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SOCIAL MEDIA
Roshan Joshi
roshanjoshi.com.np
SOCIAL MEDIA | Roshan Joshi   | August 2012 |




BACKGROUND
• Stick Story
SOCIAL MEDIA | Roshan Joshi   | August 2012 |




BACKGROUND
• Six Degrees of Separation
SOCIAL MEDIA | Roshan Joshi   | August 2012 |




INTRODUCTION
SOCIAL MEDIA | Roshan Joshi   | August 2012 |




HISTORY ETC
• Digital contents and interactions on the
 Internet by people, for a larger network of
 people.
SOCIAL MEDIA | Roshan Joshi   | August 2012 |




INTERNET & NEPAL
• Internet Users
 • 15 Lakhs+


• Mobile Users
  • 1 Crore+


• Mobile Internet Users
  • 40 Lakhs+
SOCIAL MEDIA | Roshan Joshi   | August 2012 |




SOCIAL MEDIA USERS
• February 2012, 66% of online adults use
 social networking sites

• Staying in Touch with Friends and Families
SOCIAL MEDIA | Roshan Joshi   | August 2012 |




SOCIAL MEDIA & YOUTH
• Hours Spent on
 • TV?
 • Radio?
 • Papers?


• Internet? (computers + mobile internet)
SOCIAL MEDIA | Roshan Joshi   | August 2012 |




THE TOOLS
• Blogs
• Facebook
• Twitter
• YouTube
• LinkedIn
• Google+
• & More..
SOCIAL MEDIA | Roshan Joshi   | August 2012 |




BLOGS
• Explore, Learn, Share


• Blogger
• WordPress
• Tumblr
SOCIAL MEDIA | Roshan Joshi   | August 2012 |




BLOGS IN NEPAL
• MySansar


• LexLimbu


• AakarPost


• MeroReport


• Tips..
SOCIAL MEDIA | Roshan Joshi   | August 2012 |




FACEBOOK
• 900 million+ users   0
• China, India, Facebook


• Global


• Average friends: 130
SOCIAL MEDIA | Roshan Joshi           | August 2012 |




FACEBOOK IN NEPAL
• Users
 • Over 16 Lakh Users                    (   )

• Age
 • Over 50% below 24
 • Over 80% below 34


• Gender
 • Over 65% male
SOCIAL MEDIA | Roshan Joshi     | August 2012 |




FACEBOOK EXAMPLES
• Anuradha Koirala CNN Heroes through Facebook Votes


• Nepal Unites


• Book for Village


• Stop Monsanto in Nepal


• Highway Movie CrowdFunding (KickStarter)


• Kohl’s Campaign
SOCIAL MEDIA | Roshan Joshi   | August 2012 |




YOUTUBE
• Upload & Watch Videos
SOCIAL MEDIA | Roshan Joshi   | August 2012 |




YOUTUBE EXAMPLES
• STOP KONY


• Promise Tamang Phan


• Music Videos
SOCIAL MEDIA | Roshan Joshi   | August 2012 |




TWITTER
• 140 character updates


• Real-time conversation


• It’s like chatting with everyone!
SOCIAL MEDIA | Roshan Joshi    | August 2012 |




TWITTER IN NEPAL
• Over 15,000 in Nepal (many inactive)


• @iBloodNepal


• @tfcNepal


• Prabal Gurung


• Over 2000 mentions of “#Nepal” each day
SOCIAL MEDIA | Roshan Joshi   | August 2012 |




LINKEDIN
• Professional Networking


• Can serve as a Resume
SOCIAL MEDIA | Roshan Joshi   | August 2012 |




LINKEDIN IN NEPAL
• Nepal Development Forum


• Find groups suitable for you
SOCIAL MEDIA | Roshan Joshi   | August 2012 |




MOBILE
• Internet on mobile
SOCIAL MEDIA | Roshan Joshi   | August 2012 |




POSITIVES OF SOCIAL MEDIA
• For User
 • Be the Creator! Explore, Learn, Share, Network!


• For Business
 • Social media & e-marketing cheaper & effective


• For Society
 • Bringing People Together, Development, Power
SOCIAL MEDIA | Roshan Joshi      | August 2012 |




NEGATIVES OF SOCIAL MEDIA
• For User
 • Time


• For Business
 • Poor Content without communication



• For Society
 • Bad Content (hate content, defamatory, violence)
 • Electronic Laws (Rs. 1 Lakh + 5 years)
SOCIAL MEDIA | Roshan Joshi   | August 2012 |




IN THE END
• You become what you learn!


• Learn Good.
• Share Good to the World.
• Be Good!
SOCIAL MEDIA | Roshan Joshi   | August 2012 |




THANK YOU!
• Questions? Feedback?




