Dunkin Donuts Social Media Campaign
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Dunkin' Donuts ran a campaign on Facebook and Twitter to promote their Coolatta drink in June 2009. The campaign goals were to attract customers to Dunkin' Donuts and their social media pages, and keep customers engaged without overwhelming them. Dunkin' Donuts used Facebook to launch the Coolatta and had customers post pictures with the drink on Twitter to enter daily and grand prize giveaways, including air conditioners, gift cards, and electronics. The evaluation found that using limited social media and unique contests was an effective way to drive traffic and create loyal customers.
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P&G is an American multinational consumer goods company founded in 1837. It pursues international expansion and enters new markets through small-scale acquisitions and trials. P&G's mission in 2010 was to reach more consumers in more parts of the world more completely through continued innovation. It focuses on building business with underserved consumers through consumer-centric, digital, and neuromarketing strategies. P&G also aims to continue growing faster-growing, higher margin businesses with global leadership potential through digital marketing campaigns, emotional and design-driven advertising, and R&D.
Kozikas jones house_gloria_jeans
The document provides an overview of a revitalized marketing strategy for Gloria Jean's Coffees focusing on the 2014 FIFA World Cup in Brazil. The strategy involves partnering with FIFA to promote Gloria Jean's as the official coffee sponsor of the World Cup. Key elements include developing a fantasy football game and mobile apps to engage customers, advertising through various media channels, and initiatives to support local soccer programs and global hunger relief to strengthen the brand's image and community ties. The strategy aims to address issues with the previous "Celebrate Summer" campaign by leveraging the large global audience and passion for soccer to create a unified marketing campaign across countries where Gloria Jean's operates.
Digital strategy for jc penney
The digital strategy aims to build customer engagement for JC Penney through a campaign where customers create new images of themselves using JC Penney products and submit their designs. Winners will receive gift cards. The target audience is female adolescents through baby boomers from middle-income, well-educated families with positive lifestyles. Social media like Facebook, YouTube and Instagram will be leveraged along with a hashtag. The website and mobile app will be optimized to promote the event. Metrics include participation, sales and ad views with goals of 500 participants and 1,000 orders over two weeks. The $4,000 budget covers online advertising.
Wendys pdf
Wendy's digital strategy aims to increase customer engagement through social media platforms like Facebook, Twitter, and Instagram. The target market is middle-class men and women nationwide who are avid social media users. The strategy focuses on harnessing mobile capabilities and encouraging customers to post photos of Wendy's meals on Instagram for chances to win prizes. Google AdWords campaigns will direct users to Wendy's website and Instagram gallery. The total one-year budget for the social media promotions, incentives, Google AdWords, and labor is approximately $7 million.
CURRENT & EMERGING TRENDS IN MARKETING
Current marketing trends have shifted away from traditional advertising like TV and print ads. New trends include social media marketing, relationship marketing, and green marketing. Guerrilla marketing uses unconventional and memorable tactics like street art or viral videos. Effective social media campaigns partner with influencers or start online conversations through contests. Relationship marketing builds long-term customer loyalty through personalized service, rewards programs, and focusing on existing customers. Green marketing promotes environmentally-friendly products and sustainable business practices. Emerging trends are constantly changing the marketing landscape.
Wendys pp
Wendy's digital strategy aims to increase customer engagement through social media platforms like Facebook, Twitter, and Instagram. The strategy targets middle-class smartphone users nationwide and focuses on harnessing the photo and sharing capabilities of mobile devices. Wendy's will encourage customers to post photos of their meals on Instagram for chances to win prizes. Google AdWords campaigns will also direct users to Wendy's website and Instagram gallery. The one-year budget for the entire digital marketing campaign is approximately $7 million.
HTC online strategy
HTC aims to optimize its social networking presence on Facebook, Twitter and YouTube to increase sales of its smartphone and new tablet lines and boost customer loyalty. It faces strong competition from Apple, Samsung and BlackBerry. HTC will improve its Facebook, Twitter and YouTube profiles and run targeted Google Adwords campaigns over 12 months to drive visitors, monitor effectiveness and increase sales and loyalty.
2017: The 30th year, ijeannie
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This document provides an overview of crowdfunding and tips for running a successful crowdfunding campaign. It discusses what crowdfunding is, choosing a platform, preparing for the campaign with prototypes, graphics and video. It also covers financial considerations, using stretch goals, shipping, timelines and common mistakes. The overall message is to thoroughly plan the campaign, treat it like launching a business, and actively promote it throughout to avoid typical pitfalls that cause campaigns to fail.
Proud ppt chethan
The document discusses the marketing strategy of Proud deodorant brand. It focuses on the youth segment aged 16-28 years through segmentation, targeting, and positioning. The 4Ps of marketing mix - product, price, place, and promotion are explained. Proud differentiates itself through stylish packaging and uses TV ads, online promotions, and contests to engage customers.
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Dunkin Donuts Social Media Campaign
- 1. Dunkin Donuts Campaign Keep it Coolatta June 2009
- 2. Purpose of the Campaign To promote the Coolatta Attract traffic to Dunkin’ Donuts and their fan page
- 4. Unique and fun ideas attract more peopleWith the use of giveaways and prizes, you attract a wider audience! Who doesn’t love FREE stuff!? Objectives
- 5. GOAL: To keep consumers engaged,but not overwhelmed, and to helpcreate a longer term relationship!
- 7. The Specifics DD used Facebook to get the product onto the market. They used a combined strategy with Twitter and had consumers post a picture with the product as their profile picture to be entered into daily giveaways and grand prizes. Prizes included air conditioners, JetBlue vouchers, an iPhone, flat screen TV’s and more!
- 8. Evaluation Methods used by Dunkin’ Donuts Less is actually more-onlyused Twitter and Facebook A well-planned strategy in mind is always needed Using unique and fun ideas brings more traffic The use of combining on-line and off-line experiences brings value and loyal consumers
- 9. Twitter
- 10. Facebook