If you have a small business, it's time to start utilizing social media. Social media is an outstanding tool for growth and revenue in your business, gaining more customers and their support.
Ever wondered why your social media isn't making you enough money? You're probably doing it wrong.
No worries, Bob Marsh explains 6 ways that you can utilize to guarantee a boost in sales through your social media channels!
Social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic.
For more information please follow the link
https://www.digitalpiloto.com/digital-marketing-agency-india/
A presentation I gave to NACUE (National Consortium of University Entrepreneurs) on zero-budget online marketing techniques for startups and entrepreneurs, aka inbound marketing.
Ever wondered why your social media isn't making you enough money? You're probably doing it wrong.
No worries, Bob Marsh explains 6 ways that you can utilize to guarantee a boost in sales through your social media channels!
Social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic.
For more information please follow the link
https://www.digitalpiloto.com/digital-marketing-agency-india/
A presentation I gave to NACUE (National Consortium of University Entrepreneurs) on zero-budget online marketing techniques for startups and entrepreneurs, aka inbound marketing.
11 REASONS TO BE EXCITED ABOUT WHAT YOU’LL LEARN AT CONTENT JAMLightspan Digital
11 of #contentjam's speakers share nuggets of wisdom and give a sneak-peek into their presentations. Because... content!
Content Jam is a one-day content marketing conference on October 2, 2014. Experts in content strategy and creation, SEO, analytics, promotion, conversion, and measurement will share their smartest tools and techniques. You’ll learn how to create, manage, promote, share, and measure your content marketing efforts.
Sharing content with thousands of followers at once isn’t the only benefit of social media for business. Small businesses all over the world have been discovering the ways social media can contribute to success and growth in all areas of their companies.
11 Content Marketing Gems from Content Jam SpeakersLightspan Digital
11 of #contentjam's speakers share nuggets of wisdom and give a sneak-peek into their presentations. Because... content!
Content Jam is a one-day content marketing conference on October 2, 2014. Experts in content strategy and creation, SEO, analytics, promotion, conversion, and measurement will share their smartest tools and techniques. You’ll learn how to create, manage, promote, share, and measure your content marketing efforts.
The Power of Two: How to Leverage Relationships to Triple Lead FlowLisa Toner
#INBOUND15:
Two brains are better than one, right? When it comes to running inbound marketing campaigns, two brands with a common goal, working side by side to create and promote unique and valuable content is a beautiful thing. Think double the manpower, double the expertise, double the promotional efforts, and most importantly, double the LEADS. In this session, I'll show you how to identify the right partners to work with, how to approach them, and how to work with them throughout the entire campaign to ensure a smooth process with maximum output.
Although delivering highly valued social media content for their clients, many advertising and communication agencies are struggling to develop their own effective social media strategies. This presentation, delivered at AGA Chicago 2013, walks you through tips and a process to employ to drive traffic and leads to the top of your sales funnel, using social media.
Social media marketing presentation at #fusionmex by Olivier Blanchard - @the...i-SCOOP
Keynote covering intelligent use, planning and integration of social media marketing in the enteprise, given by Olivier Blanchard (@thebrandbuilder) at Fusion Marketing Experience (#fusionmex) Brussels on March 23, 2011.
From Social Media Benchmarks to ROI: How to Begin with the End on MindLightspan Digital
Everybody wants to know - what's the social media ROI? Some claim there isn't a way to measure social media ROI. And others have redefined social media ROI to mean anything but return on investment. This presentation shows you how set up tracking, how to choose measurements based on the objectives you set and how to do the hardest thing of all - talk to your bosses about the fact that social media marketing just like any marketing is always a cost.
Presented at Content Jam, Chicago, 2014.
Selling yourself the right way... it's easy!Kaizen
Hannah Ajala - Journalist @ BBC
Hannah's talk explores what it takes to be a journalist and what digital PR's need to bear in mind when creating and maintaining relationships with publishers. Including:
Effective branding and networking
What makes an eye-catching story
How to pitch to journalists
How to maintain good relationships with journalists
Understanding the niche, you're pitching to
Why audience takeaways are important
Less brand, more story
the six steps to social selling successMike Kunkle
This is an updated version of my "six imperatives of digital selling" presentation. This one uses the more common phrase, "social selling." There are also a few other minor updates.
