E-retailing involves using technology like computers and the internet to sell a wide range of products globally. It provides opportunities for companies to reach a larger customer base and potentially increase profits while lowering costs compared to physical stores. Companies can make their products available worldwide by advertising on other sites, through social media, existing customer contacts, and paid advertisements. Benefits for e-retailers include lowered operating costs from not having physical storefronts, reduced risk of theft, and access to a greater customer pool leading to higher potential profits.

1. E-Retailing By Laura Cheeseman

2. What is E-Retailing E-Retailing is the use of technology such as computers and the internet to sell a range of products and services online to the world.

3. What opportunities does E-Retailing provide? E-Retailing opens up many doors for companies. E-Retailing provides a greater range of people to sell the products to. This can lead to increase in profits and a decrease in costs. The web site can also lead to opportunities of better and cheaper products to sell thought globalisation.

4. How can products and service be made available to the global market? There are range of ways to make your web site be well know by people. This includes: Using banners on others sites to advertise Using word of mouth Using social networking sites to advertise such as twitter to alert people when a new product is available Use of existing contacts with customers to alter the to the store either by putting pallets out thought the physical store and through email. If the funds are available use television advertisement and radio advertisement.

5. Benefits for the Company There are range of benefits to the company: Lowered cost- there is a lowered cost due to not having to pay shop rent and wages of people working in the actual store. Less chances of stock being shop lifted when the physical store is running and also after hours.

6. Benefits for the Company Cont… A greater range of customers which can lead to greater profits. As shown by the table below there is increase assess to the internet . Table from: http://www.vwebsol.com/pdfs/aci_trends_ecommerce7.pdf