The document provides an overview of creating an effective social media plan in 6 steps: 1) preplanning, 2) listening to conversations, 3) creating target profiles, 4) setting goals, 5) joining conversations, and 6) measuring returns. It also discusses budgeting and getting started on social media. The document is aimed at helping businesses understand social media and how to develop a strategic plan to meet their goals.
Your business is important and connecting with your customers is vital.
While marketing makes your audience aware, being social makes them buy.
They buy into your brand, buy into your idea, buy your products.
Because social media is the single largest digital platform for business development, it's important that you make your mark. #sayitwithink
With the proper strategy, Social Media marketing online and offline creates limitless opportunities to engage customers in the moment.
Create the conversation, live the experience...#sayitwithink
8 Golden Rules for Sure-Fire Success with Facebook AdsArik Hanson
In this presentation, Arik Hanson, ACH Communications, and Danny Olson, Weber Shandwick, review 8 simple--but effective--tips to see real success using Facebook ads through real-life examples and client case studies they have managed in the past.
Welcome to our ninth annual B2B Content Marketing Benchmarks, Budgets, and Trends—North America report. We surveyed content marketers worldwide about a range of content marketing topics including strategy, audience development, technology proficiency, and content types. This report presents the data from the B2B content marketers in North America.
Although issues such as changes in SEO and social media algorithms are top-of-mind for B2B content marketers, they are accustomed to rapid changes in technology that often enable them to do their jobs faster, with better results. When the process-related components of the content marketer’s job are efficient, time is freed up to better serve the audience, discovering and developing the types of content they truly want and need.
We hope you find this research helpful as you plan for 2019!
Your business is important and connecting with your customers is vital.
While marketing makes your audience aware, being social makes them buy.
They buy into your brand, buy into your idea, buy your products.
Because social media is the single largest digital platform for business development, it's important that you make your mark. #sayitwithink
With the proper strategy, Social Media marketing online and offline creates limitless opportunities to engage customers in the moment.
Create the conversation, live the experience...#sayitwithink
8 Golden Rules for Sure-Fire Success with Facebook AdsArik Hanson
In this presentation, Arik Hanson, ACH Communications, and Danny Olson, Weber Shandwick, review 8 simple--but effective--tips to see real success using Facebook ads through real-life examples and client case studies they have managed in the past.
Welcome to our ninth annual B2B Content Marketing Benchmarks, Budgets, and Trends—North America report. We surveyed content marketers worldwide about a range of content marketing topics including strategy, audience development, technology proficiency, and content types. This report presents the data from the B2B content marketers in North America.
Although issues such as changes in SEO and social media algorithms are top-of-mind for B2B content marketers, they are accustomed to rapid changes in technology that often enable them to do their jobs faster, with better results. When the process-related components of the content marketer’s job are efficient, time is freed up to better serve the audience, discovering and developing the types of content they truly want and need.
We hope you find this research helpful as you plan for 2019!
Intersect Social Meda, SEO & Content Marketing and you have this presentation on how to build a Social Media SEO Strategy. Given by @TopRank Marketing CEO Lee Odden.
With the internet turning into a participatory forum where user-generated content gets more eyeballs and more credibility than advertising messages, CMO’s are spending more time and resources in building their organizational presence on it.
Attend our webinar, where our marketing practitioner will explain if earning attention through social media is more important than investing in adwords campaign or vice versa.
Five statistics on using social media to drive lead generation for B2B companies.
Most B2B marketers still think of social media as a consumer tactic. But, in truth, by pinpointing the right message to the right targets through the right social media platforms at the right times, you can connect and convert the sale faster than traditional channels.
www.pinpointmarketresearch.com
www.andersonjonespr.com
Is social media the new direct marketing - 3 march 2011 -- slideshareRon Jacobs
No one believes that Social Media Marketing is the new Direct Marketing, but it is making an impact everything that we do. Social Media Marketing's ability to capture huge amounts of data, is something that every marketer should be aware of, no matter if they choose to take advantage of it or not. This presentation was given to the Detroit Direct Marketing Association on 3 March 2011.
