Uploaded byJason Silverstein
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NASCAR Summit
1) The document summarizes a presentation about changing relationships with audiences due to social media and two-way conversations. 2) It discusses how the pace of change in information technology is transforming industries like media, automobiles, and banking. Customers now favor openness and new business models. 3) Social media principles are similar to offline human interactions and should be authentic, verifiable, and relevant. The document provides examples of how social media has impacted companies and evaluates strategies for companies to engage audiences through social media.
