What are the trends in social media for 2014? what is the future of social media marketing? Here's come directions.

1. What if..?
the future in social media marketing for 2014
Ioana Barbu
Digital Marketing Manager & Strategist
Fb.com/ioana.barbu
pinterest.com/ioanabarbu
@ymagine
Nice to meet you!
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2. ….we start thinking different?
and we start acting to but also so market faster &
wisely, in the 3.0 digital world of online
decisions, conversations & purchases?

3. ….your social media actions shift over night into
a consumer oriented, loyalty system?

4. …you will finally really knew every individual
from your fanbase, his relation with your brand &
how to motivate him favorably?

5. …you’ll have a customized and extremely targeted
communication with every layer from your
customers funnel?

6. In 2014 and forward, social media must take
a big step forward towards marketing
efficiency. Intelligence in digital marketing
will make the difference.
Let’s see why, and how:

7. 1
Consumers

8. “It’s not about what you sell me, but about
what you solve me”

9. understanding & profiling consumers
is essential

10. “Where are my customers?”
location based marketing brings retention

11. being fast, open and holding the answers
is an engagement must

12. 2
Experiences

13. interest based communities create meaningful
digital relationships
Communities bring us together,
around common interests, movements, actions

14. gamification engages users and generates
valuable insight
GAMIFICATION
using game-thinking
and mechanics in
non-game
contexts

15. online training makes learning faster, smarter
and more accessible

16. social media and advertising go mobile

17. the content key is building social stories, not
just digital product presentations
PEOPLE NEED STORIES
TO BELIEVE IN & TO BUILD FROM

18. reacting to the consumer’s real-world life
makes you top of mind

19. 3
Intelligence

20. C.R.M. needs to grow in social media

21. retargeting will work better with social media

22. digital communication needs to shift
towards intelligent, online
inbound marketing

23. All of these trends are the reality of tomorrow’s
success in social media.
And your social media presence will
impact your market success.

24. This is why…
1
We > find, understand your consumers and produce
engagement in most relevant social media for you
2
We > develop social media experiences that meet & answer
your marketing goals
3
We > provide online, interactive & relevant software
platforms & research intelligence for your digital success

25. The future in social media is
Ioana Barbu
Digital Marketing Manager & Strategist
Fb.com/ioana.barbu
pinterest.com/ioanabarbu
@ymagine
find out more on
.ro