This document profiles 50 marketing leaders over 50 years old and provides brief summaries of each including their title, company, Twitter followers, and responses to two questions: 1) How and where do you find innovative ideas? and 2) What's the best way to keep your eye on the future? The profiles highlight a variety of ways these marketing experts find innovative ideas such as reading blogs and publications, attending events, talking to people of different backgrounds, and observing trends. They suggest keeping an eye on the future by networking, reading widely, listening to younger people, and staying open-minded to new ideas and technologies.

1. 2013 Version
50 Marketing Leaders Over 50 You Should Know
You’re nevertooyoungor too oldif you’ve gottalent
By AlanSee
Let’srecognize thatage has little todowithability. You’re nevertooyoungortoo oldif you’ve got
talent. Inthe marketingworld,AdvertisingAge andDirectMarketingNewshave their40 Under40 lists.
Forbeshastheir30 Under 30. Thisblogpost counterbalanceswith 50whoare over50 because to my
knowledge alistof thisnature hasneverbeenpublished.
Now,before Ipresentmy 50 letme provide some backgrounddetails. Yes,incase youare wondering,I
am over50, and thisgroup was mainly pulledtogetherthroughmypersonal Twitterfollowers. I’m
currentlyrankedasthe 3rd
most followedChiefMarketingOfficeronTwitterby Social MediaMarketing
Magazine. Since I have nearly60K followersIwasconfident there would be atleast50 profiles
representingmarketingleadersover50 yearsof age that are innovativeandstill doingremarkable work.
I justneededtoidentify them,andwell …getthemtoadmittheywere over50! I alsowanted to ask
themtwoquestions:
1. How and where do you findinnovative ideas?
2. What’sthe best way to keepyour eye on the future?
It has beenaninteresting andfun processtoputtogetherthese namesbecause I’velearnedsome
thingsaboutmy TwitternetworkthatIdidn’tknow,andI’ll be a bettermarketerforit. Anadditional
side benefitI’ve gained isanappreciationformycontacts inthe 40-50 age range who’ve reachedoutto
helpme withprofile suggestions. Theyare not old enoughtomake my listandtheyare too oldforthe
others,butthey were still readytohelp. It’stoughbeinginnoman’sland,so thanksgang!
Thisprojecthas takenlongerthanI expectedasthisgroupisverybusy,and notall were eagerto
anticipate follow-uptweets andcontactfromthe AARP! Inorder to make the lista little easiertodigest
I’ll be breakingindownintoseveral postssostaytunedforthe complete group. Inthe meantime,here
isthe firstbatch in no particularorder.
Jill Konrath
@jillkonrath
TwitterFollowers: 12,893
Title:PresidentandFounder
Company: JILL KONRATH
Website: www.jillkonrath.com
1. I’man ideajunkie.Ilove learningaboutfreshstrategiesboth inside&outside myprofessionand
industry.The bestideascome fromthe mash-ups.
2. Look to the youngerpeople!Theirperspectivesandapproacheshelpme see thingsdifferently.And,
whencombinedwithyourhard-earnedwisdom, itvirtuallyassuresthatyoustaya game-changer.

2. Jay Brokamp
@JayBrokamp
TwitterFollowers:227
Title:PresidentandFounder
Company:docustar
Website:http://www.docustar.com/
1. I've become a studentof understandinghow the ideainthe cornerwill impactthe trendsinthe big
booth.I looktowardpeople andcompaniestryingtoleverageconvergingrailsof technology.I've
appliedwhatIsee to ourbusinessmodel andsoftware development.
2. I listentoandtry to understandthe challengesbusinessesare confrontedwithandwhy.Ifindthat
by tackingthe technologiescorporationsare investinginandunderstandingwhytheyare successful
or perhapsmore importantly,notassuccessful ashoped,givesme awindow intothe talentand
serviceswhichwillbe indemand.
Joan Schneider
@schneiderpr
TwitterFollowers:2,206
Title:PresidentandFounder
Company:SchneiderAssociates
Website:http://www.schneiderpr.com/
1. Go to museums,lecturesatHarvardBusinessSchool andtravel the US and the world—preferablyon
a motorcycle.