The presentation covers how to determine whether social selling is right for you now, the ticket to entry (the three p's) that you need to do now, either way, and if social selling is right for you... I offer six steps to social selling success that I've seen work very effectively.
Yenni Vance's Confluence 2014 talk, "Does Your Social Media Measure Up?" will outline the core metrics for tracking the success of a social media campaign, what they mean, how to track them, and how to use that data to create more engaging and successful social media presence.
Yenni Vance is the Director of Digital Communications and Social Media for Global Gaming Solutions, Chickasaw Nation's entertainment arm. She began her career at Telesat, Colombia's largest Internet provider, before moving to the United States in 2002 and founding GotSaga.com, a travel site which was the first website on the Internet to offer a multilingual chat feature.
Yenni's success at the helm of Remington Park's social media team led to her invitation to speak at the Global Symposium on Racing & Gaming in 2012.
Watch her Confluence 2014 talk at ConfluenceConference.org.
20 tangible tips for your social media marketingLori Young
One thing that is clear when it comes to your business is that social media marketing isn't going ANYWHERE! These tips will help you build an effective social media plan.
11 REASONS TO BE EXCITED ABOUT WHAT YOU’LL LEARN AT CONTENT JAMLightspan Digital
11 of #contentjam's speakers share nuggets of wisdom and give a sneak-peek into their presentations. Because... content!
Content Jam is a one-day content marketing conference on October 2, 2014. Experts in content strategy and creation, SEO, analytics, promotion, conversion, and measurement will share their smartest tools and techniques. You’ll learn how to create, manage, promote, share, and measure your content marketing efforts.
Sharing content with thousands of followers at once isn’t the only benefit of social media for business. Small businesses all over the world have been discovering the ways social media can contribute to success and growth in all areas of their companies.
11 Content Marketing Gems from Content Jam SpeakersLightspan Digital
11 of #contentjam's speakers share nuggets of wisdom and give a sneak-peek into their presentations. Because... content!
Content Jam is a one-day content marketing conference on October 2, 2014. Experts in content strategy and creation, SEO, analytics, promotion, conversion, and measurement will share their smartest tools and techniques. You’ll learn how to create, manage, promote, share, and measure your content marketing efforts.
The Power of Two: How to Leverage Relationships to Triple Lead FlowLisa Toner
#INBOUND15:
Two brains are better than one, right? When it comes to running inbound marketing campaigns, two brands with a common goal, working side by side to create and promote unique and valuable content is a beautiful thing. Think double the manpower, double the expertise, double the promotional efforts, and most importantly, double the LEADS. In this session, I'll show you how to identify the right partners to work with, how to approach them, and how to work with them throughout the entire campaign to ensure a smooth process with maximum output.
Although delivering highly valued social media content for their clients, many advertising and communication agencies are struggling to develop their own effective social media strategies. This presentation, delivered at AGA Chicago 2013, walks you through tips and a process to employ to drive traffic and leads to the top of your sales funnel, using social media.
Social media marketing presentation at #fusionmex by Olivier Blanchard - @the...i-SCOOP
Keynote covering intelligent use, planning and integration of social media marketing in the enteprise, given by Olivier Blanchard (@thebrandbuilder) at Fusion Marketing Experience (#fusionmex) Brussels on March 23, 2011.
From Social Media Benchmarks to ROI: How to Begin with the End on MindLightspan Digital
Everybody wants to know - what's the social media ROI? Some claim there isn't a way to measure social media ROI. And others have redefined social media ROI to mean anything but return on investment. This presentation shows you how set up tracking, how to choose measurements based on the objectives you set and how to do the hardest thing of all - talk to your bosses about the fact that social media marketing just like any marketing is always a cost.
