What to remember when marketing in the Digital Space?

1. Digital Pilipinas
Understanding the Digital Filipino and how can brands keep up 24/7

2. HELLO MY NAME IS
ASHaka @iamashri
I help internal and external clients to
plan and create user centred products
DIGITAL STRATEGIST

3. Internet penetration in
the Philippines is at
58%of the total population
Ave. total of 8.59 hours/day
Time on Internet
Ave. total of 5.23 hours/day
via Laptop/Desktop
Ave. of 3.36 hours/day
via Mobile Device
Report from: Digital in 2017,Hootsuite and United Kingdom-based consultancy We Are Social Ltd.

4. Social Media penetration
in the Philippines is at
58%of the total population
Ave. total of 4.17 hours/day
Time Spent on Social Media
50 MILLION FACEBOOK
Total Users/accounts
42% Daily Active
Facebook Users
52% Accessing
via Mobile Device
Report from: Digital in 2017,Hootsuite and United Kingdom-based consultancy We Are Social Ltd.

5. With almost 60% of Filipinos going
online, their expectations and behaviour
has also changed.

6. With that, Marketers have to reinvent
their marketing style.

7. Today, it’s not about pushing products to
consumers.

8. It’s not even about selling your brand to
them.

9. It’s about listening to them.

10. It’s about engaging with them.

11. It’s about building your relationship with them.

12. David, McKinsey & Company, 2010
“A brand is no longer
what we tell the customer
it is - It is what
consumers tell each
other it is.”
Scott D. Cook
Chairman of Intuit, Director of eBay and Procter & Gamble

13. In that case, how are we going to grow a sustainable
relationship with a consumer?

14. You must remember these 5 Building Blocks
whenever you plan to create a campaign

15. CAMPAIGN BUILDING BLOCKS
KNOW YOUR
MARKET
1 2
IDENTIFY
THE NEED
4
CREATE A
COHESIVE
COMM PLAN
ANALYZE &
OPTIMIZE
53
IDENTIFY
PLATFORM
ROLES

16. You must also use the power of Social Media

17. INCREASE BRAND
RECOGNITION
BETTER SEARCH
ENGINE RANKINGS
GENERATE
LEADS
RICHER CUSTOMER
EXPERIENCE
HIGHER BRAND
AUTHORITY
IMPROVED CUSTOMER
INSIGHTS
SOURCE: http://www.forbes.com/sites/jaysondemers/2014/08/11/the-top-10-benefits-of-social-media-marketing/print/

18. INCREASE BRAND RECOGNITION
Being present online makes you easier and more accessible for new customers. It
makes you more familiar and recognizable for existing customers.

19. Interacting with your customers regularly is a show of good faith for other customers. The
more people that are talking about you on social media, the more valuable and
authoritative your brand will seem to new users.
HIGHER BRAND AUTHORITY

20. Every post, image, video, or comment you share is a chance for someone to react,
and every reaction could lead to a site visit, and eventually a conversion.
GENERATE LEADS

21. Being active on social media could act as a “brand signal” to search engines that your
brand is legitimate, credible, and trustworthy. So, if you want to rank for a given set of
keywords, having a strong social media presence could be almost mandatory.
BETTER SEARCH ENGINE RANKINGS

22. Social media also gives you an opportunity to gain valuable information about what
your customers are interested in and how they behave, via social listening.
IMPROVED CUSTOMER INSIGHTS

23. Every customer interaction you have on social media is an opportunity to publicly
demonstrate your customer service level and enrich your relationship with your
customers.
RICHER CUSTOMER EXPERIENCE

24. Remember
It’s all about the consumer experience.

25. So should you jump into digital?

26. There’s no better time than now.

27. THANK YOU