2. Don’tsit inyour office,getoutandtalkto people of all different stripes,stayuponthe news(TV,
newspapers,online,Twitter),take auniversityclassandhire lotsof interns.
Michael Libbie
@MichaelLibbie
TwitterFollowers: 2,858
Title:Owner
Company:InsightCubed
Website: http://insightcubed.com/
1. I watch consumersandpayclose attentiontotheirbuyinghabitsandthenmatchthose
needs/wants/desirestoourclient'sproductsorservices;creatingvisualsandtextthatmatchesthe
consumer.
2. Read...nearlyeverything. We alsouse Twittertoscan variouskey-words,Facebooktocatcha sense,
YouTube to see what'shot andfollow otherleadersinthe industrieswe touch.
ChristopherDonald
@EmailMadMan
TwitterFollowers: 993

3. Title:Strategist
Company:Inbox Group - Indiemark
Website:http://www.inboxgroup.com/
1. I listen! Tomosteveryone Ican inmy industry(Email Marketing) andreadalot. I readblogposts,
whitepapers,listenontwitterandbooks. Ialsotalka lotto those muchyoungerthat me that might
have a betterpulse on“what’snew”and whatthe cool kidsare doing.
2. AgainI listen! There alwaysseemstobe new companiescomingupwithnew toolsorintegration
that give benefittothe email marketingindustry. Itry to be openabout new optionstobe more
effectivewithdata,testing,andcreative. AgainIkeepthe youngercrowdclose. Itseemsaswe get
olderwe geta little setinour ways,we become lessopentooutside influence,Itryto be openas
possible tohearingaboutandunderstandinghow peopleconnectwithbusinesses. Whetheritbe
withemail,social,mobile,etc. I’mopentolearningfromothers.
Jim Ducharme
@hugeheadca
TwitterFollowers:1,141
Title:CommunityDirector
Company:GetResponse Email Marketing
Website:www.GetResponse.com
1. Everyone hastheirownsocial mediapoisonIthink.Some folksare naturalsforFacebook,othersare
more visual andpreferPinterestandsome like me,are Twitteroriented.Twitterremindsme of my
olddays withCBRadio,but it hasthe addedadvantage of allowingforbetterfilteringandcurating
of content.Aswell,it'sagreat "now"surveillance mediumjustlike CBwas.Itbegsthe question:
What are youthinkingordoingrightnow?
2. Boomershave an advantage whenitcomesto"seeing the future"because (toparaphrase Tom
Chapin) we cansee where we are and we know where we've been.Havingperspectivegivesyou
foresight. If youare over50 andyou can put digital intoananalogframe of reference,youare
aheadof the game.If you realize thatpeople make the digital wordandnotthe otherway around
thenyouare milesahead.We aren'tso muchexploringnew territoryaswe are exploringold
territory(ourselves)innewways.So,knowingwhere we'vebeengivesone anadvantage inbeing
able to see where we are going.Because social isnotaboutthe technology,butabouthow we use it
and humannature doesn'tchange as fastas technologydoes.
Mark Shevitz
@SJI_Inc
TwitterFollowers:221
Title:President
Company:SJI,Inc
Website: http://www.sji-inc.com/
1. In thisbusinessof developingideasandcampaigns,findingplaceswhere mymindisopentocreate
and observe isimportant. Drivingisone of them. The otherisat retail - amongproductsand
purchasers(malls,grocery,etc.).And,of course,beingaware of what'strendingon relevantsocial
platforms.

4. 2. I speakregularlyatuniversities,sobeingaroundayoungergenerationiskey. Collegestudentsand
20-somethingshave theirownideasaboutpurchasingandare justcomingintotheirownas
influencers.Tome,these are the thoughtleadersof the future, soit'sworthkeepinganeye onwho
/ whattheyperceive asthe trends,brandsandinnovatorsof tomorrow.
