The Swiss watch industry lost market share from 80% to 42% due to problems with strategy, structure, management, price, and technology. Hayek decided the industry could no longer retreat and spearheaded a turnaround. Hayek's strategy included broad market presence across price segments and developing the Swatch brand - a low-cost quartz watch marketed as an "emotional product" through unique design, frequent collections, and guerrilla marketing. This approach was a success, making Swatch the best-selling watch in history. Currently, Swatch ensures relevance through continued innovation across synergistic brands and a focus on the consumer decision journey with digital marketing.
The document provides an overview of Tiffany & Co.'s plans to enter the Portugal market. It discusses Tiffany's company profile, the Portugal jewelry market landscape, a SWOT analysis, PR objectives to position Tiffany as a luxury brand and increase awareness of its affordable options. Tactical programs are outlined to target consumers, media, and the jewelry industry, including events, sponsorships, and trade show participation. A budget and measurement metrics are also proposed.
A Private and Exclusive Event which will provide the most extraordinary and Unique products and services around the Globe . Now in Abu Dhabi , then Miami , Zurich , Baden Baden, Miami ..
Coming in October 2015
The document outlines a strategic communication plan to promote Historic Falmouth in Jamaica as a cruise destination. The plan has four main objectives: 1) Generate positive awareness of Falmouth; 2) Change perceptions that Royal Caribbean is taking advantage of the local community; 3) Engage target audiences through two-way communication; 4) Attract new businesses to Falmouth. Tactics include highlighting attractions, demonstrating community investment, addressing concerns through town halls and media, and providing business incentives. The goals are to increase tourism 50% and complete historic renovations.
Tiffany & Co. is looking to expand into Portugal by participating in the Portojoia trade show in Porto, Portugal in September 2009. The objective is to establish Tiffany's as a recognized player in the Portuguese and European jewelry industry. Tiffany's will showcase their white gold and colored gemstone jewelry at the trade show and work to generate new business opportunities with local manufacturers. They will also work to receive positive media coverage positioning Tiffany's as an industry leader to help "localize" their store offerings in Portugal. Tiffany's has allocated a $20,000 budget for the trade show booth and materials, media training, and courting local and foreign journalists to attend.
IMI’S SMOKEHOUSE IE – Slideshow 2016 finalNicolette C.
Imi's Smokehouse IE is a family-owned business located in Tallaght Village, Dublin that imports and sells Hungarian specialties ("Hungaricums") like cured meats, pickles, sauces, honey, and confections. The business was started in 2014 and is run by siblings Nicolette and Adam Csanda. A SWOT analysis identified strengths like homemade premium quality products and unique customer service, weaknesses such as delivery fees, opportunities like growing demand and expanding sales channels, and threats from increased competition. The business practices niche marketing targeting the Hungarian, Polish, Lithuanian, and Latvian communities in Ireland.
Advertising agency Mind Shop - PresentationAngela Calina
Our values are: TRUST, PASSION, CREATIVITY.
We stand by these values in every project we deliver to our client. We shall be glad to meet and understand you and your business needs.
The document summarizes an upcoming dairy industry conference - the 2018 Global Dairy Congress. It will take place June 19-21, 2018 in Warsaw, Poland and include sessions on regional market trends, innovations, sustainability strategies, and networking opportunities. It will also feature the World Dairy Innovation Awards ceremony and gala dinner. Speakers will represent major international dairy companies and discuss topics like market growth, export strategies, and health trends.
The Swiss watch industry lost market share from 80% to 42% due to problems with strategy, structure, management, price, and technology. Hayek decided the industry could no longer retreat and spearheaded a turnaround. Hayek's strategy included broad market presence across price segments and developing the Swatch brand - a low-cost quartz watch marketed as an "emotional product" through unique design, frequent collections, and guerrilla marketing. This approach was a success, making Swatch the best-selling watch in history. Currently, Swatch ensures relevance through continued innovation across synergistic brands and a focus on the consumer decision journey with digital marketing.
The document provides an overview of Tiffany & Co.'s plans to enter the Portugal market. It discusses Tiffany's company profile, the Portugal jewelry market landscape, a SWOT analysis, PR objectives to position Tiffany as a luxury brand and increase awareness of its affordable options. Tactical programs are outlined to target consumers, media, and the jewelry industry, including events, sponsorships, and trade show participation. A budget and measurement metrics are also proposed.
A Private and Exclusive Event which will provide the most extraordinary and Unique products and services around the Globe . Now in Abu Dhabi , then Miami , Zurich , Baden Baden, Miami ..
