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Cultivating Community with  Social Media  at the Local Level By Jennifer Navarrete
Social Media
Business Being  open and friendly  in business  helps my competition , right?
Fear Factor
Fear Factor What if… I make a  mistake ? someone says something  bad ?
Right  Combination
Raving Fans
Building Your Community
Trends The Social Networks will continue their  rapid growth •  Facebook  has over  175 million  active users •  Twitter  experienced over a  600%   growth:   Adding anywhere  from 5, 000 -10,000  accounts per day. •  LinkedIn  has over  30 million  active users
Trends March 2, 2009, 07:19 AM EST New York Times Goes Hyperlocal “ In recent years a number of daily newspapers large and small have launched so-called “hyperlocal” sites. The idea is while many newspapers can’t continue to support the staff to compete with large news outlets on national and international news, they can own what happens in their backyards.” The focus of the news  will change
ATTRIBUTION My business plan :)  pic by lepiaf.geo  http://flickr.com/photos/ajawin/3231769428/ Business Meeting  pic by llawliet  http://flickr.com/photos/llawliet/2547595587 / Blown Cover  pic by  laverrue  http://flickr.com/photos/23912576@N05/2962194797/sizes/l/ Go  pic by laverrue  http://flickr.com/photos/23912576@N05/2962183917/sizes/l/in/set-72157607999264744/ Captured-Spirit  pic by Smile4camera   http://flickr.com/photos/captured-spirit_/221033524/sizes/o/ Victory Shake  pic by  Beneath_B1ue_Skies  http://flickr.com/photos/beneath_blue_skies/343096431/sizes/o Mobile Community  pic by Kamshots  http://flickr.com/photos/kamshots/193501258/sizes/o/ Redwood Shedding  pic by Bernt Rostad  http://flickr.com/photos/brostad/2878947196/sizes/l/ State of Twittersphere  by Hubspot  http://blog.hubspot.com/blog/tabid/6307/Default.aspx?Tag=State+of+Twittersphere Facebook statistics  from press release  http://www.facebook.com/press/info.php?statistics Linkedin staticstic  from press release   http://press.linkedin.com / Reading newspaper  pic by pedrosimoes7  http://flickr.com/photos/pedrosimoes7/69716477/sizes/l / NY Times “Hyperlocal”  article  http://blogs.wsj.com/digits/2009/03/02/new-york-times-goes-hyperlocal/
Email: [email_address] ph:210.483.3025 • fax:866.659.0966 Soc Media Profiles: http://jennifer.navarrete.tx.googlepages.com http://twitter.com/epodcaster http://linkedin/in/jennifernavarrete Groups: http://sanantonio.socialmedia.org http://socialmediabreakfast.com http://meetup.com/sapodcasters Sites: http://mylabelnet.com http://techintwenty.com http://morningbrewcast.com/blog Social Media Training: http://everydotconnects.eventbrite.com www.JenniferNavarrete.com Events: http://podcampsanantonio.org http://sanantoino.startupweekend.com http://barcampsanantonio.org

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Cultivating Community with Social Media at the Local Level

  • 1. Cultivating Community with Social Media at the Local Level By Jennifer Navarrete
  • 3. Business Being open and friendly in business helps my competition , right?
  • 5. Fear Factor What if… I make a mistake ? someone says something bad ?
  • 9. Trends The Social Networks will continue their rapid growth • Facebook has over 175 million active users • Twitter experienced over a 600% growth: Adding anywhere from 5, 000 -10,000 accounts per day. • LinkedIn has over 30 million active users
  • 10. Trends March 2, 2009, 07:19 AM EST New York Times Goes Hyperlocal “ In recent years a number of daily newspapers large and small have launched so-called “hyperlocal” sites. The idea is while many newspapers can’t continue to support the staff to compete with large news outlets on national and international news, they can own what happens in their backyards.” The focus of the news will change
  • 11. ATTRIBUTION My business plan :) pic by lepiaf.geo http://flickr.com/photos/ajawin/3231769428/ Business Meeting pic by llawliet http://flickr.com/photos/llawliet/2547595587 / Blown Cover pic by laverrue http://flickr.com/photos/23912576@N05/2962194797/sizes/l/ Go pic by laverrue http://flickr.com/photos/23912576@N05/2962183917/sizes/l/in/set-72157607999264744/ Captured-Spirit pic by Smile4camera http://flickr.com/photos/captured-spirit_/221033524/sizes/o/ Victory Shake pic by Beneath_B1ue_Skies http://flickr.com/photos/beneath_blue_skies/343096431/sizes/o Mobile Community pic by Kamshots http://flickr.com/photos/kamshots/193501258/sizes/o/ Redwood Shedding pic by Bernt Rostad http://flickr.com/photos/brostad/2878947196/sizes/l/ State of Twittersphere by Hubspot http://blog.hubspot.com/blog/tabid/6307/Default.aspx?Tag=State+of+Twittersphere Facebook statistics from press release http://www.facebook.com/press/info.php?statistics Linkedin staticstic from press release http://press.linkedin.com / Reading newspaper pic by pedrosimoes7 http://flickr.com/photos/pedrosimoes7/69716477/sizes/l / NY Times “Hyperlocal” article http://blogs.wsj.com/digits/2009/03/02/new-york-times-goes-hyperlocal/
  • 12. Email: [email_address] ph:210.483.3025 • fax:866.659.0966 Soc Media Profiles: http://jennifer.navarrete.tx.googlepages.com http://twitter.com/epodcaster http://linkedin/in/jennifernavarrete Groups: http://sanantonio.socialmedia.org http://socialmediabreakfast.com http://meetup.com/sapodcasters Sites: http://mylabelnet.com http://techintwenty.com http://morningbrewcast.com/blog Social Media Training: http://everydotconnects.eventbrite.com www.JenniferNavarrete.com Events: http://podcampsanantonio.org http://sanantoino.startupweekend.com http://barcampsanantonio.org