This document discusses trends in social media and provides strategies for using social media. It notes that major social platforms like Facebook and YouTube now reach billions of users daily and engagement occurs through sharing content, comments, and likes. The document then outlines a five step strategy for using social media: 1) plot objectives and strategy, 2) execute the strategy, 3) manage resources, 4) measure results, and 5) repeat the process. Key metrics for measurement include impressions, shares, followers, and website traffic. The document concludes by emphasizing the importance of planning, evaluation, and adapting strategies over time.

1. Making Social Media WorkPresented by:Daniel WaldmanTracy Gosson

2. AgendaOverviewTrendsStrategyExamples

3. What Is Social MediaOnline media designed for social interactionSharedNetworkedConversationalTwo-way communicationSometimes crowdsourced

4. Social Media vs Social NetworkingSocial media = contentSocial networking = the network through which content is published and shared

6. Facebook: 600 million

7. If Facebook were a country, it’d be the 3rd largest in the world.

8. 50% of our active users log on to Facebook in any given day

9. 700 billion minutes/month on Facebook

10. Average user creates 90 pieces of content each month

11. Twitter: 190 million

12. 95 million tweets/day

13. LinkedIn: 75 million

14. Executives from ALL Fortune 500 companies

15. YouTube: 2 billion views/day

16. 24 hours of video uploaded every minute

17. Avg. user spends 15 minutes/day

18. Blogs: 133+ million vs.

19. Why does this matter?Happy Customers Tell 3 Friends, Unhappy Customers Tell Google

20. Trends: Mobile

21. Trends: MobileNetworks are available anywhere any timeMakes everything more instantaneousMakes sharing information faster & easierWe are always connectedThoughts, images and videos can be shared in REAL TIME

22. Trends: Social ShoppingCombines social networking with shopping!Offers group deals, group coupons, product reviews and discussions, recommendations

23. Trends: The “Check In”Social sites that allow a person to “check in” & often coupled with special deals.Location Based ServicesTV, Movies, Books and more!

24. Trends: Live Streaming

25. 5 Steps for Using Social MediaPlot strategyExecute strategyManage resourcesMeasure resultsRepeat!

26. Plot StrategyPeopleObjectivesStrategyTechnology

27. Execute StrategyListenCreateShare Interact

28. Manage ResourcesHave a champion, empower that personChoose your channels wiselyDo what you can, then build on itLook for efficienciesSet a policyExperiment and evaluate

29. MeasurementThere are hundreds of ways to measure. Here are ten:ImpressionsVolume of Re-Tweets (Twitter)Volume of shares (Facebook)Volume of social mentionsGrowth in followers/friendsGrowth in interactionsNumber of conversations sparkedDepth of conversations sparkedGrowth in website trafficImpact on real-world eventsFor a list of 100 ways to measure social media, visit: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117581

30. Measurement

31. Measurement: Analytics

32. Facebook Tips: Complete your “Info” Tab

33. Facebook Tips: Custom URL Must have 25 fans

34. Go to http://www.facebook.com/username/ and choose the page in the dropdown menu.

35. Enter a username (this doesn’t change your own login).Facebook Tips: Create a Custom Landing Page

37. Facebook Tips: Provide Interesting ContentCreate a pollPost pictures of eventsImport content from your blog Import content from YouTubeAsk questionsPromote others (businesses in your area, events, people in your community)

38. Twitter