Coming in October 2015
The document outlines a strategic communication plan to promote Historic Falmouth in Jamaica as a cruise destination. The plan has four main objectives: 1) Generate positive awareness of Falmouth; 2) Change perceptions that Royal Caribbean is taking advantage of the local community; 3) Engage target audiences through two-way communication; 4) Attract new businesses to Falmouth. Tactics include highlighting attractions, demonstrating community investment, addressing concerns through town halls and media, and providing business incentives. The goals are to increase tourism 50% and complete historic renovations.
Tiffany & Co. is looking to expand into Portugal by participating in the Portojoia trade show in Porto, Portugal in September 2009. The objective is to establish Tiffany's as a recognized player in the Portuguese and European jewelry industry. Tiffany's will showcase their white gold and colored gemstone jewelry at the trade show and work to generate new business opportunities with local manufacturers. They will also work to receive positive media coverage positioning Tiffany's as an industry leader to help "localize" their store offerings in Portugal. Tiffany's has allocated a $20,000 budget for the trade show booth and materials, media training, and courting local and foreign journalists to attend.
IMI’S SMOKEHOUSE IE – Slideshow 2016 finalNicolette C.
Imi's Smokehouse IE is a family-owned business located in Tallaght Village, Dublin that imports and sells Hungarian specialties ("Hungaricums") like cured meats, pickles, sauces, honey, and confections. The business was started in 2014 and is run by siblings Nicolette and Adam Csanda. A SWOT analysis identified strengths like homemade premium quality products and unique customer service, weaknesses such as delivery fees, opportunities like growing demand and expanding sales channels, and threats from increased competition. The business practices niche marketing targeting the Hungarian, Polish, Lithuanian, and Latvian communities in Ireland.
Advertising agency Mind Shop - PresentationAngela Calina
Our values are: TRUST, PASSION, CREATIVITY.
We stand by these values in every project we deliver to our client. We shall be glad to meet and understand you and your business needs.
The document summarizes an upcoming dairy industry conference - the 2018 Global Dairy Congress. It will take place June 19-21, 2018 in Warsaw, Poland and include sessions on regional market trends, innovations, sustainability strategies, and networking opportunities. It will also feature the World Dairy Innovation Awards ceremony and gala dinner. Speakers will represent major international dairy companies and discuss topics like market growth, export strategies, and health trends.
The document provides information about the FastFWD Fashion event that took place in November 2014 and the upcoming Retail Recharged event in 2015. It summarizes the 2014 event which had 160 attendees from various retailers and technology companies. It then outlines plans for the 2015 Retail Recharged event which will bring together leaders in retail, retail technology, and investment to showcase innovations through keynotes, panels, and a pitch competition for emerging startups. The document discusses the attendee demographic, content topics, agenda, marketing strategy and goals of connecting retailers with innovative solutions.
The document summarizes an upcoming IT leadership conference taking place from September 3-5 in Goa. It will bring together 50 leading retailers and distributors to discuss topics like smart devices, home automation, and security. The conference aims to help participants transform and evolve with changing consumer technology trends. It provides an overview of the agenda, which includes keynotes, workshops, and presentations. It also outlines sponsorship opportunities at different levels, from platinum to associate, offering various benefits like presentation time, booths, and branding. The goal is to provide engagement options for solution providers and help discuss new products, strategies, and partnerships.
The document provides information about the annual IPM Convention and Exhibition, including sponsorship opportunities. The Convention attracts over 500 HR professionals each year and offers networking opportunities. Sponsorship packages range from R450,000 to R2.5 million and include various benefits like branding, speaking opportunities, tickets, and advertising. The goal is to engage industry leaders on HR trends and solutions.
The document provides information about an upcoming two-day conference on big data for e-commerce and e-marketing. It will be held October 25-26 in Santa Clara, California, with 200-300 expected attendees. The conference aims to bring together stakeholders from various industries to share insights and create business value around big data. The tentative schedule includes keynote speeches, panel discussions, workshops, and networking sessions. Potential speakers and topics are also listed. Sponsorship opportunities are outlined that provide various marketing benefits to sponsors.
The document provides information on sponsorship opportunities for the CQI Conference 2016, which will be held on April 13, 2016 in London. It details various sponsorship packages that range from £4,000 to £15,000, including headline sponsorship. Benefits include branding and promotion across CQI and IRCA platforms reaching over 17,000 professionals. The highest level headline sponsorship package provides premium branding and exposure through prominent logo placement, a large exhibition booth, speaking opportunities, and print and digital advertising. The conference typically sells out and attracts over 200 quality and business management professionals.
