The hidden power of Social Media -- A presentation for Design Professionals
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A presentation for a networking event hosted by Kitchen Views and New England Homes Magazine. Introduction -- 00:46 Part 1: A look at changes on the Web -- 3:33 Part 2: How social media effects your marketing -- 12:25 Part 3: Using the Social Web to build your voice -- 19:42 Part 4: Today's web marketing for a design professional -- 22:04 Part 5: A case study of Social Media Marketing by a design professional -- 24:59 Part 6: Easy steps to get started -- 32:54 Conclusion: -- 43:00
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The hidden power of Social Media -- A presentation for Design Professionals
- 1. Presentation at Networking Event
- 2. Dan McCarthy Chairman/CEO Network Communications, Inc. THE HIDDEN POWER OF SOCIAL MEDIA
- 3. First, a look at some changes on the Internet
- 4. Almost everything on the web starts with Google.
- 5. The most influential factor in how Google presents search results is something called “PageRank.” “Pages”…not “People”
- 6. o Blogs What is Social Media? o Social networks o Video sharing o Photo sharing o Consumer reviews o Micro-blogging o SMS platform
- 7. Social Media is a series of conversations & connections between people who share interests or experience. In April, the top social media sites had more than 235 million users. MySpace FaceBook Blogger Wordpress Twitter
- 9. Facebook is the third most trafficked site on the Internet, with 104M visitors in April, up 133% since October 2008.
- 10. The shift in the web changes how to think about marketing
- 13. Your traditional marketing toolkit: Things that pull • Print advertising • Direct mail • Web site • Search marketing • E-mail • Events Cost Things that push • Marketing materials • Networking events • Referrals • Local organizations • Chamber of Reach Commerce • Associations
- 14. Contribute Network Participate Social media supplements your pull marketing – your advertising – and turbo-charges your word of mouth. It takes Internet marketing from Passive to Active at minimal cost.
- 15. You are successful in social media marketing just by being yourself, consistently & authentically.
- 17. Can I really be me?
- 29. COMBINE THE WAY YOU LIVE WITH THE WAY YOU MAKE A LIVING.
- 30. When people search on the web for you…
- 36. Using Social Media Marketing to Build A Large Platform that Presents Your Image AND Voice
- 49. You need very few tools.
- 50. Step 1: Set up a blog www.wordpress.com www.blogger.com
- 51. What do you put on your blog? Whatever is of interest to you will be of interest to people who are interested in you. • What have you seen? • What do you like? • Who have you met? • What have you done? • What do you think?
- 55. Step 2: Create your social identities Facebook LinkedIn Twitter
- 56. Things to do to get started • Build your network • Get involved in the conversation • Contribute • Comment • Participate
- 57. Join groups
- 58. Become a fan More than 165,000 members identify themselves as interested in design
- 59. Make a Fan Page for your business Click on “Create a page for my business”
- 60. Play around on Twitter: Interact with peers Find design discussions Connect with design enthusiasts
- 61. Wefollow.com Directory of members organized by interest 1000+ interior designers
- 62. Integrate your social • Add “Connect with us on…” to your print advertising identities into all your marketing • Include your social identity links on your direct mail and sales collateral • Add your social identity links to your e- mail signature • Cross-promote each social identity on individual sites Set a realistic content • Plan your content • How many times are you schedule comfortable updating? • Decide how long each update should be • Find things to share with others • Interesting objects • Projects • Web links
- 63. Have fun… Connect & engage Be interested & interesting Share your expertise Leverage your network
- 64. To get all the links www.viralhousingfix.com/miscellaneous/kit in this presentation chen-views/ To contact me dmccarthy@nci.com www.viralhousingfix.com Profile.to/DanMcCarthy To contact New England Kyle Hoepner Home 617-938-3991 x710 khoepner@nehomemag.com Betsy Abeles Kravitz 617-938-3991 x704 bkravitz@nehomemag.com
- 65. Thank you!