JeffreyPeel
@JeffreyPeel
TwitterFollowers:2,812
Title: ManagingDirector
Company:QuadrigaConsultingLtd
Website:www.quadco.co.uk
1. I firmlybelievethe bestwaytogetideasisto go out and chat with people. Irecommendjust
'gettingout'to my clientandorganise 'meetand drinks'chats with customers,partnersandstart-
ups.
2. It's impossible topredictthe future. Tryingispointless. Butmeet people whomightjustcreate the
productsof the future isa great wayto get a sense of what'spossible.
JeffOgden
@fearlesscomp
TwitterFollowers:4,985
Title:President
Company:FindNewCustomers
Website:http://findnewcustomers.com/about/
1. That's a slamdunk, Alan.I createdandhost the popularshow MarketingMade Simple TV,soIfind
the most interestingguests.Case inpoint,whenIwasofferedachance to presentaTED-like talkto a big
meeting,Iusedthe ideasIlearnedfromthe ladyonmy show RobbinPhillips,CourageousCEOof Brains
on Fire.
2. Networklike crazy,Meetcool people,likeyou,Alan. Readalot.Write blogposts.Go to meetings.
Social mediaopensahuge worldof contacts.
Emily R. Coleman,Ph.D.
@e_r_coleman
TwitterFollowers:771
Title:President
Company:CAM,Inc.
Website:www.colemanmgt.com
1. I findideasall overthe place. Ithinkthe keyis to keepyourmindopenandnot be overawedbythe
commonwisdom. Basically,itisnotthat hardto innovate if youdon'tfeel aneedto follow the
crowd. The purpose of marketing,afterall,istogetyour company/product/service/ideasnoticed.
You can't do that if you standfirmlyinthe middle of whateveryoneelseisdoing. Andthe purpose
of innovatingistoincrease revenues,let'snotforgetthat.

5. 2. Trendsare the consequence of millionsof peoplemakingpersonal decisionsfortheirownreasons.
The keyto understandingthe future istounderstandwhypeople are actingthe waytheydo.
Marketerscan influence fads,buttheyhave tofollow andanticipate - andunderstandthe
underlyingreasonsfor- trends.
Brad Shorr
@BradShorr
TwitterFollowers:9,117
Title:Directorof B2B Marketing
Company:StraightNorth
Website: http://www.straightnorth.com
1. I don't considermyself especiallycreative,butI'mgoodat recognizinggreat ideasinconversationor
throughreading(blogpostsmainly,thesedays),andthen adaptingthemtomybusiness.Ittakesafair
amountof workthough. In orderto appreciate greatideas,youhave tosiftthroughall of the many bad
onesas well.
2. Same answeras number1: talkto people andread.The struggle Ihave isgettingoutof my comfort
zone and talkingtopeople whoare younger,older,andwhohave radicallydifferentoutlooksfrom
mine.Thisiswhere blogshave beenso helpful.Engagingwithbloggershasconnectedme withvery
smart people I neverwouldhave interactedwithotherwise.
Barbara Fowler
@BarbFow50
TwitterFollowers: 611
Title:NortheastManagingPartner,CMO
Company:Chief Outsiders
Website:http://www.chiefoutsiders.com/
1. I getup earlyeveryday-upby5-andfor 2 hours or so,I read. I have the bestblogsinmy google
readerand getso manyinnovative ideasthere.FromStrategy-Business,toSEOMozto Kissmetrics,Fast
Companyto the HBR, readinggivesme the mostinsightintonew anddifferentideas.(If youneedlinks,I
have them)
2. Be opento it.I hate itwhenpeople saythatas youget older,yougetmore setin yourways.I think
youcan, but do nothave to. I like toexplore new ideas,listentopeoplewhoare completelyopposedto
howI thinkand imagine,"Whatlife experiences,whatteaching,whatmade themhave those opinions?I
believein"Assume the bestintentionsof other,Seekfirsttounderstandtheirpointof view "andthat
keepsmyeye onthe future.
