As a founder, your product is an extension of what you are and what you believe in and so, the first sales tool you have is yourself. Today almost every individual has a personal brand. Personal branding is a - digital or not - footprint in the sands of time and space crowd sourced by friends, colleagues, and bosse. The question is no longer IF you have a personal brand, but how to guide and cultivate the brand in the service of your startup. Jason will give you tips and tricks to build and cultivate your personal brand in order to grow your sales.

1. 10 TIPS TO BUILD YOUR PERSONAL BRAND
IN ORDER TO GROW SALES
JASON MCDONALD, DIRECTOR OF STRINGCAN

2. TheFamily
code: lamifasisi
WIFIWIFI

3. DISAGREE ON TWITTER!
#TFWORKSHOP

4. #TFWORKSHOP
JASON MCDONALD
DIRECTOR
AT STRINGCAN
10 TIPS TO BUILD YOUR PERSONAL BRAND
IN ORDER TO GROW SALES

5. 10 tips to build your personal brand
in order to grow your sales

6. JASON McDONALDStringCan Interactive
Innovation. Collaboration. Digitalization.
@StringCanEU
@JMcDonaldIntl
linkedin.com/company/stringcan-interactive
fr.linkedin.com/in/jasondmcdonald/
StringCan.fr
WithaMentor.com
Let’s Play on Twitter

7. Make Money
https://farm1.staticflickr.com/26/61056391_31343afdc6_o

8. https://pixabay.com/static/uploads/photo/2014/02/01/18/01/money-256319_960_72
farm2.staticflickr.com/1316/5145322759_ceeb2d9d9a_o_d.jpg
Customer VC - Jim Goetz

9. •Innovation
•Advantage
•Profit / Benefit
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Facebook_logo_thumbs_up_like_transparent_SVG.svg.png

10. https://pixabay.com/static/uploads/photo/2014/04/02/10/57/thought-bubble-305053_960_720.png
•Risk
•More Work
•Looking bad
https://upload.wikimedia.org/wikipedia/commons/thumb/d/df/Facebook_logo_thumbs_up_like_transparent_SVG.svg/2000px-Facebook_logo_thumbs_up_like_transparent

11. • Website
• Video
• Article (6 months ago)
Your Startup
https://upload.wikimedia.org/wikipedia/commons/4/46/Baby2.gif

12. • Innovation (Benefit)
• New Product (Advantage)
• Scalable (Profit)
Your Startup
https://upload.wikimedia.org/wikipedia/commons/4/46/Baby2.gif

13. • Most startups Fail
• They don’t know how to
work with us
• How will I look if this
goes south?
Your Startup
https://upload.wikimedia.org/wikipedia/commons/4/46/Baby2.gif

14. YOU

15. “I’ve come to learn that my initial
investment is more about the
person versus the product that I
am buying into.”
Daymond John https://pixabay.com/static/uploads/photo/2015/12/09/22/19/shark-1085669_960_720.p

16. “You never get a second chance
to make a first impression”
Mr. Will Rogers

18. Are Your Personal Search Results Hurting Your Startup Success?
5 Must Answer Personal Branding Questions for Start-up
Founders
1. Understand what you want to be
known for
2. What makes you unique?
3. What skills, smarts, or attitude do you
have that will make people want to
work with, follow or “friend” you – in
real life or online?
4. How can you help others?
5. What sort of contribution will make you
feel satisfied?
Who are you?

19. 3 Tips for the US
6. Don’t Focus on where you went to
school
7. Your online footprint should be in
English
8. US references are worth their weight
in gold

20. 8. Focus on learning
something new
9. Try and find ways to give
back
Networking
http://www.publicdomainpictures.net/download-picture.php?adresar=60000&soubor=busin
card.jpg&id=52680

21. Visibility
http://www.forbes.com/sites/shelliekarabell/2016/01/26/french-entrepreneurs-ready-for-the-us/#10370d131c3
10. Get on stage early and often

22. Case Study
• Arrived in France - June 2013
• Number of people I knew in Paris – 1
• Level of French – I could order dinner

23. Case Study
1. Understand what you want to be
known for
2. What makes you unique?
3. What skills, smarts, or attitude do
you have that will make people
want to work with, follow or
“friend” you – in real life or
online?
4. How can you help others?
5. What sort of contribution will
make you feel satisfied?
1. Expert in the US Market
2. American, public speaker, very
open
3. Affection for France, Belief in the
French Tech Scene, Deep Digital
Background
4. NextGen, Startups Calling,
Promote US / French Business
5. Companies succeed

24. 6. Don’t Focus on where you went to
school
7. Your online footprint should be in
English
8. US references are worth their
weight in gold
6. AmCham Board / ESSEC / CCI
7. French Lessons Twice a Week
8. BNP Paribas
Case Study

25. Networking
8. Focus on learning something new
9. Try and find ways to give back
Visibility
10.Get on stage early and often
Networking
8. I am always asked what I do
9. I love finding people jobs, clients
and partners
Visibility
10. Joined Toastmasters

26. JASON McDONALDStringCan Interactive
Innovation. Collaboration. Digitalization.
@StringCanEU
@JMcDonaldIntl
linkedin.com/company/stringcan-interactive
fr.linkedin.com/in/jasondmcdonald/
StringCan.fr
WithaMentor.com

27. SEE YOU SOON!
LOVE.
THEFAMILY.CO