Money&Me B2C Personal Finance Show London May 2017 Jack Arazi
The document summarizes an upcoming consumer finance exhibition in London from May 19-21. It will bring together personal finance providers and visitors at Westfield London shopping center. The exhibition aims to connect financial services companies with potential customers in an accessible location. Details include floor plans, exhibitor packages, sponsorship opportunities, and marketing strategies to attract visitors and exhibitors.
The Puerto Rico Information Technology Cluster is organizing its 1st IT & CIO Leadership Conference. Puerto Rico’s private and public sector leaders will engage in an important direction-setting dialogue on the role of IT as a principal engine of innovation and economic development for the island. This event is a unique opportunity for executives in the #PuertoRico IT industry to network, learn from each other, and discuss opportunities in the island and abroad.
Come and join #PRITCluster in revitalizing Puerto Rico’s IT Industry!
This document outlines three strategy scenarios - 2015, 2020, and 2025 - for manufacturers, distributors, dealers, and the market in the global print media channel. It proposes two support services called "Explorer" and "Adventurer" to help companies strategically enter new markets and develop market and product opportunities globally. The services are provided by Danny Moloney through his companies Global Channel Partners and PrintMediaPartners and draw on 30 years of expertise in the print media industry.
This document summarizes Seedstars World, a global startup competition focused on emerging markets. It highlights that Seedstars World identifies promising entrepreneurs in over 60 emerging markets through local competitions. Top startups are invited to regional events and the global finale in Switzerland, where they can win prizes, funding, and access investors and advisors. The goal is to support talented entrepreneurs shaping the future in Africa, Asia, Latin America, and other emerging markets.
In-Cloud Promoción is a Spanish startup company that helps other companies internationalize and export through virtual trade fairs. It provides market research, promotion design, database creation, and personalized international promotion. Services are delivered through a specialized team, IT platform, and international network. The company's first virtual trade fair, Arte e, will focus on contemporary art and take place online from April 1-4, 2014, allowing exhibitors and visitors from around the world to participate. Interested parties can register on the company's website or follow their social media for more information.
CMO Innovation Summit Singapore is one of industry’s most reputed, highly engaging and widely attended forum for the region’s top marketing leaders and business decision makers.
This closed-door summit will gather over 150+ CMOs, VP Marketing, GM/Head of Marketing, and Head/Director of Digital/Data/Branding/Experience/Social Media/Loyalty/Analytics, and other key business decision makers to find out what it takes to drive successful marketing today!
This document provides information on sponsorship opportunities for Smart IoT London, including exhibit space, various sponsorship packages, and theatre sponsorship. The highest level of sponsorship is the Diamond Sponsorship, limited to two companies, which includes four speaking opportunities, prominent logo placement, and other marketing benefits. Other major sponsorship options include the Founding Partner package and sponsorship of the Keynote Theatre, called the IoT Futures Forum. Theatre sponsorship in general is described as allowing a sponsor to position themselves as a leader in a particular field related to that theatre's topic. Contact details are provided to discuss customized sponsorship packages.
The document provides information about the Indonesia Human Capital Summit 2016 being held on October 27-28, 2016 in Jakarta. The summit will bring together over 1,000 participants from various companies and organizations to discuss strategies for talent management and developing workforce skills to increase competitiveness in global markets. It outlines the event agenda including keynote speeches, panel discussions, and sessions on topics such as attracting millennial talent and developing skills for organizational growth. The document also provides details on sponsorship and exhibition opportunities for companies to participate in the summit.
Shopper Marketing Expo 2013 by the Path to Purchase InstituteJennifer Grady
Registration is now open for the Shopper Marketing Expo taking place Oct 8-10 at Chicago's Navy Pier. It's the world's largest gathering of shopper marketing professionals from every segment of the industry who work hand-in-hand to effectively engage shoppers and drive retail sales. The Expo offers:
*4000 attendees from consumer product manufacturers, retailers, agencies and solution providers
*150 exhibitors across 50+ product categories
*75 renowned speakers
*24 hours of unrivaled educational seminars in 10 different tracks covering shopper marketing best practices, insights, omni-channel strategies, mobile marketing solutions, small budget excellence, big picture, understanding your shopper, design & creativity, leveraging social media and strategies at retail
*3 in-depth symposiums
*2 inspiring keynote addresses featuring speakers from Coca-Cola, Family Dollar and Office Max
The Expo also features the Design of the Times Gallery, a separate, curated space on the exhibit floor showcasing the most creative in-store activations all vying for silver, gold, platinum and "Best of the Times" honors as judged by leading brand and retail executives.
The Design of the Times Award Reception and Ceremony will celebrate the winners on Wednesday, October 9 from 5-7pm.