Back to the Future: Four Marketing Tactics Essential to Your Success in 2013MarketingProfs
Want to boost your marketing efforts in 2013? To help you, MarketingProfs put together four info-packed articles highlighting essential marketing tactics.
Establishing a clear social media policy is important for providing direction to employees who engage on behalf of a brand in social media and for protecting the corporate reputation. Here are a few tips on how to effectively set up and implement your policy.
It's back! The annual Content Marketing Institute/Content Marketing research returns again to dissect content marketing benchmarks, budgets and trends for B2B marketers in North America.
The New Marketing Paradigm: Moving from Push to PullBiznet Digital
Detroit, Michigan's Business Improvement Group (BIG) hosted this marketing seminar as part of the series "How to Attract and Retain Customers" on October 6th, 2010 at Automation Alley. Kevin Krason, CEO of Biznet Internet Solutions is the featured presenter.
It’s no secret that compared to other marketing channels, social media marketing offers companies the opportunity to attract a lot of attention at a relatively low cost. So why do marketers and business leaders struggle to capitalize on the opportunity? For many, it comes down to this: it’s very hard to quantify the ROI of social media.
According to media mogul, Gary Vaynerchuk — who recently spoke at the 2019 ANA B2B Conference — in order to succeed in social media marketing, companies need to "stop thinking like advertisers and start thinking like a media companies." But what does that mean for your business, and how do you actually do it? In this session, we will demystify the social media marketing opportunity, and show you how to create a strategic social media content framework that accelerates your target audience through the sales funnel. This session will also enable you to translate your existing assets into compelling content to drive real, meaningful business impact through social media marketing. You will walk away with a firm understanding of this practical social media content framework and how to leverage it to identify — and execute — your brand’s purpose on social media.
Our annual content marketing research, providing new information and insights on the state of B2C content marketing in 2020. This report focuses on business-to-consumer (B2C) marketers and their content marketing benchmarks, budgets, and trends.
Social Selling is an innovative technique of identifying and engaging prospects in Social Media in order to :
• Challenge the status-quo with provocative content
• Educate clients on available solutions
• Build relationships and turn them into leads
Welcome to Content Marketing Institute’s first Video & Visual Storytelling Survey. In this report, you’ll learn how content marketers are using videos, how they’re getting them produced, where they’re seeing results, and more.
Are you using video strategically? Are you paying as much attention to your video distribution plan as you are to video creation? Are you measuring results to see what works? All are important to overall video marketing success. Here’s to yours!
Greetings Marketers,
Welcome to B2C Content Marketing Benchmarks, Budgets, and Trends—North America. This is the companion report to the B2B research we released in September 2017. The data presented in both reports was generated from our eighth annual content marketing survey. One of our key observations this year is that while B2C marketers reported slightly higher levels of overall content marketing success compared with last year, there was a decrease among those who agreed their organization has realistic expectations about what content marketing can achieve. A documented content marketing strategy can help, as it sets expectations for what teams should prioritize; yet, only 38% of B2C marketers reported having one.
Our annual research has consistently shown that those who document their content marketing strategy get better results than those who don’t. Another important key to success is an efficient workflow process (page 4 shows how top-performing B2C marketers rate their project management flow and other distinguishing characteristics that set them apart from their peers). We hope these research findings will be helpful as you consider which content marketing priorities to focus on in the year ahead.
Intersect Social Meda, SEO & Content Marketing and you have this presentation on how to build a Social Media SEO Strategy. Given by @TopRank Marketing CEO Lee Odden.
With the internet turning into a participatory forum where user-generated content gets more eyeballs and more credibility than advertising messages, CMO’s are spending more time and resources in building their organizational presence on it.
Attend our webinar, where our marketing practitioner will explain if earning attention through social media is more important than investing in adwords campaign or vice versa.
Five statistics on using social media to drive lead generation for B2B companies.
Most B2B marketers still think of social media as a consumer tactic. But, in truth, by pinpointing the right message to the right targets through the right social media platforms at the right times, you can connect and convert the sale faster than traditional channels.
www.pinpointmarketresearch.com
www.andersonjonespr.com
Is social media the new direct marketing - 3 march 2011 -- slideshareRon Jacobs
No one believes that Social Media Marketing is the new Direct Marketing, but it is making an impact everything that we do. Social Media Marketing's ability to capture huge amounts of data, is something that every marketer should be aware of, no matter if they choose to take advantage of it or not. This presentation was given to the Detroit Direct Marketing Association on 3 March 2011.
