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Name : Abdullah Alabdullah 
Professor: Howard Ellison 
Class: IT Inaugural
EBusiness is any business that uses the 
internet technology to spread and be 
known to others to increase its profits and 
improve its productivity.
Ecommerce is the process of selling and 
buying products and services by the use of 
the internet which enables reaching a huge 
number of customers that can never be 
reached by the use of physical stores.
Eprocurement is reaching suppliers by the 
use of the internet to purchase wholesale 
products or supplies for in-house 
production. Eprocurement is also used to 
monitor and track purchases on the 
internet.
Electronic chat is a very advanced way for 
customer support to help customers make 
their purchases and solve any problem 
they would face.
 Companies use the internet especially 
email to distribute the necessary 
information to its customers and 
employees saving the time and money to 
make physical copies. 
 Private Websites enable customers to 
seek information and make orders in no 
time and with the least effort.
 Most businesses, if not all, have presence 
on the internet through its various 
channels. 
 EBusiness continue to prosper with the 
advancement of new technologies such as 
iPhone and smartphones that are internet-based 
cell phones.
 Internet marketing is the use of the 
internet to market products and 
services by finding the ways to attract 
people to reach a certain website and 
increase customers.
Strategies of internet marketing can make a 
difference in eBusiness and contribute to a 
successful business. From these strategies: 
 A strategy to make an exclusive web design and 
a promotion and innovating plan. 
 It needs an effort to be at the top of the search 
engine by using optimization techniques. 
 Email is a good way to promote internet 
marketing. 
 Get assistance from an internet marketing 
consultant and use his analysis. 
 Communicate with business website visitors 
and customers to better serve them.
 Social media applications such as 
Twitter and Facebook have opened the 
door to many businesses to interact with 
their customers, employees and suppliers 
and take advantage to acquire new 
customers and new ways to promote 
their products and services.
 A study was conducted on the 1,700 executives of 
companies worldwide who use Web 2.0 social media 
applications including the use of You Tube, Twitter, 
and Facebook to get in contact with their partners, 
suppliers and customers. 
 The study showed that about 65% of these companies 
internally use Web 2.0 platforms, about 55% use them 
to get in contact with their customers and 40% use them 
to get in touch with their suppliers and partners.
 The value that social media applications 
provide is its ability to form online customer 
communities which is known as virtual customer 
environments (VCEs) so it can distribute content, 
support brands and customer service and allows 
development.
 Companies now focus on VCEs due to the great 
popularity of Facebook and Twitter which enables 
customers to regularly communicate with these 
companies. 
 Such customers are the company’s loyal 
customers who buy its products, try its new ones 
and spread positive information about the 
company.
 A business has to attract a mass of participants 
who are willing to communicate with the 
business and other community members on 
regular basis. 
 A business has to benefit from the content 
created by the customer community by making 
developments.
 Fortune 500 interacts with its customers through four 
social media platforms like Twitter, Facebook, blogs, and 
client-hosted forums. 
 These four social platforms are different from any other 
sites such as You Tube as they depend on sharing 
content and they encourage the participation of the 
customers with the company. 
 At least one social media platform is adopted by each 
of the Fortune 500.
To create value from the presence on social media platforms, three 
elements are necessary for effective implementation: 
 Making a “mindful adoption decision” by adopting five elements: 
- Taking the right decision to choose the adopted platforms. 
- Assigning responsibilities 
- Measuring values 
- Ensuring accessibility of applications. 
- Managing risks
 Building community to benefit from social 
media. 
 Developing absorptive capacity to benefit from 
the content. 
 Their customers generate.
 Web 2.0 is the second generation of 
World Wide Web that enables people to 
communicate, collaborate and share 
information online and it includes 
participating in social media like Facebook 
and Twitter where companies can share 
content with their customers.
 Customer Reviews attract other customers to the website, 
build their trust and encourage them to make purchases. They 
also reduce complaints and make a company better understand 
its customers’ needs. 
 Shopping widgets are portable content displayed on the Web 
and allowing retailers to affiliate customer sites, social networks 
and more such as Zazzle MySpace widget. 
 The tool of ask and answer allows conversation into the 
product page to get a better answer.
 Twitter is a good way to ask and answer questions and get instant 
answers and a way to share deals putting a human face to the 
company. 
