers offer time-based promotions 3 Hour Sale, Mid-Day Sale, Free Shipping until Midnight 9
10. Best Practices – Free Shipping 10 American Eagle – Free Shipping 3+ Items My Paper Shop – Free Shipping Tea Collection – Free Shipping on $150 Orders
11. Best Practices – Welcome Offers 11 American Apparel: 10% Off Tea Collection: 10% off
12. Best Practices – Flash Sales 12 Sweaty Betty – Save 75% off until Midnight
13. Best Practices – Social Media Social Media was one of the highest ranked email tactics 54% of retailers included a Facebook link 47% of retailers included a Twitter link 14% of retailers included a YouTube link 13
14. Best Practices – Social Media Links 14 Tea Collection: Social Media Links
15. Best Practices – Multiple Touch Points Hoodie Promotion Email Hoodie Promotion Web Hoodie Promotion Twitter Hoodie Promotion Facebook 15
16. Best Practices – Social Media Value Retailer Facebook fans ranged from a few thousand to several million Victoria Secret tops the charts with 11.7M Estimated value of a Facebook fan is $136* 16 * Source - Syncapse
17. Best Practices – Clicks to Bricks 50% of retailers leverage a clicks to bricks strategy Store locater links Printable coupons redeemable offline In-store sampling offers In-store push when holiday shipping dates are near 17
18. Best Practices – Clicks to Bricks 18 Tea Collection American Eagle American Eagle
19. Best Practices – Mobile Links 39% of retailers feature a mobile link 45% of web mobile use is spent checking email Reaches users anytime, anywhere Prevents the quick delete from “mobile email triage” 19
21. Best Practices – Preference Centers 20% of retailers feature full preference centers 30% of retailers offer a frequency preference as part of the unsubscribe process Preference center benefits: Cement the initial brand-customer relationship Allow for future segmentation and targeting Create greater relevance Boost open rates 2 X Reduces unsubscribe attempts 21
26. It can be complex… 26 Online data Store data WP 2 WP 1 WP 4 WP 3 IN-STORE SIGNUP CATALOGUE REQUEST IN-STORE & ONLINE ONLINE NEWSLETTER SIGNUP ACCOUNT CREATION BUT NO PURCHASE Catalogue by post5% Off Welcome & Confirmation Email E-newsletter Signup form Welcome & Confirmation Email Welcome & Confirmation Email Thank you page TEXT Confirmation Email TEXT Confirmation Email TEXT Confirmation Email IF NO PURCHASE HTML Confirmation Email Preferences Signup form Preferences Signup form Preferences Signup form Email with a new 15% Off Code TEXT Confirmation Email Thank you page Thank you page Thank you page Preferences Signup form Regular Weekly Regular Weekly Regular Weekly Thank you page Webpage Email Form Regular Weekly
28. Either way, it adds value Typically, customers who have been through a welcome program are: Twice as likely to open an email Twice as likely to click on the links in it AT LEAST twice as likely to buy from you It’s the cornerstone to knowing your customer 28
29. Best Practices: Email Frequency Retail frequency varies from 1 to 7 sends per week Average frequency is 3 times per week Most popular send days are Monday, Thursday and Friday 29
30. Best Practices: Loyalty Programs 10% of retailers offer a rewards of loyalty program Creates a sense of exclusivity Fosters long term relationships Generates repeat sales Program offers Discounts on future purchases Free products/rewards Product samples 30
32. Best Practices: Philanthropy 10% of retailers feature philanthropy campaigns Creates a goodwill halo Tends to have a viral effect Select charities that tie in with the brand and customer 32
34. Best Practices: Targeting Data collection Registration questions Preference centers Unsubscribe/frequency preferences Web behavior tracking Purchase behavior Data types Demographics User preferences Behavioral characteristics 34
36. Best Practices: Targeting 36 “High-End” Customers: New Merchandise “Promotion-Oriented” Customers: Flash Sales
37. Best Practices: Behavioral Targeting Questions to consider Where do they primarily shop? Online, at stores, via catalog? What category do they buy? Petite or plus size? Road bike or mountain bike? How do they pay? Your retail brand card or PayPal? How engaged are they? Loyalty club members? What did they recently browse for? A veil and gown or bridesmaid dresses 37
38. Just in, Just for You Dynamic content based on Declared data Past purchase data Observed behaviour Highlights value of true personalisation 38
39. Right person, right place, right time A surge in mobile visits – and commerce A result of targeted mobile email or the reason to focus on it? 39
