Each second month, KRDS India unveils to you a monthly Social Media Report highlighting the top 5 posts from select industries. This month, we have focused on Food Retail.
KRDS India Post Podium August / September 2014: Online RetailKRDS
This document analyzes leading e-commerce brands in India based on social media data from August to September 2014. It identifies the top brands by fan count and engagement rate. It also describes the KRDS Engagement Score methodology used to rank brand posts based on likes, shares, and comments. The top performing posts are listed for brand specific, promotional, and generic content categories.
KRDS India Post Podium August / September 2014: RestaurantsKRDS
Each second month, KRDS India unveils to you a monthly Social Media Report highlighting the top 5 posts from select industries. This month, we have focused on Restaurants.
What do you think are the top 5 posts in India for this industry? Take a look at our report to know the answer!
KRDS India Post Podium / June - July 2014: Fashion & Retail KRDS
Every second month, KRDS India unveils to you a Social Media Report highlighting the top 5 posts from select industries. This month, we have focused on Fashion & Retail.
What do you think are the top 5 posts in India for this industry? Take a look at our report to know the answer!
KRDS India Post Podium June - July 2014: AutomobileKRDS
Every second month, KRDS India unveils to you a Social Media Report highlighting the top 5 posts from select industries. This month, we have focused on the Automobile industry.
What do you think are the top 5 posts in India for this industry? Take a look at our report to know the answer!
KRDS India Post Podium / June - July 2014: TelecomKRDS
The document analyzes social media engagement for telecom brands in India between June and July 2014. It ranks posts based on the KRDS Engagement Score, which calculates engagement based on likes, shares, and comments relative to the number of fans. The top sections show the top 5 brand specific posts, top 5 promotional posts, and top 5 generic posts based on this score. Contact information is provided for the Business Development Executive at KRDS India.
Each month, KRDS India unveils to you a monthly Social Media Report highlighting the top 5 posts from selected industries. This month, we have focused on fashion & retail.
What do you think are the top 5 posts in India for this industry? Take a look at our report to know the answer!
Monthly Social Media Report - KRDS_Fashion & RetailSocial Samosa
This document describes KRDS's methodology for ranking social media posts from fashion and retail brand pages in India based on an engagement score. It introduces the KRDS Engagement Score formula which factors in likes, shares, comments, and number of fans. The top 5 posts are then listed for each of three categories: brand specific, promotional, and generic. Contact information is provided at the end.
Monthly Social Media Report - KRDS_Travel & HopitalitySocial Samosa
The document describes a methodology used by KRDS to rank posts on travel and hospitality brand pages in India based on an engagement score. It calculates the score based on numbers of likes, shares, and comments weighted to account for frequency of interaction types. It then introduces the top 5 posts by brand specific content, promotional content, and generic content according to their KRDS engagement scores. Contact details for the account manager who conducted the analysis are also provided.
KRDS India Post Podium August / September 2014: Online RetailKRDS
This document analyzes leading e-commerce brands in India based on social media data from August to September 2014. It identifies the top brands by fan count and engagement rate. It also describes the KRDS Engagement Score methodology used to rank brand posts based on likes, shares, and comments. The top performing posts are listed for brand specific, promotional, and generic content categories.
KRDS India Post Podium August / September 2014: RestaurantsKRDS
Each second month, KRDS India unveils to you a monthly Social Media Report highlighting the top 5 posts from select industries. This month, we have focused on Restaurants.
What do you think are the top 5 posts in India for this industry? Take a look at our report to know the answer!
KRDS India Post Podium / June - July 2014: Fashion & Retail KRDS
Every second month, KRDS India unveils to you a Social Media Report highlighting the top 5 posts from select industries. This month, we have focused on Fashion & Retail.
What do you think are the top 5 posts in India for this industry? Take a look at our report to know the answer!
KRDS India Post Podium June - July 2014: AutomobileKRDS
Every second month, KRDS India unveils to you a Social Media Report highlighting the top 5 posts from select industries. This month, we have focused on the Automobile industry.
What do you think are the top 5 posts in India for this industry? Take a look at our report to know the answer!
