In this engaging and informative presentation, Social Media and Digital Marketing evangelist, Warren Knight will share with you the importance of THINKING #DIGITAL FIRST. You will discover the latest tools to SAVE time, best platforms to drive TRAFFIC, HOW TO design a 7 day social media plan and 90 day marketing strategy, to Increase SALES by over 500% Twitter, Pinterest and Instagram... are the important social media platforms to any small business and solopreneurs — and while it’s easy to get sucked into any of them for hours at a stretch, you can manage them in much less time with some planning and the right social media management tools. He will show you how to make the most of every minute you're logged into each social network, by leveraging social channels for lead generation to increase sales for business growth, building brand advocates and achieving your business KPI's ABOUT KEYNOTE: WARREN KNIGHT Business Growth through Digital Leadership. For the last 7 years he's specialised in helping business owners, marketing managers and entrepreneurs sell more products and services, through the convergence of Social Media, Digital Marketing and eCommerce. Winning various industry awards and co-founding two IT companies since 2010. The first being an eCommerce platform, getting £150,000 Seed Investment via "SEIS", valuing the business at £1M in less than two years. The second with a “Start Up Loan”, building an online social media learning platform

1. @WarrenKnight
Hashtag
#AskWK
Twitter
7 Steps to a Socially Savvy Business
#IJL @JewelleryLondon
ModernDayEntrepreneurs
“Work-Book”
ToBusinessGrowth

2. Storytelling
Storytelling
Storytelling
If you can’t tell it, you can’t sell it!

3. Solve a
problem
Unique
Certainty GrowthVariety
Stimulate
Significance Love
Connect
Knowledge
Share
Contribution
Step 1: You

4. “Me Marketing”
Partnerships
Speaking
Sales
Thought
Leader
Real Time
Influencers
Listen
Focus on
ONE
thing

6. Step 2: Framework

9. Your
Brand
Debbie
ü 38 Year Old Female
ü Caucasian
ü Either works fulltime or part-time for a company and is looking
to start their own business or already has just started their own
business.
ü Their business has 1 (2, 3 or 4) employees who are outsourced
ü Based around the M25 (London) area
ü Older entrepreneur fed up with their day job - Aspirational.
ü Has two teenage children who are technically savvy, especially
when it comes to social media - has been learning from them
but needs to better understand social media from a business
perspective.
ü Income level =Working/Middle class earning £30K+ with
Household value of £50K+.
ü Doesn’t know where to start when it comes to social media
ü Spends a lot of time at home, working from a laptop/computer
ü Feels uncomfortable taking the leap into social media in regards
to privacy and “where to get started”

10. NO

11. Learn to Love the Word…
NO
Step 3: Protect Your Time

12. NO

13. NO

14. NO

15. 1. 4 Keywords per meta data
2. 3% Keywords of text on body of page
3. 400 words per blog / Once a week
Step 4: Setting Up

18. Step 5: Tools to Grow

21. Inbound Marketing
Content Creation
Lead Generation
Automation
Amplification

22. Step 6: Strategy

23. Step 6. Strategy & Implementation
Plan for Success
Best Practice
Brand Consistency
#Hashtags
Online Voice
MARKETINGACTIONPLAN
TARGET
ACTIVITY ACTION Jun-14 Jul-14 Aug-14
Blog West Essex Fashion Fair
Ideas: clothes, country, events, local Launch of New Top
Swimwear launch
*New Brand
Tour de France
Sale
Competition
Newsletters New in (Brands)
Launch of New Top
Swimwear
Sale
Competition
Competitions It's all about ME
Swimwear Giveaway
New Mums to be
Leather Jackets
Sale Summer Stock
Winter Stock
SEO Whats New
Dresses
Knitwear
Tops
Jackets
Trousers
Accessories
Brands
Clothes Parties Boutique X
Arbonne
Jamie at Home
Avon

25. Step 6: Loyalty

27. ModernDayEntrepreneurs“Work-Book”toBusinessGrowth
Think #Digital First
TODAY
Only £12.99 today
Warren Knight I @wvrknight
Author “Think #Digital First” I Entrepreneur I Speaker I Coach