47. Retail Market Trends There’s a maze of new tools, mediums and devices impacting the market Location-based marketing Buying groups Member-only sites Shopping aggregators Social Media: Phase II Device proliferation 43
48. Trends: Location-Based Marketing What is location-based marketing? …when smart phones and location-based social networks connect, allowing users to interact at specific physical locations. 44
49. Trends: Location-Based Marketing How does it work? Users use smart phone apps to “check-in” at their location Checking in earns users merchant rewards, badges or other incentives Users alert friends to their location and share suggestions/tips Retailers provide app-specific incentives to drive check ins 45
50. Trends: Location-Based Marketing Facebook Places 30 million subscribers Foursquare 6.5 million subscribers Loopt 4 million subscribers Gowalla 1 million subscribers 46
51. Location-Based Marketing - Promotions First “check-in” offers Example: 10% off your Radio Shack purchase with first “check-in” Repeat “check-in” offers Example: Check in 10 times and get a free appetizer Mayor offers Example: The mayor for every Sephora store gets a free makeup kit What’s Nearby? Example: Many apps highlight nearby offers to drive shoppers to their location 47
52. The Jimmy Choo Foursquare Campaign Participants invited to “check in” at various London locations First customer to “check in” at each location gets a free pair of Jimmy Choos High-end locations reinforce prestige brand image Entire event profiled on Twitter 48
53. Location-Based Marketing - Opportunities Drive repeat visits/customers Attract new customers Generate sales in the off season Collect information about your customers Drive viral 49
54. Location-Based Marketing - Implications Attention shifting from a static to a dynamic web Retailers must learn how to sell you an item 10 feet away, through your phone When customers engage with a place, in a moment, retailers can join that moment While apps get buzz, email will continue to be key to remind, nurture and promote these services 50
55. Trends: Social Media 2.0 Strategies to grow your “likes” and “fans” Listening in and learning from your customers Building a direct relationship with those who engage 51
56. Trends: Social Media 2.0 Growing your fans Offers and promotions Contests Sharable content 52
63. Trends: Mobility 2.6 billion mobile devices worldwide 45% of web mobile is spent checking email Mobile email triage is on the rise 56
64. Trends: Mobility How to leverage Format for mobile Be concise Test for every platform Use a mobile-friendly site or landing page 57
65. Trends: Mobility 9% of retailers feature a mobile shopping app Browse and shop from your phone Find a store using GPS technology Learn about special events and promotions Review previous purchases Access your loyalty account Create shopping lists 58
66. Neiman Marcus Trends: Mobility Sephora Walgreens REI Crate & Barrel Target Sunglass Hut
67. The future Predictive marketing Email is definitely not dead But who knows what will come along….
I was always unhappy about presentations from the ‘real world’ that assumed the arts was way behind on thingsI know that plenty of the things I’m going to talk about are already being done by arts orgs – and done better in some cases – but I hope there will be some nuggets that might be useful. If not, just pat yourself on the back that you’re up there with the best!
These slides were prepared for a webinar to US customers and I haven’t translated them – either in spellings on in idiom. May even be some verb crimes in there…
What are the best practices and what are the cutting-edge techniques today’s top retailers are using?Lyris wanted to find outPerformed an audit of more than 75 retailer’s email programsDetermined best practices and trends that we can learn from
And what you see in this slide basically gives you an idea of the most and least commonly used tactics that retailers are employingAs you can see, the majority are doing things like including Facebook links in their email campaigns and offering free shipping, but far fewer are engaged in tactics like contests and free samples.Let’s take a look at some of the best practices we were able to glean from the survey
Retailers know that getting a consumer to become a subscriber is worth its weight in gold, because when they provide their email, you have the chance to continue the conversation with them.In fact, some retailers—around 30%--offer some sort of incentive or promotion just to get people to sign up
Here are examples of financial offers but non financial offers like newsletters and party ideas from MyPaperShop are also effective.
