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What if..?
the future in social media marketing for 2014

Ioana Barbu
Digital Marketing Manager & Strategist
Fb.com/ioana.barbu
pinterest.com/ioanabarbu
@ymagine
Nice to meet you!

webuzz.ro/feed
….we start thinking different?
and we start acting to but also so market faster &
wisely, in the 3.0 digital world of online decisions,
conversations & purchases?
….your social media actions shift over night into
a consumer oriented, loyalty system?
…you will finally really knew every individual
from your fanbase, his relation with your brand &
how to motivate him favorably?
…you’ll have a customized and extremely targeted
communication with every layer from your

customers funnel?
In 2014 and forward, social media must take
a big step forward towards marketing
efficiency. Intelligence in digital marketing
will make the difference.

Let’s see why, and how:
1

Consumers
“It’s not about what you sell me, but about
what you solve me”
understanding & profiling consumers
is essential
“Where are my customers?”
location based marketing brings retention
being fast, open and holding the answers
is an engagement must
2

Experiences
interest based communities create meaningful
digital relationships

Communities bring us together,
around common interests, movements, actions
gamification engages users and generates
valuable insight

GAMIFICATION

using game-thinking
and mechanics in
non-game
contexts
online training makes learning faster, smarter
and more accessible
social media and advertising go mobile
the content key is building social stories, not
just digital product presentations

PEOPLE NEED STORIES
TO BELIEVE IN & TO BUILD FROM
reacting to the consumer’s real-world life
makes you top of mind
3

Intelligence
C.R.M. needs to grow in social media
retargeting will work better with social media
digital communication needs to shift
towards intelligent, online

inbound marketing
All of these trends are the reality of tomorrow’s
success in social media.

And your social media presence will
impact your market success.
This is why…
1

We > find, understand your consumers and produce
engagement in most relevant social media for you

2

We > develop social media experiences that meet & answer
your marketing goals

3

We > provide online, interactive & relevant software
platforms & research intelligence for your digital success
The future in social media is

Ioana Barbu
Digital Marketing Manager & Strategist
Fb.com/ioana.barbu
pinterest.com/ioanabarbu
@ymagine

find out more on
.ro

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Trends of social media 2014

  • 1. What if..? the future in social media marketing for 2014 Ioana Barbu Digital Marketing Manager & Strategist Fb.com/ioana.barbu pinterest.com/ioanabarbu @ymagine Nice to meet you! webuzz.ro/feed
  • 2. ….we start thinking different? and we start acting to but also so market faster & wisely, in the 3.0 digital world of online decisions, conversations & purchases?
  • 3. ….your social media actions shift over night into a consumer oriented, loyalty system?
  • 4. …you will finally really knew every individual from your fanbase, his relation with your brand & how to motivate him favorably?
  • 5. …you’ll have a customized and extremely targeted communication with every layer from your customers funnel?
  • 6. In 2014 and forward, social media must take a big step forward towards marketing efficiency. Intelligence in digital marketing will make the difference. Let’s see why, and how:
  • 8. “It’s not about what you sell me, but about what you solve me”
  • 9. understanding & profiling consumers is essential
  • 10. “Where are my customers?” location based marketing brings retention
  • 11. being fast, open and holding the answers is an engagement must
  • 13. interest based communities create meaningful digital relationships Communities bring us together, around common interests, movements, actions
  • 14. gamification engages users and generates valuable insight GAMIFICATION using game-thinking and mechanics in non-game contexts
  • 15. online training makes learning faster, smarter and more accessible
  • 16. social media and advertising go mobile
  • 17. the content key is building social stories, not just digital product presentations PEOPLE NEED STORIES TO BELIEVE IN & TO BUILD FROM
  • 18. reacting to the consumer’s real-world life makes you top of mind
  • 20. C.R.M. needs to grow in social media
  • 21. retargeting will work better with social media
  • 22. digital communication needs to shift towards intelligent, online inbound marketing
  • 23. All of these trends are the reality of tomorrow’s success in social media. And your social media presence will impact your market success.
  • 24. This is why… 1 We > find, understand your consumers and produce engagement in most relevant social media for you 2 We > develop social media experiences that meet & answer your marketing goals 3 We > provide online, interactive & relevant software platforms & research intelligence for your digital success
  • 25. The future in social media is Ioana Barbu Digital Marketing Manager & Strategist Fb.com/ioana.barbu pinterest.com/ioanabarbu @ymagine find out more on .ro