Back to the Future: Four Marketing Tactics Essential to Your Success in 2013MarketingProfs
Want to boost your marketing efforts in 2013? To help you, MarketingProfs put together four info-packed articles highlighting essential marketing tactics.
Establishing a clear social media policy is important for providing direction to employees who engage on behalf of a brand in social media and for protecting the corporate reputation. Here are a few tips on how to effectively set up and implement your policy.
It's back! The annual Content Marketing Institute/Content Marketing research returns again to dissect content marketing benchmarks, budgets and trends for B2B marketers in North America.
The New Marketing Paradigm: Moving from Push to PullBiznet Digital
Detroit, Michigan's Business Improvement Group (BIG) hosted this marketing seminar as part of the series "How to Attract and Retain Customers" on October 6th, 2010 at Automation Alley. Kevin Krason, CEO of Biznet Internet Solutions is the featured presenter.
It’s no secret that compared to other marketing channels, social media marketing offers companies the opportunity to attract a lot of attention at a relatively low cost. So why do marketers and business leaders struggle to capitalize on the opportunity? For many, it comes down to this: it’s very hard to quantify the ROI of social media.
According to media mogul, Gary Vaynerchuk — who recently spoke at the 2019 ANA B2B Conference — in order to succeed in social media marketing, companies need to "stop thinking like advertisers and start thinking like a media companies." But what does that mean for your business, and how do you actually do it? In this session, we will demystify the social media marketing opportunity, and show you how to create a strategic social media content framework that accelerates your target audience through the sales funnel. This session will also enable you to translate your existing assets into compelling content to drive real, meaningful business impact through social media marketing. You will walk away with a firm understanding of this practical social media content framework and how to leverage it to identify — and execute — your brand’s purpose on social media.
Our annual content marketing research, providing new information and insights on the state of B2C content marketing in 2020. This report focuses on business-to-consumer (B2C) marketers and their content marketing benchmarks, budgets, and trends.
Social Selling is an innovative technique of identifying and engaging prospects in Social Media in order to :
• Challenge the status-quo with provocative content
• Educate clients on available solutions
• Build relationships and turn them into leads
Welcome to Content Marketing Institute’s first Video & Visual Storytelling Survey. In this report, you’ll learn how content marketers are using videos, how they’re getting them produced, where they’re seeing results, and more.
Are you using video strategically? Are you paying as much attention to your video distribution plan as you are to video creation? Are you measuring results to see what works? All are important to overall video marketing success. Here’s to yours!
Greetings Marketers,
Welcome to B2C Content Marketing Benchmarks, Budgets, and Trends—North America. This is the companion report to the B2B research we released in September 2017. The data presented in both reports was generated from our eighth annual content marketing survey. One of our key observations this year is that while B2C marketers reported slightly higher levels of overall content marketing success compared with last year, there was a decrease among those who agreed their organization has realistic expectations about what content marketing can achieve. A documented content marketing strategy can help, as it sets expectations for what teams should prioritize; yet, only 38% of B2C marketers reported having one.
Our annual research has consistently shown that those who document their content marketing strategy get better results than those who don’t. Another important key to success is an efficient workflow process (page 4 shows how top-performing B2C marketers rate their project management flow and other distinguishing characteristics that set them apart from their peers). We hope these research findings will be helpful as you consider which content marketing priorities to focus on in the year ahead.
Presentazione raccolta differenziata 2010 delegazione bascaAndoni Tolosa
Dogliani herriko esperientziaren berri ematen duen aurkezpena. Bertan atez atekoa egiteaz gain urrats politak eman dituzte zabor kopurua murrizteko. Argazki kuriosoak daude.
Christian Leysen, Ahlers on Economy: Get Ready for the Rebound'eyefortransport
Christian Leysen, Executive Chairman of Ahlers speaks at a session on 'The Economy: Get Ready for the Rebound' at at the 7th European 3PL Summit in Brussels, November 25th 2009.