Opt-in incentives aren’t the only tactics that retailers are employing.They’re also leaning heavily on the tried and true staple of free shipping, which was actually the number one discount offer during holiday 2010Additionally, almost a third of retailers profiled offered some sort of offer within the Welcome letter sent to the recipient upon subscribingAnother tactic that is less common but gaining popularity is that of the flash sale, which uses a limited time frame to create a sense of urgency and spur consumers to take action.
Free shipping was the number one discount offer during holiday 2010
A new promotion trend is flash sales. These time-based promos create a sense of urgency. This email promotion here from SweatyBetty, a UK sportswear company, is offering 75% off select merchandise through midnight.
As you saw from our retail audit screen a few slides back, many retailers are including links to their social media profiles, with Facebook links enjoying a slight lead over Twitter linksLinks are crucial to driving fans and followers
When it comes to social media links, consistency is keyEnsure your social media links are available in all campaignsConsider them as much a part of your email campaigns as you do your mailing address and other CAN-SPAM compliant info
Building upon the social media links, another technique we see retailers really benefiting from is the practice of multiple touchpoints Retailers create one campaign and then integrate it throughout the social media channels in which they participate, in addition to on your website and in your email campaignsThis maximizes the value of your investment and reinforces your brand and your campaign’s messaging
Having a lot of Facebook fans isn’t just about winning a popularity contest; it can actually have an impact on your company’s bottom lineSyncapse estimates the value of a Facebook fan at $136 dollars, which means that Victoria’s Secret Facebook page is worth about $1.6 billion
Another trend we noticed was that more retailers were employing a clicks to bricks strategySometimes—like when shipping deadlines are tight or in-store sales are slow—it makes sense to send people to their local storeAt the very least, offering a store locator link on your website and in your email campaigns should be a best practice
Just under 40% of retailers profiled included a ‘mobile’ link in their campaignsConsidering that almost half of mobile web use is spent checking email, expect the number of retailers offering mobile links to rise
Customers may stay if they control frequency and/or contentThat said, only 30% of retailers send subscribers to a preference center upon unsubscribe, and a mere 20% feature preference centers that go beyond basic frequency preferencesPreference centers offer retailers a variety of benefitsCement the initial brand-customer relationshipAllow for future segmentation and targetingCreate greater relevanceBoost open rates 2 XReduces unsubscribe attempts
The age old email marketing question remain the same—how often should you send, and what day of the week is best?According to our audit, retailers send an average of 3 emails per week, and Friday is the most popular day for sending mails
Loyalty programs, even those without a branded credit card, can do an excellent job of creating a repeat visitor who is strongly engaged with the brandSadly, only 10% of retailers are taking advantage of a loyalty programLoyalty programs can offer rewards in a variety of creative and cost effective ways
Perhaps it is a sign of recent tough economic times, but only 10% of retailers took advantage of promoting philanthropy in their email campaignsGiven the benefits of philanthropy both to the charity and to the brand, we hope to see more of this as marketing budgets continue to stabilize and marketers continue to look for ways to differentiate their offerings
As email marketers, you’re familiar with the power of targeting and segmenting subscriber groupsCollect data from every possible avenue in order to create accurate visitor profiles, considering both what the user tells you and what their actions show you
Here matches is targeting their offers based on gender selection.
Many retailers target customers based on past-purchase history. Discount shoppers receive “flash sales” notifications while “full-price” customers might receive a new merchandise notification.
