Market Exclusive Internet Strategy

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This presentation outlines facts / figures involved with the power of marketing your business online. Connected Cafe can take care of everything you need, so you can concentrate on running your business.

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Market Exclusive Internet Strategy

  1. 1. The New Internet Marketing Machine A Two-Step Program for Transforming Your Business Using Online Video, Social Media & Mobile Marketing
  2. 2. <ul><li>Is your business easy to find online ? </li></ul>
  3. 3. <ul><li>Are you regularly monitoring and enhancing your reputation online? </li></ul>
  4. 4. <ul><li>Are you active in all the places where your target customers hang out online? </li></ul>
  5. 5. <ul><li>Do you have an easy, automated way to follow up with them over time ? </li></ul>
  6. 6. <ul><li>Why not? </li></ul>
  7. 7. <ul><ul><li>Truth: </li></ul></ul><ul><ul><li>Marketing has shifted from a one-way broadcast to a multi-point conversation </li></ul></ul>
  8. 8. 97% of consumers use online searches when researching products or services
  9. 9. 78% of consumers trust peer reviews & recommendations
  10. 10. Only 14% trust ads
  11. 11. <ul><ul><ul><ul><ul><li>The new “word of mouth” is online social media like Yelp! Facebook and Twitter </li></ul></ul></ul></ul></ul>
  12. 12. <ul><li>Yelp! , Facebook and Twitter have 750,000,000 members combined </li></ul>
  13. 13. <ul><li>Those members seek and make recommendations for products , services & experiences </li></ul>
  14. 14. <ul><li>You Tube is now the second largest search engine </li></ul>
  15. 15. <ul><li>You Tube gets >300,000,000 visitors a month who watch more than 2,000,000,000 videos </li></ul>
  16. 16. <ul><li>People go there to look for videos to answer their questions , show them how to do something, or review a product or business </li></ul>
  17. 17. <ul><li>Online video is the most powerful way to educate, inform and build a community </li></ul>
  18. 18. <ul><li>There are more than 200,000,000 blogs </li></ul>
  19. 19. <ul><li>People are more likely to visit blogs that align with their interests because blogs are non-selling environments </li></ul>
  20. 20. <ul><li>Articles in topical blogs and article directories establish authority and credibility for you and your business </li></ul>
  21. 21. <ul><li>Whether you know it or not, your prospects & customers are using videos, articles and social media to learn, connect and make buying decisions </li></ul>
  22. 22. <ul><li>91% of Americans have mobile phones </li></ul>
  23. 23. <ul><li>20% of them (about 45 million people) have phones with Internet capability </li></ul>
  24. 24. <ul><li>152 billion mobile text messages are sent each month </li></ul>
  25. 25. <ul><li>90% of text messages are read within one minute of receipt </li></ul>
  26. 26. Do you have a plan for using mobile phone marketing for your business?
  27. 27. Are you still spending money on Yellow Pages , Newspaper inserts & other old-school media ?
  28. 28. <ul><li>24 of the 25 largest newspapers experienced record declines in circulation in the past year </li></ul>
  29. 29. <ul><li>Why are the Yellow Pages like Nursing Homes? </li></ul>
  30. 30. <ul><li>They’re shockingly expensive and few people under 70 use them </li></ul>
  31. 31. <ul><li>According to Yahoo! 92% of all business searchers start looking online , either at home or on their mobile phones </li></ul>
  32. 32. <ul><li>Marketing online isn’t an option anymore — it’s a requirement </li></ul>
  33. 33. <ul><li>It’s where your prospects & customers are searching to find businesses they can trust to buy products or services or get their problems solved </li></ul>
  34. 34. <ul><li>Marketing online is no longer just about having a Web site where people come to find your business </li></ul>
  35. 35. <ul><li>It’s about going where they are online and connecting with them in those locations </li></ul>
