Tech PR / Startup Communications Advisor, Alan Weinkrantz, shares his insights and methods on how early stage startups can begin to employ pre-launch activities aimed at the media, bloggers and analysts.
4-Step Process to Crafting Your Personal Brand StoryJennette Cajucom
Personal Branding has become popular only in the recent years, despite its concept having brought out in the open back in the 90s when Tom Peters wrote an article titled, "The Brand Called You," on Fast Company.
Personal Branding coaches and consultants teach professionals and business owners alike to help them stand out from their competition, but why are there still people struggling to get noticed to attract opportunities, be it in the form of a client, a customer, a collaborator, business partner or even an investor.
It lacks that important element need to establish that relationship: The Story.
Our Personal Brand Story is what CONNECTS US to our target audience. Without it, our online personal brand is just another profile that looks like our competitors.
In this presentation, I show you a very simple approach: a 4-STEP PROCESS that will lead you to crafting your Personal Brand EFFECTIVELY.
Learn as well the different common storytelling frameworks to attract your target audience.
Tell Your Story Founder George Rafeedie gave a recent breakfast seminar with the Chicago Business Marketing Association where he taught a group of B2B marketers how to develop and share stories on any budget.
SalesTweets: How to Boost Sales via Smart Chirps
Instructor: Pattie Simone, Founder, WomenCentric.net |@PattieSimone | @BizActivist
Why SalesTweets? Twitter is an amazing promotional tool that can lead to significant brand reach and new sales. National brands and newbies alike have generated buzz and revenue streams through creative chirps, using a range of offers, But how can a time-strapped small business owner tap into Twitter as a sales vehicle? What strategies and campaigns should be pursued? How do you establish manageable processes that provide sensible ROI for your time and/or outside talent investment?
What You’ll Learn: This workshop will cover several SalesTweets success stories of national brands and small entrepreneurs, as well as how to develop winning campaigns. You’ll learn how to plan a campaign and word creative, engaging tweets, why you need to test different kinds of offers & deadlines, and the best way to connect with thought leaders and influencers. Find out why SalesTweets can also positively affect your Search Engine rankings and how to create authentic SalesTweets that resonate with your target markets. We’ll also cover some Twitter campaign management and engagement measurement tools, like Hootsuite and Twaiter.
Keynote presentation delivered to the League of Southeastern Credit Unions & Affiliates on topic of personal branding. The audience / attendees were brand new to social media so the content is geared toward an entry level digital marketing audience.
Presentation by Mary Agnes Antonopoulos for the IBPA (Independent Book Publishers Association) Publishing University - May 22nd at the Javits Center in NYC.
4-Step Process to Crafting Your Personal Brand StoryJennette Cajucom
Personal Branding has become popular only in the recent years, despite its concept having brought out in the open back in the 90s when Tom Peters wrote an article titled, "The Brand Called You," on Fast Company.
Personal Branding coaches and consultants teach professionals and business owners alike to help them stand out from their competition, but why are there still people struggling to get noticed to attract opportunities, be it in the form of a client, a customer, a collaborator, business partner or even an investor.
It lacks that important element need to establish that relationship: The Story.
Our Personal Brand Story is what CONNECTS US to our target audience. Without it, our online personal brand is just another profile that looks like our competitors.
In this presentation, I show you a very simple approach: a 4-STEP PROCESS that will lead you to crafting your Personal Brand EFFECTIVELY.
Learn as well the different common storytelling frameworks to attract your target audience.
Tell Your Story Founder George Rafeedie gave a recent breakfast seminar with the Chicago Business Marketing Association where he taught a group of B2B marketers how to develop and share stories on any budget.
SalesTweets: How to Boost Sales via Smart Chirps
Instructor: Pattie Simone, Founder, WomenCentric.net |@PattieSimone | @BizActivist
Why SalesTweets? Twitter is an amazing promotional tool that can lead to significant brand reach and new sales. National brands and newbies alike have generated buzz and revenue streams through creative chirps, using a range of offers, But how can a time-strapped small business owner tap into Twitter as a sales vehicle? What strategies and campaigns should be pursued? How do you establish manageable processes that provide sensible ROI for your time and/or outside talent investment?