Steve Kirstein
@steveonprocess
TwitterFollowers:394
Title:Directorof Marketing
Company:OnProcessTechnology
Website:http://www.onprocess.com/

6. 1. Depends onwhatkindsof ideasyou’re referringto - marketingtechnology/tools/processes –blogs,
twitter,inboundemailsfromvendors,etc.Forcreative concepts –everywhere!
2. Keepbotheyesopen –don’tdependonany one source,medium, channel,process,concept –and
alwaysbe willingtochallenge yourownbeliefs,preconceptions,SOPs.
Doug Mow
@DougMow
TwitterFollowers:1,431
Title:Chief MarketingOfficer
Company:CourionCorporation
Website: http://www.courion.com/
1. Innovationisastate of mind,nota place or a process. I findinnovativeideasall aroundme by
observinglifeandimaginingthe artof the possible.
2. It soundstrite,butthe bestway to keepyoureye onthe future isby imaginingit,lookingthrough
the windshieldandnotthe rear view mirror.
Adrea Rubin
@adrearubin
TwitterFollowers:1,707
Title:CEO
Company:AdreaRubinMedia,Inc.
Website:www.adrearubin.com
1. I consume a varietyof content(industryevents/trade shows,industrynewsletters,social media
feeds,etc.) tolearnabout currentissues/challengesfacingmycurrentandprospective clients.Itie that
informationbacktomy nearly40 years of experience ininsurance/financial servicesmarketingand,
fromthat, generate ideas.
2. By embracingtechnologyanditsinfluence on industrytrends. Also,bystayingcurrentwith
legislative changesthatimpacthowinsurance/financial servicesmarketersacquire new customers,
especiallyinthe boomers/age50+ space.
Dyan Bryson
@InspiredHealth_
TwitterFollowers:534
Title:ManagingDirector
Company:InspiredHealthStrategies,LLC
Website - www.patientadherence.com
1. I getmy innovative ideasthroughmuchresearch, participatingin conversationsanddiscussionson
LinkedInandTwitteraswell as face-to-face meetingsandevents.Imatchthisinputwithmy
personal experience- basicallyunderstandingthe problemsIhave identifiedand developing
solutionsbasedonwhatIhave learned.

7. 2. The bestway to keepmyeye onthe future isthe same use of social mediaandnetworkingbutalso
watchingindustriesotherthanmine tosee whatisworkingthere andanticipatingthe use of process
and systemsin myindustry.So,a lotof benchmarkingthrougheverywaypossible!
David Newberry
@davidnewbs
TwitterFollowers:168
Title:GroupMarketingOfficer
Company:PitneyBowesSoftware
Website:www.pb.com/software
1. Innovationissupportedbydiversityandcollaboration.A few tips:
 Give vendors5 minutesof yourtime.Itislikelythattheircompanyhasa numberof innovative
ideaswhichunderpintheirvalue proposition.
 Encourage your teams to focuson outcomesratherthanactivitiesandthereforeprovidethem
withan environmentwhere theycanthinkoutof the box.
 Collaborate acrossdepartmentsandgeographiessomanymore diverse viewpointsare captured
and considered.
2. Spendmore time withclientsonbetterunderstandingwhatiskeepingthemupatnight.
Form strongrelationshipswithasmall numberof the peercompanieswhoare conveyingleading-edge
thinkingandbestpractice. Networkandnetwork,youcanneverlistenenoughorhave toomany
viewpointsorideas.
Kay Ross
@KayRoss
TwitterFollowers: 3,800
Title:Marketingconsultant&coach, editorandcopywriter.
Company:KayRoss Marketing
Website:http://www.kayross.com/
1. I readvoraciouslyabouta wide varietyof topics:marketing,philosophy,psychology,neuroscience,
design,social media,theatre,healing,language,travel,fiction,trendsinbusinessandsociety...AndI
performcomedy improvisation,whichbuildsmyskillatspottingunlikelyconnectionsbetween
unexpectedthings.
