Friends Tweets & Change
                            THE CASE FOR GRASSROOTS COMMUNICATION
                                                                J-TERM 2011




                           LinkedIn &
                           Networking
                                   Day 8




                                                   Instructor: Andrew Hoffman



Monday, January 17, 2011
What Is It?




Monday, January 17, 2011
LinkedIn Background




Monday, January 17, 2011
LinkedIn Background


                      LinkedIn was officially founded in 2003
                         Sent out to 350 people & within first month, 4,500 members
                         By Dec 2003 - 81,000 members - 1/2 from outside of US

                      Ends 2004 with 1.6 million members

                      LinkedIN currently has over 90 million users in over 200
                        countries
                         New member every second & nearly 1/2 from outside US




Monday, January 17, 2011
LinkedIn Demographics




Monday, January 17, 2011
Top 10 Buzzwords in 2010




Monday, January 17, 2011
Professional Networking




Monday, January 17, 2011
Professional Networking

                           It’s not what you know, but who you know




Monday, January 17, 2011
Professional Networking

                           It’s not what you know, but who you know

                           “Business networking is a marketing method by which
                             business opportunities are created through
                             networks of like-minded business people.”




Monday, January 17, 2011
Professional Networking

                           It’s not what you know, but who you know

                           “Business networking is a marketing method by which
                             business opportunities are created through
                             networks of like-minded business people.”

                           There are all kinds of networking type groups and
                             methods




Monday, January 17, 2011
Professional Networking

                           It’s not what you know, but who you know

                           “Business networking is a marketing method by which
                             business opportunities are created through
                             networks of like-minded business people.”

                           There are all kinds of networking type groups and
                             methods

                           It’s extremely important to begin building these even
                              on campus




Monday, January 17, 2011
Professional Networking

                           It’s not what you know, but who you know

                           “Business networking is a marketing method by which
                             business opportunities are created through
                             networks of like-minded business people.”

                           There are all kinds of networking type groups and
                             methods

                           It’s extremely important to begin building these even
                              on campus

                           Face to Face networking will never be replaced




Monday, January 17, 2011
Benefits of LinkedIn




Monday, January 17, 2011
Benefits of LinkedIn

                           Manage the information that’s publicly available about you as a professional




Monday, January 17, 2011
Benefits of LinkedIn

                           Manage the information that’s publicly available about you as a professional

                           Find and be introduced to potential clients, service providers, and subject
                              experts who come recommended




Monday, January 17, 2011
Benefits of LinkedIn

                           Manage the information that’s publicly available about you as a professional

                           Find and be introduced to potential clients, service providers, and subject
                              experts who come recommended

                           Create and collaborate on projects, gather data, share files and solve
                             problems




Monday, January 17, 2011
Benefits of LinkedIn

                           Manage the information that’s publicly available about you as a professional

                           Find and be introduced to potential clients, service providers, and subject
                              experts who come recommended

                           Create and collaborate on projects, gather data, share files and solve
                             problems

                           Be found for business opportunities and find potential partners




Monday, January 17, 2011
Benefits of LinkedIn

                           Manage the information that’s publicly available about you as a professional

                           Find and be introduced to potential clients, service providers, and subject
                              experts who come recommended

                           Create and collaborate on projects, gather data, share files and solve
                             problems

                           Be found for business opportunities and find potential partners

                           Gain new insights from discussions with likeminded professionals in private
                             group settings




Monday, January 17, 2011
Benefits of LinkedIn

                           Manage the information that’s publicly available about you as a professional

                           Find and be introduced to potential clients, service providers, and subject
                              experts who come recommended

                           Create and collaborate on projects, gather data, share files and solve
                             problems

                           Be found for business opportunities and find potential partners

                           Gain new insights from discussions with likeminded professionals in private
                             group settings

                           Discover inside connections that can help you land jobs and close deals




Monday, January 17, 2011
Benefits of LinkedIn

                           Manage the information that’s publicly available about you as a professional

                           Find and be introduced to potential clients, service providers, and subject
                              experts who come recommended

                           Create and collaborate on projects, gather data, share files and solve
                             problems

