Cross Media Cases from around the globe

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Abbey Road Creations

Presentation by Henny Van Gerwen, BBDO one-to-one, at the 25th anniversary seminar of the DM Institute

What a difference DM makes !
DM Update SeminarCross Media Synergy

Gemiddelde leesduur van:
De krant:

• In de week: 45 min
• Weekend (excl. krantenmagazine): 60 min

Digitale krant:
• 36 min

Website:

• gem. 7 min per dag

Which of the following types of advertising do you ignore,
delete, throw away immediately without looking?
Source: fast.MAP Marketing-GAP, August 2012

An advert that pops up on the website
A request from a company to become
a friend on Facebook or similar

A leaflet put through your letter box unaddressed

An email addressed to you from
a company you have not heard of
A letter addressed to you from
a company you have not heard of
A email addressed to you from
a company i have some relationship with
A letter addressed to you from
a company i have some relationship with

What is your preferred method of communication
from marketing companies?
Source: fast.MAP Marketing-GAP, August 2012

Would prefer not to be contacted at all

Social media

Twitter

Direct mail

SMS messaging

Mobile phone

email

Companies which you have an existing relationship with - Marketers
Companieswhich you have an existing relationship with - Consumers

Lightest paper
weight (17 grs)

O2 BUSINESS

A long time ago, in a galaxy not that far away … there were no Facebook algorithms, sponsored tweets or Snapchat Stories. Now, social is complex and as cluttered as an asteroid field. How can you awaken the force that once made social media so promising? More businesses – large and small – can tap into their employee base. From the C-suite to the cubicle, learn how to turn employees into advocates and transform your brand into a social business that will be the envy of every star system. These slides are from the January 20, 2016 Social Media Breakfast - Madison event. Jason Waller and Tom Buchheim from American Family Insurance shared key concepts for employee advocacy, whether you run your own shop or are part of a large, galactic empire. TAKEAWAYS: • Understand why employee advocacy is important (and why it’s probably already happening where you work). • Learn how employees and executives alike can help your company reach larger audiences in more authentic ways through social media. • Hear about the latest technology – some free, some at a price – that can simplify employee social media advocacy efforts. • Get a check-list to help kick-start your employee social media advocacy program.

What is Social Media? (American Institute of Architects presentation)Ramsey Mohsen

If you thought social media was just about being social, think again. Today it’s about “social selling.” Potential investors, employees, colleagues, clients prospects and customers are literally at your fingertips. But it is up to you to build relationships and establish trust. And that is what social selling is all about. Bastien will share with you best practices and mistakes to avoid setting-up your social selling strategy on Linkedin. From living in a small french town to picking up a posh english accent, working within everything from luxury retail and investment banking to SaaS implementation and social recruitment, Bastien Marduel is now with LinkedIn EMEA helping Sales and Marketing organisations to adapt to a Social world.

The Big 7 Startup Marketing Mistakes

Rand Fishkin

Philadelphia Fashion Incubator Presentation - May 2018

Jami Slotnick

What's hot

social-media-mythsKatrina Parr

Facebook Research - Search Questions to Understand your Audience

Catherine Heeg

Gravity summit presentation February 2011

Justin Goldsborough

Gravity Summit Fleishman Hillard, Justin Goldsborough

Gravity Summit

The Power Series Getting New Customers 2019

Richard Mulvey

9_Backlight.org_Final

fbFund REV

Hyper Island: SignaTweet Case Study

Mia Chuang

Paula reference letterPaula Jones

Applying Science to Social Media by Afif Khoury

HomeDesignDigitalMarketingSummit

16 things to do before talking social to a clientAndrew Maher

Cv george (1)

George Bogdanovski

Marketing to Millennials

Kristina M. Smith, M.A.

seaton_portfolioloShannon Eaton

Social Media Do’s & Don’tssmecpa

Class #3 - Lead Generation

Kelsey Tamblin

Pawel Tkaczyk - The Art of Losing Money (Babel camp 2016)

Babel Guide

Social media for B2B sales executives

Sonia Dorais

Advanced facebook classNectar Wine and Beer

Delivering WOW!

