Above the Code: Principles of Startup Communications : Enterprise greece - Corallial / m-cluster / Enterprise Greece
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Rackspace Brand Ambassador to Israel, Alan Weinkrantz, share insights through his "Above The Code" method, with a focus on Greece's startup and innovation economy. Many of these companies are involved the the semiconductor and micro-electronics industry.
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Above the Code: Principles of Startup Communications : Enterprise greece - Corallial / m-cluster / Enterprise Greece
- 1. ABOVETHE CODE Principles of Startup Communications Patras / Athens - December 2015
- 2. BEFORE WE START… • Who’s in the room • Tell me something about your companies • Who’s on social - and if so, where?
- 3. ABOUT • 34 years - believe in the real power of PR • San Antonio &Tel Aviv • Involved with Israel’s traditional tech sector for the last 22 years • Sponsored by Rackspace Startups Program - #BeHelpful
- 4. the personal computer mobile data networked computer VoIP IPTV WiFi tablet / mobile cloud full circle of platform shifts 1976 2015 network / endpoint security
- 5. $24,000.00 in hosting / cloud / email credits + I am sponsored by Rackspace Startup Program $25,000.00 in strategic communications advisory services
- 6. Come from a world of OEMs / ODMs…
- 8. 1. Get to the right side of “being right…” get lucky….
- 9. 2. Stop pitching and start listening
- 10. 3. Build a body of work that will make you valuable to the media make sure twitter / LinkedIn are current!
- 11. 4. Add a layer of value with your brand
- 12. 5. Write for story telling
- 13. 6. Have a mission that helps others and builds community
- 14. 7. Leave a trail of digital bread crumbs…. H/T to Jeff Pulver
- 15. 8. Write like you speak. If you can speak, you can write.
- 16. 9. The more you read / listen / watch the media you think you belong in, the better you will get at proposing your story
- 17. 10. If you can sustain, it will cascade
- 18. How
- 19. Jan Feb March F1 F2 F3 F4 90 Day Editorial Calendar Planner 2x topics per month from each - 24 posts per quarter
- 20. BEFORE JANUARY 1ST • Make a wish list of where you belong •business / tech / bloggers •media appropriate to your space •analysts / influencers appropriate to your space • track competitors or companies in your periphery on news.google.com to see who covers and writes about them • track competitors on angel.co • twitter / LinkedIn is current
- 21. ABOVETHE CODE™ best way to connect - alan@weinkrantz.com
- 22. alan@weinkrantz.com Twitter. Facebook. LinkedIn. SlideShare. Medium. Instagram. YouTube. AboveThe Code ™ (c) Alan Weinkrantz 2015