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Building Your Executive Presence Online
Presented by Lisa Peyton, June 16, 2015
Lisa.Peyton@gmail.com | lisapeyton.com | @...
What we’ll cover
• About Me
• About You
• Why online?
• 6 questions to ask before you get started
•Q&A
@LisaPeyton
10 years experience in digital
•Teacher
•Mentor
•Speaker
•Writer and Blogger
•Social Media Strategist
•Executive Social Me...
What I know about you…
@LisaPeyton
• Want to learn more about social media
• BUSY professional women
• Do I even have time...
Go from this…
@LisaPeyton
To this…
@LisaPeyton
Leave feeling:
@LisaPeyton
• Confident
• Inspired
• Hopeful
• Heroic
• Supported!
Why Online
@LisaPeyton
• People ARE looking for you online
• 97% of consumers use online media*
BEFORE buying products and...
FindThis
@LisaPeyton
Might as well do this
@LisaPeyton
6 Questions to Ask BeforeYou
Get Started@LisaPeyton
1) What is your current digital
footprint?@LisaPeyton
• Go to the Google AdWords Preview
Tool:
https://adwords.google.com/...
2) What is your objective?
@LisaPeyton
• 1st meeting with JD
•What do you hope to achieve?
• How does this serve your over...
3) Who is your audience?
@LisaPeyton
• Who are you trying to reach?
• Who influences your target
audience?
• Demographics
...
4) What do they need?
@LisaPeyton
• Social media is about listening
• Spend time learning about your
audience by reading t...
5) Which channels?
@LisaPeyton
• “Year of living selectively”
• Definition via Wikipedia:
Platforms on which people
create...
6) How can you be consistent
and accountable?
• How much time do you have to
commit?
• Create realistic plan based upon
av...
@LisaPeyton
Questions?
@LisaPeyton
Lisa.Peyton@gmail.com | lisapeyton.com | @LisaPeyton
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Power2 Leaderlab Presentation: Building your online executive presence

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I was recently asked to present at Power2 Leaderlab's Happy Hour of Power in Portland, OR. The group wanted information on how to extend their leadership qualities online and use social media to expand their network.

Power2 LeaderLab brings together women leaders who are committed to being their personal and professional best. Learn more on their website: http://www.p2leaderlab.com/.

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Power2 Leaderlab Presentation: Building your online executive presence

  1. 1. Building Your Executive Presence Online Presented by Lisa Peyton, June 16, 2015 Lisa.Peyton@gmail.com | lisapeyton.com | @LisaPeyton
  2. 2. What we’ll cover • About Me • About You • Why online? • 6 questions to ask before you get started •Q&A @LisaPeyton
  3. 3. 10 years experience in digital •Teacher •Mentor •Speaker •Writer and Blogger •Social Media Strategist •Executive Social Media Coach •Student •Proud Dog Owner @LisaPeyton
  4. 4. What I know about you… @LisaPeyton • Want to learn more about social media • BUSY professional women • Do I even have time for social media? • What’s the value? • What will I ‘say’ on social media? • I don’t know enough to get started. • Overwhelmed by all the options! • I don’t have a strategy or plan for social media. • Other challenges?
  5. 5. Go from this… @LisaPeyton
  6. 6. To this… @LisaPeyton
  7. 7. Leave feeling: @LisaPeyton • Confident • Inspired • Hopeful • Heroic • Supported!
  8. 8. Why Online @LisaPeyton • People ARE looking for you online • 97% of consumers use online media* BEFORE buying products and services • Employers, prospects, clients, colleagues, friends, blind dates, neighbors ARE ‘Googling’YOU *http://www.biakelsey.com/company/press-releases/100310-nearly-all-consumers-now-use-online-media-to-shop-locally.asp
  9. 9. FindThis @LisaPeyton
  10. 10. Might as well do this @LisaPeyton
  11. 11. 6 Questions to Ask BeforeYou Get Started@LisaPeyton
  12. 12. 1) What is your current digital footprint?@LisaPeyton • Go to the Google AdWords Preview Tool: https://adwords.google.com/d/AdPr eview/‎ • Google Variations of your name and/or your company name. • Are you on the first page? • Are all results positive? • Record your results for future reference.
  13. 13. 2) What is your objective? @LisaPeyton • 1st meeting with JD •What do you hope to achieve? • How does this serve your overall business objective? • Is it measurable and time sensitive? • SOCIAL IS NOT A SALES CHANNEL • Expression Engine
  14. 14. 3) Who is your audience? @LisaPeyton • Who are you trying to reach? • Who influences your target audience? • Demographics • Psychographics • Behaviors • Needs and Goals • Pain Points
  15. 15. 4) What do they need? @LisaPeyton • Social media is about listening • Spend time learning about your audience by reading their social media posts • Comment, engage generously • Put yourself in their shoes
  16. 16. 5) Which channels? @LisaPeyton • “Year of living selectively” • Definition via Wikipedia: Platforms on which people create, share, and/or exchange information and ideas. • Hundreds of popular social media platforms • Which ones interest you? (P.I.T.’s) • Which ones house your target audience? • Which ones will help you meet your objectives?
  17. 17. 6) How can you be consistent and accountable? • How much time do you have to commit? • Create realistic plan based upon available time • Consistently engage, post content valuable to your audience • Determine‎KPI’s‎that‎relate‎to‎your‎ overall objective • Measure weekly/monthly/Quarterly @LisaPeyton
  18. 18. @LisaPeyton
  19. 19. Questions? @LisaPeyton Lisa.Peyton@gmail.com | lisapeyton.com | @LisaPeyton

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