Container World 2017 Sponsorship Prospectuskgraham32
The document provides information about the Container World conference to be held February 21-23, 2017 in Santa Clara, California. The conference will focus on driving business and technical agility with containers through strategic discussions, technical sessions, and case studies. Last year's event included 70 expert speakers from companies like Docker, AWS, Google, and IBM. It provided networking opportunities that were well received. The document promotes sponsorship and exhibition opportunities at the 2017 event.
The document describes a conference on strategies for complying with BS5 and BS6 emissions norms in India. It provides details on sponsorship opportunities for the conference, which will bring together automotive industry leaders, CEOs, and policymakers. Sponsorship packages range from Rs. 3-12 lacs and include benefits like branding, booth space, delegate passes, and advertisements. The top-tier "Event Partner" sponsorship of Rs. 12 lacs provides the most prominent promotion and benefits. The goal of the conference is to help reshape business strategies to reduce vehicular emissions through sharing ideas and experiences.
SMi Group is launching SETAF 2015 - Soldier Equipment and Technology Advancement Forum. This inaugural event takes place in Oslo next April. Contact Sadia Malick Jones to get involved
The document provides details about the JA Company Programme 2015/16 Trade Fair, including key dates, submission requirements, and event logistics. Some of the highlights include:
- The Trade Fair will take place on December 12, 2015 with over 13,000 visitors expected. CEO briefings will be held to review requirements.
- Companies must submit materials like product photos, volunteer nominations, and samples by various deadlines. On-stage promotion time slots will be allocated at the Trade Fair.
- Awards include Best Booth and Most Popular Offering. Booths will be judged on criteria like design, customer service, and marketing strategy. A peer-to-peer voting will determine the most popular offering.
This two-day conference will address the key challenges facing the Fast Moving Consumer Goods and New Product Development industry in Australia. It will feature over 20 speakers from leading FMCG companies and retailers. Day one will focus on the challenges ahead for the industry, including changing trading environments, private label growth, and collaboration between suppliers and retailers. Day two will focus on innovation, with panels on driving innovation and attracting top talent. The conference aims to provide insights on issues like trade spend, in-store consumer decision-making, and developing new product ideas that deliver real growth.
This two-day conference will address the key challenges facing the Fast Moving Consumer Goods and New Product Development industry in Australia. It will feature over 20 speakers from leading FMCG companies and retailers. Day one will focus on the challenges ahead for the industry, including changing trading environments, private label growth, and collaboration between suppliers and retailers. Day two will focus on innovation, with panels on driving innovation and attracting top talent. The conference aims to provide insights on issues like trade spend, in-store consumer decision-making, and developing new product ideas that deliver real growth.
The document provides information about the FastFWD Fashion event that took place in November 2014 and the upcoming Retail Recharged event in 2015. It summarizes the 2014 event which had 160 attendees from various retailers and technology companies. It then outlines plans for the 2015 Retail Recharged event which will bring together leaders in retail, retail technology, and investment to showcase innovations through keynotes, panels, and a pitch competition for emerging startups. The document discusses the attendee demographic, content topics, agenda, marketing strategy and goals of connecting retailers with innovative solutions.
The document summarizes an upcoming IT leadership conference taking place from September 3-5 in Goa. It will bring together 50 leading retailers and distributors to discuss topics like smart devices, home automation, and security. The conference aims to help participants transform and evolve with changing consumer technology trends. It provides an overview of the agenda, which includes keynotes, workshops, and presentations. It also outlines sponsorship opportunities at different levels, from platinum to associate, offering various benefits like presentation time, booths, and branding. The goal is to provide engagement options for solution providers and help discuss new products, strategies, and partnerships.
The document provides information about the annual IPM Convention and Exhibition, including sponsorship opportunities. The Convention attracts over 500 HR professionals each year and offers networking opportunities. Sponsorship packages range from R450,000 to R2.5 million and include various benefits like branding, speaking opportunities, tickets, and advertising. The goal is to engage industry leaders on HR trends and solutions.
The document provides information about an upcoming two-day conference on big data for e-commerce and e-marketing. It will be held October 25-26 in Santa Clara, California, with 200-300 expected attendees. The conference aims to bring together stakeholders from various industries to share insights and create business value around big data. The tentative schedule includes keynote speeches, panel discussions, workshops, and networking sessions. Potential speakers and topics are also listed. Sponsorship opportunities are outlined that provide various marketing benefits to sponsors.