To download all of the slides from the conference for free visit www.3PLsummit.com/eu_2009ppts
WSI Social Media Marketing - Learn How To Use Social Media Marketing to Grow ...Towsley Associates
http://www.WSIQualitySolutions.com WSI Quality Solutions explains how the largest social media marketing campaign in the world won with Social Media Marketing. This presentation is a breakdown of how small business can use WSI Social Media Marketing to gain exposure, generate leads, and drive sales. Learn Social Media Marketing for Small Business from this presentation. Visit www.WSIQualitySolutions.com
A presentation about social media given at Comms Week Cal State Fullerton CA to PR students. Information on social media and why PR students need to learn social media as part of their PR course.
Title: Brand Matters
In this 60 minute intro session, you will learn a general overview of how to create, launch and maintain your brand and why your brand awareness affects how much capital you will get.
- Why your brand matters and how it impacts your success
- Creating & defining your brand
- Launching your brand publicly
- How to build your brand on social networks such as Twitter, Facebook, & Linkedin
In following sessions we will dive deeper into each social network and discuss how to make the most of each social platform.
Now that social media is becoming a mainstream marketing and PR component we need move beyond experimenting and testing. It's time to figure out how to get social media right. Learn about using Facebook, Twitter and YouTube.
http://www.spiral16.com Social media ROI is tough to calculate because its a financial metric, and social media's value is not inherently financial. But the challenge isn't new -- finding ROI is difficult in other programs and campaigns as well. This presentation gives you 6 steps you can follow to measure an effective social media program.
This is a presentation from a webinar delivered to small to medium size companies.
These are the 6 biggest reason why consumers will stop following your business
Social media’s impact is expansive and has just recently begun to influence the world of search. The importance of a social media presence is crucial in increasing and developing your present marketing strategies.
In my PowerPoint I will be addressing how to:
•Create clear goals and objectives for your social media approach
•Determine what social media platforms will be effective for your target audience
•Develop social media policies and procedures for staff
•Manage your social media strategy efficiently
•Respond to negativity effectively
•Measure and track the success of your strategy
Advanced Integrated New Media Strategies: Building Great Brands in the Age of...Erica Campbell Byrum
The social web is your brand's "mirror." How's your reflection?
The social web is a place of constant activity, with postings, uploads and a myriad of comments about your brand.
Today, consumers play a large role in your brand image, using Twitter and other microblogs, as well as Facebook, Foursquare, LinkedIn and other social networking sites to post opinions for the entire world to see.
Successful marketers should be at every touchpoint in order to connect with consumers. Companies must be a part of the consumer dialogue.
This advanced session will be led by social media expert Erica Campbell. Campbell is Senior Manager of New Media Marketing at For Rent Media Solutions, a division of Dominion Enterprises. Campbell has spoken about new media strategies across the country at various events and for numerous organizations.
Campbell will discuss marketing strategies and tactics in this upcoming dynamic session. Attendees will:
•Learn how top brands are using new media to gain insight and take actions.
•Gain ideas on developing, executing and measuring integrated strategies that build deeper connections with consumers, partners and prospects.
• Learn advanced social media marketing and new media marketing techniques that increase traffic and retention.
•Leave with tips on how to form credibility with consumers and establish their company as the definitive source in their industry.
Join the Hampton Roads American Marketing Association's next event to gain powerful insights into leveraging various medium such as print, Internet, mobile, social media, video and location-based advertising to create customer engagement that is critical to your brand's image and ultimately, its long-term success.
Social Media is huge and any business not tapping into the power of these tools and networks is missing out.
Yet it can be overwhelming and difficult to know where to start and what tools to use.
This presentation was done as a webinar for entrepreneurs wishing to know top tips and tricks to making the most out of their social media efforts. Enjoy
Develop a social media marketing roadmap for your organization plus tips on blog marketing and Twitter from TopRank Online Marketing CEO Lee Odden.
Presentation from ClickZ OMS event in Minneapolis 2009.
So many businesses believe that traffic or followers are the only returns you get from Blogging. I have given you 8 reasons you need a company blog.