2. There is no future;there'sonlyNOW.Keepyoureye onwhat'shappeningnow.
Ken Rutsky
@Jayrutz
TwitterFollowers:600
Title:Go to Market ThoughtLeader
Company: KJR Associates,Inc
Website:kjrassociates.com
1. Insightfromand through my clientsandtheirchallenges.
2. Alwaysthinkhowyoucan make your customer’slivesandbusinesses better.

8. Scott Doniger
@scottd44
TwitterFollowers:333
Title:SeniorVice President,StrategyandServices
Company:Sprinklr
Website:www.sprinklr.com
1. Create mindspace (forme,it'sworkingoutand/orlistening tomusic) sothatmy unconsciousmindis
free tosolve problems while myconsciousmindrechargesandregeneratesthe unconscious with
stimulatinglife.
a. Voraciouslysnackongreat"content" i.e., reada lot
b. Asktough questionsof reallysmartpeople where:
i. My social community(mostly smart, snarkypeople)
ii. Diverse connections -- young,old,andmostly notinmyindustry
2. Make sense of the pastin the propercontextof what I'm tryingtodo in the future.
a. Askgreat questions/interrogate the world
b. Create a listof signpostsandsignalsthatmightbe indicators of true future vs.flashes --
beingactive inthiswaytypically enablesme tofiltersignal fromnoise.
Ari Sherman
@ariwrite
TwitterFollowers:451
Title:Creative Director,copywriter
Company: Ari Sherman,advertising,formerlyof FrankfurtGipsBalkind
Website:arisherman.wordpress.com
1. My favorite ideascome fromlettingthe problemsolvingprocessplayout.Quicklyeliminatingthe
obvioussolutionsallowsreal freshthinkingtopercolate intoideas. The onesthatexcite me are the ones
I run with.
2. I thinkan eye to the future meansrealizingit'salreadyhere.Soengage voraciouslywiththe now.
Look at what'sout there that's cuttingedge,figure outwhatmakesitdistinct,andalwaysremember
you're as much a part of itas anyone.
Donald Lambert
@3msage
TwitterFollowers: 69
Title:Consultant
Company: Management,Marketing,Media
Website:www.3msage.com
1. Observation,Listening,Brainstorming:Takingacareful,thoughtful andactive interestinthe
questionthatneedstobe answered. Learning:After25 yearsinbroadcast communications
management,Idecidedtoreturntouniversityandcompletethe degreeuncompletedyearsearlier.

9. I founditinvigoratingbeingsurroundedbymanybrightyoungpeoplewhowere eagertotell me
that thisor that isnot howthingsare lookedattoday. I have triedto gleanthe bestof the bestfrom
the experience. Readandwatchmoviesforknowledge,stimulationandinspiration.
2. Nurture Optimism:Alwaysbelieve there are hope anda future thatcan be betterthantodayor
yesterday. Embrace Discontentment:Revel insuccessesbrieflyandmove onknowingtoday’s
innovationcanbe improved. Fosteranenvironmentof forgiveness:Innovationcanonlyoccur
where stumbling,fallingandperiodicmisdirectionis acceptedaspartand parcel to tryingnew
things.Keeptrying.Referbackto the 1st point.
John Caldwell
@jacaldwell
TwitterFollowers:1,812
Title:Principal
Company:RedPill Email
Website:http://RedPillEmail.com
1. I try to pay attentiontothe worldaroundme. My oldestsonat 27 is an Internetnative,andalotof
ideascome fromhe and hisfriends. My youngestsonat2 providesinspirationashe adaptshisworldto
hisspecial needs. One of mybestresourcesismywife,the consummate (anover-usedbutappropriate
word) shopper;whatshe buys,whatshe doesn't,andwhyis alwaysan enigma. Oh,and realityTV....
2. By understandingthe pastand the present;learningfromourownandother's mistakes;andnot
beingdistractedbythe little thingsthatare easilydistracting. Watchingandlisteningtopeople of all
ageswhile keepingwatchforinnovativeideasthatimprovepeople'squalityof life atdifferentstages
throughoutlife.
