This document discusses the importance and growth of social media and how it can help businesses grow. It notes staggering social media statistics and how social media affects businesses in terms of increasing customer experience, SEO rankings, traffic, and brand recognition. It then provides four case studies showing how different companies successfully used social media strategies to increase engagement, ticket sales, traffic, and sales. The document emphasizes that businesses need a clear social media strategy and team to overcome barriers and make the most of social media opportunities.

1. SOCIAL MEDIA

2. OUR GOALINCREASE YOUR UNDERSTANDING OF HOW
SOCIAL MEDIA CAN HELP YOUR BUSINESS GROW
WHY SOCIAL MEDIA IS HERE TO STAY HOW IT AFFECTS YOUR BUSINESS WHAT YOU NEED TO BE SUCCESSFUL

3. SOCIAL MEDIA IS HERETO STAY.
Staggering Statistics:
[Source: i-scoop.eu]
• 91% of mobile Internet access is about
socializing and over 50% of Smartphone users
access social networks on a near daily basis
• Social media reaches 82% of the online
population or 1.2 billion users worldwide
• 79% of shoppers spend 50% of time
researching products
• 96% of online users trust other user reviews
• 51% of the top 20% of B2B marketers generate
leads through social media use social sharing tools
People want businesses on social media:
• 17% of consumers have used social to get
service responses. When social media users
receive great service they tell an average of 42 people.
• Not responding via social platforms can lead
up to 15% in churn rate
• 70% of organizations will experience
decreased customer satisfaction if social
communities are not integrated into support
• 73% of customers believe businesses are only using
social media pages for advertising
Social media use will continue to increase given the rapid adoption of
smartphones and the predicted growth of Internet usage.

4. IN THE 1 MINUTE WE TALKED SO FAR...
[Source: Intel]
LinkedIn accounts
were created
100+
tweets
were sent
100,000
YouTube videos
were viewed
1.3M
Twitter accounts
were added
320+

5. SOCIAL MEDIAAFFECTSYOUR BUSINESS.
• Social platforms are used as search engines now
• Allows immediate communication
• Increases customer experience
• Increases SEO rankings
• Increases inbound traffic
• Increases opportunities for conversion and conversion rates
• Increases brand recognition and loyalty
• Increases customer understanding of products, content, information preferences, etc.
• Highly targeted: location, age, gender, education, lifestyle, interests, etc.

6. CASE STUDY 1:
STRATEGY
Buckhead Atlanta:
• 3,000 unique likes
• 7,000 visits
• 1.2 million+ organic reach
• 100,000+ paid reach
The Residence:
• 1,600 unique likes
• 12,000+ organic reach
• 46,000+ paid reach
Establish a social media presence
to parallel and support Buckhead
Atlanta’s market position as the
premier mixed-use destination
for luxury shopping, dining and
dwelling in the Southeast.
Two social media marketing
strategies and executions – one
encompassing retail, restaurants
and events, and the other
encompassing The Residence
luxury apartment community.
Separate yet integrated social
media presences for Buckhead
Atlanta, as well as The Residence
to meet targeted consumers and
leasing objectives.
CHALLENGE SOLUTION RESULTS
Client: Buckhead Atlanta

7. CASE STUDY 2:
CONTESTS & SWEEPSTAKES
1. Increase customer awareness of the
ITMs, including uses and customer
benefits.
2. Increase customer participation and
acceptance of United Bank initiatives,
specifically ITMs.
3. Gather demographic and geographic
market research data for participants.
Facebook contest titled, “The Live
& Kickin’ Name Our ITM Contest.”
Custom strategy using Social7, use
of third party contest app, integra-
tion through custom Facebook app
and crisis management plan to be
followed by internal bank personnel.
Within a month’s time, the contest
garnered more Likes, Reach and
Engagement than in the history of
United Bank’s Facebook presence.
The contest opened doors for a
multi-platform digital strategy oppor-
tunity between web and social media
to cater to United Bank’s followers.
CHALLENGE SOLUTION RESULTS
Client: United Bank
• Increased email database by 157
participants estimating 471 entries.
• Increased Facebook page likes by
9% to 2,742 for 301 new likes,
averaging 10 per day throughout
the contest.
• Increased social media reach to
16,000+ through organic efforts
and word of mouth marketing.
• Increased website traffic to the
home page as the leading external
referral.