If you want any tips feel free to contact me, always happy to help.
3. What is Social Media
Social media is media designed to be disseminated
through social interaction, created using highly
accessible and scalable publishing techniques.
- wikipedia.org
4. What is Social Media?
An ongoing conversation that’s happening RIGHT
NOW
A promotional channel for content distribution
A long-term return on investment
A steady stream of information for:
Research
Feedback
Building Relationships with customers, clients, contacts
5. Current Statistics
Over 50% of people in the US have at least 1 social
media account
Social media makes up over 17% of all online usage
Overtaken email as #1 activity on the web
93% of Americans believe companies should have a
social media presence
85% believe those companies should be interacting with
customers
6. Social Media Facts- Facebook
1.5 Billion active users worldwide
819 Million on mobile devices
Mobile users are twice as active as non-mobile users
53% female, 46% male
300 Million Photo uploads per day
Thursdays and Fridays, engagement is 18% higher
Average time spent on Facebook is 20 minutes
4.75 Billion pieces of content shared daily
Largest segment is 25-34 years old
7. Social Media Facts- Twitter
1 Billion registered users
500 million tweets sent daily
100 Million active users daily
170 minute spent per user on Twitter Monthly
Peak days to tweet are Tuesday & Wednesday
Millennials and Teens are most active segment
8. Social Media Facts- YouTube
1 Billion unique visits each month
Over 6 billion hours of video are watched each
month on YouTube
Almost an hour for every person on Earth, and 50% more than
last year
100 hours of video are uploaded to YouTube every
minute
70% of YouTube traffic comes from outside the US
According to Nielsen, YouTube reaches more US
adults ages 18-34 than any cable network
9. Social Media Facts- Pinterest
70 Million users as of 2013
47% of US online consumers have made a purchase
based on recommendation from Pinterest
Pinterest generates 4x more revenue per click than
Twitter and 27% more than Facebook
Pinterest buyers spend more money on items than
any of the other top 5 social media sites
Conversion rates for Pinterest traffic are 50% higher
than conversions from other traffic
80% of total pinterest pins are repins
10. Social Media Facts– Google+
Over 350M Users
Google plus has great SEO benefits
Google plus links are all “dofollow”, meaning they pass
valuable link juice
Posts are crawled and indexed immediately
Bots crawl 2,500 words on a + page, vs 275 on Facebook
Google Plus for business offers more integrated
analytics on your business page
11. How is Social Media Used?
Customer Service
Product/Service Feedback
Networking and Job Searching
Lead Generation/Sales
Promotions
News
Internal communication
12. Creating a Social Media Plan
Steps:
1.Preplanning
2.Listen to the Conversation
3.Create Your Target Profiles
4.Set Specific Goals
5.Join the Conversation
6.Measure ROI
13. Step 1 - Preplanning
Questions to ask internally:
Where do our customers get their information
What influences our customers?
How does information flow in our industry?
What promotional channels are we currently using?
Are they working?
What is my sales funnel? How are leads qualified?
Asking questions indicates how social media can be
used to complement your business goals.
14. Step 2 – Listen to the Conversation
Secure your brand on social platforms
Usernames are often unique
Use consistent usernames across all platforms
Set up monitoring channels
Google Alerts
Social Mention
Technorati
Twitter Search/Twitter Lists
Radian6
Monitor: individual influencers, competitors,
blogs/comments, and industry news sources
15. Step 3 – Create Your Target Profile
Focusing on key target segments lowers marketing
costs
Example:
Target Audience is 25-35
$350 Billion in spending power
Spend 20 hours online weekly
96% of them join social networks
This information can be gathered through market
research, surveys, or previous studies
What is the perfect prospect?