The document provides information on sponsorship opportunities for the CQI Conference 2016, which will be held on April 13, 2016 in London. It details various sponsorship packages that range from £4,000 to £15,000, including headline sponsorship. Benefits include branding and promotion across CQI and IRCA platforms reaching over 17,000 professionals. The highest level headline sponsorship package provides premium branding and exposure through prominent logo placement, a large exhibition booth, speaking opportunities, and print and digital advertising. The conference typically sells out and attracts over 200 quality and business management professionals.
Money&Me B2C Personal Finance Show London May 2017 Jack Arazi
The document summarizes an upcoming consumer finance exhibition in London from May 19-21. It will bring together personal finance providers and visitors at Westfield London shopping center. The exhibition aims to connect financial services companies with potential customers in an accessible location. Details include floor plans, exhibitor packages, sponsorship opportunities, and marketing strategies to attract visitors and exhibitors.
The Puerto Rico Information Technology Cluster is organizing its 1st IT & CIO Leadership Conference. Puerto Rico’s private and public sector leaders will engage in an important direction-setting dialogue on the role of IT as a principal engine of innovation and economic development for the island. This event is a unique opportunity for executives in the #PuertoRico IT industry to network, learn from each other, and discuss opportunities in the island and abroad.
Come and join #PRITCluster in revitalizing Puerto Rico’s IT Industry!
This document outlines three strategy scenarios - 2015, 2020, and 2025 - for manufacturers, distributors, dealers, and the market in the global print media channel. It proposes two support services called "Explorer" and "Adventurer" to help companies strategically enter new markets and develop market and product opportunities globally. The services are provided by Danny Moloney through his companies Global Channel Partners and PrintMediaPartners and draw on 30 years of expertise in the print media industry.
This document summarizes Seedstars World, a global startup competition focused on emerging markets. It highlights that Seedstars World identifies promising entrepreneurs in over 60 emerging markets through local competitions. Top startups are invited to regional events and the global finale in Switzerland, where they can win prizes, funding, and access investors and advisors. The goal is to support talented entrepreneurs shaping the future in Africa, Asia, Latin America, and other emerging markets.
In-Cloud Promoción is a Spanish startup company that helps other companies internationalize and export through virtual trade fairs. It provides market research, promotion design, database creation, and personalized international promotion. Services are delivered through a specialized team, IT platform, and international network. The company's first virtual trade fair, Arte e, will focus on contemporary art and take place online from April 1-4, 2014, allowing exhibitors and visitors from around the world to participate. Interested parties can register on the company's website or follow their social media for more information.
CMO Innovation Summit Singapore is one of industry’s most reputed, highly engaging and widely attended forum for the region’s top marketing leaders and business decision makers.
This closed-door summit will gather over 150+ CMOs, VP Marketing, GM/Head of Marketing, and Head/Director of Digital/Data/Branding/Experience/Social Media/Loyalty/Analytics, and other key business decision makers to find out what it takes to drive successful marketing today!
This document provides information on sponsorship opportunities for Smart IoT London, including exhibit space, various sponsorship packages, and theatre sponsorship. The highest level of sponsorship is the Diamond Sponsorship, limited to two companies, which includes four speaking opportunities, prominent logo placement, and other marketing benefits. Other major sponsorship options include the Founding Partner package and sponsorship of the Keynote Theatre, called the IoT Futures Forum. Theatre sponsorship in general is described as allowing a sponsor to position themselves as a leader in a particular field related to that theatre's topic. Contact details are provided to discuss customized sponsorship packages.
The document provides information about the Indonesia Human Capital Summit 2016 being held on October 27-28, 2016 in Jakarta. The summit will bring together over 1,000 participants from various companies and organizations to discuss strategies for talent management and developing workforce skills to increase competitiveness in global markets. It outlines the event agenda including keynote speeches, panel discussions, and sessions on topics such as attracting millennial talent and developing skills for organizational growth. The document also provides details on sponsorship and exhibition opportunities for companies to participate in the summit.
Shopper Marketing Expo 2013 by the Path to Purchase InstituteJennifer Grady
Registration is now open for the Shopper Marketing Expo taking place Oct 8-10 at Chicago's Navy Pier. It's the world's largest gathering of shopper marketing professionals from every segment of the industry who work hand-in-hand to effectively engage shoppers and drive retail sales. The Expo offers:
*4000 attendees from consumer product manufacturers, retailers, agencies and solution providers
*150 exhibitors across 50+ product categories
*75 renowned speakers
*24 hours of unrivaled educational seminars in 10 different tracks covering shopper marketing best practices, insights, omni-channel strategies, mobile marketing solutions, small budget excellence, big picture, understanding your shopper, design & creativity, leveraging social media and strategies at retail
*3 in-depth symposiums
*2 inspiring keynote addresses featuring speakers from Coca-Cola, Family Dollar and Office Max
The Expo also features the Design of the Times Gallery, a separate, curated space on the exhibit floor showcasing the most creative in-store activations all vying for silver, gold, platinum and "Best of the Times" honors as judged by leading brand and retail executives.
