2. Introduction
• 1 in every 4 individual on earth is accessing social media
• India has 66 million social media users
• India is expected to overtake USA in terms of Social
media users by 2015
3. What is Social Media?
• What is Social Media
• Social media are media for social interaction, using highly
accessible and scalable publishing techniques
• Types of Social Media
• Facebook, Linkedin, Blogspot, Pinterest, Youtube, Twitter and more
4. Why it is important in India
• An important medium to share correct information and
views in India
• Print , Electronic and Social Media
• An important medium to reach the masses in India
• 906 million connections & 40% penetration in rural areas which is
expected to go up by 72% by 2016
• Internet Enabled Smartphones In India To Reach 264 Million
By 2016
• Internet users to rise from 125 million in 2011 to 330 million
by 2016
5. Conclusion
• Social media as a connector
• Social media as a fresh breather to people (all) to share
their mind i.e. Business man, industrialist, politicians and
more
• A great medium to create a unbiased consensus for some
of issues