What You’ll Learn: This workshop will cover several SalesTweets success stories of national brands and small entrepreneurs, as well as how to develop winning campaigns. You’ll learn how to plan a campaign and word creative, engaging tweets, why you need to test different kinds of offers & deadlines, and the best way to connect with thought leaders and influencers. Find out why SalesTweets can also positively affect your Search Engine rankings and how to create authentic SalesTweets that resonate with your target markets. We’ll also cover some Twitter campaign management and engagement measurement tools, like Hootsuite and Twaiter.
Keynote presentation delivered to the League of Southeastern Credit Unions & Affiliates on topic of personal branding. The audience / attendees were brand new to social media so the content is geared toward an entry level digital marketing audience.
Presentation by Mary Agnes Antonopoulos for the IBPA (Independent Book Publishers Association) Publishing University - May 22nd at the Javits Center in NYC.
Promoting your startup and finding clients, partners and investorsEamonn Carey
An overview of some of the things that you can do to promote your business - how to find and engage with journalists, potential clients and investors alike.
If you'd like me to talk through the presentation or if you'd like me to present to you or your business - don't hesitate to get in touch.
When you network, you communicate a brand whether you intend to or not. By identifying a positive, accurate and compelling personal brand, you can guide that impression.
Building your personal brand online: Need, scope and the meansSOCXO
Your Personal Brand is the clear idea that comes to others’ mind whenever they think of you. Personal Branding is the modern resume. Marketing yourself and your career in order to stand out and be successful in your chosen goals is no longer an option.
Ever Googled your name? Ever thought where your name would be if a customer,a business partner or even a potential employer were to search for it online? Personal Branding Matters!
Networking Game Plan for Future Success
Join Networking Guru Renee Morley for an interactive and fun workshop geared at building your professional network by stepping outside your comfort zone! In this interactive workshop you will learn the tips and tools to create intentional, strategic and effective networking goals. The purpose of the workshop is so you can start connecting with confidence and conviction. Renee will help you develop a networking plan to utilize your time effectively when networking and look outs when having conversations with people in the industry. While networking has a different meaning for everyone, this workshop will help you develop networking strategy that works for you. You will learn how to:
- Mentally prepare for a networking event
- Enter a room and approach individuals and small groups with confidence
- Form questioning that will demonstrate the art of sincere curiosity and attract others to you
- Craft and deliver a concise, memorable message about you and your intention
- Identify who you would like to start networking with
- Plan and structure your elevator pitch
- Create your brand
- Utilize the information gained from a networking event for your personal benefit
You will learn through interactive discussion, Renee's personal networking experiences, and thought provoking exercises. A networking worksheet and booklet will be provided to follow a long during the workshop so you have a plan as soon as you step back out to the conference.
STRATEGIC PERSONAL BRANDING - Taking your brand to the next levelEridux
To undertand what a brand is and how this relates to personal branding. To create a personal brand strategy and set brand goals. To use social media to market your personal brand.
6 Steps to Building Your Professional Brandsuzetteconway
In today's job market building a brand is a requirement, not an option. In this presentation I offer a 6 step approach to building your brand and also review some truths about branding and I layout some of the components of your brand, including how to build an online presence.
Start with Why: Social Media Mindset for ProfessionalsChrissanne Long
Inspired by Simon Sinek's TEDX talk and subsequent book: "Start with Why: How Great Leaders Inspire Everyone to Take Action, this presentation serves to help businesses to establish a WHY before they engage in Social Media marketing efforts, before they focus on the HOW or the WHAT. Chrissanne Long believes everything starts with WHY, even Social Media. If businesses are struggling with Social Media, maybe it's because their WHY isn't strong enough!
I spoke on the topic of personal branding October 18th in Calgary at the GBTA Energy and Resource Symposium. This presentation is relevant to anyone looking to enhance their own professional personal brand to capture more career and business opportunity.
You may be keen on getting your business into the media. But what makes a good story, what format should it be in and which journalists do you go to? Martin will run through some basic ideas and misconceptions about how to get yourself in the press (and sometimes when you shouldn't!)
Personal Branding: How to Build Your Personal BrandPam Moore
Marketing Nutz Keynote presentation delivered at numerous events by Pam Moore, CEO / Co-founder of Marketing Nutz, a training & consulting boutique agency specializing in helping brands of all sizes select, integrate and optimize digital and social technologies and best practices. Included in this presentation are strategies and tactics to help you build your personal brand. Highlighted are also key differences of a business brand vs personal brand and why every person, regardless of the industry working in or the size of business, needs to take the time to build a personal brand. You are your brand! The presentation highlights key social networks, content strategies, and best practices to help you inspire and connect with your audiences as well as grow your business and achieve your personal and professional goals.