Karen Shields
@MarComMgr
TwitterFollowers:33
Title:PublicInformationOfficer/CommunicationsManager
Company: Gwinnett,Newton&Rockdale CountyHealthDepartments
Website:www.gnrhealth.com
1. I findinnovativeideasbydoingthingsthathelpstopandemptymymind. If my mindisbusyand
filled,there isnotime orroom forinnovation. Walkingoutside,meditating, playingthe piano,
reading- all of those give me pause andhelpmymindmake room forinnovation. Where isin
nature,musicand solitude.
2. The bestway to keepyoureye onthe future isto engage it. Talk to the future - the younger
generation. "Kids"intheir20sare bright. Theyare techsavvy. Theytotallyembrace new. Always
wonder.. . alwayslearn. . . and always - as a three-yearoldwoulddo - ask WHY?
Andrew(Andy) Rudin
@andy_rudin
TwitterFollowers:1,774
Title:ManagingPrincipal
Company:Outside Technologies,Inc.
Website:http://www.outsidetechnologies.com

10. 1. I findinnovationbyquestioningthe statusquo.WhenIhear "that's the wayit's alwaysbeendone,"or
"here are the rulesforX,Y, or Z,"I get hot andbothered.
2. Be constantlycurious.Focusonlifelonglearning.Read.Seekthe companyof people whoare smart,
worldlyandtalented.Take online courses.Goback to school.Write aboutsomethingyouwanttoknow
more about.Become fluentinanotherlanguage.Travel.
Drew Neisser
@DrewNeisser
TwitterFollowers:6,196
Title:CEOand Founder
Company:Renegade,LLC
Website:http://www.renegade.com
1. Howand where doyou findinnovative ideas? Forme,itstarts witha voraciouscuriosityabout
randomfacts, relevant trendsandpersonal passionspursuedviaall available media.Fromthere, it'sa
matterof trickingthe brainto connectseeminglydisparate dots intosomethingfresh.
2. What's the bestwayto keepyoureye on the future? Talkingwithforward-thinkingpeople andthen
forcingyouto turn these conversationsintocogentif notprescientarticles.
Jim Lyons
@jflyons
TwitterFollowers:2,871
Title:Writer/Analyst/Blogger
Company:JLA (formerlyHP,LyraResearch)
Website: http://jimlyonsobservations.com/
1. I have alwaysbeenabig consumerof news - national,world,local,sports, entertainment,business,
technology - andnowfindSocial Media,especiallyTwitter,tobe a great source of inspiration(to
where itleadsme,actually).Recently,IheardIra Glasstalk,and directedadvice toaspiring
journalistsandwriters,butitholdsforall of us, at any stage.He said,youneedto spendhalf your
time pokingaround("turningoverrocks"ismyfavorite wayto putit) so the other half of the time
youhave somethingtowrite about!
2. I have alwaysbeenanearlyadopter(atleastinmany categories) - nothinglikehands-on
experiencestoascertainsomething'simpactonthe future.
Bill McCloskey
@billmccloskey
TwitterFollowers:1,392
Title:Founder
Company:OnlyInfluencers,LLC
Website:http://www.onlyinfluencers.com

11. 1. Innovative ideascome tome mostoftenwhenI'mdoingsomethingnotrelatedtobusiness.Soaking
ina tub,driving,walking.Itcouldbe anywhere,anytime butitisimportanttobe opento ideaswhen
theycome.Anothergreatsource of ideasislistening toyourcustomers.Ihadone companythat I
startedin2000 andone of my clientsmentionedthattheywere lookingforatechnologythatdidn't
exist.Ilistenedtowhattheywere lookingfor,andcreatedanew product to fittheirneeds.Asaresult,I
launchedanewcompanybasedon that one conversationin2003: eDataSource.com.
2. Every morningIread a seriesof newspapers,blogs,andjournalstokeepuponwhatisgoingon but
my bestsource of informationismynetworkof peersthatI communicate withona dailybasis.Being
part of a communitythatisfocusedonmy industryhasbeenthe greatest,easiest,andmostdynamic
methodof stayingintouch withissuesthataffectthe digital marketingindustry.
