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IMPORTANCE OF
SOCIAL MEDIA IN INDIA
Introduction
• 1 in every 4 individual on earth is accessing social media
• India has 66 million social media users
• India is expected to overtake USA in terms of Social
media users by 2015
What is Social Media?
• What is Social Media
• Social media are media for social interaction, using highly
accessible and scalable publishing techniques
• Types of Social Media
• Facebook, Linkedin, Blogspot, Pinterest, Youtube, Twitter and more
Why it is important in India
• An important medium to share correct information and
views in India
• Print , Electronic and Social Media
• An important medium to reach the masses in India
• 906 million connections & 40% penetration in rural areas which is
expected to go up by 72% by 2016
• Internet Enabled Smartphones In India To Reach 264 Million
By 2016
• Internet users to rise from 125 million in 2011 to 330 million
by 2016
Conclusion
• Social media as a connector
• Social media as a fresh breather to people (all) to share
their mind i.e. Business man, industrialist, politicians and
more
• A great medium to create a unbiased consensus for some
of issues

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Social media importance for India

  • 2. Introduction • 1 in every 4 individual on earth is accessing social media • India has 66 million social media users • India is expected to overtake USA in terms of Social media users by 2015
  • 3. What is Social Media? • What is Social Media • Social media are media for social interaction, using highly accessible and scalable publishing techniques • Types of Social Media • Facebook, Linkedin, Blogspot, Pinterest, Youtube, Twitter and more
  • 4. Why it is important in India • An important medium to share correct information and views in India • Print , Electronic and Social Media • An important medium to reach the masses in India • 906 million connections & 40% penetration in rural areas which is expected to go up by 72% by 2016 • Internet Enabled Smartphones In India To Reach 264 Million By 2016 • Internet users to rise from 125 million in 2011 to 330 million by 2016
  • 5. Conclusion • Social media as a connector • Social media as a fresh breather to people (all) to share their mind i.e. Business man, industrialist, politicians and more • A great medium to create a unbiased consensus for some of issues