This was brief overview that fueled in-class discussion on location based marketing and mobile marketing including apps, web browsing, and texting. Students ended the class with an in class brainstorming session.
2011's vision for clients that we work for and the way we see the different role of digital plays out for them but one that will never go away is that if your consumers can't find you, they wont't buy you. Happy to get comments:)
Accessibillity Challenges and Innovations for Open Hack EU 2011Ted Drake
This presentation introduces accessibility and gives challenges for the hackers at Yahoo! Open Hack EU 2011
Embedded videos:
http://youtu.be/Vd_W_8tIDNA
http://www.youtube.com/watch?v=iI_N5T3pmxQ
http://www.youtube.com/watch?v=StI0iIufJzk
2011's vision for clients that we work for and the way we see the different role of digital plays out for them but one that will never go away is that if your consumers can't find you, they wont't buy you. Happy to get comments:)
Accessibillity Challenges and Innovations for Open Hack EU 2011Ted Drake
This presentation introduces accessibility and gives challenges for the hackers at Yahoo! Open Hack EU 2011
Embedded videos:
http://youtu.be/Vd_W_8tIDNA
http://www.youtube.com/watch?v=iI_N5T3pmxQ
http://www.youtube.com/watch?v=StI0iIufJzk
Startup Everpix investor and pitch deck to VC & investorsGaëtan Deremince
After failing to raise a Series A funding, the 2-year-old photo service shut down in November 2013. The founders decided to release on Github (https://github.com/everpix) all the uncensored Everpix metrics, financials and business data about their users, photos, sales, costs and more, so similar businesses don’t suffer the same fate.
Here is their last investor pitch deck (more easy to read here than on Github).
REALTOR on the Go: Taking Your Real Estate Business MobileMaura Neill
It’s no secret that today’s real estate world is fast-paced: buyers and sellers no longer want to wait to get information – they want it now. Agents need to have the right tools at their fingertips in order to meet the demands of our now technology-dependent industry. This course outlines the tools agents can use today to take their office mobile, to be as effective and efficient in the field as they are at their desks. Attendees will leave the class with the knowledge and tools necessary to take their business to the next level, to truly take their business mobile – whether they are solo agents, team members, or team leaders. From over 35 mobile applications that are free (or almost free) and can save not only money but also time to creating a “roaming office,” a comfortable and productive place to conduct business with your clients, in your car or wherever you are! The main goal: making your life less complicated and less stressful and making every transaction easier on you and your clients.
Why the iPad UI matters, And how it differs from the Tablet PC, but also from...Fabien Marry
A in-depth look at the iPad user interface with guidelines and examples.
What's new, and what lessons were learned from theTablet PC concept and the iPhone own user interface.
If you think the iPad is just a bigger iPod, this presentation is for you.
Slightly updated from the presentation I made at UXCampLondon 2010.
Here is a basic overview of some of the current information revolving around Facebook these days for class. This presentation led into a hands on walkthrough of some of the functionality online.
Building Community: Lessons Learned from Social Media ClubKristie Wells
Social Media Club has grown largely from our emphasis on core values such as sharing, helping others, peer to peer learning, and emphasizing ethics and by giving the community the power to help one another directly. We learned some lessons, and are happy to share them.
Time-Saving Tools for Social Media ManagementKristie Wells
You cannot ignore the relevance of social media marketing in real estate, but who has time to do it all? In this presentation, I'll show you the various time-saving social media management tools available; you pick which will work best for you.
This was part of a course I am teaching with Robert O'regan at Hofstra University that is aimed at helping small and medium sized businesses integrate digital marketing strategies into their marketing strategies.
Startup Everpix investor and pitch deck to VC & investorsGaëtan Deremince
After failing to raise a Series A funding, the 2-year-old photo service shut down in November 2013. The founders decided to release on Github (https://github.com/everpix) all the uncensored Everpix metrics, financials and business data about their users, photos, sales, costs and more, so similar businesses don’t suffer the same fate.
Here is their last investor pitch deck (more easy to read here than on Github).
REALTOR on the Go: Taking Your Real Estate Business MobileMaura Neill
It’s no secret that today’s real estate world is fast-paced: buyers and sellers no longer want to wait to get information – they want it now. Agents need to have the right tools at their fingertips in order to meet the demands of our now technology-dependent industry. This course outlines the tools agents can use today to take their office mobile, to be as effective and efficient in the field as they are at their desks. Attendees will leave the class with the knowledge and tools necessary to take their business to the next level, to truly take their business mobile – whether they are solo agents, team members, or team leaders. From over 35 mobile applications that are free (or almost free) and can save not only money but also time to creating a “roaming office,” a comfortable and productive place to conduct business with your clients, in your car or wherever you are! The main goal: making your life less complicated and less stressful and making every transaction easier on you and your clients.
