What do women want from brands? Research from people-powered marketing platform Crowdtap, along with a BCM/Crowdtap Skintimate case study, show the power of UGC and word of mouth when it comes to reaching women.
MMA Innovation Summit SM2 Presentation.
"Energizer’s Skintimate Inspiration Nation is a multifaceted social effort that lives on one platform but consists of various engaging elements meant to inspire and target millennial women. Mobile was used as a campaign unifier for a fully immersive experience that included original and engaging content that created brand affinity towards Skintimate."
InfluGlue - Content marketing tips for beauty and skincare brandsInfluGlue
It is important to stand out among others for which delivering, right and authentic content is of utmost importance. Discover why skincare brands should focus on creating a personalized platform for customers.
Social Media Product Launch Assignment - DubaiYoussef Nasser
This is an assignment I completed for a potential job I was applying for. It was the first time I prepare such a plan, as my career so far is in the engineering field and I'm looking to change careers.
Let me know what you think of the presentation as I know I got a great deal of learning to do!
The presentation talks about the FMCG Sector in India. It takes you through the current scenario and also gives you some insights and recommendations on how one can leverage via Social Media in the FMCG Sector
MMA Innovation Summit SM2 Presentation.
"Energizer’s Skintimate Inspiration Nation is a multifaceted social effort that lives on one platform but consists of various engaging elements meant to inspire and target millennial women. Mobile was used as a campaign unifier for a fully immersive experience that included original and engaging content that created brand affinity towards Skintimate."
InfluGlue - Content marketing tips for beauty and skincare brandsInfluGlue
It is important to stand out among others for which delivering, right and authentic content is of utmost importance. Discover why skincare brands should focus on creating a personalized platform for customers.
Social Media Product Launch Assignment - DubaiYoussef Nasser
This is an assignment I completed for a potential job I was applying for. It was the first time I prepare such a plan, as my career so far is in the engineering field and I'm looking to change careers.
Let me know what you think of the presentation as I know I got a great deal of learning to do!
The presentation talks about the FMCG Sector in India. It takes you through the current scenario and also gives you some insights and recommendations on how one can leverage via Social Media in the FMCG Sector
Influencer Marketing: A Look at Mom Bloggers, Their Influence and ReachWomen's Marketing, Inc.
Moms have always shared information on brands and products, but mom bloggers are changing the way women find and engage with brands. Learn how influencer marketing can elevate your brand and discover actionable tips for working with bloggers.
The presentation follows my "The Role of Content Marketing Presentation.
Traditional marketing channels are becoming less effective in capturing and engaging the attention of today’s perpetually connected consumers. The challenge of today’s brands is to adapt their marketing strategies in an effort to build brand advantage in the face of consumers’ rapidly changing media consumption landscape. In addition, today’s millennial generation does not trust traditional advertisements, only 6% of millennials consider on-line advertising to be credible. Branded content will allow brands to meet this challenge, building a trusted, remarkable, unmistakable, and essential brand in the eye of the consumer.
Shared through social media. “Because of their consumption patterns and willingness to share content regardless of its origins,” said Lauren Weinberg, VP of Insights at Yahoo, “Content marketing is an especially effective way to reach customers.”
Social media strategic planning. Measure, learn, optimize, and begin again. Focus should be placed on four types of metrics: content consumption; audience; strategic mileposts, and desired business outcomes (ROI).
This is a social media generation and the tenets of marketing and reaching consumers have changed drastically.This presentation is an epiphany on how social media works for the FMCG industry.
Experiential marketing uses positive, memorable experiences to create valuable emotional bonds between consumers and brands. Emotions profoundly impact the way people think and act; and, in experiential marketing, consumers who experience events that generate goodwill associate those positive feelings with the respective brand. This dynamic results in increased consumer brand awareness and brand loyalty.
I worked as one of the creatives on Boston University's team for the National Student Advertising Competition (NSAC). We created a campaign for Mary Kay Cosmetics. This is the plans book for the campaign.
Influencer Marketing: A Look at Mom Bloggers, Their Influence and ReachWomen's Marketing, Inc.
Moms have always shared information on brands and products, but mom bloggers are changing the way women find and engage with brands. Learn how influencer marketing can elevate your brand and discover actionable tips for working with bloggers.
