The document discusses trends in social media marketing for 2014. It notes that social media must become more efficient and intelligence-driven. Specifically, it recommends understanding and profiling consumers through location-based marketing and communities. It also suggests gamification to engage users, mobile-friendly content and advertising, and building social stories rather than just product presentations. Intelligent inbound marketing, customer relationship management, and retargeting using social media data will be important. The future of success in social media involves finding, engaging, and providing intelligence for consumers across relevant social platforms.