  36. 36. <ul><ul><li>of small businesses have invested any time or effort in marketing online </li></ul></ul>Only 26% Good news:
  37. 37. <ul><li>There is still time to get established before it’s too late </li></ul>
  38. 38. <ul><li>How? </li></ul>
  39. 39. <ul><li>Three steps: </li></ul><ul><li>Get out there and get found </li></ul><ul><li>Engage </li></ul><ul><li>Follow up </li></ul>
  40. 40. <ul><li>Google is important but there are about 50 other key places you need to get found </li></ul>Get out there & get found
  41. 41. <ul><li>But it’s not “set and forget.” </li></ul><ul><li>You need to stay fresh </li></ul>Get out there & get found
  42. 42. <ul><li>Internet search engines , directories & social media are like big grocery stores </li></ul>Get out there & get found
  43. 43. <ul><li>There’s a “sell by” date on almost every piece of information out there </li></ul>Get out there & get found
  44. 44. <ul><li>If you’re not delivering something new on a regular basis, you’re going to get knocked off the shelf by someone else who is </li></ul>Get out there & get found
  45. 45. <ul><li>Once you get found , engage with your prospects on their terms . </li></ul>Engage
  46. 46. <ul><li>Get them to check in on Yelp! , follow you on Twitter , friend you on Facebook or subscribe to your YouTube channel </li></ul>Engage
  47. 47. <ul><li>Then start offering more insightful information, expert perspective, recommendations , news , coupons , membership privileges… </li></ul>Engage
  48. 48. <ul><li>Build relationships </li></ul><ul><li>Earn their trust </li></ul><ul><li>Earn their business </li></ul>Engage
  49. 49. Follow Up <ul><li>Continue to engage & follow up </li></ul>
  50. 50. <ul><li>Continue to provide valuable information </li></ul><ul><li>Continue to make offers </li></ul>Follow Up
  51. 51. <ul><li>It costs 6 to 7 times less to get an existing customer to buy from you than it is to get a new customer to buy from you </li></ul>Follow Up
  52. 52. <ul><li>The quickest way to start mobile marketing? </li></ul><ul><li>Follow up with mobile text messages </li></ul>Follow Up
  53. 53. Recap: Get out there and get found Engage Follow up
  54. 54. <ul><li>What are the keys to a successful online marketing program for your business ? </li></ul>
  55. 55. Get started right now
  56. 56. <ul><li>Integrate all the elements so they amplify each other—search engines, video, social media, mobile marketing </li></ul>
  57. 57. <ul><li>Do it with zero extra work on your part </li></ul>
  58. 58. <ul><li>That’s where we come in . </li></ul>
  59. 59. <ul><li>Your Online Marketing Program </li></ul>Part 1: Set Up & Launch Campaign Part 2: Ongoing Monthly Expansion
  60. 60. Special Report or other Free Offer to capture leads Lead Capture Mini-Site <ul><li>Thorough Keyword Research </li></ul><ul><li>Strategic Domain Name </li></ul><ul><li>Email Follow Up Campaign </li></ul><ul><li>Text Message Follow Up Campaign </li></ul>Set Up & Launch Campaign
  61. 61. Social Media <ul><li>YouTube Channel </li></ul><ul><li>Facebook Business Page </li></ul><ul><li>Twitter Feed </li></ul>Set Up & Launch Campaign
  62. 62. Video & Article Marketing <ul><li>Establish article and video accounts </li></ul><ul><li>Produce 20+ Videos and Articles </li></ul><ul><li>Submit Videos and Articles Web-wide </li></ul><ul><li>Coordinate with Social Media </li></ul>Set Up & Launch Campaign
  63. 63. Ongoing Monthly Expansion Program <ul><li>Produce and submit two new videos & two new articles </li></ul><ul><li>Manage and refresh Social Media 3 times per week </li></ul><ul><li>Add two new messages and one new offer for follow up campaigns </li></ul>
  64. 64. Set Up & Launch Campaign (60 days) : $7,500 Monthly Expansion Program: $1,500
  65. 65. Our Exclusive Promise If you join our program , we will not offer or provide this program to any other competitor in this market
  66. 66. Let’s get started right now

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