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Crosby social media tools v2

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Social media symposium

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Crosby social media tools v2

  1. 1. SOCIAL MEDIA TOOLS: CHOOSING THE RIGHT ONES FOR YOUR AUDIENCE Connie Crosby, MA, MLS - @conniecrosby Social Media & Public Libraries Toronto, Monday, October 3, 2016
  2. 2. SOCIAL MEDIA TOOLS Audience Engagement Selected Tools Introduction to the Ecosystem
  3. 3. section INTRODUCTION TO THE ECOSYSTEM
  4. 4. • Social Networking • Social Media • Digital • Mobile SOME TERMINOLOGY
  5. 5. • Focus today on public tools • Social intranets • More work to implement internally! PUBLIC VS. INTERNAL
  6. 6. • Currently on Version 4.0 • Originally developed in 2008 by futurist Brian Solis • Visual map of the social media landscape • Available as a graphic and poster https://conversationprism.com THE CONVERSATION PRISM
  7. 7. section SELECTED TOOLS
  8. 8. • Flexible platform for wide range of uses • Can serve as website • Good SEO • Hosts a range of media • Platform for thought leadership • Enables comments • Encourages multiple viewpoints BLOGGING
  9. 9. • WordPress (.com and .org) • Blogger • Squarespace • Plugins • Templates / themes BLOGGING TOOLS
  10. 10. • Twitter • Short posts • Added media (images, video) • #Hashtags • @Mentions MICROBLOGGING
  11. 11. • Easily edited webpages • “Crowd sourcing” content • History of edits allows for roll-back to previous versions • Pages can be ”locked down” • Encourage consensus WIKIS
  12. 12. • Wikispaces • PBWorks • MediaWiki WIKI TOOLS
  13. 13. • Photos & graphics •Instagram •Snapchat •Picasa •Flickr • Pinning •Pinterest •Mint • Infographics IMAGES
  14. 14. • YouTube • Vimeo • Livestreaming – e.g. Facebook VIDEO
  15. 15. • Podcasts • Music • Sounds AUDIO
  16. 16. iTunes
  17. 17. Google Play
  18. 18. • Copyright • Open Source • Creative Commons • Royalty free • Podsafe music COPYRIGHT & ALTERNATIVES
  19. 19. • Facebook • LinkedIn • WhatsApp • Reddit • Google+ • …and many more COMMUNITIES
  20. 20. section AUDIENCE ENGAGEMENT
  21. 21. • Where is your audience online? • Enter the conversation • Provide relevant content • Build communities • Engage with influencers • Respond positively • Community manager role ENGAGE
  22. 22. • Groundswell, 2nd ed, 2011 •By Charlene Li & Josh Bernoff •Forrester Research • Social Technographics Ladder http://www.slideshare.net/jbernoff/social-technographics-defin ENGAGEMENT LADDER
  23. 23. • Forrester’s Social Technographics 2016 • U.S. (and Canadian?) • available $$ • Insights West Canadian Social Media Monitor - see their 2016 report: http://www.insightswest.com/news/brands-find- it-hard-to-get-in-on-the-social-media- conversation/ • Other research • Develop your own DEMOGRAPHICS
  24. 24. • What are people saying about your library? • What do they think about your library? • What do they like or dislike about your resources and services? • Are they making suggestions for improving resources and services? • Can they connect you to potential community members or advocate on your behalf? • Is there an opportunity to provide relevant content? • How are their preferences changing? WHAT TO LISTEN FOR
  25. 25. section BUILDING STAFF CAPACITY: 23 THINGS
  26. 26. • Started at the Charlotte Mecklenburg Library • Adopted by many organizations as a model for bite-sized learning • 10 Self-guided modules covering a range of tools and tasks in social media • Uses wiki space or blog as platform • Some use a reward for completion to encourage staff to start • Those that use a reward see more people start but lower percentage complete the program than those without rewards • https://en.wikipedia.org/wiki/23_Things 23 THINGS
  27. 27. LEARN OBJECTIVES GOVERNANCE DEFINE ACTIVITIES DEVELOP CAPABILITIES MEASURE ENGAGE LISTEN LEARN OBJECTIVES GOVERNANCE DEFINE ACTIVITIES DEVELOP CAPABILITIES MEASURE ENGAGE LISTEN
  28. 28. • Blog • Facebook • YouTube • Twitter • Instagram ….............what would you choose? GETTING STARTED
  29. 29. Thank you! Connie Crosby @conniecrosby / conniecrosby@gmail.com With content from Daniel P. Lee @yankeeincanada

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