Social Media Branding 2.0 presentation created by Grace Rodriguez (President, AYN Brand) for Diverseworks Creative Capital DW2 "Public Relations and Marketing Workshop" held at Spacetaker in Houston, TX (January 2009)
Above The Code - Successful Startup Communications StrategiesAlan Weinkrantz
Sponsored by Rackspace Hosting's Startup Program, Tech PR and Startup Communications advisor, Alan Weinkrantz, shares his insights and 5 key ways to get your communications mojo on for 2015. Presentation given at the HAC - Accelerator in Herzliya, Israel on December 23, 2014
Above The Code - Successful Startup Communications Strategies for 2015Alan Weinkrantz
Tech PR / Startup Communications Advisor, Alan Weinkrantz shares insights on five simple ways to help you in your startup's PR / Communications plans for 2015
Promoting your startup and finding clients, partners and investorsEamonn Carey
An overview of some of the things that you can do to promote your business - how to find and engage with journalists, potential clients and investors alike.
If you'd like me to talk through the presentation or if you'd like me to present to you or your business - don't hesitate to get in touch.
When you network, you communicate a brand whether you intend to or not. By identifying a positive, accurate and compelling personal brand, you can guide that impression.
Building your personal brand online: Need, scope and the meansSOCXO
Your Personal Brand is the clear idea that comes to others’ mind whenever they think of you. Personal Branding is the modern resume. Marketing yourself and your career in order to stand out and be successful in your chosen goals is no longer an option.
Ever Googled your name? Ever thought where your name would be if a customer,a business partner or even a potential employer were to search for it online? Personal Branding Matters!
Networking Game Plan for Future Success
Join Networking Guru Renee Morley for an interactive and fun workshop geared at building your professional network by stepping outside your comfort zone! In this interactive workshop you will learn the tips and tools to create intentional, strategic and effective networking goals. The purpose of the workshop is so you can start connecting with confidence and conviction. Renee will help you develop a networking plan to utilize your time effectively when networking and look outs when having conversations with people in the industry. While networking has a different meaning for everyone, this workshop will help you develop networking strategy that works for you. You will learn how to:
- Mentally prepare for a networking event
- Enter a room and approach individuals and small groups with confidence
- Form questioning that will demonstrate the art of sincere curiosity and attract others to you
- Craft and deliver a concise, memorable message about you and your intention
- Identify who you would like to start networking with
- Plan and structure your elevator pitch
- Create your brand
- Utilize the information gained from a networking event for your personal benefit
You will learn through interactive discussion, Renee's personal networking experiences, and thought provoking exercises. A networking worksheet and booklet will be provided to follow a long during the workshop so you have a plan as soon as you step back out to the conference.
STRATEGIC PERSONAL BRANDING - Taking your brand to the next levelEridux
To undertand what a brand is and how this relates to personal branding. To create a personal brand strategy and set brand goals. To use social media to market your personal brand.
6 Steps to Building Your Professional Brandsuzetteconway
In today's job market building a brand is a requirement, not an option. In this presentation I offer a 6 step approach to building your brand and also review some truths about branding and I layout some of the components of your brand, including how to build an online presence.
Start with Why: Social Media Mindset for ProfessionalsChrissanne Long
Inspired by Simon Sinek's TEDX talk and subsequent book: "Start with Why: How Great Leaders Inspire Everyone to Take Action, this presentation serves to help businesses to establish a WHY before they engage in Social Media marketing efforts, before they focus on the HOW or the WHAT. Chrissanne Long believes everything starts with WHY, even Social Media. If businesses are struggling with Social Media, maybe it's because their WHY isn't strong enough!
I spoke on the topic of personal branding October 18th in Calgary at the GBTA Energy and Resource Symposium. This presentation is relevant to anyone looking to enhance their own professional personal brand to capture more career and business opportunity.
You may be keen on getting your business into the media. But what makes a good story, what format should it be in and which journalists do you go to? Martin will run through some basic ideas and misconceptions about how to get yourself in the press (and sometimes when you shouldn't!)