Myra Golden

"How to use Linkedin to shake your sales strategy" by Bastien Marduel

TheFamily

What's hot (20)

social-media-myths

Facebook Research - Search Questions to Understand your Audience

Gravity summit presentation February 2011

Gravity Summit Fleishman Hillard, Justin Goldsborough

The Power Series Getting New Customers 2019

9_Backlight.org_Final

Hyper Island: SignaTweet Case Study

Paula reference letter

Applying Science to Social Media by Afif Khoury

16 things to do before talking social to a client

Cv george (1)

Marketing to Millennials

seaton_portfoliolo

Social Media Do’s & Don’ts

Class #3 - Lead Generation

Pawel Tkaczyk - The Art of Losing Money (Babel camp 2016)

Social media for B2B sales executives

Advanced facebook class

Delivering WOW!

"How to use Linkedin to shake your sales strategy" by Bastien Marduel

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The Big 7 Startup Marketing Mistakes

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Philadelphia Fashion Incubator Presentation - May 2018

Jami Slotnick

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David Hitt

Social media success for every brand the five story brand pillars that turn p...

MarketingForum

Most business owners are blindly guessing at their social media strategy, and it’s costing them time and money. Based on Donald Miller’s bestselling book Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand. Social Media Success for Every Brand teaches readers how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results. Readers will understand exactly what they need to do with their social media to drive growth to their organization through the practical guidance of the five-point SHARE model: STORY HOW AUDIENCE REACH EXCELLENCE Social Media Success for Every Brand does not require the reader to be familiar with Building a StoryBrand but provides enough foundation to prepare the reader for practical success with their social media content. Together with the StoryBrand Framework, Claire’s SHARE model will help boost customer engagement and grow the organization’s brand awareness and revenues.

Why social media is important final v2 pdf

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Tweeting 9-5: What a way to make a living.

Chrystie Vachon

Taking Your Social Media to the Next Level

Brad Attig

Why Your Saas Marketing Sucks (and how to fix it)

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Class 05: Customers and Personas

Jon Chang

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B2C Social Media Isn't Rocket Science

Michelle LeBlanc

I gave this presentation August 2012 at the Social Media Intelligence Summit in San Francisco. This presentation does not lay out your B2C social media strategy for you. Instead, it takes a bigger look at why you are using social media in the first place, and how it is serving your business goals. This presentation originally contained no written words. I added in the spoken portion as text so that it makes sense online.

Viral Marketing

Raghavan Parthasarathy

Social Brand Road Map New

jtedford

Search Advertising Show 2022 - Krzysztof Marzec

Krzysztof Marzec

Love Your Brand, Set it Free - Branding in the Digital Age

Claravon Group

The social world has shattered the idea of a brand as something that can be controlled. Technology and social media have forever changed relationships between customers, companies and their brands. This presentation explores branding in the digital age, including how to influence brand perceptions and inspire passionate advocacy for your brand. Learn who really owns your brand, how letting go creates value and why liberated brands succeed.

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Michele Affronte

Online Branding - How to use online media for Brand building

Vaibhav Choksi

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Sustainability: Balancing the Environment, Equity & Economy

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[Note: This is a partial preview. To download this presentation, visit: https://www.oeconsulting.com.sg/training-presentations] Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit. Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability. LEARNING OBJECTIVES 1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments. 2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts. 3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations. CONTENTS 1. Introduction and Key Concepts of Sustainability 2. Principles and Practices of Sustainability 3. Measures and Reporting in Sustainability 4. Sustainability Implementation & Best Practices To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations

一比一原版加拿大渥太华大学毕业证（uottawa毕业证书）如何办理

taqyed

一模一样【q/微:1954292140】【加拿大渥太华大学毕业证（uottawa毕业证书）成绩单Offer】【q/微:1954292140】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。【业务选择办理准则】一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【q/微:1954292140】文凭即可二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【q/微:1954292140】即可三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才 → 【关于价格问题（保证一手价格）我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子我给客户的都是第一手的代理价格，因为我想坦诚对待大家不想跟大家在价格方面浪费时间对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！

Unveiling the Secrets How Does Generative AI Work.pdf

Sam H

At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.