                           Be found for business opportunities and find potential partners

                           Gain new insights from discussions with likeminded professionals in private
                             group settings

                           Discover inside connections that can help you land jobs and close deals

                           Post and distribute job listings to find the best talent for your company




Monday, January 17, 2011
Grads.LinkedIn.Com




Monday, January 17, 2011

JTerm11 - Day 9 - LinkedIN & Networking

  • 1.
    Friends Tweets &Change THE CASE FOR GRASSROOTS COMMUNICATION J-TERM 2011 LinkedIn & Networking Day 8 Instructor: Andrew Hoffman Monday, January 17, 2011
  • 2.
    What Is It? Monday,January 17, 2011
  • 3.
  • 4.
    LinkedIn Background LinkedIn was officially founded in 2003 Sent out to 350 people & within first month, 4,500 members By Dec 2003 - 81,000 members - 1/2 from outside of US Ends 2004 with 1.6 million members LinkedIN currently has over 90 million users in over 200 countries New member every second & nearly 1/2 from outside US Monday, January 17, 2011
  • 5.
  • 6.
    Top 10 Buzzwordsin 2010 Monday, January 17, 2011
  • 7.
  • 8.
    Professional Networking It’s not what you know, but who you know Monday, January 17, 2011
  • 9.
    Professional Networking It’s not what you know, but who you know “Business networking is a marketing method by which business opportunities are created through networks of like-minded business people.” Monday, January 17, 2011
  • 10.
    Professional Networking It’s not what you know, but who you know “Business networking is a marketing method by which business opportunities are created through networks of like-minded business people.” There are all kinds of networking type groups and methods Monday, January 17, 2011
  • 11.
    Professional Networking It’s not what you know, but who you know “Business networking is a marketing method by which business opportunities are created through networks of like-minded business people.” There are all kinds of networking type groups and methods It’s extremely important to begin building these even on campus Monday, January 17, 2011
  • 12.
    Professional Networking It’s not what you know, but who you know “Business networking is a marketing method by which business opportunities are created through networks of like-minded business people.” There are all kinds of networking type groups and methods It’s extremely important to begin building these even on campus Face to Face networking will never be replaced Monday, January 17, 2011
  • 13.
  • 14.
    Benefits of LinkedIn Manage the information that’s publicly available about you as a professional Monday, January 17, 2011
  • 15.
    Benefits of LinkedIn Manage the information that’s publicly available about you as a professional Find and be introduced to potential clients, service providers, and subject experts who come recommended Monday, January 17, 2011
  • 16.
    Benefits of LinkedIn Manage the information that’s publicly available about you as a professional Find and be introduced to potential clients, service providers, and subject experts who come recommended Create and collaborate on projects, gather data, share files and solve problems Monday, January 17, 2011
  • 17.
    Benefits of LinkedIn Manage the information that’s publicly available about you as a professional Find and be introduced to potential clients, service providers, and subject experts who come recommended Create and collaborate on projects, gather data, share files and solve problems Be found for business opportunities and find potential partners Monday, January 17, 2011
  • 18.
    Benefits of LinkedIn Manage the information that’s publicly available about you as a professional Find and be introduced to potential clients, service providers, and subject experts who come recommended Create and collaborate on projects, gather data, share files and solve problems Be found for business opportunities and find potential partners Gain new insights from discussions with likeminded professionals in private group settings Monday, January 17, 2011
  • 19.
    Benefits of LinkedIn Manage the information that’s publicly available about you as a professional Find and be introduced to potential clients, service providers, and subject experts who come recommended Create and collaborate on projects, gather data, share files and solve problems Be found for business opportunities and find potential partners Gain new insights from discussions with likeminded professionals in private group settings Discover inside connections that can help you land jobs and close deals Monday, January 17, 2011
  • 20.
    Benefits of LinkedIn Manage the information that’s publicly available about you as a professional Find and be introduced to potential clients, service providers, and subject experts who come recommended Create and collaborate on projects, gather data, share files and solve problems Be found for business opportunities and find potential partners Gain new insights from discussions with likeminded professionals in private group settings Discover inside connections that can help you land jobs and close deals Post and distribute job listings to find the best talent for your company Monday, January 17, 2011
  • 21.