Social Media Geniuses is the most important points about social media in details.

2. LET ME TELL YOU…
 Business Today
 Social Media Importance
 What is Social Media
 Social Media Platforms
 Facebook & Twitter Accounts

3. EBUSINESS
BUSINESS
 Business Name
 Office
 Décor
 Sales Copy
 Marketing Activities
 Business & Marketing
Plans
 Domain Name
 Web Hosting
 Web Design
 Content Copywriting
 Digital Marketing
 eBusiness & Digital Marketing
Plans
E-BUSINESS

4. BUSINESS IN 2015
Production
Marketing
Sales
SupportBanking
R&D
Administration
Other
Website

5. MARKETING
Flyers
Brochures
SEO
Social MediaTelemarketing
Networking
Presentations
Other
Website

6. SOCIAL MEDIA IMPORTANCE
 What is the response rate of direct marketing (Mail
Drops)?
 What is the response rate of telemarketing?
 What is the response rate of newspaper ads?
 How many people still use the YellowPages?
 How many people watch TV ads?
 How many people react to an ad?
 How many people can you reach using such channels?

7. SOCIAL MEDIA IMPORTANCE
 90% of people skip TV ads
 14% of people trust ads vs. 78% of people trust recommendations
 #1 Activity on the Internet is Social Media
 Social Media gives customers power! Customers have a voice!
 Adults spend 45+ hours a week on the Internet
 93% of B2B buyers use Search Engines as their first step of the buying
process
 The average Internet user watches 12 hours of video online

8. SOCIAL MEDIA IMPORTANCE
 YouTube is the 2nd biggest search engine and 4th most visited site on the
Internet
 88% of Non Profit Executives use Social Media for their organisation
 If Facebook was a country it would be the 3rd largest in the world
 94% of the world’s population under 40 has joined a Social Media Platform
 93% or the world’s population believe that companies MUST have a Social
Media presence
 Twitter averages 50 Million status updates per day out of which 20% reference
a product or service vs. 60 Million on Facebook

9. SOCIAL MEDIA IMPORTANCE
 68% of Twitter users tweeted about a brand experience.
 68% of B2B buyers follow industry topics online, 59% engage with
peers, 57% post questions on Social Media.
 80% of Facebook users become fans/followers of a brand or
service.
 50% of Facebook users login everyday and spend an average of
150 minutes online.
 350 Million Professionals are on Linkedin.
 45% of search results of the top 20 brands link to a user generated
content.
 74% of people trust bloggers’ opinion on products and services.

10. WHAT IS SOCIAL MEDIA?
 Cup of Coffee vs.. Facebook
 SMS vs.. Twitter
 Networking vs.. Linkedin
 Workshop vs.. YouTube
 PowerPoint vs.. SlideShare
 Bookmarking vs.. Social Bookmarking

12. LINKEDIN
 Find Employees
 Find Customers
 Find Jobs
 Find Business Ventures
 Get in touch with ex-colleagues
 Keep track of people movement from company to another
 Be found on the search engines
 Discuss issues related to your industry
 Use groups to attract others interested in your field
 Market your products and services 24/7 on autopilot!

13. YOUTUBE
 Be found on the second biggest search engine in the world
 Be found on the search engines
 Utilise the power of video to attract customers
 Build rapport by tone of voice and visual body language cues
 Increase traffic to your website
 Gain trust of your potential customers
 Show testimonials that are genuine captures of real clients
 Generate ongoing leads utilising the subscription to channel
feature
 Market your products and services 24/7

14. TWITTER
 Post short updates in seconds
 Find information that interests you
 Follow people that you will learn from
 Monitor your competitors and what they are saying
 Monitor what is being said about your brand
 Interact with your customers
 Increase your website traffic
 Market your products and services 24/7 on autopilot!

15.  Connect with your friends/colleagues
 Network online and increase your business connections
 Share information and hold discussions
 Ask questions and conduct research
 Utilise the power of word of mouth
 Understand your potential employees before you hire them
 Interact with your customers
 Build your community
 Run product/service launches via your Facebook
 Provide special content or customer support to your fans
 Market your products and services 24/7 on autopilot!

16. ASK THE EXPERT
SEWILAM@GMAIL.COM
HANYSEWILAM