Personal Branding: How to Build Your Personal BrandPam Moore
Marketing Nutz Keynote presentation delivered at numerous events by Pam Moore, CEO / Co-founder of Marketing Nutz, a training & consulting boutique agency specializing in helping brands of all sizes select, integrate and optimize digital and social technologies and best practices. Included in this presentation are strategies and tactics to help you build your personal brand. Highlighted are also key differences of a business brand vs personal brand and why every person, regardless of the industry working in or the size of business, needs to take the time to build a personal brand. You are your brand! The presentation highlights key social networks, content strategies, and best practices to help you inspire and connect with your audiences as well as grow your business and achieve your personal and professional goals.
Social Media Branding 2.0 presentation created by Grace Rodriguez (President, AYN Brand) for Diverseworks Creative Capital DW2 "Public Relations and Marketing Workshop" held at Spacetaker in Houston, TX (January 2009)
Above The Code - Successful Startup Communications StrategiesAlan Weinkrantz
Sponsored by Rackspace Hosting's Startup Program, Tech PR and Startup Communications advisor, Alan Weinkrantz, shares his insights and 5 key ways to get your communications mojo on for 2015. Presentation given at the HAC - Accelerator in Herzliya, Israel on December 23, 2014
Above The Code - Successful Startup Communications Strategies for 2015Alan Weinkrantz
Tech PR / Startup Communications Advisor, Alan Weinkrantz shares insights on five simple ways to help you in your startup's PR / Communications plans for 2015
Above The Code: 10 Principles of Startup CommunicationsAlan Weinkrantz
Presentation at Tel Aviv University - during TAU Innovation Conference - 10 principles of startup PR by Rackspace's Brand Ambassador to Israel, Alan Weinkrantz
Join Brian Pichman of the Evolve Project as he helps uncover great ways to find alternative funding opportunities. From using different methods and strategies, you can really do more for your library; from learning how to communicate with vendors in a different way or leveraging your community for support. We will also focus on crowdsourcing support (through sites such as Kickstarter or Indiegogo) is a challenging and often daunting task. In order for a truly successful campaign, there are a variety of steps that need to be meticulously maintained and followed. This session helps you learn the basics, from start to finish, about launching your new idea through a crowd- sourced campaign. It also discusses various methods and strategies to find extra money so that you may do more! It shares strategies and methods from a business perspective that libraries can use to have successful wins. Learn how to do more with less, find new sources for funding, and build a strategy to get more for your school.
These are my slides from a free public workshop I conducted for JCI Beirut about the basics of Social Media Strategy that includes examples of brands that do not have a proper strategy, defining your goals, the sales cycle, asset mapping, defining your audience and creating personas, choosing channels, voice & tone, posting frequency & time, crisis management, and understanding Facebook's algorithm.
Presentation to the heads of all Jewish organizations in San Antonio, Texas on my experience and insights of living and working in Israel's startup and innovation ecosystem from Nov 2014 to January 2016.
Above the Code: Principles of Startup Communications : Enterprise greece - Co...Alan Weinkrantz
Rackspace Brand Ambassador to Israel, Alan Weinkrantz, share insights through his "Above The Code" method, with a focus on Greece's startup and innovation economy. Many of these companies are involved the the semiconductor and micro-electronics industry.
Rackspace Brand Ambassador to Israel, Alan Weinkrantz, shares his insights from living and working in Israel and looking at how to connect San Antonio and Startup Nation.
Alan Weinkrantz, Rackspace’s Brand Ambassador to Israel, shares his insights on Israel’s startup and innovation economy at Café Commerce / San Antonio.
Weinkrantz has traveled to Israel more than 50 times in the last 20 years and has just returned from an initial four month engagement to introduce and promote the Rackspace Startups program. Israel is now the world’s second largest startup ecosystem after Silicon Valley and ranked. He returns to Israel April 4.
Weinkrantz is a contributing columnist to "The Times of Israel" and "Geektime," where he covers the narrative of the startup economy.
In this talk Weinkrantz will shares his insights, compelling facts, photography and his view of how and why Israel has become a startup and innovation economic power house that last year saw over $3 billion in startup exits.
SXSW 2015 - When New Businesses Launch at The Public LibraryAlan Weinkrantz
As a public center for learning, research and discovery, how can we advance and find new purposes and missions for the public library?
