This document discusses Fast Moving Consumer Goods (FMCG) in India. FMCG refers to consumer packaged goods that are frequently purchased and have a quick turnover. The FMCG sector in India has evolved significantly from 1950 to the present. It is composed of various segments including food and beverages, personal care, healthcare, and household care. Rural and urban sectors each account for about a third of total FMCG sales in India. Major players in the Indian FMCG market include Hindustan Unilever Limited, Colgate-Palmolive, ITC Limited, Nestle India, and Parle Agro. The FMCG sector in India faces challenges such as intense competition, abundance of counterfeit goods, and increasing consumer

1. FMCG IN INDIA
SANCHITA RATTAN

2. WHAT IS FMCG ?
FAST-MOVING CONSUMER GOODS
Frequently purchased goods
Relatively low cost
Replaced within a year
Quick turnover
Also known as Consumer Packaged Goods(CPG)
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3. CHARACTERISTICS
CONSUMER’S PERSPECTIVE MARKETER’S PERSPECTIVE
LOW INVOLVEMENT LOW CONTRIBUTION
MARGIN
SHORT SHELF LIFE EXTENSIVE DISTRIBUTION
NETWORK
MUST USE FOR DAILY
CONSUMPTION
HIGH STOCK TURNOVER
RATIO
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4. EVOLUTION OF FMCG SECTOR
1950-1980 1980-1990 1990-2016
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5. SEGMENTS OF FMCG
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6. SECTORAL COMPOSITION
RURAL SECTOR
 Expected growth – US $ 20 billion by 2018
 CAGR - 13.2 % to US$ 100 billion
 Rural Electrification- consumer electronic goods
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SHARES IN MARKET IN INDIA

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SHARES IN MARKET IN INDIA

9. URBAN SECTOR
 Two-thirds of total sales
 Holds 67% of total revenues
 Increase in demand – Wellness & Beauty Products
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10. MAJOR PLAYERS
 HINDUSTAN UNILEVER LIMITED
 COLGATE - PALMOLIVE
 ITC LIMITED
 NESTLE INDIA
 PARLE AGRO

11. CHALLENGES OF FMCG
COMPANIES
 Branding and Innovation
 Intense competition
 Abundance of counterfeit goods
 Increasing consumer awareness
 Environment issues
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12. GOVERNMENT INITIATIVES
 100% FDI in the electronics hardware
 51% FDI in multi-brand retail
 100 % FDI in single-brand retail
 Direct Transfer of Subsidies
 Implementation of GST Bill

13. THANK YOU