social media in Nepal

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Some notable Digital & Social media campaigns from Nepal Marketing strategy class at IUJ

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social media in Nepal

  1. 1. 10 SOCIAL MEDIA CAMPAIGNS - NEPAL Deeptangshu T. Marketing Strategy class
  2. 2. SOCIAL MEDIA LANDSCAPE• Social media in Nepal is at growth stage• The most useful campaigns are mainly those that support various social causes• There is growth of social media usage by companies for promotion of their product and related product based competition• http://www.socialbakers.com/facebook-statistics/nepal
  3. 3. SOCIAL MEDIA FOR SOCIAL CHANGE1. Stop Monsanto in Nepal2. CNN Heroes 20103. Nepal Unites4. Sunita Basnet – Your Big Year Award5. Tweet for Nepal
  4. 4. 1. STOP MONSANTO IN NEPAL• Monsanto – hybrid maize which poses health risks• https://www.facebook.com/s topmonsantoinnepal• Created to gather enough support to convince the government to stop the launch• Fight for organic seeds of Nepal• Result: Cancellation of the launch license for the seeds
  5. 5. 2. CNN HEROES 2010• To support CNN hero from Nepal - 2010• http://www.facebook.com/pages/Vote-Anuradha-Koirala-for- CNN-Heroes-2010/153673564663871• Direct link to voting page into CNN’s site• Result: Hero of the year 2010 with highest votes from Facebook users
  6. 6. 3. NEPAL UNITES• To support constitution making in Nepal• http://www.facebook.com/nepalunites• Against corruption, organizes various country cause related events, etc.
  7. 7. 4. SUNITA BASNET - GLOBAL ENTREPRENEURSHIP CONTEST• For smaller earth and chance to travel to 5 continents – conferences and meetings with business leaders• https://www.facebook.c om/events/1384815862 63839/• Contest organizer – Your Big Year• Result – gathered 5000+ votes making her gain top spot in Round 2 among 111 participants
  8. 8. 5. TWEET FOR NEPAL• Conduct programs for underpriviledged and deprived groups• Collect donations and any kind of financial aids to help local needy institutions• https://twitter.com/#!/tfcNepal/
  9. 9. SOCIAL MEDIA – PRIVATE COMPANIES1. Healthy hair competition – Unilever2. Company Information – NCELL, Nepal3. Company Information – ACE Travels4. Company Introduction – Everest Skydive5. Company Customer Relations – Ujjyalo 90 Network
  10. 10. 6. CLINIC PLUS HEALTHY HAIR• Competition for daughters (7 – 13 years)• Participation – Send picture of mother & daughter• Prize Money – Rs. 5,00,000 (Yen 5,00,000) https://www.facebook.com/clinicplu shh/app_194398254005763
  11. 11. 7. NCELL• Ncell Nepal – Private Mobile Communication Provider• http://www.facebook.com/ncell• Use of social media – Local competitions & product introductions
  12. 12. 8. ACE TRAVELS• Company information page• http://www.facebook.com/AceTravel• Promotion of UN Heritage sites• Promotion of Tourism Destination of Nepal• Domestic Tourism Promotion• Largest supporter for Nepal Tourism Year 2011
  13. 13. 9. EVEREST SKYDIVE• Everest Skydive’s fanpage• Growth – 39 fans in one month• http://www.facebook.com/E verestSkydive• Entertainment – adventure sports
  14. 14. 10. UJJYALO 90 NETWORK• Satellite Audio for news from Nepal with global service• http://www.facebook.com/U jyaalo90Network• Huge engagement with page visitors – 58.3% (say yes)
  15. 15. THANK YOU!

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