KRDS India Post Podium / June - July 2014: TelecomKRDS
The document analyzes social media engagement for telecom brands in India between June and July 2014. It ranks posts based on the KRDS Engagement Score, which calculates engagement based on likes, shares, and comments relative to the number of fans. The top sections show the top 5 brand specific posts, top 5 promotional posts, and top 5 generic posts based on this score. Contact information is provided for the Business Development Executive at KRDS India.
Each month, KRDS India unveils to you a monthly Social Media Report highlighting the top 5 posts from selected industries. This month, we have focused on fashion & retail.
What do you think are the top 5 posts in India for this industry? Take a look at our report to know the answer!
Monthly Social Media Report - KRDS_Fashion & RetailSocial Samosa
This document describes KRDS's methodology for ranking social media posts from fashion and retail brand pages in India based on an engagement score. It introduces the KRDS Engagement Score formula which factors in likes, shares, comments, and number of fans. The top 5 posts are then listed for each of three categories: brand specific, promotional, and generic. Contact information is provided at the end.
Monthly Social Media Report - KRDS_Travel & HopitalitySocial Samosa
The document describes a methodology used by KRDS to rank posts on travel and hospitality brand pages in India based on an engagement score. It calculates the score based on numbers of likes, shares, and comments weighted to account for frequency of interaction types. It then introduces the top 5 posts by brand specific content, promotional content, and generic content according to their KRDS engagement scores. Contact details for the account manager who conducted the analysis are also provided.
Monthly Social Media Report - KRDS_AutoSocial Samosa
The document describes a methodology created by KRDS to calculate an engagement score for social media posts on brand pages. The KRDS Engagement Score is calculated based on the number of likes, shares, and comments weighted differently and divided by the number of fans. Higher scores indicate more engagement. The document then provides the top 5 scores for brand specific, promotional, and generic posts according to this methodology to benchmark auto brand pages in India.
KRDS Singapore Post Podium / March 2014: Airline BrandsKRDS
Each month, KRDS Singapore unveils to you a monthly Social Media Report highlighting the top 5 posts from an industry. This month, we will focus on airline brands.
What do you think are the top 5 posts in Singapore for this industry? Take a look at our report to know the answer!
Content Curation Part 2 - Setting Up Your Inbound feedsfeed140
This document provides instructions for setting up content feeds in Feed140 to curate content for social media posting. It explains how to create a Google News RSS feed focused on a topic like "social media marketing" and add it to Feed140. It also demonstrates how to find and add the RSS feed from a blog, like Social Media Examiner, to Feed140. The process involves finding the RSS feed URL, copying it, and adding it to Feed140 along with settings like publication frequency and moderation.
Content Curation Part 4 - Making Blog Posts Out of Curated Itemsfeed140
In this segment, we will show you how to create posts out of curated items to create helpful content for your blog visitors and social network followers.
Facebook Overview - mercedes-benz india - 2017-04-05ajit98200
The document provides an overview of key performance indicators (KPIs) for the Mercedes-Benz India Facebook page from March 6 to April 4, 2017. Some key findings include:
- The page gained over 39,000 new fans for a total of 2.77 million fans.
- Total interactions were nearly 1.48 million, consisting mainly of reactions.
- The highest daily interactions were over 141,000 on March 12.
- India accounted for 90% of total fans, while the top gaining country was the United Arab Emirates.
- The page made 58 posts over the period, mainly photos, with the most engaging post on March 12 gaining over 142,000 interactions.
When optimizing your website, creating articles or blog posts, find out what people are searching for and build your content around that. This will help you increase traffic to your website and get in front of the right people.
Every website need to be optimized to get good search engine rank. Here you can find Some Major search engine factors that will impact on search rankings. @ www.livws.com
http://lumininnovativewebservices.blogspot.com
The document provides an overview of Hindustan Unilever Limited (HUL), India's largest consumer goods company. It discusses that HUL is owned by Unilever and has a presence across India with over 16,500 employees and products in over 20 categories. The document also presents HUL's vision, mission, history, financial performance, SWOT analysis, value chain, competition and market share.
Social Media Case Study: Mahindra EarthMasterSocial Samosa
The document discusses a digital marketing case study done by PostBox Communications for Mahindra EarthMaster. PostBox aimed to promote the construction equipment brand online and on social media to a target audience of 30-45 year old males. Their strategies included Facebook ads and contests, a YouTube channel, and generating engagement through brand content. As a result of these efforts, Mahindra EarthMaster's Facebook fan count grew from 164 to over 40,000 in less than a year.