8. CASE STUDY 3:
MANAGEMENT
Elevate the 2014 South Walton
Beaches Wine & Food Festival
event to a new level with ticket
sales, charity proceeds, local and
national engagement and atten-
dance records.
Revise the three-tiered social media
strategy with emphasis on management
and engagement across existing so-
cial platforms integrated with digital me-
dia efforts. The campaign’s new direc-
tion included developing content creation
plans, promotional tactics and outreach
strategies, and two contests.
Exceed expectations and goals of
ticket sales, engagement and social
media presence. Gained the attention
of many celebrities and large spon-
sors, including Chef Emeril Lagasse,
Jeff Foxworthy, Boukou Groove, and
Wine Enthusiast Magazine.
CHALLENGE SOLUTION RESULTS
Client: South Walton Beaches WIne & Food Festival
• 2014 ticket sales exceeded 3,500
and a record breaking $2,035,000
was raised marking a 57%
increase from 2013
• 4,754 Facebook Followers,
(increased 4% / 6 mo.)
• 587 Facebook Comments
• 969 Twitter Followers,
(increased 49% / 6 mo.)
• 12,719 Pinterest Impressions,
(increased 176% / 6 mo.)
• 300,000+ unique engagements
on Facebook

9. CASE STUDY 4:
INTEGRATION
• Facebook: Reached 4,200 unique
profiles organically through content
and outreach promotion with over
500 unique visits.
• Pinterest and Instagram: Rapid
growth with a combined value of
over 5,000 impressions in 2 months.
• Increased engagement from
property retailers and global
accounts from its larger brands.
• Twitter: 1,500% increase in followers
Rebrand Specialty Shops on the
Park and initiate a new digital
strategy to support leasing efforts
as the property underwent new
management.
infinitee revised the name to Specialty
Shops SouthPark, refreshed the logo,
developed a responsive mobile website,
installed custom window graphics and
created a new leasing brochure in
addition to launching a new social
media strategy and presence.
Total sales for Specialty Shops
SouthPark in December of 2014
and January of 2015 resulted in a
4.6% increase over the same pe-
riod of 2013/2014.
CHALLENGE SOLUTION RESULTS
Client: Hill Partners, Specialty Shops SouthPark

10. We don’t have a choice on
whether we DO social media, the
question is how well we DO it.
ERIK QUALMAN - author of SOCIALNOMICS:
How Social Media Transforms the Way We Live and Do Business.

11. OVERCOME THESE BARRIERS:
• Clear strategy
• Manageable efforts
• Educated team of experts
• Time
• Affordability
• Fear of crisis management
or negative reviews
MAKE THE INVESTMENTS:
• In the right team
• Added value options like advertising and product placement
• Graphic design
• Strategy
- Integration with corporate operations
- Utilization of social media feedback to improve operations
• Analytics and success measurement
• Content creation and publishing
• Engagement and customer service
• Crisis management
• Outreach, public and community relations efforts
1.GROWYOUR INTERNAL SOCIAL MEDIATEAM

12. 2.FINDAN OUTSIDE RESOURCE
WITH EXPERTISE IN:
• Your business operations, products and services
• Social networking platforms, updates and changes
• Your customers
- Their interests, who they are and how to speak with them
• Your goals
- Prospects or targets
• Adaptability
- Ability to think quickly on their feet
- Trustworthy in appropriate responses
• Social media strategy and execution
- Understanding how all aspects of social media affect each other
- How to adapt results into improved efforts

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