Presentation to Optimist Club of San Antonio on personal branding, how I build my personal brand and the importance of making youth aware that if they are online, they are building a personal brand

1. Personal Branding
Optimist Club of San Antonio
January 20, 2009

2. A personal brand?
•If you are online in
any way, you are
building your own
personal brand

3. But I’m not a soft drink
• Yes, you are like....
• Coke
• Apple
• Starbucks
• Ralph Lauren
• Nike

4. But I’m human
• So is....
• Michael Jordan
• Paris Hilton
• Tiger Woods
• Elvis Presley
• Mick Jagger

5. As of one hour ago...
•The most famous
human brand is our
new President,
Barack Obama

7. But they’re media darlings
• They are covered and known in
traditional media
• You are branding yourself through your
participating in social media

8. How I am branding Alan
• Social Networks
• Blogging I’m a mini
• Journalism broadcasting
network
• Self PR
• Photography
• Videos

9. My brand qualities
• Expert in PR / Social Media
• Focus on technology
• Connected in Israel
• Track record
• Has fun
• Worth it - good value
• Human / Real

10. Why
• Being “found” leads to new business
opportunities and deal flow
• Being an “authority” builds credibility
• Branding Alan adds value to - Alan’s
brand

11. I “tweet,” engage in conversation,
give away information

12. My business blog demonstrates
expertise and helps clients and projects
I am involved in “be found”

13. Consumer facing blog covering AT&T positions
me as an authority in triple play services in
telecom

14. Branding You!
• Join a few networks
• Determine what you want to
communicate about yourself
• Make sure you have an up to date photo
• If you are on social networks, make sure
you have an up to date profile

15. What are your goals?
• New business?
• New job?
• Better ranking on Google?
• Re-invent yourself during this economic
situation?
• Make life changes

16. Everywire is my latest gig: creating an
ecosystem of the next generation of
wired home networking

17. Facebook connects me to
friends & business associates in
the U.S. and Israel

18. San Antonio-based BlogCatalog lists your
blog in their directory

19. LinkedIn - business focused social
networking in the U.S. and Israel

20. Flickr photos....I always carry my
camera when I travel for fun or business

21. Focused Social Network for Israel’s
Internet industry

22. Monthly columnist for San Antonio
“Express-News” covering AT&T
and Social Media

23. I do interviews / reviews over at
Redbone Guitar Boutique

24. B.B. King, Tom Petty, The Who
in Concert

25. My “Conversations Series”
with San Antonio’s Social Media Superstars

26. Being a friend to youth
• Our youth are branding themselves
because they are online
• They need to understand that the image
they project on line can affect where
• they go to college
• can get a job
• where their career could take them

27. Recommended Reading
• www.personalbrandingblog.com
• www.thepersonalbrandingblog.com
• www.robcuesta.typepad.com

28. Wrap Up
• If you are online, you are creating your
own brand
• Dedicate 15 minutes a day on your
personal brand
• Participate. Share. Engage.
• Combine your personal branding skills
with the role you play in the Optimist
Club

29. Contact
• Alan Weinkrantz
• 210-820-3070
• alan@weinkrantz.com
• www.weinkrantz.com

30. Copy of presentation
• online at weinkrantz.com
• copy and share with others

31. Thank You
© 2009