The San Antonio Public library embarked on a new initiative to create Cafe Commerce – a 10,000 square foot resource and learning center focused making entrepreneurship easier, and to strengthen the support infrastructure for small business owners. In collaboration with Accion Texas, the nation's largest microlender, Cafe Commerce was created and launch in June 2014.
Licensing content and programming from The Kaufman Foundation, as well as creating its own events and tapping into local mentors, Cafe Commerce became a center for new business creation and inspiration.
In this fireside chat, Alan Weinkrantz will interviewed Cafe Commerce President, Peter L. French, on lessons learned, best practices, and how other libraries can create similar resource centers focused on startup and entrepreneurial ecosystems in their community.
StoryStack- The Role of PR and Branded Journalism for Education - Focused sta...Alan Weinkrantz
Please view: http://www.kpcb.com/internet-trends and go to slide # 24 - 28 ... focused on the opportunities in the education space. This report just came out and is an annual study that is highly regarded. I am going to use some of in my presentation. Education is a wonderful thing and all, but it's also a huge, global market opportunity
StoryStack - The Role of Narrative and Story Telling in Your Startup. Alan Weinkrantz
You have your technology stack. But do you have your story stack? Learn about the five critical elements in building your StoryStack. Presented during New Orleans Entrepreneur Week - The Idea Village / New Orleans - March 26, 2014
Alan Weinkrantz shared his insights with students at The University of the Incarnate Word (San Antonio) on the concept of branded journalism, and how students should prepare themselves with their own body of work in advance of graduating.
Technology Public Relations Consultant, Alan Weinkrantz, presents his views on how to approach the first steps in building your personal brand. For the purpose of this presentation, it's based on building your personal brand starting with being at Geekdom. For non-Geekdom members, the same principles apply.
Above The Code (TM) Story Telling & Branded Content - : TechLoft / Tel Aviv...Alan Weinkrantz
U.S. Public Relations Consultant, Alan Weinkrantz' nsights on Story Telling and Branded Content Strategies for 2013.
Weinkrantz's core premise of the discussion will be based on studying and playing music for the last 50 years, with his belief sets about music being the original code with great story telling.
What Weinkrantz sees today in most startups is great code, great UI and little and generally no story telling. He will discuss the art of story telling in the context of a building and sustaining a startup and its role in adding value to a company.
Visit: http://www.alanweinkrantz.com or email Alan - alan@weinkrantz.com
Story telling, having a voice, and the on-going narrative is a reflection of the startup's heart and soul. It also becomes the body of work which will help the startup recruit talent, gain investors, attract customers, build partnerships and be discovered by the media. It is the later that he will focus on. This discussion will not be about how to pitch media, but rather, how to prepare yourself to best work with the media by having not only a great product or service, but a body of work that will separate you from your competitors.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
Above The Code: Successful Startup Communications Strategies -Hubanana / Ra'anana, Israel
1. ABOVETHE CODE
- How to Win in 2015 -
Successful Startup Communications Strategies
‘Ra’anana - January 13, 2014
2. ABOUT
•33 years - yup, I am an old school PR guy.... and believe in the real
power of PR
•San Antonio &Tel Aviv
•Involved with Israel’s traditional tech sector for the last 20 years
•Sponsored by Rackspace to here November, December, January…
and maybe beyond…
3. TODAY...
•Presentation online @ www.alanweinkrantz.com
•Share in real time @alanweinkrantz
•Sharing principles, methods, approaches... each company is different
•Practical tips, hints and actionable steps you can take and succeed in
2015
4. $24,000.00 in hosting / cloud / email credits for 12 months
I am sponsored by Rackspace Startup Program
5. INTRO...
•Who’s in the room?
•Startups: Status / Funding / Distribution / Partnerships
•Companies: Technology / Product / Markets
•Communications challenges
•Communications plans for 2015
•Media coverage?
6. I’M HERE....
•To help you....