Courtyard by Marriott, Pune apes the offline IPL action, onlineSocial Samosa
Amidst the entire IPL buzz, Courtyard by Marriott Pune Chakan took up the social media route over the dry realty marketing one, to encapsulate the cricket fervor by showcasing cricketers and their activities via photos and videos.
OLX 'Sell & Tell' Campaign Managed To Got Over 1000 Customers Share Their Exp...Social Samosa
The document describes an OLX India marketing campaign called "Sell N Tell" that had the following objectives:
1) Highlight successful product transactions on the OLX platform and create positive word of mouth.
2) Connect with users on an emotional level by showing how the platform fulfilled a seller's and buyer's wishes.
The campaign gathered over 1000 user stories, converted over 700 of them into a "BitStories" comic format, and promoted the stories through social media and partnerships with an comedy group. It successfully generated social media engagement and positive attention for the OLX platform.
Project report (2003) - Using Flash MX Cursor-control component to enhance co...Amir Dotan
1. The document describes a Cursor-control component developed for Macromedia Flash MX to enhance computer interaction for motion-impaired users. It was inspired by studies showing that taking control of the cursor can reduce time for target selection tasks.
2. The component replaces the system cursor with a virtual cursor that it can control. When the virtual cursor detects proximity to a target, it centers on the target and changes shape for easier clicking.
3. Future work includes adding a mechanism to trigger clicks after time delays to assist users who have difficulty clicking targets. The component is intended to make point-and-click tasks easier for people with limited motor control.
This interim report summarizes research on using crowdsourcing as a potential hiring pipeline for federal agencies. A simulated crowdsourcing application was developed and tested with volunteer applicants. Key findings include that crowdsourcing could identify candidates for specialized occupations, but commercial applications require customization. The test was successful, indicating crowdsourcing has potential as a recruitment tool to supplement existing methods. Recommendations include presenting findings to agency leaders and human resource organizations.
At the biggest French annual convention THETIS MRE 2015, the European leader in counterweights - FMGC exhibited its latest MRE solutions and gained a lot of attention.
This document discusses Fast Moving Consumer Goods (FMCG) in India. FMCG refers to consumer packaged goods that are frequently purchased and have a quick turnover. The FMCG sector in India has evolved significantly from 1950 to the present. It is composed of various segments including food and beverages, personal care, healthcare, and household care. Rural and urban sectors each account for about a third of total FMCG sales in India. Major players in the Indian FMCG market include Hindustan Unilever Limited, Colgate-Palmolive, ITC Limited, Nestle India, and Parle Agro. The FMCG sector in India faces challenges such as intense competition, abundance of counterfeit goods, and increasing consumer
Mba finance project_sharpes_single_index_model_project_report_final_Salim Palayi
This chapter provides an overview of the stock market industry and stock exchanges in India. It discusses that a stock market, also known as the equity market or share market, is a market for shares issued by public companies. Stock exchanges provide a platform for buyers and sellers to trade in stocks and securities. Some key points discussed include:
- A brief history of stock markets dating back to 12th century France and the role of stock exchanges.
- The primary and secondary markets that make up the capital market. The secondary market is also known as the stock market.
- The purpose of a stock exchange is to facilitate trading of securities between buyers and sellers and provide price discovery. It also allows companies to raise capital and
This document outlines the key components that should be included in a project proposal. It discusses including a face sheet with basic organization and project details, an executive summary stating the problem, objectives, activities and budget. It also recommends providing background on the organization and need for the project, describing the target area, problems and people. The proposal should include the goal, objectives, target group, timeline, activities and personnel. It should also cover the budget, sustainability, monitoring and evaluation plan, and reporting requirements.
Drug market structure (Pharma in Indian Scenario)hemant vyas
This document provides an overview of the pharmaceutical industry in India. It discusses the growth and structure of the industry, both globally and within India. It notes that while India is a major producer of generic drugs, its research and development spending and capabilities remain relatively low. The industry in India is characterized by high profitability and concentration among the largest companies.
This document presents information on foreign direct investment (FDI) in India, with a focus on the pharmaceutical industry. It defines key terms like globalization, FDI, and portfolio investment. It describes the classification, objectives, advantages, and disadvantages of FDI. It provides data on FDI trends in India over time and top source countries. It also summarizes India's FDI policy and regulations, and analyzes FDI in the pharmaceutical industry specifically, including a SWOT analysis. The conclusion discusses the mostly positive impacts of FDI in India while noting some challenges remain.