The presentation follows my "The Role of Content Marketing Presentation.
Traditional marketing channels are becoming less effective in capturing and engaging the attention of today’s perpetually connected consumers. The challenge of today’s brands is to adapt their marketing strategies in an effort to build brand advantage in the face of consumers’ rapidly changing media consumption landscape. In addition, today’s millennial generation does not trust traditional advertisements, only 6% of millennials consider on-line advertising to be credible. Branded content will allow brands to meet this challenge, building a trusted, remarkable, unmistakable, and essential brand in the eye of the consumer.
Shared through social media. “Because of their consumption patterns and willingness to share content regardless of its origins,” said Lauren Weinberg, VP of Insights at Yahoo, “Content marketing is an especially effective way to reach customers.”
Social media strategic planning. Measure, learn, optimize, and begin again. Focus should be placed on four types of metrics: content consumption; audience; strategic mileposts, and desired business outcomes (ROI).
This is a social media generation and the tenets of marketing and reaching consumers have changed drastically.This presentation is an epiphany on how social media works for the FMCG industry.
Experiential marketing uses positive, memorable experiences to create valuable emotional bonds between consumers and brands. Emotions profoundly impact the way people think and act; and, in experiential marketing, consumers who experience events that generate goodwill associate those positive feelings with the respective brand. This dynamic results in increased consumer brand awareness and brand loyalty.
I worked as one of the creatives on Boston University's team for the National Student Advertising Competition (NSAC). We created a campaign for Mary Kay Cosmetics. This is the plans book for the campaign.
Trends + Trendsetters: The Best in Fashion Content MarketingNewsCred
Our Industry Landscape guides aim to educate marketers on trends, opportunities, and content strategies that best-in-class brands are utilizing to engage their audiences. In this guide, we’ll take a look at content marketing in the fashion industry.
Interested in learning more? We'd love to hear from you! Feel free to reach out at strategy@newscred.com.
Is Word Of Mouth Marketing Really Worth It?Rustin Banks
Marketers believe word-of-mouth has an impact on business from increasing brand awareness to driving sales. But proving the return on investment might be a mystery to some marketers.
The power of ugc turning your happiest customers into brand advocates (4)Katherine Chalhoub
While overly branded content is wearing thin with savvy consumers, it's hard to tune out authentic content generated by raving fans. User Generated Content (UGC) provides authentic information about the brand’s products and services from previous customers. Consider it a modern-day referral – and a way of saving resources, boosting brand credibility and cost-effectively expanding your customer base. With more than 95 million photos and videos shared on Instagram daily (garnering more than 4.2 billion "likes”), it's among the hottest — not to mention most scalable — ways to showcase products, celebrate fans and drive revenue on the web today.
According to a recent survey of global consumers, 52% of respondents have @ mentioned a brand on social media. 48% of respondents have purchased a product after watching a brand video. And 34% who follow influencers have discovered a new brand from their posts. Today's buying journey is fragmented, and to succeed, brands need a new approach to visual content. In this session, Bill Connolly, head of content at Monotype, will share more insights from the report and discuss digital strategies that can help your team better engage and convert your most loyal customer audiences.
8 Things People Don't Tell You About Social MediaFalcon.io
Social media marketing can appear deceptively simple, and is commonly misunderstood. It isn’t intentional, but sometimes, our own social media and digital marketers are to blame for these common misconceptions. If there’s one thing we know for certain, it’s that social media marketing is not simple and requires comprehensive planning, and a great deal of creativity. It’s about time we shed light on anything, and everything people don’t tell you about social media marketing. It’s time every social media and digital marketer gets the credit they deserve.
In this webinar we are diving into:
- Best kept social media marketing secrets
- Exposing social media marketing misinformation
- The truth about successful social media marketing
Anvil's Lunch & Learn on Using Social to Amplify Your BrandAnvil Media, Inc.
Anvil's Social Media Specialist, Melissa Fears, presented at Anvil's quarterly Lunch & Learn on using social to amplify your brand, increase followers, and obtain more customers.
Established brand positioning and worked as Media Director to manage a team to develop a fully integrated national campaign to reach Generation Y females.
Social media has changed. A lot.
So how should brands now approach it? Here we introduce our new POV on social media, called Deep Social, and discuss what it means for brands. We cover:
- The (new) consumer mindset
- What is Deep Social? And how do I get there?
