SlideShare a Scribd company logo
Social networking platforms for AXE
              success
 To create one of India’s largest and most well engaged fan pages
on Facebook, which reaches out to more than a million users on a
daily basis.

 To make opportunity to connect with users on a daily basis.

To Make strong community.

 Playing different contests and making brand promotion.

 To make emotional attachment.

 To make brand awareness.
Made the page with
different brands and
different country wise and
much more way to build the
community.
 who  played the AXE
Instinct game a better and
a more realistic brand
experience
 shot with 8 young models
on various beautiful
locations across the country.
each Angel was given a
set of interests and a
profession which gave them
a large base to power
content in the community.
 Drove  engagement
through user generated
contest where we asked
users to take a picture of
them with a note saying: I
love AXE. XYZ is my Music
Star
 Don’t sell but
engage - Rather than
‘Selling’.
 Making the
different Apps.

Exp. AXE Photo
generator
 most active
Youth brands in
India on the
digital medium.
 Axe  angels club is in the list of top 5
Facebook fan pages of India and reaches out
to 1.2 million users on a daily basis
Axe _social Media Marketing Strategy

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Axe _social Media Marketing Strategy

  • 1.
  • 2.
  • 3. Social networking platforms for AXE success
  • 4.  To create one of India’s largest and most well engaged fan pages on Facebook, which reaches out to more than a million users on a daily basis.  To make opportunity to connect with users on a daily basis. To Make strong community.  Playing different contests and making brand promotion.  To make emotional attachment.  To make brand awareness.
  • 5. Made the page with different brands and different country wise and much more way to build the community.
  • 6.  who played the AXE Instinct game a better and a more realistic brand experience
  • 7.  shot with 8 young models on various beautiful locations across the country. each Angel was given a set of interests and a profession which gave them a large base to power content in the community.
  • 8.  Drove engagement through user generated contest where we asked users to take a picture of them with a note saying: I love AXE. XYZ is my Music Star
  • 9.  Don’t sell but engage - Rather than ‘Selling’.
  • 10.  Making the different Apps. Exp. AXE Photo generator
  • 11.
  • 12.  most active Youth brands in India on the digital medium.
  • 13.  Axe angels club is in the list of top 5 Facebook fan pages of India and reaches out to 1.2 million users on a daily basis