The Design of the Times Award Reception and Ceremony will celebrate the winners on Wednesday, October 9 from 5-7pm.
Container World 2017 Sponsorship Prospectuskgraham32
The document provides information about the Container World conference to be held February 21-23, 2017 in Santa Clara, California. The conference will focus on driving business and technical agility with containers through strategic discussions, technical sessions, and case studies. Last year's event included 70 expert speakers from companies like Docker, AWS, Google, and IBM. It provided networking opportunities that were well received. The document promotes sponsorship and exhibition opportunities at the 2017 event.
The document describes a conference on strategies for complying with BS5 and BS6 emissions norms in India. It provides details on sponsorship opportunities for the conference, which will bring together automotive industry leaders, CEOs, and policymakers. Sponsorship packages range from Rs. 3-12 lacs and include benefits like branding, booth space, delegate passes, and advertisements. The top-tier "Event Partner" sponsorship of Rs. 12 lacs provides the most prominent promotion and benefits. The goal of the conference is to help reshape business strategies to reduce vehicular emissions through sharing ideas and experiences.
SMi Group is launching SETAF 2015 - Soldier Equipment and Technology Advancement Forum. This inaugural event takes place in Oslo next April. Contact Sadia Malick Jones to get involved
The document provides details about the JA Company Programme 2015/16 Trade Fair, including key dates, submission requirements, and event logistics. Some of the highlights include:
- The Trade Fair will take place on December 12, 2015 with over 13,000 visitors expected. CEO briefings will be held to review requirements.
- Companies must submit materials like product photos, volunteer nominations, and samples by various deadlines. On-stage promotion time slots will be allocated at the Trade Fair.
- Awards include Best Booth and Most Popular Offering. Booths will be judged on criteria like design, customer service, and marketing strategy. A peer-to-peer voting will determine the most popular offering.
Similar to FMCG 2010 Draft Agenda Website Version (20)
This two-day conference will address the key challenges facing the Fast Moving Consumer Goods and New Product Development industry in Australia. It will feature over 20 speakers from leading FMCG companies and retailers. Day one will focus on the challenges ahead for the industry, including changing trading environments, private label growth, and collaboration between suppliers and retailers. Day two will focus on innovation, with panels on driving innovation and attracting top talent. The conference aims to provide insights on issues like trade spend, in-store consumer decision-making, and developing new product ideas that deliver real growth.
This two-day conference will address the key challenges facing the Fast Moving Consumer Goods and New Product Development industry in Australia. It will feature over 20 speakers from leading FMCG companies and retailers. Day one will focus on the challenges ahead for the industry, including changing trading environments, private label growth, and collaboration between suppliers and retailers. Day two will focus on innovation, with panels on driving innovation and attracting top talent. The conference aims to provide insights on issues like trade spend, in-store consumer decision-making, and developing new product ideas that deliver real growth.
This two-day conference focuses on driving product innovation for fast-moving consumer goods companies. It will provide expert presentations and case studies on developing new products and expanding existing product lines to sustain business growth. Topics will include identifying market trends, transforming consumer insights into new products, anticipating future trends, collaborating with suppliers to improve innovation, and utilizing strategic planning to map product initiatives. The conference is endorsed by the Chartered Institute of Marketing Malaysia and will be facilitated by industry experts from companies like PepsiCo, Nestle, Philips, and McCain Foods.
Excelling in innovation formulas towards developing sustainable new products and
product expansion while simultaneously boosting your organisation towards greater
growth
The document announces an event on November 16-17, 2010 at Luna Park in Sydney bringing together over 50 speakers and exhibitors from the fast-moving consumer goods (FMCG) industry. The event aims to provide the latest techniques and tools across all areas of the marketing mix to help the FMCG industry market smarter. Sponsorship and exhibition opportunities are available for the event organized by FMCG.asn.au and ACEvents.com.au.
You are invited to attend an exclusive launch event on April 24, 2009 from 10:30am to 12:00pm at Cliftons in Brisbane. The launch will feature morning tea and a short presentation by John Gerrie of Learning Solutions on innovative technology solutions to help companies solve customer problems and drive success. RSVPs are requested by April 21st and can be sent to Natalie Carnes.
11. The Slippery SlopeMore private label, more imports – less branded volume, less margin, less investment in local category building, innovation and manufacturing down the slippery path of the clothing industry we go...
