This proposal outlines several digital applications and initiatives for Canderel's Facebook fan page. It includes applications around calorie counting, inviting friends, quizzes, and creative uses of Canderel. It also discusses daily Facebook status updates, exhibits for the applications, digital brand ambassadors, and theme campaigns. The overall goals are to engage consumers, increase brand awareness and recall, and drive traffic to Canderel's Facebook page. The cost for the basic package is Rs. 30,000 per month for a 12 month contract.