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Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera

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The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir. Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/

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falcon-invoice-discounting-a-premier-platform-for-investors-in-india

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Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.

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www.seribangash.com A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA: Contents of Memorandum of Association: Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company. https://seribangash.com/article-of-association-is-legal-doc-of-company/ Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent. Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause. www.seribangash.com Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up. https://seribangash.com/promotors-is-person-conceived-formation-company/ Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value. Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA. Importance of Memorandum of Association: Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process. Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations. Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability. External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers. https://seribangash.com/difference-public-and-private-company-law/ Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void. Amendment of MOA: While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder

20240425_ TJ Communications Credentials_compressed.pdf

tjcomstrang

"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬" 𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions. 𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc. Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging ⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬: ➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH ➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH ➢FreenBecky 1st Fan Meeting in Vietnam ➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS ➢ WOW K-Music Festival 2023 ➢ Winner [CROSS] Tour in HCM ➢ Super Show 9 in HCM with Super Junior ➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival ➢ Korean Vietnam Partnership - Fair with LG ➢ Korean President visits Samsung Electronics R&D Center ➢ Vietnam Food Expo with Lotte Wellfood "𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."

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Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers. Website Link : https://skyeresidences.com/ https://skyeresidences.com/about-us/ https://skyeresidences.com/gallery/ https://skyeresidences.com/rooms/ https://skyeresidences.com/near-by-attractions/ https://skyeresidences.com/commute/ https://skyeresidences.com/contact/ https://skyeresidences.com/queen-suite-with-sofa-bed/ https://skyeresidences.com/queen-suite-with-sofa-bed-and-balcony/ https://skyeresidences.com/queen-suite-with-sofa-bed-accessible/ https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed/ https://skyeresidences.com/2-bedroom-deluxe-king-queen-suite-with-sofa-bed/ https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed-accessible/ #Skye Residences Etobicoke, #Skye Residences Near Toronto Airport, #Skye Residences Toronto, #Skye Hotel Toronto, #Skye Hotel Near Toronto Airport, #Hotel Near Toronto Airport, #Near Toronto Airport Accommodation, #Suites Near Toronto Airport, #Etobicoke Suites Near Airport, #Hotel Near Toronto Pearson International Airport, #Toronto Airport Suite Rentals, #Pearson Airport Hotel Suites

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2. What a difference DM makes ! DM Update SeminarCross Media Synergy

6. Gemiddelde leesduur van: De krant: • In de week: 45 min • Weekend (excl. krantenmagazine): 60 min Digitale krant: • 36 min Website: • gem. 7 min per dag

7. Which of the following types of advertising do you ignore, delete, throw away immediately without looking? Source: fast.MAP Marketing-GAP, August 2012 An advert that pops up on the website A request from a company to become a friend on Facebook or similar A leaflet put through your letter box unaddressed An email addressed to you from a company you have not heard of A letter addressed to you from a company you have not heard of A email addressed to you from a company i have some relationship with A letter addressed to you from a company i have some relationship with

8. What is your preferred method of communication from marketing companies? Source: fast.MAP Marketing-GAP, August 2012 Would prefer not to be contacted at all Social media Twitter Direct mail SMS messaging Mobile phone email Companies which you have an existing relationship with - Marketers Companieswhich you have an existing relationship with - Consumers

9. What is your preferred method of communication from marketing companies? Source: fast.MAP Marketing-GAP, August 2012 Would prefer not to be contacted at all Social media Twitter Direct mail SMS messaging Mobile phone email Companies which you have no relationship with - Marketers Companieswhich you have no relationship with - Consumers

10.

11. Reach Touch(e)

12.

13.

15. TACTILE

17. RELEVANCY

20. CREDIBILITY