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PESO Model - Paid, Earned Shared & Owned Media

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Ryan Govindan
Ryan Govindan

All about digital - PESO Model Paid, Earned, Shared & Owned Media explained.

Marketing
1 of 1
All About Digital – PESO Model Owned Shared Earned Paid Website App Mobile-Web Blog Paid Search Paid Social Display Ads Programmatic Aggregator Affiliates Native Ads Social Q & A Influencer SEO Reviews Mentions Reposts • Sharable content and SEO to increase audience reach • Increase Brand Reviews • Shared Content like video can bring in traffic. • Increase reach with Paid to get more reach. • Personalization do a great deal with anonymous and authenticated user. • Improve remarketing with paid to improve mid-of- the-funnel user. • Earned media is depended on owned media. • Get the media tech stack and web/app tech stack aligned to improve personalization.

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PESO Model - Paid, Earned Shared & Owned Media

  • 1. All About Digital – PESO Model Owned Shared Earned Paid Website App Mobile-Web Blog Paid Search Paid Social Display Ads Programmatic Aggregator Affiliates Native Ads Social Q & A Influencer SEO Reviews Mentions Reposts • Sharable content and SEO to increase audience reach • Increase Brand Reviews • Shared Content like video can bring in traffic. • Increase reach with Paid to get more reach. • Personalization do a great deal with anonymous and authenticated user. • Improve remarketing with paid to improve mid-of- the-funnel user. • Earned media is depended on owned media. • Get the media tech stack and web/app tech stack aligned to improve personalization.