Presented at Content Jam, Chicago, 2014.
Selling yourself the right way... it's easy!Kaizen
Hannah Ajala - Journalist @ BBC
Hannah's talk explores what it takes to be a journalist and what digital PR's need to bear in mind when creating and maintaining relationships with publishers. Including:
Effective branding and networking
What makes an eye-catching story
How to pitch to journalists
How to maintain good relationships with journalists
Understanding the niche, you're pitching to
Why audience takeaways are important
Less brand, more story
the six steps to social selling successMike Kunkle
This is an updated version of my "six imperatives of digital selling" presentation. This one uses the more common phrase, "social selling." There are also a few other minor updates.
The presentation covers how to determine whether social selling is right for you now, the ticket to entry (the three p's) that you need to do now, either way, and if social selling is right for you... I offer six steps to social selling success that I've seen work very effectively.
Yenni Vance's Confluence 2014 talk, "Does Your Social Media Measure Up?" will outline the core metrics for tracking the success of a social media campaign, what they mean, how to track them, and how to use that data to create more engaging and successful social media presence.
Yenni Vance is the Director of Digital Communications and Social Media for Global Gaming Solutions, Chickasaw Nation's entertainment arm. She began her career at Telesat, Colombia's largest Internet provider, before moving to the United States in 2002 and founding GotSaga.com, a travel site which was the first website on the Internet to offer a multilingual chat feature.
Yenni's success at the helm of Remington Park's social media team led to her invitation to speak at the Global Symposium on Racing & Gaming in 2012.
Watch her Confluence 2014 talk at ConfluenceConference.org.
20 tangible tips for your social media marketingLori Young
One thing that is clear when it comes to your business is that social media marketing isn't going ANYWHERE! These tips will help you build an effective social media plan.
How many small businesses really value a B2B social media strategy as a channel to create awareness and drive customer acquisition? As the social media networks and communities run into millions of business buyers on a journey of discovery the question has to be asked
"Is your business maximising the potential of social marketing."
3 Social Media Marketing Tips for finally Getting Started Real-Time OutSource
Getting started with social media marketing shouldn't be confusing or difficult.
It's all about how you approach it, how much work and time you are willing to put into it, and what your final goal is. These tips will help you gain control of your social media profiles and amp up your engagement.
How to Use Social Media in Your Career and Business Social media is making its way into the hearts of many brands and businesses today. What used to be termed “a time-waster” and “a distraction” now helps many enterprises in growing Twitter followers, Instagram followers, and Facebook too, to boost their online presence.
As the days go by, social media keeps proving to be a resourceful tool in facilitating business operations and plays a huge role in building a functional career in any field. With billions of people on these platforms, social media has given businesses the opportunity to reach out to a larger audience at a go. And for people who need to build their career, it allows them to connect with other professionals and possible employers from anywhere in the world.
Communications: The New Cornerstone of NonprofitsRoss Sanner
In the world of nonprofits, no organization can rely on a single spokesperson to carry their image. Take, for instance, the varieties of touchpoints that nonprofits can and should be using to reach their audiences.
Articles Include:
The Facebook Marketer's Guide To Advertising On Instagram
Customer Spotlight: Southeast Toyota Case Study
4 key Lessons From This Year's Grammys
And More!
Social media is not just a new channel or a few extra degrees in the 360° approach to marketing and communications. Social media is a fundamental shift in consumer behavior, and it requires marketers to change how they market, how they are organized and how they measure success. While brands from all across the globe have tested the waters of social media, they have tended to do so in disjointed feints that often end in failure. To achieve real business impact with social media brands and organizations must adopt a comprehensive strategic approach to integrating this new discipline. John Bell shows you how.
Checklist: Setting Up Business Social Media AccountsBo Breuklander
The value of social media varies greatly depending on your objectives. Some brands need to reach potential customers to generate leads, while others just use it to disseminate information. DO NOT use social media because everyone else is. DO use it if there’s an opportunity to reach your business or personal goals.