12. The warning lights are flashing for the FMCG Industry The balance of power has been steadily moving from the brands toward the large retailers in Australia, and now these retailers are under increasing threat from a new breed of retailer who don’t need brands, because they are building their own There is really only one response from the branded FMCG marketer better get smarter smarter products, smarter marketing, smarter positioning, smarter communication, smarter distribution, smarter supply chain, smarter pricing and smarter people Constant innovation is our best defence Changing 30% of our portfolio every 36mths makes it tough for our competitor, even tougher for the store brands
13. FMCG 2010 Objectives Bring the best FMCG minds, techniques and tools together in one place, over two huge days, to get the FMCG industry back onto the front foot, thinking smarter in every P of the marketing mix, particularly the 5thP of Marketing - SMARTER PEOPLE. If we are not prepared to renew 30% of our portfolio every three years, Aldi and Costco might save us the trouble!
14. Target Audience FMCG – Marketing / Brand Managers Product Manager, Brand Manager, Marketing Manager, Franchise Manager, General Manager – Marketing, Marketing Director, Business Director R&D / New Product Development Managers Product Development Manager, R&D Manager, New Initiative Manager, Innovation Manager, General Manager - Innovation, R&D Directors Practitioners Advertising Agencies, Infomercial Agencies, PR Agencies, Market Research Agencies, Product Design Agencies, Structural Packaging Agencies, Promotional Agencies, Media Production Houses. Suppliers Packaging, Container, Label Manufacturers, Fragrance and Flavour Houses, Ingredient Suppliers Media Owners TV Networks, Print,Radio, Outdoor and In-store Human Capital Recruitment Agencies, Training & Development Companies and Educational Institutes
15. Draft Agenda OFFICIAL OPENING – Conference Eve 7.30 – 10.30pm Official launch and opening of the exhibition area (30- 40 Exhibitors) FMCG 2010 - DAY 1 8.15 – 8.45am - Registration / Coffee / Networking 8.45 – 9.00am - Opening – Conference Convenor - John Gerrie SESSION 1 – The Facts and Key Challenges 9.00 – 9.30am – Official Welcome Industry Association 9.30 – 10.15am – The State of the FMCG Industry Leading FMCG Industry Research Company 10.15 – 10.45am – Morning Break 10.45 – 11.15am – The Challenges Facing the Industry Leading FMCG Industry Consulting Company 11.15 – 11.45am – The Challenges Ahead - A Retail Perspective Leading Retailer 11.45 – 12.30 – The Key Challenges Facing our Industry - Panel Discussion Lead by Industry Association or Leading Consulting Company 12.30 – 2.00 - Lunch
16. SESSION 2 – PRODUCT - Smarter Innovation 2.00 – 2.30pm – Managing the Challenges - Case Study 1 Leading FMCG Company 2.30 – 3.00 – Managing the Challenges – Case Study 2 Leading FMCG Company 3.00 – 3.30 – Afternoon Break 3.30 – 4.00 – New Products – Hits and Misses from around the World Leading FMCG Industry Market Intelligence Provider 4.00 – 4.30 – Picking Smarter NPD Ideas Leading FMCG Industry Front-end of Innovation Consultant 4.30 – 5.00 – NPD – Forecasting Success Leading FMCG NPD Test Market Simulation Market Research Provider 5.00 – 5.30 – Managing the Innovation Process more Efficiently and Effectively Leading Stage-Gate Provider FMCG 2010 - DAY 1 – EVENING FUNCTION 5.30 – 7.30 – Cocktails in Exhibition Area 7.30 – 10.30 – Dinner and entertainment (Sponsored by leading Media Company) Dinner Speaker
17. DAY 2 SESSION 3 – PROMOTION - SMARTER MARKETING 8.30 – 9.00 – Smart FMCG advertising – Case Study in Advertising Effectiveness Leading Adverting Agency 9.00 – 9.30 – Smarter Media Thinking – Case study in Effective Media Planning in FMCG Leading Media Planning Agency 9.30 – 10.00 – Infomercial – Case Study -Effectiveness Infomercial Strategy Leading FMCG Infomercial Provider 10.00 – 10.30 – Morning Break 10.30 – 11.00 - FMCG Sustainability Leading Authority on Sustainability in the FMCG Industry SESSION 4 - PLACE - Smarter placement 11.30 – 12.00 – Understand the true dynamics of the shopping experience Leading FMCG Market Research Provider 12.00 – 12.30 – More than 70% of buying decisions are made in-store Point of Sale Industry Association 12.30 – 2.00 - Lunch