When you’re looking at your behavioral data, it makes sense to come up with a core list of questions that are relevant to your specific businessFor example, you may want to know where they’re doing their shopping, if they’re spending time shopping in one particular department or for one particular type of item.What’s their level of engagement? And what kinds of inferences can you draw based on what their user behavior shows you?For example, if they spent 60 minutes searching for a veil and gown and only 5 minutes looking at bridesmaid dress choices, would it be safe to assume that this visitor is a bride to be? If so, think about how your may market to her in the future as a result of this knowledge. Segment your users and target accordingly
Example of the pages on the Matches website where we observe that someone has in interest in niche fashion designer, Boudicca
A bit of audience participation here: which of these techniques produced which response? The winner is behaviorally targeted email
The ecommerce market is enjoying strong growth and is rapidly evolvingThere are a ton of new tactics, mediums and devices that are changing the way that retailers are doing (and will do) businessLet’s take a look at a few of these new offerings
If your friend has ever been named ‘mayor’ of the local Chili’s restaurant, you’ve witnessed location-based social marketing first handLocation based marketing is simply marketing to a user on a mobile device while he or she is at a specific place
Location based marketing works by encouraging people to check in to locations—typically retail locations—on their phoneChecking in not only alerts their friends as to where they are, but also can earn them rewards and prizes ranging from a badge that goes on their Facebook page to a free dessert on the houseAllows users to continue the conversation with their friends while they are on the go, and to allow their friends to keep up with them, even if they are physically not with them
If you think location based marketing is a passing phase, don’t tell that to the 41.5 million combined subscribers on the top 4 location-based network platforms.
Location based marketing promos can encourage both first time and repeat visits. They can also reward your business’ super users (the ‘mayors’ who spend the most time there each month)You can also introduce your brand to new consumers through the what’s nearby section of the app that allows users to see offers from merchants who are close to their current location
A great example of location-based marketing, and integrated marketing, was the Jimmy Choo Foursquare campaign that sent Facebook fans on a real-world scavenger hunt to get their hands on a free pair of shoes
Location based marketing offers yet another medium within which you can connect with your customersConsider using location based marketing to attract new customers or drive repeat visits, in addition to helping you stay busy during leaner times
Just as we’ve gone from radio to tv and print to digital, we’re moving from a static web to a dynamic webConsumers are always connected, and even when waiting in line at your store, have the chance to completely tune out their surroundings and engage with their technology, e.g. their smartphonesAs a result, retailers may need to shift the focus from point of sale displays and move some of that energy toward getting a relevant offer on your mobile phone while you’re standing at the checkoutAll of this new technology is great, but email will continue to be the backbone of most marketers’ successful online efforts
Social Media links in email campaigns are largely mainstream. Phase II involves…Listening to what your fans say, good, bad, or indifferent, and learning from themSpeaking directly to those who are speaking directly to you.
There are a variety of ways to grow your fan base…and as we’ve already discussed, growing your fan base is not only good for the ego, but potentially for the bottom line
What makes Content Shareable? There are some motivating factors that can increase the “viral” effect of content. Incentives such as a sample product, discounts or free shipping tend to get passed along. Here is a good example of a free Clinique sample. Charitable giving is also extremely successful in social media. This Target program allowed Facebook users to decide which charities should receive over 5% of their revenue. Events and product reviews are another great viral opportunity. And insider information like a new product launch, also tend to get shared.Finally, humor above all else is the most commonly shared content. This Old Spice campaign has won numerous awards
You cannot stick your head in the sand. People are talking about your business. Find out where and what they’re saying, and what information they’re sharing the most.Keep an eye on consumer generated conversations. Identifying problems in the social media realm can help keep them from becoming mainstream media fodder
Social media sites offer the opportunity for businesses and consumers to have conversationsSavvy companies pull back the corporate façade and speak directly to their customers on these mediumsNeed a policy in place to determine communication best practices, but ignoring these conversations is not an option
As previously mentioned, half of the time spent on the mobile web is spent checking emailIn many of these situations, the recipient is quickly scanning emails to see what must be dealt with immediatelyAs a result, many users may still be viewing promotional retail messages on their desktop computer when they return to the offices
Even if users are willing to read a marketing message on their office computer, it still makes sense to create a mobile version should they have the time and inclination to act upon it immediately. When creating a mobile version of your campaign, remember to include all campaign elements including creating a mobile version of your landing page
Major retailers are just venturing into the apps space. Companies like Urban Outfitters, Sephora, Wal-Mart and Banana Republic.Retailers are just beginning to promote their retail apps in their email programs to get the word out. [bar code tracking + Marks & Spencer example]Apps may start off more simple (like an app that pushes information about special events or promotions) and then build upon early successes to offer additional functionality