The document describes a game and photo contest created by EuroAir to promote awareness of air purifiers. The "Breathless" game challenges players to rescue a girl from polluted environments by finding hidden air purifiers within time limits. A subsequent photo contest invited players to screenshot their high scores and receive prizes. The game was engaged by over 30,000 people, reached 15 million, and the contest received 227 entries and over 12,000 votes, successfully promoting the brand and air purifier awareness.

1. Presents
Breathless.co.in

2. Contents
• About EuroAir
• Breathless
• Impact Of The Game
• Breathless Photo Contest
• Impact of The Contest
• Our Achievements

3. About EuroAir
• EuroAir comes from the house of Eureka Forbes.
• It consist of air purification systems for your
house and for your car
• To reach out to a wider audience and create
awareness about air purifiers, EuroAir decided to
use Facebook as a medium.

4. Our Idea!

5. Breathless
• How would you create awareness about air purifiers in a fun and
engaging way?
• “Breathless” is our answer to that question
• Breathless game engages the player and also gives out the
importance of air purifiers

6. Breathless – The Game
• The player has to rescue the girl in minimum amount of time from
three different scenarios and make her go “Breathless”

7. Stage #1
• The player has to choose any girl he/she likes from Tanya, Nikita and
Anisha

8. Stage #2 Office
• Using the mouse the player has to search for hidden objects at her
office that will make her go breathless

9. • Once the player clicks on the EuroAir Air Purifier she goes Breathless

10. Stage #3 Your Car
• The player has to explore for hidden objects in the car and make her
breathless

11. • Once the player clicks on the EuroAir Purifier she goes Breathless

12. Stage #4 Your Crib
• So once the player completes the 3rd stage he gets to show the girl
his crib and make her Breathless

13. • And again she goes breathless when the player clicks on the EuroAir
Air Purifier

14. Final stage – Score
• If the player completes all three stages he gets a score. The
minimum amount of time results in maximum score

15. The Impact Of The game

16. • We got 30,000 clicks on the game
• 20,000 number of people played and completed all three stages
• Total reach: 15 million

17. Breathless Photo Contest

18. About The Contest
• Since we achieved more than what we imagined, we integrated the
game with Facebook through a Photo Contest
• The contest started in December 2011 and went on till January 2012
• We had three rounds of the contest each lasted for a span of two
weeks

19. The Flow
Play the
Breathless
game
The winner Take a screen
gets an iPod shot of your
Shuffle final score
If your score
Upload it on
is the highest
the contest
you become
tab
the winner

20. Some Insights

22. The Impact Of The Contest
• We got 227 entries for the contest
• 12586 Number of votes

23. Our Achievements

24. • Increase in number of fans
• Increase in interactions on the page
• Over 30,000 people who played the game
• We achieved to create brand awareness and awareness about Air
Purifiers in a fun way
• Also we tried to emphasize on the fact that it takes more than just
good looks to woo a girl