Monthly Social Media Report - KRDS_AutoSocial Samosa
The document describes a methodology created by KRDS to calculate an engagement score for social media posts on brand pages. The KRDS Engagement Score is calculated based on the number of likes, shares, and comments weighted differently and divided by the number of fans. Higher scores indicate more engagement. The document then provides the top 5 scores for brand specific, promotional, and generic posts according to this methodology to benchmark auto brand pages in India.
KRDS Singapore Post Podium / March 2014: Airline BrandsKRDS
Each month, KRDS Singapore unveils to you a monthly Social Media Report highlighting the top 5 posts from an industry. This month, we will focus on airline brands.
What do you think are the top 5 posts in Singapore for this industry? Take a look at our report to know the answer!
Content Curation Part 2 - Setting Up Your Inbound feedsfeed140
This document provides instructions for setting up content feeds in Feed140 to curate content for social media posting. It explains how to create a Google News RSS feed focused on a topic like "social media marketing" and add it to Feed140. It also demonstrates how to find and add the RSS feed from a blog, like Social Media Examiner, to Feed140. The process involves finding the RSS feed URL, copying it, and adding it to Feed140 along with settings like publication frequency and moderation.
Content Curation Part 4 - Making Blog Posts Out of Curated Itemsfeed140
In this segment, we will show you how to create posts out of curated items to create helpful content for your blog visitors and social network followers.
Facebook Overview - mercedes-benz india - 2017-04-05ajit98200
The document provides an overview of key performance indicators (KPIs) for the Mercedes-Benz India Facebook page from March 6 to April 4, 2017. Some key findings include:
- The page gained over 39,000 new fans for a total of 2.77 million fans.
- Total interactions were nearly 1.48 million, consisting mainly of reactions.
- The highest daily interactions were over 141,000 on March 12.
- India accounted for 90% of total fans, while the top gaining country was the United Arab Emirates.
- The page made 58 posts over the period, mainly photos, with the most engaging post on March 12 gaining over 142,000 interactions.
When optimizing your website, creating articles or blog posts, find out what people are searching for and build your content around that. This will help you increase traffic to your website and get in front of the right people.
Every website need to be optimized to get good search engine rank. Here you can find Some Major search engine factors that will impact on search rankings. @ www.livws.com
http://lumininnovativewebservices.blogspot.com
The document provides an overview of Hindustan Unilever Limited (HUL), India's largest consumer goods company. It discusses that HUL is owned by Unilever and has a presence across India with over 16,500 employees and products in over 20 categories. The document also presents HUL's vision, mission, history, financial performance, SWOT analysis, value chain, competition and market share.
Social Media Case Study: Mahindra EarthMasterSocial Samosa
The document discusses a digital marketing case study done by PostBox Communications for Mahindra EarthMaster. PostBox aimed to promote the construction equipment brand online and on social media to a target audience of 30-45 year old males. Their strategies included Facebook ads and contests, a YouTube channel, and generating engagement through brand content. As a result of these efforts, Mahindra EarthMaster's Facebook fan count grew from 164 to over 40,000 in less than a year.
Courtyard by Marriott, Pune apes the offline IPL action, onlineSocial Samosa
Amidst the entire IPL buzz, Courtyard by Marriott Pune Chakan took up the social media route over the dry realty marketing one, to encapsulate the cricket fervor by showcasing cricketers and their activities via photos and videos.
OLX 'Sell & Tell' Campaign Managed To Got Over 1000 Customers Share Their Exp...Social Samosa
The document describes an OLX India marketing campaign called "Sell N Tell" that had the following objectives:
1) Highlight successful product transactions on the OLX platform and create positive word of mouth.
2) Connect with users on an emotional level by showing how the platform fulfilled a seller's and buyer's wishes.
The campaign gathered over 1000 user stories, converted over 700 of them into a "BitStories" comic format, and promoted the stories through social media and partnerships with an comedy group. It successfully generated social media engagement and positive attention for the OLX platform.