 Helping customers to discover new items by user created lists and 
submitted photos. 
 Facebook is a good way for companies to take advantage of the 
platform and reach fans where they are and not on the company’s 
website which enables sharing and inviting friends to participate. 
 Co-Browsing offers the ability for the customer to invite a friend to 
co-browse online store.
 Social widgets on the company’s site present a good advantage 
for some industries to add such as Twitter widget and Facebook 
Connect and a good way to collect comments. 
 Retail blogs is a good way for a business to get in contact with its 
customers, present new products and share with them interviews, 
photos, videos and sometimes jokes. These blogs can drive search 
engine traffic and links and support their customers’ engagement 
on a hope that this leads to more sales. 
 Using You Tube to post videos and using video sharing sites can 
attract people to upload videos and gives more benefit.
There are many advantages of eBusiness such as: 
 Expanding global reach by having access to information. 
Opening new markets and increasing niche-product sales. 
 Reducing costs as using eBusiness can save the cost of having a 
physical store and other costs needed to communicate with people. 
 Improving operations by giving customers a faster, more effective 
and convenient service. 
 Improving effectiveness by being innovative and by adding more 
useful information and more value to the customer.
 How can internet marketing make a difference in 
eBusiness? 
 What is the effect of social media on eBusiness? 
 What are the advantages of eBusiness?
 Baltzan, Paige. (2009).Business Driven Information Systems. 3rd e. 
McGraw-Hill Companies, Inc. 94-96. 
 Bustos, Linda. (2009). Top 10 Web 2.0 Activities for Ecommerce. Get 
Elastic.com. Retrieved from http://www.getelastic.com/top-ten-2-dot- 
0/ 
 Culnan, Mary J.; McHugh, Patrick J.; Zubillaga, Jesus I. (2010). How 
Large U.S. Companies Can Use Twitter and Other Social Media to Gain 
Business Value. MIS Quarterly Executive. 9 (4), 243-259. 
 Lake, Laura. (2011). Top 10 Internet Marketing Strategies. About.com 
Guide. Retrieved from 
http://marketing.about.com/od/internetmarketingstrategy/a/internet 
tips.htm 
 McGuigan, Brendan. (2011). What is eBusiness? Wisegeek.com. 
Retrieved from http://www.wisegeek.com/what-ts-ebusiness.htm

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E business

  • 1. Name : Abdullah Alabdullah Professor: Howard Ellison Class: IT Inaugural
  • 2. EBusiness is any business that uses the internet technology to spread and be known to others to increase its profits and improve its productivity.
  • 3. Ecommerce is the process of selling and buying products and services by the use of the internet which enables reaching a huge number of customers that can never be reached by the use of physical stores.
  • 4. Eprocurement is reaching suppliers by the use of the internet to purchase wholesale products or supplies for in-house production. Eprocurement is also used to monitor and track purchases on the internet.
  • 5. Electronic chat is a very advanced way for customer support to help customers make their purchases and solve any problem they would face.
  • 6.  Companies use the internet especially email to distribute the necessary information to its customers and employees saving the time and money to make physical copies.  Private Websites enable customers to seek information and make orders in no time and with the least effort.
  • 7.  Most businesses, if not all, have presence on the internet through its various channels.  EBusiness continue to prosper with the advancement of new technologies such as iPhone and smartphones that are internet-based cell phones.
  • 8.  Internet marketing is the use of the internet to market products and services by finding the ways to attract people to reach a certain website and increase customers.
  • 9. Strategies of internet marketing can make a difference in eBusiness and contribute to a successful business. From these strategies:  A strategy to make an exclusive web design and a promotion and innovating plan.  It needs an effort to be at the top of the search engine by using optimization techniques.  Email is a good way to promote internet marketing.  Get assistance from an internet marketing consultant and use his analysis.  Communicate with business website visitors and customers to better serve them.
  • 10.  Social media applications such as Twitter and Facebook have opened the door to many businesses to interact with their customers, employees and suppliers and take advantage to acquire new customers and new ways to promote their products and services.