Why the iPad UI matters, And how it differs from the Tablet PC, but also from...Fabien Marry
A in-depth look at the iPad user interface with guidelines and examples.
What's new, and what lessons were learned from theTablet PC concept and the iPhone own user interface.
If you think the iPad is just a bigger iPod, this presentation is for you.
Slightly updated from the presentation I made at UXCampLondon 2010.
Here is a basic overview of some of the current information revolving around Facebook these days for class. This presentation led into a hands on walkthrough of some of the functionality online.
Building Community: Lessons Learned from Social Media ClubKristie Wells
Social Media Club has grown largely from our emphasis on core values such as sharing, helping others, peer to peer learning, and emphasizing ethics and by giving the community the power to help one another directly. We learned some lessons, and are happy to share them.
Time-Saving Tools for Social Media ManagementKristie Wells
You cannot ignore the relevance of social media marketing in real estate, but who has time to do it all? In this presentation, I'll show you the various time-saving social media management tools available; you pick which will work best for you.
This was part of a course I am teaching with Robert O'regan at Hofstra University that is aimed at helping small and medium sized businesses integrate digital marketing strategies into their marketing strategies.
by Tanya Prokrym, University of Notre Dame - The proliferation of mobile technologies has changed the way in which users view library resources. Industry analysts are forecasting that the mobile application market will grow to over $15 billion by 2013. This presentation describes one library’s journey to implementing a library mobile application. Each phase of the project will be discussed — evaluation, product selection, design, implementation, and support. The Boopsie environment will be demonstrated.
Why "mobile first" isn't enough - Developing a better user experienceKevin Powell
"Mobile first," is a concept that serves us well as a design tool, putting constraints on our messaging, layout, etc. But to use "mobile first" as a complete mobile strategy can lead to some dangerous lines of thought.
There's a bigger picture that needs to be seen, and it's what we've always done when developing experiences for the web. We need to put the "Experience First." Then we can think about "mobile", "desktop", "lean-back", and whatever other technologies are released in the next several years. It's not about devices, it's about users and experiences.
Presentation first given at BarCamp Nashville in October of 2011.
Marketing Mobile Applications - MMA Webinar - iCrossingiCrossing
iCrossing's Mobile VP, Rachel Pasqua, guided attendees through the phases of the mobile app lifecycle including the essential pre-launch content planning and development phases and the essential post-launch combination of Bought, Earned and Owned media that ensures optimal app store search visibility and downloads. The webinar was held on December 1, 2011 in partnership with the Mobile Marketing Association (MMA).
Mobile Marketing for Nonprofits with Mobile AppsSweb Development
Founder and CEO, Magaly Chocano, of Sweb Development creators of SwebApps, shares the importance for nonprofits to have a mobile presence in three key areas, web, mobile, and social. Having a strategy can provide a great platform for nonprofits to extend their reach by finding new ways to engage not only their existing supporters, but also reach new supporters.
A presentation I did with my teammates: David Larson, Carrie Murphy, David Schwartz, and Ben Serio. Presentation for my MBA Management Marketing class, Arizona State University.
Connect & Serve on Mobile (at Barcelona iGaming) - by WebComrades, Tom ClaesPanenka76
WebComrades was invited as a keynote speaker at the Barcelona Affiliate Conference to share insights on mobile and advertising. In a world where banner ads lead the way on the way, this presentation had to wake-up entrepreneurs to not go the display banner way on the mobile device, but to think more in terms of serving the mobile user.
Presentation on Oct 12, 2012.
by Tom Claes, WebComrades
An overview of mobile app development. This presentation discusses the different options available and some of the considerations to take when starting a mobile app project. This was presented at the InSquared event (http://insquared.net) in March 2012
Exploring the link between User Experience Design, Mobile Product Strategy and business ROI (or How to maximize your design strategy for ROI on mobile.)
About Jon Fox
Jon Fox is a User Experience leader with over 15 years of design expertise working for large scale companies and cutting edge startups. As a Product & Mobile Interaction Expert, he specializes in mobile, tablet and web products that bridge the gap between Usability, Visual Design, Business Strategy and Technical Implementation. He recently joined OpenX as the User Experience Lead, where he is focused on delivering a comprehensive UX strategy the new generation of enterprise products. In addition to his work at OpenX, Jon is the Founder of NELAUX, an organization focused on the growth and prosperity of the North East Los Angeles UX and Design community.
