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Social Media-An Insight
- 2. Social Media Social networking sites E-commerce Sports Art Politics Media + Society
- 3. FACEBOOK • 1.01 billion mobile monthly active user as of march,2014 • More than 50 million Facebook pages • 72% of online adult visit Facebook at least once a month • 75% of the engagement on a post happens in first 5 hours GOOGLE+ • 540 Million monthly active users • Average time spend is 7 per minute • 1.6 billion + total users • 22 % of online adults visit Google+ once a month TWITTER • 500 million tweets sent everyday • 255 million monthly • active users • 78% of Twitter active users are on mobile • 46% of Twitter users tweet at least once a day • 12 million+ people blog via social network • B2B marketers using blog generate 67% more leads • 23% of internet time is spent on blogs and social network • 77% of internet user reads blogs BLOG
- 4. • Modi's Twitter account regularly gives out information on the meetings he has. • Targeted different age groups, geographies and section of society • Main stream Media was mostly congress centric and it had ridiculed the public for long • Mr. Modi to be India’s first social media PM 11.8 lakh followers 12.5 likes for his page 23k subscribers
- 5. Social media Modi-fied Emergence of Modi Coherence –Media & Society
- 6. Congress did not do anything substantial – they were just present on Twitter and Facebook #pappu – Against Rahul Gandhi #MadCM – Against Arvind Kejriwal Viral marketing against Rahul Gandhi Social media helped political parties to gauge the public sentiments 3000 2000 1000 0 Congress BJP Facebook popularity in 000s No of Tweets
- 7. Why didn’t Sachin Anthem become a hit as Kolaveri Di?? Social Media Aiyoo!!
- 8. • Started on 24th August, and it already has 40K Fans on Facebook. • To be part of this challenge,donate a bucket of rice to unprivileged, click a picture of it and post it on FB,Twitter #RiceBucketChallenge #PondsSelfieReady • Ponds tapped into the selfie craze as well and ran the selfie contest on Twitter Ponds. • Ran a very well executed contest, it being such a long duration created enormous buzz around it and in-turn increased participation
- 9. Engage your audience on social media Ecommerce Follow your customers on social media Youtube to showcase product Value Proposition E-commerce 140 120 100 80 60 40 20 0 Average Order Value by Social Traffic Source Q1 2013 in $ Q1 2014 in $
- 10. • Social media connects people • Online learning resources – Coursera • Online health care solutions – Narayana Hrudayalaya • Increased public awareness – Rights and Duties • Online content for sports – YouTube, Health kart Education Social Media Sports Art Politics Social Awareness Health Pharma Social Media in all the Verticals of Life