Project report (2003) - Using Flash MX Cursor-control component to enhance co...Amir Dotan
1. The document describes a Cursor-control component developed for Macromedia Flash MX to enhance computer interaction for motion-impaired users. It was inspired by studies showing that taking control of the cursor can reduce time for target selection tasks.
2. The component replaces the system cursor with a virtual cursor that it can control. When the virtual cursor detects proximity to a target, it centers on the target and changes shape for easier clicking.
3. Future work includes adding a mechanism to trigger clicks after time delays to assist users who have difficulty clicking targets. The component is intended to make point-and-click tasks easier for people with limited motor control.
This interim report summarizes research on using crowdsourcing as a potential hiring pipeline for federal agencies. A simulated crowdsourcing application was developed and tested with volunteer applicants. Key findings include that crowdsourcing could identify candidates for specialized occupations, but commercial applications require customization. The test was successful, indicating crowdsourcing has potential as a recruitment tool to supplement existing methods. Recommendations include presenting findings to agency leaders and human resource organizations.
At the biggest French annual convention THETIS MRE 2015, the European leader in counterweights - FMGC exhibited its latest MRE solutions and gained a lot of attention.
This document discusses Fast Moving Consumer Goods (FMCG) in India. FMCG refers to consumer packaged goods that are frequently purchased and have a quick turnover. The FMCG sector in India has evolved significantly from 1950 to the present. It is composed of various segments including food and beverages, personal care, healthcare, and household care. Rural and urban sectors each account for about a third of total FMCG sales in India. Major players in the Indian FMCG market include Hindustan Unilever Limited, Colgate-Palmolive, ITC Limited, Nestle India, and Parle Agro. The FMCG sector in India faces challenges such as intense competition, abundance of counterfeit goods, and increasing consumer
Mba finance project_sharpes_single_index_model_project_report_final_Salim Palayi
This chapter provides an overview of the stock market industry and stock exchanges in India. It discusses that a stock market, also known as the equity market or share market, is a market for shares issued by public companies. Stock exchanges provide a platform for buyers and sellers to trade in stocks and securities. Some key points discussed include:
- A brief history of stock markets dating back to 12th century France and the role of stock exchanges.
- The primary and secondary markets that make up the capital market. The secondary market is also known as the stock market.
- The purpose of a stock exchange is to facilitate trading of securities between buyers and sellers and provide price discovery. It also allows companies to raise capital and
This document outlines the key components that should be included in a project proposal. It discusses including a face sheet with basic organization and project details, an executive summary stating the problem, objectives, activities and budget. It also recommends providing background on the organization and need for the project, describing the target area, problems and people. The proposal should include the goal, objectives, target group, timeline, activities and personnel. It should also cover the budget, sustainability, monitoring and evaluation plan, and reporting requirements.
Drug market structure (Pharma in Indian Scenario)hemant vyas
This document provides an overview of the pharmaceutical industry in India. It discusses the growth and structure of the industry, both globally and within India. It notes that while India is a major producer of generic drugs, its research and development spending and capabilities remain relatively low. The industry in India is characterized by high profitability and concentration among the largest companies.
This document presents information on foreign direct investment (FDI) in India, with a focus on the pharmaceutical industry. It defines key terms like globalization, FDI, and portfolio investment. It describes the classification, objectives, advantages, and disadvantages of FDI. It provides data on FDI trends in India over time and top source countries. It also summarizes India's FDI policy and regulations, and analyzes FDI in the pharmaceutical industry specifically, including a SWOT analysis. The conclusion discusses the mostly positive impacts of FDI in India while noting some challenges remain.
The document discusses capital budgeting methods, focusing on the net present value (NPV) method. It provides details on calculating NPV, including the formulas and acceptance rules. The key points are:
1) Capital budgeting is the process of evaluating long-term investments and NPV is a discounted cash flow method used.
2) With NPV, future cash flows of a project are discounted to give their present value, and the project's NPV is calculated as the present value of cash inflows minus the initial investment.
3) A project should be accepted if it has a positive NPV, as that means it is expected to increase shareholder value.
Textile industry in india (aliya siddiqua , mounika, divya)Aliya Siddiqua
The Indian textile industry contributes significantly to the Indian economy through industrial production, employment, and exports. It accounts for 20% of industrial output, 9% of excise collections, 18% of industrial employment, nearly 20% of total exports, and 4% of GDP. The modern Indian textile industry began in the early 19th century with the establishment of the first textile mill in Calcutta in 1818. Today it is one of the largest textile industries in the world, dominated by cotton but also including silk, jute, wool, and man-made fibers.
