Social media for non profits


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Social media definitions and commonly used terminology; examples of six types: Blogs & RSS, Facebook, Linked In, Twitter, Pinterest, Wordle.

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  • 62% of adults worldwide now use social media66 percent of online adults are connected to one or more social media platforms50 percent of social media users say they check in to their favorite networks first thing in the morning
  • See also
  • To repost another user's message on the social networking website Twitter.On 140 characters:brevity is the soul of witForces us to stop, reflect, and often edit the material we’re trying to shareappreciate all the value and meaning that can be packed into a small space Platform agnostic
  • Social media for non profits

    1. 1. Social Media for Non-Profits RSVP Montgomery County June 19, 2012
    2. 2. What is social media?Merriam Webster free online dictionaryForms of electronic communication (as websites forsocial networking and microblogging) through whichusers create online communities to share information,ideas, personal messages and other content (asvideos). J Hoffman June 2012
    3. 3. Message and Media• New ways for people and organizations to connect to each other• Communities enabled by technology• Removes boundaries (distance - geography, age, culture)• Relationships are the glue o Shared interests and reciprocity o Shared connections o Social change outcomes• Social media is simply another way to leverage relationships J Hoffman June 2012
    4. 4. Who uses social media?• 62% of adults worldwide now use social media• 66 percent of online adults are connected to one or more social media platforms• 50 percent of social media users say they check in to their favorite networks first thing in the morning J Hoffman June 2012
    5. 5. Warning! Watch our for Information overload!J Hoffman June 2012
    6. 6. In one day on the internet (2012)• 294 billion emails are sent• 2 million blog posts are written (enough posts to fill TIME magazine for 770 million years)• 172 million people visit Facebook• 40 million visit Twitter• 22 million visit LinkedIn• 20 million visit Google+• 17 million visit Pinterest• 4.7 billion minutes are spent on Facebook• 532 million statuses are updated• 250 million photos are uploaded• 22 million hours of tv and movies are watched on Netflix• 864,000 hours of video are uploaded to YouTube• More iPhones are sold than people are born J Hoffman June 2012
    7. 7. What do you use?J Hoffman June 2012
    8. 8. Overview• Six social media concepts/sites• All available through the internet• All free with subscription• You decide: o What to get involved in o How much time to spend on itJ Hoffman June 2012
    9. 9. Social Media Blogs & RSS Facebook Linked InJ Hoffman June 2012
    10. 10. Social Media Twitter Pinterest Wordle & ResourcesJ Hoffman June 2012
    11. 11. Getting Started Tips• Find out which friends & supporters are already on social networks• Don’t do it alone - Get expert help from staff, volunteers, board• Start small and don’t scatter your efforts,• Do one site, well• Make a good first impression• Communicate on a regular basis – VERY IMPORTANT! J Hoffman June 2012
    12. 12. Blogs• Short for web-log• Online personal journal, can contain descriptions, reflections, opinions, comments, hyperlinks• Updated frequently or periodically• Often on specific subject or themeTIP:• Read blogs before becoming a blogger J Hoffman June 2012
    13. 13. Blog ExampleJ Hoffman June 2012
    14. 14. Blog ExampleJ Hoffman June 2012
    15. 15. RSS• Really Simple Syndication• An easy and time-saving way to keep up with blogs• Requires a reader and subscriptions J Hoffman June 2012
    16. 16. Google Reader exampleJ Hoffman June 2012
    17. 17. Facebook • Facebook is a free social networking service and website launched in February 2004. • In February 2012 Facebook had 850 million users, 31% check in more than once a day • Millions of people use Facebook everyday to keep up with friends, upload photos, share links and videos, and learn more about the people they meet.J Hoffman June 2012
