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Ryan Govindan, profile picture
Uploaded byRyan Govindan
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PESO Model - Paid, Earned Shared & Owned Media

The document discusses the PESO model for digital marketing, which focuses on paid, earned, shared, and owned media. It outlines different owned, earned, and paid digital channels including websites, apps, blogs, social media, and paid ads. It recommends using owned channels like content and SEO to increase audience reach, then leveraging paid channels to further boost reach. Earned media depends on owned media, so optimizing owned channels is important to fuel other areas.

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All About Digital – PESO Model Owned Shared Earned Paid Website App Mobile-Web Blog Paid Search Paid Social Display Ads Programmatic Aggregator Affiliates Native Ads Social Q & A Influencer SEO Reviews Mentions Reposts • Sharable content and SEO to increase audience reach • Increase Brand Reviews • Shared Content like video can bring in traffic. • Increase reach with Paid to get more reach. • Personalization do a great deal with anonymous and authenticated user. • Improve remarketing with paid to improve mid-of- the-funnel user. • Earned media is depended on owned media. • Get the media tech stack and web/app tech stack aligned to improve personalization.