18. DAY 2 (cont.) SESSION 5 - PRICE - Smarter Pricing 2.00 – 2.30 – Smarter Pricing Leading FMCG Market Research Provider 2.30 – 3.00 - Smarter Trade Spend Leading Trade Spend Software Provider 3.00 – 3.30 – Afternoon Tea SESSION 6 - 5thP in the Marketing Mix - PEOPLE - Smarter People 3.30 – 4.15 – Making the most of a FMCG career Leading FMCG Recruiter 4.15 – 4.45 – Launch of the FMCG 5th P Graduate Internship Program FMCG Association 4.45 – 5.15 - Are we educating the next generation of FMCG leaders? Leading Business School 5.15 – 5.30 – Closing Comments / FMCG 2011 FMCG 2010 Convenor
19. Naming Rights Sponsor – industryexclusivity plus multiple speaker / extended session Unique Exposure Conference naming rights / Corporate logo integrated into FMCG 2010 Conference Logo Conference opening themed video (produced to sponsors brief by FMCG 2010 with naming rights sponsors holding final approval rights) (valued $10,000) Branded lanyard Opportunity to deliver extended presentation in most appropriate section linked to sponsors business or multiple presentations 25% discount of sponsorship of Official Opening Event, Network Cocktails and Dinner and sachet 20 x VIP delegate passes for sponsor’s key clients to attend the conference (valued $30,000) 20 x Additional Launch and Dinner invitations (valued $3500) 20 x Exhibition Area passes (valued $400) 24m2 shell scheme stand reserved in a prime position in the exhibition area Sponsorship Investment: ENQUIRE (includes $43,900 in additional value)
20. Platinum Sponsorship – Speaker plus Industry Exclusivity Unique Exposure Opportunity to deliver presentation on Day 1 or first presentation in the appropriate session Acknowledgement as “Platinum Sponsor” by the organiser and chairperson during the event proceedings 10 x VIP delegate passes for sponsor’s key clients to attend the conference (valued $15,000) 10 x Additional Launch and Dinner invitations (valued $1750) 20 x Exhibition Area passes (valued $400) 3 x corporate banners supplied by the sponsor to be displayed inside the conference room (1 in front and 2 at side or rear of room) Sponsorship Investment: $60,000 (includes $17,150 in additional value) Gold Sponsorship –Speaker Unique Exposure Opportunity to deliver presentation in appropriate section Acknowledgement as “Gold” Sponsor” by the organiser and chairperson during the event proceedings 5x VIP delegate passes for sponsor’s key clients to attend the conference (valued $7500) 5 x Additional Launch and Dinner invitations (valued $875) 20 x Exhibition Area passes (valued $400) Sponsorship Investment: $30,000 (includes $8775 in additional value)
21. Silver Sponsorship – branding plus exhibition stand Unique Exposure Acknowledgement as “SilverSponsor” by the organiser and chairperson during the event proceedings 2x VIP delegate passes for sponsor’s key clients to attend the conference (valued $3,000) 2 x Extra Launch and Dinner invitation (valued $350) 20 x Exhibition Area passes (valued $400) 12m2 shell scheme stand reserved in a prime position in the exhibition area Sponsorship Investment $10,000 (includes $3750 in additional value) Networking Cocktails and Dinner Sponsorship Unique Exposure Acknowledgement as “Networking Cocktails and Dinner Sponsor” by the organiser and chairperson during the event proceedings Opportunity to deliver the after dinner speech Opportunity to place material at place setting and erect banners in dining area 2x VIP delegate passes for sponsor’s key clients to attend the conference (valued $3,000) 10 x additional Launch and Dinner invitation ($1,750) 20 x Exhibition Area passes ($400) 12m2 shell scheme stand reserved in a prime position in the exhibition area Sponsorship Investment $40,000 (includes $5150 in additional value)
22. Official Launch Event Unique Exposure Acknowledgement as “Official Launch EventSponsor” by the organiser and chairperson during the event proceedings Opportunity to distribute material and erect banners in launch event / exhibition area 2x VIP delegate passes for sponsor’s key clients to attend the conference (valued at $3,000) 10 x additional Launch and Dinner invitation ($1,750) 20 x Exhibition Area passes ($400) 12m2 shell scheme stand reserved in a prime position in the exhibition area Sponsorship Investment $20,000 (includes $5150 in additional value) All Sponsorship Packages Additional Value Corporate message on FMCG 2010 website Complimentary mailing of 500 brochures to your key clients and partners (all costs paid and logistics organised by Association and Communications Events) 1 x complementary insert in the delegate folders (up to 4 A4 pages per insert) to be supplied by the sponsor 2 x uses of the complete event delegate list for post‐event marketing via email and/or post (distribution managed by Association and Communications Events)