    18. 18. Facebook terminology• Profile – a summary for individuals, used for two way interaction with friends• Page – for nonprofits to promote organization or mission. One way broadcast – also called a ―fan page‖• Group – Community of people on Facebook, membership based on group criteria• Friends - individuals who have mutually agreed to be Facebook friends. Friends can view profile information, follow each other’s postings, post on each other’s wall, etc.• Like – is a way to show approval or to connect to a page. (Used to be ―Become a Fan‖) J Hoffman June 2012
    19. 19. Facebook and NonprofitsTop uses of Facebook for nonprofits:• Awareness o Build awareness for organization or program• Base Building o Getting ―Likes‖ for your Facebook page• Other Calls to Action o Volunteer, Sign a petition, attend a free event• Fundraising o Get donations or recruit peer to peer fundraisers www.NonprofitSocialNetworkSurvey.comJ Hoffman June 2012
    20. 20. Facebook exampleJ Hoffman June 2012
    21. 21. Linked In• In February 2012 LinkedIn had 135 million users• There are over 124,000 nonprofits on LinkedIn• Nonprofits use Linked In to : o spread awareness o find the right resources and information to help your cause.• Join groups that share your cause and advocacy• Post news on your organization and cause J Hoffman June 2012
    22. 22. Linked In example: American Red CrossJ Hoffman June 2012
    23. 23. Linked In Services: Nature ConservancyJ Hoffman June 2012
    24. 24. Linked In Groups postingJ Hoffman June 2012
    25. 25. If you use Linked In• Encourage staff and board to create 100% complete profiles with pictures!• Create a ―company‖ page• Tell supporters about your work by filling out the services tab on your Company Page.• Strengthen your brand by asking supporters to add your page the Volunteer and Causes section. J Hoffman June 2012
    26. 26. Twitter• Twitter is a service for friends, family, and coworkers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?• In February 2012 Twitter had 500 million registered users (approx 200m active)• Used for awareness, inspiration, insight, and personal J Hoffman June 2012
    27. 27. Twitter terminology• Tweet - an online posting, or "micro- blog" created by a Twitter user. A tweet is limited 140 characters.• Hashtags - The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet.• Retweeting - To repost another user’s tweetsJ Hoffman June 2012
    28. 28. Twitter exampleJ Hoffman June 2012
    29. 29. Pinterest• Online image collages – create and share• Image based (appealing)• In February 2012 Pinterest had 10.4 million users• 1.5 million unique users average of 15 minutes a day• Use for: o How tos o Tutorial o Photos o Testimonials J Hoffman June 2012
    30. 30. J Hoffman June 2012
    31. 31. J Hoffman June 2012
    32. 32.• What’s a wordle?• A Wordle is a visual representation of words.• A fun way to show your o Mission o Vision o Programs and Services• Wordle lets you choose your colors and play with the layout J Hoffman June 2012
    33. 33. Wordle exampleJ Hoffman June 2012
    34. 34. Social Media Recap• New mediums for your message• Networks – collections or people and organizations connected to each other• Social media is a way to leverage relationships• Relationships are the glue o Shared interests and reciprocity o Shared connections o Social change outcomes J Hoffman June 2012
    35. 35. Keep in Mind• Find out which friends & supporters are already on social networks• Start small• Don’t scatter your efforts, do one site, well• Make a good first impression• Communicate on a regular basis• Prepare to lose control• Devote staff support to social networks• Make the ask specific and easy J Hoffman June 2012
    36. 36. Taking Action• Focus• Grab Attention• Engage• Make it easy! o Make the ask small, specific and concrete o Easy to follow instructions o Provide a template• Encourage sharing and re-use J Hoffman June 2012
    37. 37. Resources2012 Report on Social Mediawww.NonprofitSocialNetworkSurvey.comHow to Create a Nonprofit Facebook Page In Plain English by Tom Watson demystifies Web 2.0 community tools —like Facebook — and helps activists and social change agentsmobilize and raise awareness about their mission.Ultimate Guide to Mastering Pinterest for Marketing Things That Make Twitter Even More Relevant J Hoffman June 2012
    38. 38. Thank you! Questions?J Hoffman June 2012