This document is a market analysis report on fast moving consumer goods (FMCG) in India. It includes an introduction to the FMCG sector in India and its key features. The objectives are to study product differentiation, marketing strategies, and comparative analysis of major players. It will analyze the major players HUL, CP, and Marico through their key products, SWOT analysis and PEST analysis. The conclusion will summarize the findings with a bibliography citing sources.
Npv and IRR, a link to Project ManagementUjjwal Joshi
This document discusses two key measures for evaluating projects: net present value (NPV) and internal rate of return (IRR). It defines NPV as the difference between the present value of future cash flows from an investment and the initial investment amount. IRR is defined as the discount rate that results in an NPV of zero. The document provides examples of calculating NPV and IRR for projects and outlines the decision rules for accepting or rejecting projects based on whether their NPV is positive or negative and whether their IRR exceeds the cost of capital. It notes that while NPV and IRR typically provide the same decision, there are some exceptions like projects with non-conventional cash flows or mutually exclusive projects.
This document analyzes leading e-commerce brands in India based on social media data from August to September 2014. It identifies the top brands by fan count and engagement rate. It also describes the KRDS Engagement Score methodology used to rank brand posts based on likes, shares, and comments. The top performing posts are listed for brand specific, promotional, and generic content categories.
Each second month, KRDS India unveils to you a monthly Social Media Report highlighting the top 5 posts from select industries. This month, we have focused on Food Retail.
This month, the agency has focused on the Fashion & Retail industry, and more specifically on Levi's, Fastrack, Shoppers Stop, Lifestyle International, Flipkart and Amazon India.
KRDS is focusing on is the Automobile Industry and more specifically on brands such as Nissan, Hyundai, BMW, Nano, Audi and Mahindra for the months of June-July 2014.
KKRDS Singapore Post Podium / June 2014: FMCG foodsKRDS
Each month, KRDS Singapore unveils to you a monthly Social Media Report highlighting the top 5 posts from select industries. This month, we have focused on FMCG foods.
What do you think are the top 5 posts in Singapore for this industry? Take a look at our report to know the answer!
KRDS Singapore Post Podium / June 2014: Fast FoodsKRDS
Each month, KRDS Singapore unveils to you a monthly Social Media Report highlighting the top 5 posts from select industries. This month, we have focused on Fast Foods.
What do you think are the top 5 posts in Singapore for this industry? Take a look at our report to know the answer!
KRDS Singapore Post Podium / May 2014: Hospitality KRDS
The document introduces the KRDS Engagement Score, which is a metric for measuring user engagement on airline brand Facebook pages in Singapore. The score is calculated based on the number of likes, shares, and comments on a post, relative to the total number of fans. Brands are ranked based on their performance in three categories: top brand-specific posts, top promotional posts, and top generic posts. The top performing posts in each category are then listed along with their KRDS Engagement Scores.
KRDS Singapore Post Podium / May 2014: Beverage brandsKRDS
Each month, KRDS Singapore unveils to you a monthly Social Media Report highlighting the top 5 posts from select industries. This month, we have focussed on beverage brands.
What do you think are the top 5 posts in Singapore for this industry? Take a look at our report to know the answer!
KRDS India Post Podium / May 2014: Travel & HospitalityKRDS
The document outlines a methodology for calculating the KRDS Engagement Score to rank social media posts by travel and hospitality brands in India. It assigns greater weight to likes, shares, and comments to determine the level of engagement with each post relative to the number of fans. The top posts are then categorized and listed for brand specific, promotional, and generic content along with their engagement scores. Contact information is also provided.
This case study documents a social media strategy for a mobile ad technology startup. The strategy aimed to increase brand awareness, affinity, and lead generation over one year. Initially the client had basic Facebook, Twitter, and LinkedIn profiles but no unified management. The strategy implemented Hootsuite for post scheduling and analytics, and Rival IQ to track competitors. After one year, the profiles saw significant increases in followers, impressions, and engagement rates, with Twitter followers up 498% and Facebook likes up 2361%. The case study outlines best practices for content topics and posting time guidelines for optimal reach.