• think about the importance and role of strategic communications
and PR in your startup and do ti with some practical, easy ways…
•connect in a whole new way that a few years ago was left to the
marketing department or an external ad agency or PR firm
•discover and build the editorial fabric of your startup and help you
succeed in 2015
7. GOOD NEWS :)
•Very low cost / no cost to
create a start-up
•Big Idea
•Core team
•Strong will
•Servers / hosting
8. BAD NEWS :(
•Someone in NewYork, Madrid, San Francisco, Singapore,Tel Aviv,
Mumbai is thinking the same thing as you are :(
•Hard to have a defensible position
•Hard to protect your IP
•Getting traction is tough
9. MAIN CHALLENGES
•Defining who you are
•Reaching journalists / bloggers / analysts
•Building a story and narrative
•Thinking like a media company - not just “a startup”
•Identifying “media” you want to be helpful to
•Getting coverage, when possible
10. 5 PRACTICAL WAYSTO PLAN
FOR 2015
•1. Identify who you want to reach
•2. Listen and get inside their head
•3. Watch and listen to how others you compete with or on the
periphery do it
•4. Build a body of work that defines who you are and helps you get
discovered - start thinking like a brand publisher / media company
•5. Reach out and pitch
11. 1. WHO DO I WANTTO
REACH?
•Define the space - and the place you think you belong
•Rank the order of importance - it’s ok to dream
•news.google.com is your friend. So is twitter…
•Track competitors, subject matter, people, thought leaders in your
space
18. WRITE FOR STORYTELLING
•Why is what you are working on important?
•How are you improving lives?
•How are you helping people hack their own lives?
•What are you seeing in the way people are taking responsibility for
their own health
19. GUIDESTO WRITING
•Write like you speak...record yourself and transcribe what you say
•Your potential investors, partners, maybe an acquisition are reading
your content to see what’s in your heart and soul and why you care
about what you are doing.
•Pretend you are speaking to an audience.... write in front of a mirror
(seriously...)
•Make this a team effort - including the programmer / coder
20. WHYTHIS MATTERSTODAY...
•Story telling, having a voice, and the on-going narrative is a reflection
of your startup / company’s heart and soul
•It becomes the body of work that helps you recruit talent, attract
investors, customers, build partnerships, and be discovered by the
media
•Someone at the other end of the periphery of the web just might find
you and use your content to share your story.
21. 3. LISTENTO COMPETITORS &
THE PERIPHERY
•Is there someone ahead of you?
•Who is not competing, but on
the periphery?
•Who is not competing and in
another complementary space?
•Where is the periphery?
22. 4. BUILD A BODY OF WORK
•Focus on your startup’s blog
•Builds credibility
•Increases your chances of being discovered
•Enables you to provide background material when you pitch
•Helps you self-define your startup
23. YOU’RE REALLY A MEDIA
COMPANYTHAT....
•Creates and makes media
so you’ll be discovered,
found and shared
•YouTube
•Twitter
•Facebook
•Blog
•Pinterest
•Instagram
•SoundCloud
•Google Plus
•LinkedIn
•UStream
26. HAVE A MISSION
•We’re out to make __________ better
•We want to help _____ do _______
•We want to help others the opportunity to ________
•We’re connecting _______ with ______ so they can ________
•We make it easier to ____________
•Have your voice be heard about _________
29. PLAN....
•Post and write relevant content
so you can be a source to media
on your field of expertise
•Develop & publish infographics
you can share
•Follow a wish list of 20
journalists you think should
cover you
•Read and comment on relevant
articles without being self
promotional.
•Ask end user / beta customers if
you can refer to them to media
•Follow editorial calendars
•Create your own editorial
calender
30. BEFORE FEBRUARY 15
•Make a wish list of where you
belong
•business / tech / bloggers
•media appropriate to your
space
•analysts / influencers
appropriate to your space
•track competitors or
companies in your periphery
on news.google.com to see
who covers and writes about
them
•track competitors on Angel.co
31. PLAN FOR PR
•If you follow some of these basic
principles, you’ll be further
ahead.
•This process takes at least six
months to one year to really get
on a journalist’s radar and be
sticky - sometimes you can get
lucky
•Get everyone on your team to
make this part of their regimen
as it will make them aware of
the opportunities that await you
when you are ready.
•Bring up PR in your team
meetings in a “what if...” scenario.
Be Ready For PR SoYou Can Succeed
32. THIS HASTO BE…
•A team effort
•Sustainable. Start now…
•Listen. Listen. Listen. Always be in discovery mode.
•How can you help
33. $24,000.00 in hosting / cloud / email credits for 12 months
I am sponsored by Rackspace Startup Program
34. PLUS….
When you become a Rackspace Startup Program member, I
adopt you and can help you in your journey.