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Cultivating Community with Social Media at the Local Level

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Jennifer Navarrete
Jennifer Navarrete

The document discusses how businesses can use social media at the local level to cultivate community. It notes that major social networks like Facebook, Twitter, and LinkedIn continue to experience rapid growth. The document also discusses how newspapers are launching "hyperlocal" sites to focus on local news and events in their areas since they can no longer compete on national news.

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Cultivating Community with Social Media at the Local Level By Jennifer Navarrete
Social Media
Business Being open and friendly in business helps my competition , right?
Fear Factor
Fear Factor What if… I make a mistake ? someone says something bad ?
Right Combination
Raving Fans
Building Your Community
Trends The Social Networks will continue their rapid growth • Facebook has over 175 million active users • Twitter experienced over a 600% growth: Adding anywhere from 5, 000 -10,000 accounts per day. • LinkedIn has over 30 million active users
Trends March 2, 2009, 07:19 AM EST New York Times Goes Hyperlocal “ In recent years a number of daily newspapers large and small have launched so-called “hyperlocal” sites. The idea is while many newspapers can’t continue to support the staff to compete with large news outlets on national and international news, they can own what happens in their backyards.” The focus of the news will change
ATTRIBUTION My business plan :) pic by lepiaf.geo http://flickr.com/photos/ajawin/3231769428/ Business Meeting pic by llawliet http://flickr.com/photos/llawliet/2547595587 / Blown Cover pic by laverrue http://flickr.com/photos/23912576@N05/2962194797/sizes/l/ Go pic by laverrue http://flickr.com/photos/23912576@N05/2962183917/sizes/l/in/set-72157607999264744/ Captured-Spirit pic by Smile4camera http://flickr.com/photos/captured-spirit_/221033524/sizes/o/ Victory Shake pic by Beneath_B1ue_Skies http://flickr.com/photos/beneath_blue_skies/343096431/sizes/o Mobile Community pic by Kamshots http://flickr.com/photos/kamshots/193501258/sizes/o/ Redwood Shedding pic by Bernt Rostad http://flickr.com/photos/brostad/2878947196/sizes/l/ State of Twittersphere by Hubspot http://blog.hubspot.com/blog/tabid/6307/Default.aspx?Tag=State+of+Twittersphere Facebook statistics from press release http://www.facebook.com/press/info.php?statistics Linkedin staticstic from press release http://press.linkedin.com / Reading newspaper pic by pedrosimoes7 http://flickr.com/photos/pedrosimoes7/69716477/sizes/l / NY Times “Hyperlocal” article http://blogs.wsj.com/digits/2009/03/02/new-york-times-goes-hyperlocal/
Email: [email_address] ph:210.483.3025 • fax:866.659.0966 Soc Media Profiles: http://jennifer.navarrete.tx.googlepages.com http://twitter.com/epodcaster http://linkedin/in/jennifernavarrete Groups: http://sanantonio.socialmedia.org http://socialmediabreakfast.com http://meetup.com/sapodcasters Sites: http://mylabelnet.com http://techintwenty.com http://morningbrewcast.com/blog Social Media Training: http://everydotconnects.eventbrite.com www.JenniferNavarrete.com Events: http://podcampsanantonio.org http://sanantoino.startupweekend.com http://barcampsanantonio.org

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Cultivating Community with Social Media at the Local Level

  • 1. Cultivating Community with Social Media at the Local Level By Jennifer Navarrete
  • 3. Business Being open and friendly in business helps my competition , right?
  • 5. Fear Factor What if… I make a mistake ? someone says something bad ?
  • 9. Trends The Social Networks will continue their rapid growth • Facebook has over 175 million active users • Twitter experienced over a 600% growth: Adding anywhere from 5, 000 -10,000 accounts per day. • LinkedIn has over 30 million active users
  • 10. Trends March 2, 2009, 07:19 AM EST New York Times Goes Hyperlocal “ In recent years a number of daily newspapers large and small have launched so-called “hyperlocal” sites. The idea is while many newspapers can’t continue to support the staff to compete with large news outlets on national and international news, they can own what happens in their backyards.” The focus of the news will change
  • 11. ATTRIBUTION My business plan :) pic by lepiaf.geo http://flickr.com/photos/ajawin/3231769428/ Business Meeting pic by llawliet http://flickr.com/photos/llawliet/2547595587 / Blown Cover pic by laverrue http://flickr.com/photos/23912576@N05/2962194797/sizes/l/ Go pic by laverrue http://flickr.com/photos/23912576@N05/2962183917/sizes/l/in/set-72157607999264744/ Captured-Spirit pic by Smile4camera http://flickr.com/photos/captured-spirit_/221033524/sizes/o/ Victory Shake pic by Beneath_B1ue_Skies http://flickr.com/photos/beneath_blue_skies/343096431/sizes/o Mobile Community pic by Kamshots http://flickr.com/photos/kamshots/193501258/sizes/o/ Redwood Shedding pic by Bernt Rostad http://flickr.com/photos/brostad/2878947196/sizes/l/ State of Twittersphere by Hubspot http://blog.hubspot.com/blog/tabid/6307/Default.aspx?Tag=State+of+Twittersphere Facebook statistics from press release http://www.facebook.com/press/info.php?statistics Linkedin staticstic from press release http://press.linkedin.com / Reading newspaper pic by pedrosimoes7 http://flickr.com/photos/pedrosimoes7/69716477/sizes/l / NY Times “Hyperlocal” article http://blogs.wsj.com/digits/2009/03/02/new-york-times-goes-hyperlocal/
  • 12. Email: [email_address] ph:210.483.3025 • fax:866.659.0966 Soc Media Profiles: http://jennifer.navarrete.tx.googlepages.com http://twitter.com/epodcaster http://linkedin/in/jennifernavarrete Groups: http://sanantonio.socialmedia.org http://socialmediabreakfast.com http://meetup.com/sapodcasters Sites: http://mylabelnet.com http://techintwenty.com http://morningbrewcast.com/blog Social Media Training: http://everydotconnects.eventbrite.com www.JenniferNavarrete.com Events: http://podcampsanantonio.org http://sanantoino.startupweekend.com http://barcampsanantonio.org