A presentation on the basics of storytelling developed for the Paul Clarke Nonprofit Resource Center in Fort Wayne, IN. Presentation was given to nonprofit leaders and board members. I presented with Ryan Schnurr of FinchFilms.co
JTerm Day 2 - History, Definitions & StatsAndrew Hoffman
This presentation walks through some historic context for social media, definitions and relevant statistics. All of this content was for the purpose of raising awareness for scale and impact.
Faith, Philanthropy, & Change Conference - Taylor UniversityAndrew Hoffman
Overview presentation on how NL uses technology to mobilize volunteers and impact communities. Presentation was given at the Faith, Philanthropy, & Change Conference held at Taylor University.
JTerm Day 2 - History, Definitions & StatsAndrew Hoffman
This presentation walks through some historic context for social media, definitions and relevant statistics. All of this content was for the purpose of raising awareness for scale and impact.
Faith, Philanthropy, & Change Conference - Taylor UniversityAndrew Hoffman
Overview presentation on how NL uses technology to mobilize volunteers and impact communities. Presentation was given at the Faith, Philanthropy, & Change Conference held at Taylor University.
Offer the Sizzle and the Steak, But Make It All About Them: Making ‘Virtual’ ...Charity Dynamics
For nonprofits, one of many pressing concerns arising out of the coronavirus pandemic is how to handle peer-to-peer fundraising events. In-person events are, of course, a no go for the foreseeable future. So, many organizations are looking to virtualize their events.
But how can you create a P2P event experience in the virtual world that will fully engage your fundraisers? And how do you then convince constituents to not only participate, but to fundraise as well? It’s a tricky ask and we really can’t afford to screw it up. Avoid being tone deaf by fully embracing a “you-centric” method of communication that acknowledges where constituents are emotionally and provides an exciting path to meaningful action.
Join Meghan Dankovich from Charity Dynamics and Turnkey’s Otis Fulton and Ryan Grosenick, as they discuss these important questions to help pivot your now virtual P2P programs to maximize fundraising during these uncertain time.
Launching a startup is one of the toughest jobs you will ever love. But do women face more roadblocks than your average male startup founder? This thought-provoking panel at the Women Who Tech TeleSummit focused on how women launching startups can disrupt the startup “brogrammer culture” and issues such as:
– Lack of funding networks
– Imposter syndrome
– Sexism and/or harassment
– Ageism
– Being labeled as too bitchy or too meek
Digital Advocacy: Using Social Media to Mobilize your Audienceamplifi advoc8tor
How do you use social media to inform, involve and inspire your audience in a connected world? This workshop was delivered for members of the Edmonton Chamber of Voluntary Organizations.
The dynamics of the digital world have forever changed the way we are perceived as professionals and human beings. Today, your reputation is not just about the carefully crafted persona you put forth in real life but how that lives, and is shared, online. A presentation on how to be authentic and have relevance while being aware of the pitfalls and considerations of our digital age.
This is the presentation we shared in our preconference session on storytelling at the National Association of Workforce Boards (NAWB) Annual Forum 2010.
Leveraging the Power of Neighbors - IN Governors Conference 2013Andrew Hoffman
I was invited to share the story of NeighborLink and talk about the concept of "neighboring" to a workshop of people at the 2013 Indiana Governor's Conference on Service and Nonprofit Capacity Building.
If you had to communicate your organization's mission in 140 characters or less, could you do it? Is that even important? Communications has quickly become one of the most important aspects of our organizational responsibilities as well as one of the top traits of a successful leader in today's world. The social media craze is not new and the complexities that come along with it are not going away. Join us in a discussion around some core philosophies that support the use of new media.
Here is an introductory presentation given on 3.5.12 to a group of ministries in the Indianapolis that are part of Grace Community Church's Frontline Partners. The goal of the presentation was to create a discussion around the shifting communication landscape as well as challenge them to think critically about their story and influence on others.
Fall11 Day 9 - Location Based & Mobile MarketingAndrew Hoffman
This was brief overview that fueled in-class discussion on location based marketing and mobile marketing including apps, web browsing, and texting. Students ended the class with an in class brainstorming session.
There have been several major examples of how SM is fueling global, cultural change whether it's in disaster response or in cultural revolutions. This week we talked about several of these.
I introduced the ideas of crowdsourcing and crowdfunding to the students in an order to better understand the influence collaboration via the web can have on various initiatives.
Offer the Sizzle and the Steak, But Make It All About Them: Making ‘Virtual’ ...Charity Dynamics
For nonprofits, one of many pressing concerns arising out of the coronavirus pandemic is how to handle peer-to-peer fundraising events. In-person events are, of course, a no go for the foreseeable future. So, many organizations are looking to virtualize their events.
But how can you create a P2P event experience in the virtual world that will fully engage your fundraisers? And how do you then convince constituents to not only participate, but to fundraise as well? It’s a tricky ask and we really can’t afford to screw it up. Avoid being tone deaf by fully embracing a “you-centric” method of communication that acknowledges where constituents are emotionally and provides an exciting path to meaningful action.