• Find me online on Twitter @nepalsites

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Social Media in Nepal

  • 2. SOCIAL MEDIA | Roshan Joshi | August 2012 | BACKGROUND • Stick Story
  • 3. SOCIAL MEDIA | Roshan Joshi | August 2012 | BACKGROUND • Six Degrees of Separation
  • 4. SOCIAL MEDIA | Roshan Joshi | August 2012 | INTRODUCTION
  • 5. SOCIAL MEDIA | Roshan Joshi | August 2012 | HISTORY ETC • Digital contents and interactions on the Internet by people, for a larger network of people.
  • 6. SOCIAL MEDIA | Roshan Joshi | August 2012 | INTERNET & NEPAL • Internet Users • 15 Lakhs+ • Mobile Users • 1 Crore+ • Mobile Internet Users • 40 Lakhs+
  • 7. SOCIAL MEDIA | Roshan Joshi | August 2012 | SOCIAL MEDIA USERS • February 2012, 66% of online adults use social networking sites • Staying in Touch with Friends and Families
  • 8. SOCIAL MEDIA | Roshan Joshi | August 2012 | SOCIAL MEDIA & YOUTH • Hours Spent on • TV? • Radio? • Papers? • Internet? (computers + mobile internet)
  • 9. SOCIAL MEDIA | Roshan Joshi | August 2012 | THE TOOLS • Blogs • Facebook • Twitter • YouTube • LinkedIn • Google+ • & More..
  • 10. SOCIAL MEDIA | Roshan Joshi | August 2012 | BLOGS • Explore, Learn, Share • Blogger • WordPress • Tumblr
  • 11. SOCIAL MEDIA | Roshan Joshi | August 2012 | BLOGS IN NEPAL • MySansar • LexLimbu • AakarPost • MeroReport • Tips..
  • 12. SOCIAL MEDIA | Roshan Joshi | August 2012 | FACEBOOK • 900 million+ users 0 • China, India, Facebook • Global • Average friends: 130
  • 13. SOCIAL MEDIA | Roshan Joshi | August 2012 | FACEBOOK IN NEPAL • Users • Over 16 Lakh Users ( ) • Age • Over 50% below 24 • Over 80% below 34 • Gender • Over 65% male
  • 14. SOCIAL MEDIA | Roshan Joshi | August 2012 | FACEBOOK EXAMPLES • Anuradha Koirala CNN Heroes through Facebook Votes • Nepal Unites • Book for Village • Stop Monsanto in Nepal • Highway Movie CrowdFunding (KickStarter) • Kohl’s Campaign
  • 15. SOCIAL MEDIA | Roshan Joshi | August 2012 | YOUTUBE • Upload & Watch Videos
  • 16. SOCIAL MEDIA | Roshan Joshi | August 2012 | YOUTUBE EXAMPLES • STOP KONY • Promise Tamang Phan • Music Videos
  • 17. SOCIAL MEDIA | Roshan Joshi | August 2012 | TWITTER • 140 character updates • Real-time conversation • It’s like chatting with everyone!
  • 18. SOCIAL MEDIA | Roshan Joshi | August 2012 | TWITTER IN NEPAL • Over 15,000 in Nepal (many inactive) • @iBloodNepal • @tfcNepal • Prabal Gurung • Over 2000 mentions of “#Nepal” each day
  • 19. SOCIAL MEDIA | Roshan Joshi | August 2012 | LINKEDIN • Professional Networking • Can serve as a Resume
  • 20. SOCIAL MEDIA | Roshan Joshi | August 2012 | LINKEDIN IN NEPAL • Nepal Development Forum • Find groups suitable for you
  • 21. SOCIAL MEDIA | Roshan Joshi | August 2012 | MOBILE • Internet on mobile
  • 22. SOCIAL MEDIA | Roshan Joshi | August 2012 | POSITIVES OF SOCIAL MEDIA • For User • Be the Creator! Explore, Learn, Share, Network! • For Business • Social media & e-marketing cheaper & effective • For Society • Bringing People Together, Development, Power
  • 23. SOCIAL MEDIA | Roshan Joshi | August 2012 | NEGATIVES OF SOCIAL MEDIA • For User • Time • For Business • Poor Content without communication • For Society • Bad Content (hate content, defamatory, violence) • Electronic Laws (Rs. 1 Lakh + 5 years)
  • 24. SOCIAL MEDIA | Roshan Joshi | August 2012 | IN THE END • You become what you learn! • Learn Good. • Share Good to the World. • Be Good!
  • 25. SOCIAL MEDIA | Roshan Joshi | August 2012 | THANK YOU! • Questions? Feedback? • Find me online on Twitter @nepalsites