Follow him at @JonFoxUX.
Similar to Fall11 Day 9 - Location Based & Mobile Marketing (20)
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I was invited to share the story of NeighborLink and talk about the concept of "neighboring" to a workshop of people at the 2013 Indiana Governor's Conference on Service and Nonprofit Capacity Building.
If you had to communicate your organization's mission in 140 characters or less, could you do it? Is that even important? Communications has quickly become one of the most important aspects of our organizational responsibilities as well as one of the top traits of a successful leader in today's world. The social media craze is not new and the complexities that come along with it are not going away. Join us in a discussion around some core philosophies that support the use of new media.
Here is an introductory presentation given on 3.5.12 to a group of ministries in the Indianapolis that are part of Grace Community Church's Frontline Partners. The goal of the presentation was to create a discussion around the shifting communication landscape as well as challenge them to think critically about their story and influence on others.
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I introduced the ideas of crowdsourcing and crowdfunding to the students in an order to better understand the influence collaboration via the web can have on various initiatives.
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This is my slideshow from my Forester Lecture held on 9.22.11 at Huntington University.
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Youtube – https://www.youtube.com/startuplviv
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[Note: This is a partial preview. To download this presentation, visit:
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Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Implicitly or explicitly all competing businesses employ a strategy to select a mix
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Fall11 Day 9 - Location Based & Mobile Marketing
1. Location Based &
Mobile Marketing
Changing The Conversation
11.8.11 - Fall 2011
Instructor: Andrew Hoffman
Sunday, November 13, 2011
2. What is Location Based SM?
Location Based social media & networking allow users to interact,
share, meet up, and recommend places based on their
physical coordinates.
These networks revolve around GPS coordinates make known by
your smart phone
The point of these apps are to track your commerce and social
patterns
Businesses have the ability to interact and entice customers using
these apps to visit them with promotional coupons, special
awards and multi-visit incentives.
Sunday, November 13, 2011
3. 9 Killer Tips
1. Learn The Platforms
2. Determine Your Goals
3. Establish Your Presence
4. Customize
5. Implement Compelling
Promotions
6. Engage With Your Customers
7. Track Everything
8. Be Prepared to Adapt
9. Avoid Common Pitfalls
Sunday, November 13, 2011
7. Foursquare Campaigns
33% Increase in
Check-ins - Total cost
of promotion $1000
Official Redskins
Badge - Game day
competitions
2011 Cone/Echo Global CR Study
Sunday, November 13, 2011
9. Foursquare on Campus
University of Kansas
The one-month campaign
was a huge success, with
well over 10,000 check-ins
and students redeeming
over 500 Specials.
http://blog.foursquare.com/2011/11/03/4sqoncampus-check-in-challenge-at-the-university-of-kansas/
Sunday, November 13, 2011
10. Trips Q
TripsQ uses Foursquare API to log your travels & present data about
that trip back to the traveler in unique ways.
Sunday, November 13, 2011
11. What is Augmented Reality?
Augmented reality (AR) is a term for a live direct or indirect view of a physical, real-world
environment whose elements are augmented by computer-generated sensory input such
as sound, video, graphics or GPS data.
Sunday, November 13, 2011
14. Mobile Marketing
http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspx?category=industry%20news
Sunday, November 13, 2011
15. Mobile Marketing
http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspx?category=industry%20news
Sunday, November 13, 2011
16. Mobile Marketing
http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspx?category=industry%20news
Sunday, November 13, 2011
17. Mobile Marketing
http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspx?category=industry%20news
Sunday, November 13, 2011
18. Mobile Marketing
http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspx?category=industry%20news
Sunday, November 13, 2011
19. Mobile Marketing
http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspx?category=industry%20news
Sunday, November 13, 2011
20. Mobile Marketing
http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspx?category=industry%20news
Sunday, November 13, 2011
21. Mobile Marketing
http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspx?category=industry%20news
Sunday, November 13, 2011
22. Mobile Marketing
http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspx?category=industry%20news
Sunday, November 13, 2011
23. Mobile Marketing
http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspx?category=industry%20news
Sunday, November 13, 2011
24. Mobile Marketing
http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspx?category=industry%20news
Sunday, November 13, 2011
25. Mobile Marketing
http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspx?category=industry%20news
Sunday, November 13, 2011