Chris Williams
@chriw
TwitterFollowers:43
Title:ActingPresidentNJChapterThe CMO Club
Company:The CMO Club
Website:http://www.thecmoclub.com/
1. I have foundthat innovationoccursthought-outthe organizationandnotjustina top down
hierarchical mannerthusasCMO myrole was to spina webacross employees,partnersand
customersbothinand out of my industrytofindexamplesof innovationthatcouldbe adoptedin
whole orradicallymodifiedtomeetadifferentsetof challenges.The keyistokeepanopenmind
and alignwiththose notafraidof change especiallythoseoutof yournormal ecosystems.Inmy
'blue ocean'strategicworkshopsIencouragedmyteamat Avayawho were taskedwithsupporting
thirdparty consultantstoholdbriefingswhere the agendawasNOTonsolvingacurrent problems
(those were addressedseparately) buytolookat where technologyhasgone andtoimagine the art
of the possible.Byproactivelyapproachingclients withsolutionstoproblemtheydidnotknowthey
had we thusestablishedamore strategicrelationshipwiththem.IalsobelieveInnovationcanbe
bothincremental andradical.It’snotalwaysaboutinventingthe new butreinventingthe old.
2. What's the bestway to keepyoureye onthe future?Inmy case it was aboutstayingontop of
businesschallengesthatourclientsandmarketsstruggledwith,learningfromthe pastbutbeing
opento chart a newcourse.It may involve redefiningamarketor a new setof non-traditional
competitors. A greatexample of whatishappeningtodayisthe productdevelopmentthatis
originatinginemergingmarketsandbeingbroughtbacktoaddressthe longtail of our mature
marketsversusthe traditional approachtoinnovating centrallyandpushingtooutacross the globe
irrespectiveof local marketneeds.Newadvancesincollaborationtechnologieshasfundamentally
changedthe way groupsinnovate aroundthe world.
Ardath Albee
@ardath421
Twitterfollowers:10,199
Title:CEOand B2B MarketingStrategist
Company:MarketingInteractions,Inc.
Website:http://www.marketinginteractions.com

12. 1. In myopinion,1& 2 go together:Brainstormingcallswithpeers,anannual retreatIattend,looking
outside mynetwork,reading/absorbingavarietyof differentperspectivestolookforunique
crossoversandpushingmyworkfartherwitheach new project.Feedbackfromspeaking and
publishingthatmakesme thinkdifferentlyaboutmywork.
Laura Patterson
@lauravem
TwitterFollowers:1010
Title:PresidentandFounder
Company:VisionEdgeMarketing,Inc.
Website:http://www.visionedgemarketing.com
1. Ideasare everywhere!Ispendagreat deal of time on the road and oftenuse thistime tomeetwith
and listtopeople bothinside andoutsidethe discipline,people inthe trenchesandonthe frontline
and people whohave aviewat50,000 feet. I'm especiallyinterestedinlearningabouttheircurrent
challenges,where theyseethe brightspots,whattrendstheyare noticing,whattheyare reading
and why,andwhat issomethingtheyrecentlylearnedorwishtheyknew.A goodglassof wine
duringthese conversationscanbe veryhelpful. Itry to make it a pointto monitormajor
publicationsbothindustryandacademictolookfor trendsandsee whatpeople are talkingand
thinkingabout. If itresonateswithme perhapsitwill withothers.AndIfindmental energyand
ideascome more easilywhenmymindisfree toroam, like duringalongrun, or lap afterlapin the
pool,or workinginthe garden.
Andthe author …
Alan See
@AlanSee
TwitterFollowers: 56,400
Title:Chief MarketingOfficer
Company: AlanSee CMO Temps,LLC
Website:http://www.cmotemps.biz/
1. How andwhere doyou findinnovativeideas? Answer: Ican expressmypersonal storyonthistopic
insix words:“Olddog, newtricks,noproblem!”Ilove the ideaof lifelonglearning,soIreadand
networktotease out newideaswhereverIcan.
2. What's the bestway to keepyoureye onthe future?Answer: Torememberthisformula;Legacy
Mindset= CreativityKiller.
Remember,there are onlytwokindsof managers;the growingandthe obsolete. Be a lifelonglearner.