Join Meghan Dankovich from Charity Dynamics and Turnkey’s Otis Fulton and Ryan Grosenick, as they discuss these important questions to help pivot your now virtual P2P programs to maximize fundraising during these uncertain time.
Launching a startup is one of the toughest jobs you will ever love. But do women face more roadblocks than your average male startup founder? This thought-provoking panel at the Women Who Tech TeleSummit focused on how women launching startups can disrupt the startup “brogrammer culture” and issues such as:
– Lack of funding networks
– Imposter syndrome
– Sexism and/or harassment
– Ageism
– Being labeled as too bitchy or too meek
Digital Advocacy: Using Social Media to Mobilize your Audienceamplifi advoc8tor
How do you use social media to inform, involve and inspire your audience in a connected world? This workshop was delivered for members of the Edmonton Chamber of Voluntary Organizations.
The dynamics of the digital world have forever changed the way we are perceived as professionals and human beings. Today, your reputation is not just about the carefully crafted persona you put forth in real life but how that lives, and is shared, online. A presentation on how to be authentic and have relevance while being aware of the pitfalls and considerations of our digital age.
This is the presentation we shared in our preconference session on storytelling at the National Association of Workforce Boards (NAWB) Annual Forum 2010.
Leveraging the Power of Neighbors - IN Governors Conference 2013Andrew Hoffman
I was invited to share the story of NeighborLink and talk about the concept of "neighboring" to a workshop of people at the 2013 Indiana Governor's Conference on Service and Nonprofit Capacity Building.
If you had to communicate your organization's mission in 140 characters or less, could you do it? Is that even important? Communications has quickly become one of the most important aspects of our organizational responsibilities as well as one of the top traits of a successful leader in today's world. The social media craze is not new and the complexities that come along with it are not going away. Join us in a discussion around some core philosophies that support the use of new media.
Here is an introductory presentation given on 3.5.12 to a group of ministries in the Indianapolis that are part of Grace Community Church's Frontline Partners. The goal of the presentation was to create a discussion around the shifting communication landscape as well as challenge them to think critically about their story and influence on others.
Fall11 Day 9 - Location Based & Mobile MarketingAndrew Hoffman
This was brief overview that fueled in-class discussion on location based marketing and mobile marketing including apps, web browsing, and texting. Students ended the class with an in class brainstorming session.
There have been several major examples of how SM is fueling global, cultural change whether it's in disaster response or in cultural revolutions. This week we talked about several of these.
I introduced the ideas of crowdsourcing and crowdfunding to the students in an order to better understand the influence collaboration via the web can have on various initiatives.
This is the introduction to social media presentation given at the 2011 Indiana Governor's Conference on Volunteerism and Service. It was a workshop I led for various nonprofits throughout the State of Indiana looking to engage in SM.
This is my slideshow from my Forester Lecture held on 9.22.11 at Huntington University.
I was asked to share a bit about my professional and personal journey over the past few years as well as present on the rise in social entrepreneurship.
I presented ideas on why I think that it's never been easier to start a movement and do something significant. Communication technology is removing tremendous barriers and making an organizations reach much further.
My hope was to challenge the students at HU that they can make the ideas in their minds happen and the environment at HU is setup to help them succeed if only they tapped into the resources there.
This presentation was given to Leadership Fort Wayne's Youth Leadership Program. I was asked to share about today's communication landscape and proper online etiquette on social media platforms for this group of high school sophomores. I also shared briefly about NeighborLink and how students could use it for finding community service projects.
Top 5 tips for Short-Term & Project Based VolunteersAndrew Hoffman
Here is a presentation I was asked to present at the Indiana Region IV - Regional Governor's Conference on Service & Volunteerism.
I focused on the a few tips to prepare your nonprofit for short-term and project based volunteers. Many of us receive one-time volunteer requests from young to old and we need to have a plan to utilize that time offered.
Contact me if you'd like to learn more.
There are pros and cons of everything we do, including social networking. It can consume our time, distract us from our tasks, allow us to hide from others and hinder our personal relationships. I'm a huge fan of the benefits but am very aware of the drawbacks.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth.
Key Takeaways:
- Educate on the various types of influence we can use as marketers
- Establish the problems that make influencers a priority
- Walk through some practical tactics on HOW to run a program leveraging several of these influence channels
5. $0 MARKETING BUDGET
WORKTHAT NO ONE HASTO SUPPORT
TECH DRIVEN HUMAN SERVICES ORG
SAD STORY AFTER SAD STORY
INTRICATEVOLUNTEER PROCESS
NO BIG NAME BOARD MEMBERS OR DONORS
CHALLENGE AFTER CHALLENGE
SOUND FAMILIAR?
15. $10,000 RAISED
SUCCESSFUL LAUNCH OF NEWTOOL
DOZENS OF NEW DONORS
A DOZEN NEWVOLUNTEERS
MUCH NEEDED MEDIA ATTENTION
3 COMPLETED ROOFS
1 CONTRACTOR PARTNERSHIP
4 COMPLETEDVIDEOS
DOZENS OF PICTURES
A STORY OFTRANSFORMATION