This document discusses how hotels can use guest intelligence and online reputation management to increase revenue. It provides an overview of ReviewPro's services, which include sentiment analysis, guest surveys, and reputation management tools. ReviewPro aggregates hundreds of millions of reviews to provide hotels with insights about their online reputation and how to improve the guest experience across different parts of the business. The goal is to help hotels deliver better experiences, understand customer sentiment, and ultimately increase profitability.
At Search Dynamics 2014, a search marketing conference held in Navi Mumbai on June 20, Vivek Singh, VP, Marketing & Analytics, FirstCry.com presented on Search Engine Marketing Beyond Adwords. Useful insights were discussed on smartly using Analytics and other Adwords tricks to ensure marketers get the most bang for their paid search advertising buck. Don't miss this fabulous opportunity to take Adwords knowledge to another level.
Unlock more volume with broad match on Bing AdsTracy Northcutt
The document discusses how Bing Ads' broad match technology can deliver increased ad volume while preserving relevance. It provides data showing that broad match achieved higher click-through rates, lower costs-per-conversion, and more conversions than exact match. The document also outlines controls in Bing Ads, like negative keywords and match type optimization, that allow advertisers to manage traffic from broad match.
KRDS India Post Podium / May 2014: Automobile industry KRDS
Each month, KRDS India unveils to you a monthly Social Media Report highlighting the top 5 posts from selected industries. This month, we have focused on the Indian automobile industry.
What do you think are the top 5 posts in India for this industry? Take a look at our report to know the answer!
What's Next: Using Data to Create Impactful ExperiencesOgilvy Consulting
Do you understand data brings value to your business? Many marketers still struggle to prove its point in the customer experience journey. But worry not, in this webinar we will dive deeper into the world of experience design, highlight how to put data to work and how to drive tangible outcomes in the design process.
Marcus Tober of Searchmetrics: The Search (R)evolution & Why Hummingbird is the Most Important Change to Search, and What Panda 4.0 Means to You
Recently Google retooled its search engine, introducing a new system called "Hummingbird" that moves us beyond keyword search into Search 3.0. Hummingbird is about conversational, contextual and semantic search. Find out what are Hummingbird's dominating ranking factors, and how will they evolve in the future. Marcus will also cover what you need to know about Panda 4.0, the first major Panda update in over a year.
From the Searchmetrics June 13 conference at the Hotel Vitale: SEO, Content Marketing & Analytics: Three Pillars of Online Marketing Success in 2014.
The document summarizes an analysis of posts from airline brand pages in Singapore. It describes the KRDS Engagement Score methodology used to rank posts based on numbers of likes, shares, comments, and fans. The top 5 posts are shown for each of three categories: brand specific, promotional, and generic. The analysis was conducted by KRDS and aims to benchmark engagement across airline brand pages.
Optimize Your Cross-Channel Strategy for SuccessMarketo
The document discusses the importance of optimizing cross-channel marketing strategies for success. It notes that consumers are always connected across multiple channels and have higher expectations. Effective cross-channel strategies require understanding customer interactions, delivering consistent messages, and engaging customers at the right time across different channels. Many companies still struggle with cross-channel capabilities like data integration, personalized engagement, and measurement. The document provides recommendations for developing cross-channel strategies centered around customer needs with aligned goals, resources, and technologies to improve experiences and business results.
This document discusses the importance of conducting competitor analysis for SEO purposes. It provides tips for analyzing a competitor's backlinks, page authority, domain authority, keyword relevance, and other online marketing strategies. The key aspects to analyze include the competitors' capabilities, strategies, objectives, and assumptions. Competitor analysis helps determine why some sites outrank others, identify opportunities to improve rankings, and predict the returns of future marketing investments. It is recommended to outsource competitor analysis to a company like Outsource2india that can conduct a thorough quantitative and qualitative analysis.
The Ipsos - AI - Monitor 2024 Report.pdfSocial Samosa
According to Ipsos AI Monitor's 2024 report, 65% Indians said that products and services using AI have profoundly changed their daily life in the past 3-5 years.
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...Social Samosa
The Modern Marketing Reckoner (MMR) is a comprehensive resource packed with POVs from 60+ industry leaders on how AI is transforming the 4 key pillars of marketing – product, place, price and promotions.
According to the report, the consumption of video content related to IPL 2024 has seen significant growth, nearly 3 times more than the previous season, reflecting an increasing interest of fans.