16. Step 3 – Create Your Target Profile
Find key attributes from monitoring channels
Chart presence on social media
Determine Market Segmentation
Demographic
Geographic
Psychographic
Behavioralistic
Continue gathering customer data at each step of
your plan
17. Step 4 – Set Specific Social Goals
Generate Leads
Increase brand awareness
Increase traffic/Opt-ins
Develop relationships with current customers
Boost SEO/SEM results
Reduce CRM costs
Increase Revenue
18. Step 5 – Join the Conversation
3 Phases of Social Equity
Awareness
Qualify fans and followers as leads
Engagement
Increase long-term communication
Exclusive promotions will help turn advocates into customers
Social Commerce
Determine small data set to introduce products to
Gather product reviews
19. Step 5 – Join the Conversation
Establish an Editorial Calendar
Choose specific days for posting content
Be consistent – you’re a news source
Helps stay on track and organize content
Choosing specific topics each day helps find content ideas
Share calendar with everyone involved
Use video to build quality content
Doesn’t have to be professional
Include descriptions and tags for search engine optimization
Post video with content on your blog/website
20. Step 5 – Join the Conversation
Be Transparent and Authentic
Don’t be evasive
Offer your name, title, experience
Admit your interests in the topic
Define your credibility (Use LinkedIn to build your credible
profile)
Contribute quality input on topics of interest
Strive to answer questions about your authenticity
Don’t focus on selling, focus on engagement
Earn a reputation, build trust, then sell to qualified
leads
21. Step 5 – Join the Conversation
Be the expert in your industry
Write about what you know
Offer insights to those who ask for it
Share links to resources you think add to the conversation
Use topics you monitor to start conversation
Articles/blog posts
Community Forum Threads
Conversation from social media groups
When customers trust your content, they’ll trust
what you’re selling
22. Step 5 – Join the Conversation
Have rules of engagement
Know what to do with negative responses
Determine who in your organization is involved in responding
Admit to mistakes and thank those who bring it to attention
Respond Kindly
Share these rules with your team
Turn brand “detractors” into “advocates”
People remember bad experiences, but will buy again if it’s
corrected
23. Step 6 – Measure Your Returns
What is a Return?
Non-financial
Visitors, word of mouth, page views, fans, followers, referrals
Financial
Sales, Transactions, Coupons
ROI
Not all returns have to be $$ to bring value
24. Step 6 – Measure Your Returns
Qualitative
Are we part of our industry’s conversation?
How do our customers perceive us versus our competitors?
Did we build key relationships?
Are we moving from monologue to dialogue?
Quantitative
Website Analytics
Social Mentions
SEO Rankings
Linkbacks
Subscribers
25. Step 6 – Measure Your Returns
Establish before/after baseline
What did our online environment look like before social
media?
What online channels were we using?
What does it look like now?
Determine hard numbers here
5.5% conversion rate before
8.5% conversion rate now
This baseline should track at least 6 months
26. Step 6 – Measure Your Returns
Develop Activity Timeline along same baseline
Diagram exact dates in which key SM activities
occurred
8/11 blog started
8/13 Facebook page started
9/15 FB ad campaign begins
9/17 FB ad ended
Note Milestones on diagram
500/1000/10,000 fans
100 clicks back to blog link
27. Step 6 – Measure Your Returns
Look at Key Performance Indicators (KPI)
Transactions
New Customers
Sales
Revenue
Average Order Size
E-mail list size
Use Google Analytics to determine exact numbers
What are the transaction precursors?
Brand mentions
Loyalty metrics
Store traffic
Free sample offers
28. Step 6 – Measure Your Returns
Overlay all timelines and look
for patterns
SM Activities
Web Analytics
Store Metrics
Loyalty Metrics
Circle areas where increases
occur
How were specific numbers
achieved?
Facebook promotion
Product launch
Press release
Coupon offer
29. Budgeting for Social Media
Allocation vs. Addition
Do you raise new funds or borrow from existing budgets?
How to determine Allocation or Addition
What are your goals?
How much is your existing marketing budget?
Which current tactics work? Which are most expensive?
What internal resources are available?
30. Budgeting for Social Media
What to budget for:
Time
Design and Branding
Analytics Tools
Social Monitoring
Automation Applications
Social Media Advertising
Outsources/Consulting
31. How to Get Started
Start with platforms you can actively maintain
What outsourcing is needed?
Design, development, content management, market research
Plan your content flow
Will you push content through all channels?
Find tools to automate processes
Tweetdeck (now by Twitter)
Hootsuite
Sprout Social
Mailchimp
Sendible