This document discusses interactive content marketing trends in 2021. It defines interactive content marketing as initiatives triggered by customer behaviors and preferences, allowing brands to gain valuable customer insights. Some types of interactive content mentioned include videos, written content like blogs, and visuals like infographics. The document outlines benefits of interactive content like being easy for customers to consume, increasing brand awareness, solving customer problems, and improving SEO. Popular interactive content types cited include videos, live streaming, polls, and blog posts. Statistics show interactive content marketing costs less and generates more leads than traditional marketing.

1. Interactive Content
Marketing trends in
2021
Name – Akanksha Yadav
Student ID – 132802208
Professor – Tina Cortese
Course – Digital Marketing

2. What is Interactive
Content Marketing ?
Interactive Content Marketing involves marketing
initiatives that are triggered by customers’ behaviors
and preferences; for this reason, it is a major shift from
traditional campaign-based marketing efforts. During
the pandemic, there was a big change in consumer
behavior towards online shopping and engagement in
interactive content through social media content,
infographics, quizzes, videos etc. Brands gain valuable
information based on customer responses to certain
product trends as well captures customer data for
future personalization strategy.
51% of Marketers Say Online
Calculators Are Most
Effective in the
"Consideration Stage" of the
Sales Cycle
Visme Blog. (2021, June 1)

3. Types of Content
• Video Content – Webinars, live streaming, videos
• Written Content – EBooks, articles, blog posts, social media content
• Visual Content – Infographics, Charts, Images
64%
64% of marketers indulge in
creating video content for
marketing
61%
61% of marketers indulge in
creating written content for
marketing
56%
56% of marketers indulge in
creating visual content for
marketing

4. Interactive content
is the true ‘Content
King’
If promoted through the right channels,
interactive content can have a huge
impact on the overall business of a brand
leading to faster ROI.
Interactive content not only increases
purchases but also helps educate buyers.
It can help a business differentiate itself,
and it improves social media shares.
72% marketers use promoted
posts/social media advertising
61% marketers use search engine
marketing/pay per click
46% marketers employ banner ads
32% marketers leverage partner
emails promoting content
Popular Channels

5. • Easy to consume – People love simplicity. Most people would engage in a visual/video
content as it is easy to consume. By solving quizzes, polls, close ended questions,
watching a video, consumers provide efficient information to brands through feedback as
well as gain certain information making it a two-way benefit.
• Increases brand awareness – Through content engagement, consumers increase brand
recall as it becomes an experience for them. Whenever consumers indulge in a content
from a brand, they refer to the brand when shopping in future.
• Solve customer problems – Data analysis through basic interactive content can give
insights to the company of what customers are looking for, their challenges and how a
company can overcome those challenges.
• Improves SEO – Usability and user experience increases a business’s SEO and Interactive
content helps in increasing the overall user experience of customers
Benefits of Interactive Content CONTENT
MARKETING COSTS
62% LESSER THAN
TRADITIONAL
MARKETING AND
GENERATES 3X
MORE LEADS
56% of content Marketers have
been using tech to understand
their audience’s preferences
and behavior

6. Live Streaming
Due to Covid-19,
live streaming
industry has grown
up to 99%
• 87% of marketers say video content has
improved their website traffic
• 83% of marketers say video content helps with
lead generation
• 95% of marketers say video content helps in
improve user understanding of their
product/service

7. Importance of Blog Posts
Many consumers indulge in following bloggers, brands that post blogs to
take buying decisions or simply gather information on a product or service.
Blogs have become trendy as they provide accurate information in a single
article written in an interactive way. Customers don't have to refer to
multiple resources to gain information if presented in a precise way
through a blog
71% of B2B consumers reviewed a
business blog before buying
90% of content marketers prioritize
informational messaging over sales
messaging that increases consumer
attraction towards the brand
Visme Blog. (2021, June 1)

8. Polls on Instagram
The image on the right are examples of
Instagram polls that are trending The poll
provides brands customers perception on
trends making it a fun experience for them.
Polls help brands follow the concept of
“Show, don’t tell” by showcasing pictures
of their products and create storytelling
Polls can not just be used as a product
catalog but a general way of understanding
what your customers like and increase
their engagement

9. Works Cited
• 30 Essential Content Marketing Statistics for 2021. Visme Blog. (2021, June 1). https://visme.co/blog/content-
marketing-statistics/.
• 7 Creative Ways Brands Are Using Polls in Instagram Stories. Social Media Marketing & Management Dashboard. (2019,
February 6). https://blog.hootsuite.com/instagram-poll/.
• Balkhi, S. (2021, June 7). 7 Reasons Why Interactive Content is the Future of Content Marketing. Social Media &
Influencer Marketing Speaker, Consultant & Author. https://nealschaffer.com/interactive-content-future-of-content-
marketing/.
• Facebook.com/prathamm. (2021, June 4). 10 Statistics That Prove Interactive Content Is the Future. Outgrow.
https://outgrow.co/blog/interactive-content-future.
• What is Interactive Marketing? Definition and Examples. NGDATA. (2020, December 5). https://www.ngdata.com/what-
is-interactive-marketing/.