  • 11.  A study was conducted on the 1,700 executives of companies worldwide who use Web 2.0 social media applications including the use of You Tube, Twitter, and Facebook to get in contact with their partners, suppliers and customers.  The study showed that about 65% of these companies internally use Web 2.0 platforms, about 55% use them to get in contact with their customers and 40% use them to get in touch with their suppliers and partners.
  • 12.  The value that social media applications provide is its ability to form online customer communities which is known as virtual customer environments (VCEs) so it can distribute content, support brands and customer service and allows development.
  • 13.  Companies now focus on VCEs due to the great popularity of Facebook and Twitter which enables customers to regularly communicate with these companies.  Such customers are the company’s loyal customers who buy its products, try its new ones and spread positive information about the company.
  • 14.  A business has to attract a mass of participants who are willing to communicate with the business and other community members on regular basis.  A business has to benefit from the content created by the customer community by making developments.
  • 15.  Fortune 500 interacts with its customers through four social media platforms like Twitter, Facebook, blogs, and client-hosted forums.  These four social platforms are different from any other sites such as You Tube as they depend on sharing content and they encourage the participation of the customers with the company.  At least one social media platform is adopted by each of the Fortune 500.
  • 16. To create value from the presence on social media platforms, three elements are necessary for effective implementation:  Making a “mindful adoption decision” by adopting five elements: - Taking the right decision to choose the adopted platforms. - Assigning responsibilities - Measuring values - Ensuring accessibility of applications. - Managing risks
  • 17.  Building community to benefit from social media.  Developing absorptive capacity to benefit from the content.  Their customers generate.
  • 18.  Web 2.0 is the second generation of World Wide Web that enables people to communicate, collaborate and share information online and it includes participating in social media like Facebook and Twitter where companies can share content with their customers.
  • 19.  Customer Reviews attract other customers to the website, build their trust and encourage them to make purchases. They also reduce complaints and make a company better understand its customers’ needs.  Shopping widgets are portable content displayed on the Web and allowing retailers to affiliate customer sites, social networks and more such as Zazzle MySpace widget.  The tool of ask and answer allows conversation into the product page to get a better answer.
  • 20.  Twitter is a good way to ask and answer questions and get instant answers and a way to share deals putting a human face to the company.  Helping customers to discover new items by user created lists and submitted photos.  Facebook is a good way for companies to take advantage of the platform and reach fans where they are and not on the company’s website which enables sharing and inviting friends to participate.  Co-Browsing offers the ability for the customer to invite a friend to co-browse online store.
  • 21.  Social widgets on the company’s site present a good advantage for some industries to add such as Twitter widget and Facebook Connect and a good way to collect comments.  Retail blogs is a good way for a business to get in contact with its customers, present new products and share with them interviews, photos, videos and sometimes jokes. These blogs can drive search engine traffic and links and support their customers’ engagement on a hope that this leads to more sales.  Using You Tube to post videos and using video sharing sites can attract people to upload videos and gives more benefit.
  • 22. There are many advantages of eBusiness such as:  Expanding global reach by having access to information. Opening new markets and increasing niche-product sales.  Reducing costs as using eBusiness can save the cost of having a physical store and other costs needed to communicate with people.  Improving operations by giving customers a faster, more effective and convenient service.  Improving effectiveness by being innovative and by adding more useful information and more value to the customer.
  • 23.  How can internet marketing make a difference in eBusiness?  What is the effect of social media on eBusiness?  What are the advantages of eBusiness?
  • 24.  Baltzan, Paige. (2009).Business Driven Information Systems. 3rd e. McGraw-Hill Companies, Inc. 94-96.  Bustos, Linda. (2009). Top 10 Web 2.0 Activities for Ecommerce. Get Elastic.com. Retrieved from http://www.getelastic.com/top-ten-2-dot- 0/  Culnan, Mary J.; McHugh, Patrick J.; Zubillaga, Jesus I. (2010). How Large U.S. Companies Can Use Twitter and Other Social Media to Gain Business Value. MIS Quarterly Executive. 9 (4), 243-259.  Lake, Laura. (2011). Top 10 Internet Marketing Strategies. About.com Guide. Retrieved from http://marketing.about.com/od/internetmarketingstrategy/a/internet tips.htm  McGuigan, Brendan. (2011). What is eBusiness? Wisegeek.com. Retrieved from http://www.wisegeek.com/what-ts-ebusiness.htm