Deloitte Gen Z Millennial Survey 2024_India_Full length report_.pdfSocial Samosa
The campaign, featuring messages like 'A vow of celibacy is not the answer' and 'Thou shalt not give up on dating and become a nun,' drew widespread condemnation, with netizens expressing their disappointment and frustration on social media.
The report showcases that in 2023, Maharashtra ranked first in BFSI sector ad volumes with a 20% share, while on digital platforms, AMFI was the top advertiser, accounting for 8% of total ad impressions in the BFSI sector.
Honasa Consumer Ltd's report titled, 'Driven by Purpose' outlines the significant impact of various purpose-driven initiatives in terms of economic development, environmental stewardship, and community empowerment.
WebEngage's report found D2C and E-Commerce sectors accounting for 35.8% of respondents, reflecting the growing focus on customer retention for long-term profitability and the increasing demand for retention marketing talent.
TAM Sports_IPL 17 Till Match 37_Celebrity Endorsement _Report.pdfSocial Samosa
During IPL 17, the top five categories and advertisers accounted for 75% and 65% of ad volume shares of celebrity-endorsed ads with Sporta Technologies being the top advertiser & Ecom-gaming being the leading category.
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa
Social Samosa is back with the sixth edition of the Best Social Media Brands Awards #SAMMIE2024 where we highlight the brands excelling in social media with innovative campaigns with strong engagement.
Kantar AI Summit- Under Embargo till Wednesday, 24th April 2024, 4 PM, IST.pdfSocial Samosa
According to the Kantar AI Report, India's AI user base is 724 million and is projected to grow 6% year over year, with users engaging in AI features like image filters, personalized recommendations, and smart devices.
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorSocial Samosa
TAM AdEx's recent report -- '2023 Cross Media Advertising Recap - Auto Sector' summarizes ad volumes in the Auto sector across TV, Print, Digital, and Radio for 2023.
TAM Sports IPL 17 Advertising Report- M01 - M23Social Samosa
During IPL 17 (2024), the count of categories and advertisers increased by 65% and 37% compared to IPL 16 (2023). Among the top five Categories in IPL 17, two were from the Food & Beverages Sector. Ecom-Gaming led the list of top categories.
During IPL 17 (2024), the count of categories and advertisers increased by 63% and 26% compared to IPL 16 (2023). Among the top five Categories in IPL 17, two were from the Food & Beverages Sector. Ecom-Gaming led the list of top categories.
TAM AdEx - 2023 Cross Media Advertising Recap - FMCG Sector.pdfSocial Samosa
TAM AdEx's recent report summarizes ad volumes in the FMCG sector across TV, Print, Digital, and Radio for 2023. Titled '2023 Cross Media Advertising Recap - FMCG Sector', the report provides an overview of advertising trends.
Ecom-Gaming maintained its top position throughout all the seven matches of IPL 17. The top five categories in IPL 17 together had 52% share of ad volumes. The count of advertisers increased by 28% during IPL 17 over IPL 16.
Media and Internet Preview Q4FY24 Elara CSocial Samosa
Zomato is expected to continue its growth trajectory in Q4FY24, with a projected 54% YoY revenue increase. PVR Inox is expected to witness a 13.3% YoY growth in box office revenue and a 20.8% YoY surge in food and beverages revenue.
As per the report, B2B sellers in India increasingly rely on AI for tasks like prospect research and lead generation, with 90% seeing it as crucial for future success.
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STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
9. Introduction
We have ranked all the posts published on fashion & retail brand pages in India using the KRDS Engagement Score.
KRDS Engagement Score on Post
(No. of Likes) + 2 (No. of Shares) + 5 (No. of Comments)
No. of Fans of Page
x 1000
This calculation is based on the following assumptions:
• Fans like posts most frequently
• Fans share posts less frequently
• Fans comment on posts rarely
We multiply by 1000 for legibility
Final note: The ideal engagement rate would have the reach (number of people who actually saw the post) as the denominator,
but since it's not a publicly available figure, using the number of fans is the best we can do to benchmark pages against each other.
10. Top 5 Brand Specific Posts
Content unique to the particular brand, including events, slogans, and product information
11. KRDS Engagement Score
29.66
Based on data gathered between August and September 2014