With so many platforms to choose from, how do you know where to start? Or which one is best for your content? Senior strategists Kim Stockley and Lauren Zoltick uncovered the who, what, where, when, and why of your small business’s social media strategy. Business owners left with an understanding of social media best practices including how to understand your audience, develop a brand voice, and maximize your content’s reach.
Read more at: https://isl.co/2017/08/small-biz-big-impact-four-key-steps-to-build-your-brand
Why social media? The average U.S. consumer spends 15 hours per week on social media. It is where your customers are. This ebook is intended to help you navigate the ever-changing landscape of social media.
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Abogado Aly Law shares the recent news about Senate Bill 4, an immigration enforcement law in which federal government is attempting to enact in Texas.
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Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
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LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
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[Note: This is a partial preview. To download this presentation, visit:
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The Parable of the Pipeline a book every new businessman or business student ...
Social Media Tips for Small Businesses
1. S O C I A L M E D I A T I P S
ABOGADOALYBUSINESS.COM
F O R S M A L L
B U S I N E S S E S
2. W H A T ' S Y O U R
F A V O R I T E S M A L L
B U S I N E S S ?
Think of your favorite small business.
Maybe it’s a local boutique, an
independent bookstore, or a family-
owned pizza shop. How did you first find
out about them? Chances are, if it’s a
newer establishment, you learned about
the business through word-of-mouth
and then you did a little research on it
through social media.
In order to attract customers and stay in
business, small businesses must leverage
social media.
3. As of 2017, 81 percent of the U.S.
population is on social media. That
figure is astounding considering
that in 2008, only 24 percent of the
population had at least one social
media profile. Social media is just a
hobby for some- a way to stay
connected with friends and family,
and engaged with the world around
them- but for small businesses,
social media is a matter of sink or
swim. According to Forbes, “the
different networks serve as avenues
to interact with consumers on a
personal level and can convert
casual consumers into brand
loyalists.”
4. I F Y O U R S M A L L B U S I N E S S I S G O I N G T O
U S E S O C I A L M E D I A T O G E N E R A T E
B U S I N E S S ( W H I C H I S P R E T T Y M U C H A
G I V E N ) , T H E N I T P A Y S T O D O I T R I G H T .
H E R E A R E S O M E T I P S F O R S M A L L
B U S I N E S S E S T O L E V E R A G E S O C I A L M E D I A
A S A T O O L F O R B U S I N E S S G R O W T H .
S O C I A L M E D I A I S A T O O L
F O R G R O W T H
5. C H O O S E T H E R I G H T
S I T E S
Facebook is an important tool for small businesses of
just about any kind because it allows you to set up a
business page in which you can make posts and
interact with customers.
The other big social media players have their merits too,
of course. For instance, a creative business like a fashion
designer or bakery may want to connect with
consumers via Pinterest.
Know the brand of each major social media site and
how to use it accordingly: LinkedIn is a tool for
developing professional connections, while Twitter is
great for providing customers with a quick response.
6. Small businesses can’t just go into
using social media blindly; they
need to have a social media
marketing plan. You should first
establish your goals for using social
media- what are trying to
accomplish? Then, identify your
target market and establish a
timeline and budget.
DEVELOP A
STRATEGY
7. C O M M U N I C A T E W I T H
Y O U R C U S T O M E R S
If your customers are taking the time to
reach out to you via social media, then
pay them the favor of listening to them,
be it complaints or praises. Don’t forget
the value of customer relationships for
generating business. While social media
can be a powerful advertising tool, it is
also (and perhaps more importantly) a
platform in which to engage with your
customers and address their needs.
8. If your company can afford it, you
should hire a social media manager to
handle your accounts. Regardless, it is
still important to devote a significant
amount of time to your accounts and
post regularly. Luckily, there are some
tools available to help streamline the
process. You can take a few hours at
the beginning of the month to
schedule posts throughout the entire
month with social media managers like
Hootsuite, Buffer, TweetDeck, or Sprout
Social.
AUTOMATE THE
PROCESS