- Why Ogilvy?
- Where are you now? A diagnostic
Deep social - Social 3.0 - James GaubertJames Gaubert
Awesome deck on the future of social - social 3.0
Gone are the days of vanity measurement, brand clutter and tired content - this is social 3.0 - the future, deep social!
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
5. Below Average Average Above Average Excellent
Aided Brand
Awareness
Online Ad
Awareness
Brand Favorability
Purchase Intent
8.4
(99%)
24.8
(99%)
4.0
(76%)
1.9
(64%)
0% 20% 40% 60% 80% 100%
UGC from a friend outperformed the norms
of online campaigns in the relevant vertical
CROWDTAP TEST UGC V. VERTICAL NORMS*: OVERALL AUDIENCE
Note difference in methodology – Crowdtap study utilizes forced-exposure methodology; data shown as directional comparison only.
* MarketNorms Q3/14, Last 3 yrs (Category: CPG, 1 Exposure, Baseline Adjusted, N=635 campaigns) @Crowdtap
7. People want to have a voice
Source: Havas Prosumer Study, September 2014
45%
“Brands play an essential
role in my life.”
45%
“I have the power to help a
brand succeed or fail.”
45%
16-34
35%
35-54
25%
55+
45%
16-34
38%
35-54
29%
55+
@Crowdtap
8. New Crowdtap Research:
What Women
Want from Brands
2,000 Women in the Crowdtap Community • Average age = 36 • March 2015
9. We asked 2,000 women:
Can you control a brand’s success or failure?
45%
48%
7%
Yes, absolutely
Yes, to some extent
No
Takeaway: Women know they can affect change at your organization. Beyond spending
power, they have the tools & technologies that make their voices heard.
“Yes, absolutely”
18-34 48%
35-54 44%
55+ 37%
10. Is it important that the brands you support
stand for the things you yourself believe in?
62%
34%
4%
Yes, very
Yes, somewhat
No
Takeaway: Listen to your customers on an ongoing basis to understand their opinions and
values. Give them a voice that matters to build stronger, more authentic relationships.
“Yes, very”
18-34 64%
35-54 63%
55+ 52%
11. How often do you turn to social media
to seek advice on buying products?
47%
44%
9%
Very often
Somewhat often
Not often
Takeaway: Seek opportunities to spark conversations around the everyday experiences
women have with your brand. Inspire content creation and reviews to create WOM impact.
“Very often”
18-34 51%
35+ 42%
12. 9 in 10 women are interested in giving brands
feedback on products and marketing efforts
Takeaway: Women want to have a seat at the table. Collaborate with your customers on
product ideation and tap them to validate messaging & creative before going to market.
13. What’s the biggest misconception
that brands have about women?
“That we’re
all the same.”
“That women
aren’t tech savvy.”
“That we don’t
have opinions.”
“That we want to see
perfect women [in ads].
We want real.”
18. Goal:
Improve Skintimate brand awareness, engagement and relevance
with Millennial women through digital & social platforms.
@GoBCM
19. Skintimate + Crowdtap: Leveraging technology &
community to build a program with UGC at the core
Program Goals:
ü Drive ongoing awareness & social buzz
ü Facilitate socially-amplified product trial
ü Generate a steady stream of creative,
repurposeable content
#SKINTIMATEHAPPYLEGS
19,000+ COMMUNITY MEMBERS
@GoBCM
23. Sampling & Hosted Parties: Drive authentic
reviews and build purchase intent through trial
“Skintimate shave gels left behind no bumps or
skin irritations even for my friends with skin
problems. Smooth, beautiful skin was the
theme for the night.” – Review via Krista B.
@GoBCM
25. Results: UGC-centric campaign helped Skintimate
move the needle among Millennial women.
+25%
Increase in Online
Share of Voice
173K
Total Impressions
+7%
Increase in
Purchase Intent
@GoBCM
27. Key Takeaways
Connect: Use technology to establish a direct & ongoing
relationship with your community.
Listen: Look to social as a means for elevating the consumer
voice and capturing valuable, agile insights.
Reflect: Women want to see themselves in the brands they
support. Apply learnings on an iterative, ongoing basis.
@Crowdtap